Kavya sivaraman, APJ

process journal

annotated process journal

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process journal

Sometimes, we find ourselves to be adrift and at cross roads in our lives feeling lost and isolated.

A singular human interaction causes a shift in attitude, helping to numb the pain and escape reality. In the end, there is the sad realization that life awaits, and reality awaits.

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table of ideas

the director.

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the list.

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the buckets.

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the moodboard.

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the identity.

28

the poster.

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the catalog.

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the ads.

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the dvd package.

58

the tickets.

62

the schedule.

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the soundtrack.

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the website.

74

the mobile app.

78

the business system.

82

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the director sofia coppola

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her story Born on May 14, 1971, Sofia Coppola is a screenwriter,

to spend her summers as a young kid drawing and

director, producer and actress. She is most popularly

experimenting with different kinds of design. When

known for the movie ‘Lost in Translation’ which won

she was in her twenties, she considered different

her the Academy Award for ‘best original screenplay.

career paths including fashion, photography as

In 2010, she became the first American woman to

well as acting. After acting in the godfather series,

win the Golden Lion, a prestigious award at the

and receiving harsh reviews from the critics, Sofia

Venice Film Festival.

realized that acting was not her cup of tea. Taking a

Childhood & Early Life

page out of her father’s book, Sofia decided to try her

She is the daughter of the famed director Francis Ford Coppola, who is primarily known for directing The Godfather trilogy. Coppola herself has made brief appearances in the godfather movies while she was a young girl. Following this, Coppola moved from the big apple to sunny California enrolling in the fine arts program at the California Institute of Arts, concentrating on her photography, experimenting with costume and fashion design and contributing to her brother Roman’s film efforts.

Film Career Growing up in a family of directors, screenwriters, actors and other creative pursuits, Sofia was constantly surrounded by artistic minds. Sofia used

hand at directing which proved to be her true calling.

She soon understood the art of visually expressing a story through the use of a lens. In 1993, she began writing the screenplay adaption of the book ‘The Virgin Suicides’ starring James Woods, Kathleen Turner, and Kirsten Dunst. She then made headlines again in 2003, when she debuted ‘Lost in Translation’, a film that she both wrote and directed. This movie bagged her an Academy Award for Best Original Screenplay. She also wrote, directed, and produced ‘Marie Antoinette’ which wasn’t as well received as its predecessor. She then went on to direct ‘Somewhere’ in 2010, and ‘The Bling Ring’ as recently as 2013.

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her style Moving from the front of the camera to behind, her film making style uses her personal life experiences to manifest a sense of emotional empathy into the characters of her films. Through the use of dreamlike imagery and styling, hazy filter and technique of informality on screen, she uniquely evokes a sense of

Featured Films

intimacy that emotionally resonates with the viewer.

The Virgin Suicides

down time and with this she is able to communicate

Lost In Translation Marie Antoinette Somewhere The Bling Ring

She also purposely focuses on the essence of slowing to her audience the troubles the characters face in their own lives.

There is a special kind of photo storytelling style that Coppola chooses to depict in her movies. Sofia Coppola possesses a specific artistry in the way she directs the emotional stories she tells. Through the use of her dreamlike styling, hazy filters, the technique of informality and the essence of slowing down time, Sofia Coppola communicates to her audience the troubles of the upper class people who have everything face in their own complicated lives.

Through the use of dream like and hazy imagery, the kind of message Coppola chooses to convey is very evident in her films.

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the list design brief

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design brief Filmography Bed, Bath and Beyond (short) Lick the star (short) The Virgin Suicides Lost In Translation Marie Antoinette Somewhere The Bling Ring A Very Murray Christmas The Beguiled (pre-production)

Thread Sometimes, we find ourselves to be adrift and at cross roads in our lives feeling lost and isolated. A singular human interaction causes a shift in attitude, helping to numb the pain and escape reality. In the end, there is the sad realization that life awaits, and reality awaits.

Possible Title and Subtitle

Drifting Further Away The eternal struggle for fulfillment for the character’s of Sofia Coppola’s films.

