SUEBWONG KAEWTHIPHARAT
The Visionary
PISIT WANNAVALEE The Data Intelligence
WANNASIRI SRIVARATHANABUL The Content Curator
TAR G E T G RO U P S - URBAN T RI B E S
URBAN DWELLER
VALUE : STATUS and RECOGNITION INTEREST : Hidden GEMS, URBAN hotspot DESIRE : want to be TRENDSETTER
YOUNG BLOODS
YOUNG FAMILY
VALUE : ACCEPTANCE and SENSE of BELONGING VALUE : ESSENTIALS and PRACTICALITY INTEREST : FAMILY DEAL and DISCOUNT INTEREST : TRENDS and POP culture DESIRE : want the best for the family DESIRE : want to be TRENDY
DENIM EXECUTIVE
MODERN MIDLIFE
VALUE : SUCCESS and CONTROL INTEREST : WORLD updates and SELF-IMPROVEMENT DESIRE : want to be successful
VALUE : DISCOVERY and PASSION INTEREST : SELF-ENRICHMENT and NEW EXPERIENCES DESIRE : want to actualise their DREAM
C O NT E N T ECO S Y S T EM
Great Content Better Engagement More Conversion More Data Even better Content
C OR E EL EM ENT S ANC M R O F PER CY AGEN
E A L L -PL ATFOR M MEIDA
TA L E N T AG E NCY E -CO M MERCE S OCIAL MED IA
We are the data driven performance agency with media on all platforms.
We identify the most effective pathway to engage with precisely selected customers.
We have multiple platforms to reach different targets effectively.
We are the leader of communities, with the voices that they trust.
FOL LO
R9
WE
00K +
4M+ FOLLOWERS
We curate the right blogger and contents to achieve the strategic goal.
We are creating a new paradigm of consumption, browsing, playing, networking, reviewing and buying in one social media network.
We are creating the new social media enabling seamless experience from consuming contents to review and ultimately to purchasing products.
O WM WO R KFLO W
1
2
DEFINING TARGETS GROUPS
3
SETTING CAMPAIGN GOALS
RESEARCHING CONSUMER BEHAVIOUR
4
CREATING A COMMUNICATION APPROACH
9
8
USE BIG DATA TO OPTIMISE CONTENT, ENGAGEMENT AND CONVERSION
LAUNCHING A CAMPAIGN AND COLLECTING DATA
7
IMPLEMENTING E-COMMERCE ON PLATFORMS
6
CURATING CONTENT FOR NATURAL BRAND AFFINITY
5
CURATING INFLUENCERS AND BLOGGERS
MA I N CO NC EP T
1 Content 10 Forms 9 Platforms XX Bloggers XX Influencers
10 F OR M S
Video
On-Ground Events
Free Samples
Infographics
Online COntents
E-Commerce
Outdoor Ads
BTS Ads
QR Promotions
9 P LAT F O RM S
Daily Magazine
Youtube
Official Website
Line@
SMS
OW M TO O L S
CUSTOMER JOURNEY
1 0 F OR M S TOU C H P O I NT S M A PPI N G URL Link
Ready-to-cook Meals
Rewrite content
Suppliers
Video production Featured Content from Contributors /Microinfluencers
to define the best route for each client, we offer you the tools that combine design thinking and media planning to see our detailed workflow and how we connect online, offline and onground experience together.
Chefs
Deal /Discount
O F F L INE
Supermarket
Daily Magazine
Outdoor Ads
BTS Ads
O NL INE
Website
E nha nce Bra nd Pe rc e pt i o n
Youtube
S can Q R C ode for D eal
Line
Use K TC Tap for p ay me n t
Re po s t by C u rat e d in f l u e n ce rs
Im p l e m e n t KTC i n t o t he i r l i f e s t yl e
Event
Rab b itTo d ay We are curating content, touchpoints and influencers to maximise engagement with our targets from online to offline to on-ground.
From Offline : Daily Magazine We offer daily magazine that will be exclusively distributed at major BTS Stations in Bangkok. Our magazine act as the forefront platformthat will draw people to our online platforms. We selected the most active stations that provide the highest traffic of population so you can be surethat this 16-page lifestyle magazine will reach all of our potential consumers.
News
Money & Biz
Looks
Taste
Travel
Modern-Midlife
Auto
Tech & Sci
Art
RabbitToday present 9 categories of the most relevant content from 9 hottest interest of city life. Imagine substitute these articles with your curated material and discover how powerful this magazine will spread your message.
NEWS AND UPDATE
stay relevant with our latest news from global issue to local movement.
TECHNOLOGY
AUTO
stay up to date with the ever changing technology, science and automotives.
MODERN MIDLIFE
life begins at 40, an essential guide to living to the full extent.
TASTE
From street food to a hidden osteria to fine dining chef tables, stay update with our food connoiseurs.
TRAVEL
get inspired and get going, read about the place our contributors been to and book your trip now.
LOOKS
stay updated with the latest trend in health and beauty along with styling tips from different influencers daily.
