/// katy reeve /// portfolio///
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/// contact details /// katy reeve /// e: reevekaty@gmail.com /// m: +44 (0)7445 223196 /// w: www.issuu.com/katy.reeve
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/// contents /// trend forcasting /// photography /// exhibition /// visual merchandising /// final major project /// cv
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///trend forcasting ///publication demonstrating three key trends based around the idea of technology for womenswear spring/summer 2012. each trend features colour, fabric, accessories and cosmetics direction.
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Pixelate Me. pix·el –noun ComputersTelevision Inspired by both the use of pixelization within the media and the introduction of QR barcodes into everyday life. Appearing in magazines,on signs, bus stops and business cards,the pixelated image can be found. Just like the QR code,Pixelated prints will be seen on catwalks and highstreets alike. Mixed with soft, subtle fabrics,pixelate me will give the tough, edgy appearance of barcodes and censorship a pretty and romantic twist. think surreal and feminine technology. take your lead from designers zuzunaga. take the concept of in it’s unique form as your the basis of fabric design summer 2012 key trend.
such as cristian a solitary pixel inspirtation and for this spring
Pixelate me won’t hide your identity but instead, will give you the lead in one of the top trends for spring summer 2012. Imagine a world where fashion is a surreal blur and the catwalk is awash with pixelated prints in the prettiest of pastels.
pantone 622C
This is Pixelate me. Pixelate Me colours are pretty and feminine and add a romantic twist to the harsh edge of technologically pixelated imagery and patterns.
pantone 5493C
KEY WORDS pantone 407C
pantone 5175c
pantone 682C
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SOFT FEMININE PIXELATED GRAPHIC SURREAL
Soft, subtle and feminine are the order of the day with Pixelate Me. The fabrics for this trend also reflect this feminine subtlty, With chiffons, silks and organzas Beauty looks will reflect the idea of prettiness, with lips in shades of rose and blush and eyes pared down and let your lips do the talking. nails will be femine and pretty in pastel shades. keep accessories simple with enamels and delicate chains in gold or silver to refelct the femininity of the trend. earrings should be a graphic take on traditional decoration.
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/// LAYOUT : KATY REEVE
pixelate me.
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TechnoVogue is about wearing our emails, blogs and tweets on our sleeve, rather than our hearts. If this trend is a bit too future forward for you, then adding technovogue accessories to your outfit will bring you smack bang up to date for 2012. TechnoVogue will not only incorporate technologies such as LED’s, but will be made up of smartfabrics which are technology appropriate. use your computers, blackberry, ipods and ipads as inspiration for one of spring summer 2012’s key trends. take the lead. accessories will reflect the idea of technology in metals and plastics, looks will be similar to circuit boards and wires. Colours will be down to individaul preference, but particularly futuristic colours such as black, silvers and blues. Keep hair, makeup and nails basic, with faces and claws awash with neutral shades to ensure this look is kept down to earth and cool. let your fashionable tweets and status updates do the talking for you.
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FUTURISTIC LIGHT SMART TECHNOLOGY ELECTRIC INTEGRATED
pantone 2707C
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pantone 298C
pantone 653C
pantone black 6
KEY WORDS
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/// LAYOUT : KATY REEVE
technovogue.
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Accessories will be plastic fantastic in bright garish colours, including red, magenta, cyan and green. Rich , sharp and in-your-face are the colour rules of play for this retro inspired trend. Fabrics will be resilient and substantial, with cottons and lycra. Silhouettes will give a nod towards it’s 1980’s theme, with loose fitting tops and tight fitting trousers. To bring this style up to date, lines will be angular and linear. Taking its lead from the games of yesteryear, Beauty will be retrotastic with nails painted videogame style. Whatever your game of choice, theres an arcade game to influence your style.
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KEY WORDS pantone 802C
pantone 2747C
pantone 395C
pantone 1375C
pantone 185C
Game. On.
FUN PLAYFUL COLOUR BLOCKED RETRO
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/// LAYOUT : KATY REEVE
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/// photography /// fashion,cosmetics and beauty photography. each photostory is inspired by a different concept, including a ‘heroes’ shoot, natural beauty photoshoot and a shoot for the cosmetics brand ‘face’ lookbook I created for my final major project.
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/// Poor Little Rich Girl Photoshoot, styling and make-up inspired by 1960’s icon, Edie Sedgwick.
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/// PHOTOGRAPHY : KATY REEVE /// STYLING : KATY REEVE /// MAKE UP : KATY REEVE
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/// PHOTOGRAPHY : KATY REEVE /// STYLING : KATY REEVE /// MAKE UP : KATY REEVE
/// the four seasons photoshoot taken for smoke&mirrors, a cosmetics magazine created for a final year project. photoshoot has been inspired by the various seasons. these images depict spring and summer.