Weary, Wandering Hearts Sidestepping the romantic cliches in search of something more complex in Coppola’s films.

Transforming Realities The steadfast search for heartfelt, emotional connections in Sofia Coppola’s films.

process journal

Fading Reflections The search for a fresh reality for the characters in Sofia Coppola’s films.

Lost and Found Wandering, lost souls in Coppola’s films searching for purpose in a momentary interaction.

Fading Reflections Bleak existential outlook of the rich and privileged characters in Coppola’s films.

Bittersweet Memories Perpetually adrift characters, yearning for purpose and empathy.

Lingering Souls A study of the unfulfilled, alienated hearts in Coppola’s films.

Shifting Reflections Alienated people who are looking for a direction in life where a brief human encounter changes their lives forever.

Missed Connections The steadfast search for heartfelt, emotional connections in Sofia Coppola’s films.

Lost Connections The steadfast search for heartfelt, emotional connections in Sofia Coppola’s films.

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Location + Date The festival is set to take place from May 12–May 14, 2017 honoring Coppola’s work on the days leading up to her birthday and ultimately culminating on her birthday.

The festival is set to take place in Manhattan, New York. Manhattan is also the most densely populated of New York City’s 5 boroughs. It’s mostly made up of Manhattan Island, bounded by Hudson, East and Harlem rivers. Among the world’s major commercial, financial and cultural centers, it’s the heart of “the Big Apple.” Its iconic sites include skyscrapers such as the Empire State Building, neon lit Times Square and the theaters of Broadway. What makes Manhattan special for this festival is the fact that Sofia Coppola’s native city is New York. Many of her movie themes also revolve around “girl in big city” kind of vibe, hence it felt appropriate to hold it in Manhattan.

There are three cinemas that the festival is taking place at: ‘The Angelika Film Center’, ‘IFC Center’, ‘Museum of Modern Art’.

Audience The audience for this festival is young, 20-something professionals who live in Mnahattan and identify themselves as ‘millennials.’ These young women are rich and privileged but identify with the running theme of Coppola’s movies which mainly is lost and alienated privileged characters who are at some kind of cross-roads in their lives who are waiting for the next person who crosses their path to change their life.

Guiding Narrative I’m a sad, privileged, lonely twenty something college girl, enjoying a cup of coffee in the crisp autumn midday sun looking at the tall buildings of Manhattan around me hoping that the next person who passes by me will change my life.

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Doodle

+ Start

End

–

Similar Directors

Cameron Crowe

Jane Campion Sofia Coppola

Shunji Iwai

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03

the buckets

photo, type, graphic elements

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photo bucket

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type bucket

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graphic style bucket

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materials bucket

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the photos master moodboard

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master moodboard level 01

level 03

level 02

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the identity

logo, typography, vernacular

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logo sketches

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final logo

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Color Iterations

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typography + color Primary Typefaces Neue Haas Grotesk A B C D E FG H I J K L M N O P Q R ST U V W X YZ a b c d efg h i j k l m n o p q r st u v w x yz Neue Haas Grotesk A B C D E FG H I J K L M N O P Q R ST U V W X Y Z a b c d efg h i j k l m n o p q r s t u v w x yz Neue Haas Grotesk A B C D E FG H I J K L M N O P Q R ST U V W X YZ a b c d efg h i j k l m n o p q r s t u v w x y z Neue Haas Grotesk A B C D E FG H I J K L M N O P Q R ST U V W X YZ a b c d efg h i j k l m n o p q r st u v w x yz

Color

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Museo Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j kl m n o p q r s t u v w x y z Museo Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Museo Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Museo Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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vernacular adoption

The New York MTA system served as a perfect foil and cover for this film festival.

This vernacular was very systematic and informative to adopt. The original system uses helvetica and a variety of bright colors, but for the festival Helvetica was substituted for Neue Haas Grotesk which is almost identical in appearence, and the bright colors were dnoe away with for more subtle, pastel, feminine colors which suited the director, Sofia Coppola well.