MONEY AND BIZ
see the world through economists and industry thought leaders perspective.
Cover Jacket
Back Cover
Centrefold
Half Page
Strip (Horizontal)
Adverterial
1MB
150K
400K
50K
600K
300K
Full Page
250K
Coupon
To Online : Official Website To make sure that we will create the seamless experience from consuming contents to purchasing, We also provide the website that will make your content last longer. So our consumers can reach the latestupdates throughout any devicefriendly platforms.
W E BSI TE FUN CTI O NS
Hi-Light hottest issue of the day
Media access our media everywhere from video to podcast
Influencer our bloggers update you on 9 categories
Store access our online store through seamless social media experience with content driven community
Events check out our calendarso you never msis a great event
Archives our great library, see all of our articles here.
TAC TI C AL CAM PA I GN: I N TE G RATED TIM E LI NE
our integrated timeline offers you the tailored media campaign combining offline, online and onground together; our customisable package can be adjust to integrate with your marketing strategy.
Customer Journey/Media Plan
Trigger Event 3
Offline media 4
(advertorial 4, backc over 2, full page 2, centrefold 3, strip ad. 4) 4.5M
E-Commerce
Online conversation/interaction 11+
Influencers 5
(troop, kiosk, out of home media, BTS wrap)
1 YEAR
(5 ki : influencers 2awareness 2conversion 1loyalty/image)
500,000 copies 5 days a week
BTS 11 stations
TRUE COFFEE 25 branches
MRT
5 stations
THE DATA INTELLIGENCE
12MB BACK COVER ADVERTORIAL FULLPAGE COVERJACKET Centrefold Strip AD Blogger Tie in – 220 FREE CONCEPT ISSUE
FOUNDER SPONSOR
+ 10MB CUSTOMISABLE ONLINE PACKAGE x5 x4 x5 x2 x4 x 52 x4 x1
= 2MB = 1.2MB = 1.25MB = 2MB = 2.4MB = 2.6MB = 880K = 3.5MB
38.5 M EXPOSURE
TOTAL VALUE
25.83 MB
8MB BACK COVER ADVERTORIAL FULLPAGE COVERJACKET Centrefold Strip AD Concept Issue
PLATINUM PACKAGE
+ 9.9MB CUSTOMISABLE ONLINE PACKAGE x2 x4 x4 x1 x2 x 24 x1
= 800K = 1.2MB = 1MB = 1MB = 1.2MB = 1.2MB = 3.5MB
19 M EXPOSURE
TOTAL VALUE
15.9 MB
6MB
GOLD PACKAGE
BACK COVER ADVERTORIAL FULLPAGE COVERJACKET Centrefold Strip AD
x4 x2 x4 x2 x3 x6
+ 4MB CUSTOMISABLE ONLINE PACKAGE = 1.6MB = 600K = 1MB = 2MB = 1.8MB = 300K
10.5 M EXPOSURE
TOTAL VALUE
11.2 MB
4MB BACK COVER ADVERTORIAL FULLPAGE COVERJACKET Centrefold Strip AD
SILVER PACKAGE
+ 2MB CUSTOMISABLE ONLINE PACKAGE x2 x4 x5 x1 x2 x6
= 800K = 1.2M = 1.25M = 1M = 1.2M = 300K
10 M EXPOSURE
TOTAL VALUE
6.75 MB
1.8MB BACK COVER ADVERTORIAL FULLPAGE Centrefold Strip AD
TACTICAL PACKAGE
+ 1.9MB CUSTOMISABLE ONLINE PACKAGE x1 x2 x1 x1 x1
= 400K = 600K = 250K = 600K = 600K
3.5 M EXPOSURE
TOTAL VALUE
2.95 MB
Ba nner Rat e C ard 50 ,0 0 0 tra ffic x 30 days = 1 ,5 0 0 ,0 0 0 sessio n
Highlight Content Dimension:
700x420
Ca p tion:
40 characters Cost:
25,000 THB/time (24 hours)
Con v e r si on ra te 1 % = 15,000 im p ressio n ra te
Est. View:
1,000-3,000 Views/day
Face b o o k P o st @R a b bit t o d a y Fanpage
C han n el : No. of F a n : Pric e/Post :
Fac ebook Post Di mens i on :
1200x628 L i nk:
w w w . facebook.com /rabbitto day
Facebook ~200K 30,000 TH B
O NLI N E C U S TOMI SABLE PACK SAMPLE 16 .6 2 M B v alu e / 8MB pric e
ONLI N E C U S TO MI SAB LE PACK SAM PLE 10M B valu e / 5MB pric e Facebook post 4 advertorial + 4 bloggers tie in + cover dedicated cover 2 times/year Instagram 4 advertorial + 4 bloggers tie in + cover jacket 2 times/year Website 4 advertorial + 4 bloggers tie in
YouTube 4 advertorial + 2 clips @15sec. Twitter 4 advertorial + 4 bloggers tie in Repost on blogger channels
Sales contact : sirapop.ka@oneworldmedia.co.th