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/// PHOTOGRAPHY : KATY REEVE /// STYLING : KATY REEVE /// MAKE UP : KATY REEVE
/// macrocosm photoshoot taken for ‘face’ lookbook. this shoot represents the ‘macrocosm’ themed room, promoting more natural and organic cosmetics brands.
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/// PHOTOGRAPHY : KATY REEVE /// STYLING : KATY REEVE /// MAKE UP : KATY REEVE
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/// PHOTOGRAPHY : KATY REEVE /// STYLING : KATY REEVE /// MAKE UP : KATY REEVE
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/// exhibition ///new york beat is an exhibition based upon the 1980’s music, art and fashion scene. featured here are photoshop visuals and marketing and promotional materials I designed for the new york beat exhibition.
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/// Promotion and Marketing The promotion and marketing for New York Beat was designed specifically to fit with the theme of the overall exhibition. Polaroid images were used as flyers as part of the guerilla marketing campaign. Poters were also designed and made to fit with the same theme. New York Beat coincided with MTV’s 30th anniversary, and the exhibition was sponsorsed by the television channel
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/// ORIGINAL ARTWORK : KATY REEVE
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/// ORIGINAL ARTWORK : KATY REEVE
/// Photoshop Visuals The Photoshop visuals for New York Beat show how each room of the exhibition would look within the venue, Wenster Hall, in New York. The above room focuses on the work of artist, Keith Haring and his aids campaigns. The work on the opposite page focuses on the fashion and style of actress and singer, Grace Jones.
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/// visual merchandising ///live project for Dunhill. research and final visual merchjndising design I was selected as one of six students selected to present my design to the brand.
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HERE IS THE STYLING FOR THE DUNHILL QUADRATURA WINDOW DISPLAY. THE STYLING WILL FEATURE GARMENTS TAKEN FROM DUNHILL’S SPRING/SUMMER COLLECTION AND WILL BE MORE CASUAL GARMENTS, RATHER THAN THE MORE FORMAL DUNHILL LOOKS SO THAT THEY CONTRAST WITH THE MONOCHROME LOOK OF THE DISPLAY.
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/// ORIGINAL ARTWORK : KATY REEVE
/// quadratura the brief that was set by dunhill was to design a window display under the theme of ‘quadratura’. after researching the idea of quadratura, i decided to design a visual merchandising display based upon the most basic idea of quadratura - optical illusions. as dunhill is a men’s luxury brand, i decided to keep the colours monochrome to retain the idea of masculinity and luxury.
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//// final major project ///a selection of graphics, design and outputs from my final major project - a cosmetics store named face. face houses 16 favourite high street and luxury cosmetics brands in a conceptual and exciting format. the store is split into 4 experiential rooms each reflecting a different cosmetic look.
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/// ORIGINAL ARTWORK : KATY REEVE
/// macrocosm macrocosm is inspried by the idea of nature and science. macrocosm houses organic and natural cosmetics brands such as clinique and bare minerals. opposite shows the colour scheme and inspiration board for the design of the concept room. above shows a photoshop visual of how the room would look.
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/// ORIGINAL ARTWORK : KATY REEVE
/// bright lights bright lights is a fun, neon ,sweet shop style playground, in which customers are encouraged to use self-selection methods to purchase products. opposite shows the colour scheme and inspiration board for the bright lights room. above shows a pohotoshop visual of how the room would look.
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/// ORIGINAL ARTWORK : KATY REEVE
/// op art op art is an optical illusion inspired room, housing classic french luxury brands such as chanel, estee lauder and yves saint laurent. opposite shows the inspriation board for the room. above shows the photoshop visual of how the room would look.
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he would make a lovely corpse.
phantasm.
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/// ORIGINAL ARTWORK : KATY REEVE
/// phantasm phantasm is a spookily themed room, in which customers are encouraged to explore and discover products in an attic style setting. opposite shows the colour scheme and inspiration board for the room. above is a photoshop visual of the room.
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/// cv /// + 44 (0) 7745 223196 /// reeve_katy@hotmail.com /// An excellent understanding of fashion merchandising, promotion, events and marketing gained in my studies and in a range of paid and voluntary activities /// Excellent interpersonal and intrapersonal skills gained and developed in
/// experience /// Thames Events Management - Model Dresser /// ‘The Unforgiven’ (ITV1) - Wardrobe Assistant /// Geldhill Morton Fashion Team - Model Dresser /// Boots the Chemist - Retail Sales Assistant /// British Home Stores - Retail Sales Assistant / Visual Merchandising
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