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know your stops 1

2 A

L

M

3 B

4 C

N Q

5

6

7

D

E

F

R

S W

G

J

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the poster deliverable no. 1

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the poster iterations, it ultimately landed up in a spot which

Angelika Film Center, New York

simple, and although it went through many different

May 12–14, 2017

The approach for the poster was straightforward and

The Virgin Suicides

aptly captured the essence of the festival. The final

Lost in Translation Marie Antoinette

poster depicted a woman’s hand on a glass window

Somewhere The Bling Ring

looking at the hazy world outside. This image could easily be one of the characters in a Sofia Coppola festival dreamily glancing outside their window for something exciting to come along in their lives.

The steadfast search for heartfelt, emotional

connections in the films of Sofia Coppola

the bling ring

Angelika Theater, New York

www.fadingreflections.com

m a r i e a n t o i n et t e s o m ew h ere

May 12–14, 2017

Angelika Film Center, New York

May 12–14, 2017 A Sofia Coppola Film Festival

t h e v i rg i n s u i c i d es l o s t i n t ra n s l a t i o n

A Sofia Coppola Film Festival

www.fadingreflections.com

the virgin suicides lost in translation marie antoinette somewhere the bling ring

The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

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The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola A Sofia Coppola Film Festival

A S ofia Coppola Fil m Festival

Angelika Theater New York

Angelika Theater New York

lost in translation

05.12 somewhere

lost in tra nslation

05.12

05.12 the bling ring

th e virgin suicid es

05.12

marie antoinette

05.13

05.12

ma rie a ntoinette

05.13

05.13

the virgin suicides

som e wh e re

05.13

the bling ring

05.13

www.fadingreflections.com www.fadingreflections.com

The steadfast search for heartfelt, emotional

emotional connections

connections in the films of Sofia Coppola

in the films of Sofia Coppola

www.lostconnections.com

The steadfast search for heartfelt,

A Sofia Coppola Film Festival

The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

Angelika Theater New York

A Sofia Coppola Film Festival

05.12

lost in translation

05.12 somewhere the virgin suicides

05.13

05.12 the bling ring

marie antoinette

05.13

05.12

SOMEWHERE

THE BLING RING

the virgin suicides

05.12

lost in translation

05.12

marie antoinette

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somewhere

May 12–14 ANGELIKA THEATER NEW YORK

www.fadingreflections.com

05.13 www.fadingreflections.com

MARIE ANTOINETTE

THE VIRGIN SUICIDES

New York

LOST IN TRANSLATION

featuring

Angelika Theater

the bling ring

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New York

A Sofia Coppola

the virgin suicides

Film Festival

Angelika Theater

lost in translation

05.12

marie antoinette

05.12

lost in translation

05.13

marie antoinette

05.13

somewhere

05.14

the bling ring

The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

Lost in Translation Marie Antoinette

featuring

Somewhere The Bling Ring

SOMEWHERE

the bling ring

The Virgin Suicides

THE BLING RING

somewhere

New York

the virgin suicides

MARIE ANTOINETTE

05.13

www.lostconnections.com

Angelika Theater

THE VIRGIN SUICIDES

05.13

Film Festival

LOST IN TRANSLATION

05.12

Angelika Film Center, New York

05.12

May 12–14, 2017

05.12

A Sofia Coppola

May 12–14 ANGELIKA THEATER NEW YORK

www.fadingreflections.com The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

The steadfast search for heartfelt, emotional

The steadfast search for heartfelt, emotional

connections in the films of Sofia Coppola

www.lostconnections.com

connections in the films of Sofia Coppola

www.lostconnections.com

Angelika Film Center, New York

May 12–14, 2017

t h e v i rg i n s u i c i d es w ww.lostconnections.com

www.lostconnections.com

A Sofia Coppola Film Festival

l o s t i n t ra n s l a t i o n

New York A Sofia Coppola Film Festival

lost in translation

05.12

lost in translation somewhere

05.13

marie antoinette the bling ring

05.13

somewhere

05.14

the bling ring

Angelika Theater New York

05.12

05.12 A Sofia Coppola Film Festival www.fadingreflections.com

323 Sixth Ave New York, NY 10014

the bling ring

05.13 05.13

05.14

the virgin suicides

Angelika Theater, New York

the virgin suicides marie antoinette

11 W 53rd St New York, NY 10019

IFC Center

s o m ew h ere

May 12–14, 2017

05.12

MoMa

18 West Hudson St New York, NY 10012

m a r i e a n t o i n et t e

Angelika Theater

the virgin suicides

Angelika Theater

A Sofia Coppola Film Festival

lost in translation

marie antoinette

somewhere the bling ring

www.fadingreflections.com A Sofia Coppola Film Festival

the virgin suicides lost in translation marie antoinette The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

somewhere the bling ring

The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

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www.lostconnections.info

Angelika Theater

MoMa

IFC Center

18 West Hudson St New York, NY 10012

11 W 53rd St New York, NY 10019

323 Sixth Ave New York, NY 10014

A Sofia Coppola Film Festival

05.12

the virgin suicides

05.12

lost in translation

05.13

marie antoinette

05.13

somewhere

05.14

the bling ring

The steadfast search for heartfelt, emotional connections in the films of Sofia Coppola

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the catalog deliverable no. 2

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the catalog Sometimes, we find ourselves to be adrift and at cross roads in our lives feeling lost and isolated.

A singular human interaction causes a shift in attitude, helping to numb the pain and escape reality. In the end, there is the sad realization that life awaits, and reality awaits.

May 12

May 13

Opening party +

Photo exhibition +

film screenings

film screenings

May 14 Hit records concert + film screening

the director

photo exhibit

sofia coppola

This informal photo exhibit showcases how Sofia Coppola possesses a specific artistry in the way she directs the emotional stories she tells. Through the use of her dreamlike styling, hazy filters, technique of informality and the essence of slowing down time, Sofia Coppola communicates to her audience the troubles of the upper class people who have everything face in their own lives.

the films FILM DETAILS Director:

Jeffrey Eugenides (novel) Sofia Coppola Francis Ford Coppola Julie Costanzo Dan Halsted Chris Hanley

Cast:

4.00 pm

7.00 pm

4.00 pm

4.00 pm

2.00 pm

The Virgin Suicides

Lost in Translation

Marie Antoinette

Somewhere

The Bling Ring

Screening

Screening

Screening

Screening

Screening

Sofia Coppola

Written by: Producers:

Music: Cinematography: Running Time: Studio: Release Date:

Kirsten Dunst Kathleen Turner James Woods Josh Hartnett Air Edward Lachman 1 hr 37 min American Zoetrope 21 April 2000

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There is a time in the adolescent season of every boy when a particular girl seems to have materialized in his dreams, with backlighting from heaven. Sofia Coppola's "The Virgin Suicides" is narrated by an adult who speaks for "we"—as in all these boys in a girls kill themselves,

Michigan suburban neighborhood 25 years ago,

dance.

who loved and lusted after the Lisbon girls. We know

the next morning, alone, in the football field. And the

from the title and the opening words that the girls

point is that Trip, as the adult narrator, remembers

But that is not the point. The point is that she wakes up

do not blame their deaths on the weird parents. Mourn

for the passing of everyone you knew and

everyone you were in the last summer before sex.

killed themselves. Most of the reviews have focused

not only that "she was the still point of the turning

Mourn for the idealism of inexperience. Mourn for

on the girls. They miss the other subject—gawky,

world then" and "most people never taste that kind

the beauty that died within them, that nobody could

of love" but also, "I liked her a lot. But out there on

understand their quiet suffering.

insecure yearning of the boys.

"The Virgin Suicides" provides perfunctory reasons

the football field, it was different." Yes, it was. It was

The movie is as much about those guys, "we," as about the Lisbon girls. About how Trip Fontaine (Josh

the end of adolescence, and the beginning of a

that the Lisbon girls might have been unhappy.

Hartnett), the leader of the pack, loses his baby fat

lifetime of compromises, disenchantments and real

Their mother (Kathleen Turner) is a hysteric so

and shoots up into a junior stud who

things. First time sex is ideal only in legend. In life

rattled by her daughters' blooming sexuality that

is blindsided by

it attaches plumbing, fluids, gropings, fumblings

she adds cloth to their prom dresses until they

sex and beauty, and dazzled by Lux Lisbon (Kirsten

and pain to what was only an hour ago a platonic

appear in "four identical sacks." Their father

Dunst), who of the Lisbon girls is the most perfect.

ideal. Trip left Lux not because he was a pig,

(James Woods) is the

In every class there is one couple who has sex while

but because he was

well-meaning but also emasculated high school

the others are only talking about it, and Trip

a boy and broken with grief at the loss of

math teacher who ends up chatting about

and Lux make love on the night of the big

his—their—dream. And when the Lisbon

photosynthesis with his plants. All parents look gruesome to kids, and all of their attempts at discipline seem unreasonable. The teenage years of the Lisbon

lost in translation

lost in translation

Acted in Directed

filmography

1986

Faerie Tale Theatre Peggy Sue Got Married

1987

Anna

1999

The Virgin Suicides

2004 Independent Spirit Awards

awards & nominations

1983

2000 Las Vegas Film Critics Society Awards

2003 Awards Circuit Community Awards

2015 A Very Murray Christmas

Best Woman Screenwriter Somewhere

Best Screenplay

Lost In Translation

Best Picture

Best Female Newcomer

Nominated

Lost In Translation

The Virgin Suicides

Best Motion Picture

Best Director

Lost In Translation

Lost In Translation

Best Director Lost In Translation

2004 BAFTA Awards Nominated

2004 American Screenwriters Association

Best Film Lost In Translation

Discover: Screenwriting

2003 New York Film Critics Circle Awards

Nominated

Lost In Translation

Won

Best Screenplay Lost In Translation

Best Director

2004 Australian Institute Nominated

The Bling Ring

2004 Golden Globes, USA

Best Foreign Film

Won

Lost In Translation

Won

Best Screenplay

Lina Mangicapre Award Lost In Translation

Lost In Translation

2004 Chicago Film Critics Association Awards

2003 Boston Society of Film Critics Awards

Somewhere

Nominated

Nominated

2003 Venice Film Festival

2010

Best Woman Director Somewhere

Best Original Screenplay Lost In Translation

Best Original Screenplay

Lost In Translation

Star Wars: The Phantom Menace

Nominated

Won

Won

Nominated

2013

1999

2011 Alliance of Women Film Journalists

Best Director

Lost In Translation

Rumble fish

Lost In Translation

Lost In Translation

Nominated

Best Director

1984

Golden Lion

Best Original Screenplay

Won

1998

Lick the Star

2005 Bodil Awards Won

Won

2001 Young Hollywood Awards

2006 Marie Antoinette

1990

The Spirit of ‘76 Godfather Part III

A Very Murray Christmas

2004 International Cinephile Society Awards

2004 Academy Awards, USA

Outsiders

1974

Directors Guild, America

Best Screenplay Best Feature

2003 Lost in Translation

The Godfather Part II

Won

Best Director

Lost In Translation

1972

The Godfather

2005 César Awards, France

Won

Won Best Director Lost In Translation

Nominated

Won

Best Director

Best Screenplay

Lost In Translation

Lost In Translation Nominated Best Screenplay Lost In Translation

lost in translation

date + location

Museum of Modern Art, New York The Museum of Modern Art is a place that fuels creativity, ignites minds, and provides inspiration.

With extraordinary exhibitions, the world’s finest collection of modern and contemporary art, MoMA is dedicated to the conversation between the past and the present, the established and also the experimental. Our mission is helping you understand and enjoy

5/12/2017– 5/14/2017

Angelika Theater New York

IFC Center, New York

The festival is set to take place from May 12–May 14 honoring Coppola’s work on the days leading up

The original Angelika Film Center & Café opened

IFC Center is an art house movie theater in

to her birthday and ultimately culminating on her

in New York City’s Soho district in 1989. The

Greenwich Village, New York City in the United

birthday. The festival also includes a photography

Angelika plays an impressive and diverse mix of

States of America. Located at 323 Sixth Avenue

exhibit and music concert.

independent films, and is the definitive cinema of

at West 3rd Street, it was formerly the Waverly

choice for filmmakers and film lovers alike. Since

Theater, a well- known

The festival is set to take place in Manhattan, New York. Manhattan is also the most

its opening, the Angelika New York has become

art house movie theater. IFC Center is owned by AMC

densely populated of New York City’s 5

the most successful and recognized art house

Networks, the entertainment company that owns

boroughs. It’s mostly

in the United States.

made up of Manhattan Island, bounded by Hudson, East and Harlem rivers. Among the world’s major commercial, financial and cultural centers, it’s the heart of “the Big Apple.” Its iconic sites include skyscrapers such as the Empire State Building, neonlit Times Square and the theaters of Broadway. What makes Manhattan special for this festival is the fact that Sofia Coppola’s native city is New York. Many of her movie themes also revolve around “girl in big city”

The Angelika offers a dynamic and sophisticated atmosphere. The theater is a great place to meet your friends or hang out by yourself, and patrons who come early can enjoy a gourmet snack at the café or

lost connections

schedule of events

hit records

May 13 2017 2.00pm

Photo exhibition opens

4.00 pm

Movie screening—’Marie Antoinette’

6.30 pm

Director’s talk

7.00 pm

Movie Screening—’Somewhere’

May 12 2017

Sofia Coppola greatly incorporates rock music as a part of her toolbox for creative film-making.

Rock music is a genre that many young adults can

2.00pm

Opening party

3.00 pm

Director’s talk

4.00 pm

Movie screening—’The Virgin Suicides’

6.30 pm

Tea time break

7.00 pm

understand and relate to. We see Lux Lisbon soothing to rock records while spending her time

Movie Screening—’Lost in Translation’

locked away from life. Music remains a huge part

May 14 2017

of Coppola’s personal background before her love of film-making began. Along with acting, she involved

2.00pm

Movie screening—’The Bling Ring’

5.00 pm

Hit records Concert

9.00 pm

A Coppola birthday celebration

herself into making music videos for some of America’s most popular bands. She has an art to selecting the right music to communicate to her viewers the feeling she wishes to evoke.

For The Virgin Suicides, Coppola handpicked the music that evokes the feelings of being a teenager

Bill Murray's acting in Sofia Coppola's award winning movie "Lost in Translation" is surely one of the most exquisitely controlled performances in recent movies. Without it, the film could be unwatchable. With it, I can't take my eyes away. Not for a second, not for a frame, does his focus relax, and seems effortless.

It's sometimes said of an actor that we can't always see him acting. I can't even see him not acting. He seems to be existing, merely existing, in the situation created for him by Sofia Coppola.

Is he "playing himself"? I've known Murray since his days at Second City. He married the sister of a girl I was dating. We were never friends, I have no personal insights, but I can fairly say I saw how he behaved in small informal groups of friends, and it wasn't like Bob Harris, his character in the movie.

Yes, he likes to remain low key. Dryness and understatement come naturally to him.

Sharing a stage

Based on the award-winning biography Marie

Coppola’s personal background before her love of film-making began. Along with acting, she involved

Marie Antoinette in a new, modern way. Music by

herself into making music videos for some of

Phoenix creates a feeling of love which is perfect

America’s popular bands. She has an art to selecting

for Somewhere because it focuses on pure human

the right music to communicate to her viewers the

connections between family.

feeling she wishes to evoke in her films.

actor. He does anger, fear, love, whatever, and broad

comedy. But what he does in "Lost in

great as Coppola dreamed of it, in the way intended, and few directors are so fortunate.

She has one objective: She wants to show two people lonely in vast foreign Tokyo and coming to the mutual realization that their lives are stuck. Perhaps what they're looking for is the same thing I've heard we seek in marriage: A witness. Sofia Coppola wants to get that note right. There isn't a viewer who doesn't immediately expect Bob Harris and Charlotte (Scarlett Johansson) to end up in love, or having sex, or whatever. We've also met Charlotte's husband John (Giovanni Ribisi). We expect him to return unexpectedly from his photo shoot and surprise them together. These expectations have been sculpted, one chip of Hollywood's chisel after

Comtesse explaining that Antoine must relinquish

One of the strengths of Coppola's screenplay is

Charlotte; he leaves her alone in the hotel for silly

reasons that betray him as callow. We understand

that her people and everything they do are believable.

that Bob loves his wife and especially his children

Unlike the characters in most movies, they don't

at home in America, but after years he knows and

quickly sense they belong together, and also they don't

says that marriage and children are "hard." So they

a hotel bar. She isn't flirting, and she isn't not flirting. He

isn't flirting.

Translation" offers an experience in the exercise of empathy. The characters empathize with each

He's composed and detached.

He doesn't give away one hint of emotion. Without making it a big deal, as if making it clear he's not

other (that's

what

it's about), and we can empathize

with them going through that process. It's not a

immediately want to be together. Coppola keeps them

are. We know that. Few movie characters know in

coming on to her. Of course he finds her attractive.

question of reading our own emotions into Murray's

apart for a noticeably long time. They also don't know

the sense he means.

He did when he saw her in the elevator and didn't

blank slate. The slate isn't blank. It's on hold. He

notice him. Or are we simply assuming he'd feel the

doesn't choose to wear his heart on his sleeve for

striking the right note of tentative friendliness

After they start talking, Johansson is instinctive in

same way as us? Maybe he noticed her because they

Charlotte, and he doesn't choose to make a move.

She knows Bob is a star, but doesn't

were the two tallest people in the elevator.

But he is very lonely and

they're the Girl and the Boy. They don't have a Meet Cute. We grow to know them separately.

We understand Charlotte loves her husband, and we also understand how he wounds

care. Earlier their

her, and why

eyes met in a kind of telepathic sympathy strangers

I can't tell you how many people have told me that just don't get "Lost in Translation." They want to

not without sympathy for her. She would plausibly have sex with him, to be "nice," and because she's

she cries on the phone. There's no possibility he

share when they know that they're thinking

know what it's about. They complain "nothing

mad at her husband and it might be fun. But she also

will cheat on her with the Other Woman, the ditzy

the same thing about something happening in

happens." They've been trained by movies that

doesn't know as he does that if you cheat it shouldn't

"star" Kelly, played by Anna Faris. John is simply

a room. Now they can't sleep and it's in the

tell them where to look and what to feel, in stories

be with someone it would make a difference to.

a moth fluttering around her fame. That's what hurts

middle of the night in

that have a beginning, a middle and end. "Lost in

There is wonderful comedy in the film, involving

everything from her Austrian

life; her clothes, jewelry, friends, ladies-in-waiting, and her beloved pet Pug dog, Mops. Ushered into a

account of the private life of the last queen of France

tent, she is dressed in the elaborate French fashion before emerging onto the French bank as the Dauphine of France, with her name translated to the French tongue.

Later that day, Marie Antoinette is introduced to

youngest daughter of Austria's empress Maria

King Louis XV (Rip Torn), the lewd grandfather of

Theresa (Marianne Faithfull). She is selected by her

her betrothed, Louis XVI (Jason Schwartzman). The

mother to marry her second cousin, the Dauphin

young Dauphin himself is awkward and shy, and

of France, Louis XVI, and seal an

nervously meets his fiancée. His aunts, Victoire (Molly

alliance between the

Shannon) and Sophie (Shirley Henderson) quietly

two rival countries. The 14-year-old girl is bundled

discuss the new Dauphine, remarking that "she looks

into a carriage and travels the long journey to a small

like a child," and mocking her Austrian roots.

island in the middle of the Rhine River, a symbolic

culture gap between Japan and America. Lyrics by The Strokes helped bridge the historical story of

Translation" shows as much of a reach as if he were

before the bloody revolution began.

Joanna (Kirsten Dunst), affectionately known

soothing to rock records while spending her time locked away from life. Music remains a huge part of

playing Henry Higgins. He allows the film to be as

Antoinette: The Journey by British author, Lady

as Antoine, is the beautiful, charming, but naïve

Rock music is a genre that many young adults can understand and relate to. We also see Lux Lisbon

at Second City with John Belushi, he was a glider in contrast to the kamikaze pilot. He isn't a one-note

Antonia Fraser, Marie Antoinette is a sympathetic

Opening in the year 1770, Maria Antonia Josepha

Sofia Coppola greatly incorporates rock music as a part of her toolbox for creative film-making.

in the mid-70s. Air also highlight the mood of Lost in Translation, as it successfully represents the

Marie Antoinette is shuttled to the magnificent

location representing the transition from Austrian to

Versailles, her new home. She beholds the decadent

French territory. Antoine meets the Comtesse

splendor of the palace. She is given very little time

This points to the movie's most serious problem: the "impartial" viewpoint. Is "The Bling Ring" a movie

“I’m a firm believer in Karma and I think this situation is a huge learning lesson for me. I want to lead a country one day for all —Nicki I know.”

That sensitivity is largely absent in "The Bling Ring"; in its place is a void. Coppola neither makes

about characters ogling at celebrities, or is it an

a case for her characters nor places them inside

excuse for the audience to ogle along with them?

of some kind of moral or critical framework; they

While Coppola's attitude toward the Bling Ring

simply pass through the frame, listing off name

isn't entirely sympathetic, it isn't overtly critical either;

brands and staring at their phones. About an hour

in fact, it often comes off as blasé.

into the film, one starts to get the nagging feeling

All of Coppola's films have focused on characters

that Coppola's "neutrality" is a dodge; she avoids

that are isolated from the world—like movie stars

moral commitment, thereby creating a movie

("Lost in Translation", "Somewhere"), royalty ('Marie

ambiguous enough to

Antoinette"), a strict family ("The Virgin Suicides").

be interpreted in several ways, but too vague to have

Because the protagonists of most of these films

much meaning in any interpretation.

happen to be wealthy —after all, isolation is a luxury—and because Coppola has never shown much interest in depicting the world that these protagonists have separated themselves from, her work has often been accused of cultural myopia.

de Noailles (Judy Davis), the mistress of the household

to adapt to her new surroundings before she and Louis

While that criticism isn't entirely unearned ("Lost

at Versailles, Antoine's future home. A traditional

are married in a lavish ceremony. The king toasts

in Translation", for one, is marred by ugly ethnic

"crossing-over" ceremony that takes place, with the

the couple, and wishing them many healthy children

stereotyping), it overlooks the sensitivity that she brings to the material.

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the ads

deliverable no. 3

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the ads

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the dvd package deliverable no. 4

lost connections

the dvd package The DVD package was made keeping in mind the New York MTA system and kind of supplies associated with it, hence it evolved into a kind of psuedo industrial look with this aluminum clipboard box serving as the framework for the packaging. The screw posts and binders tape is also reminiscent of things bus drivers would carry, and in this case there is an added Sofia Coppola flair to fit the festival.

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the tickets deliverable no. 5

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the tickets The tickets were also designed keeping in mind clipboard that ticket conducters and people who ride public transport usually carry. The tickets themselves were designed according to the subway mta card in that shape with the black strip but made longer to avoid confusion.

day pass

day pass

Somewhere

IFC Center

Hit Records Concert

Lost in Translation

5.00 pm

May 13 2017

Marie Antoinette

Somewhere ADMIT ONE PER TICKET

day pass

special exhibit IFC Center

2.00 pm

The Bling Ring

May 14 2017

IFC Center 5.00 pm May 14 2017

Hit Records Concert

The Bling Ring ADMIT ONE PER TICKET

Angelika Theater

Marie Antoinette

MoMa NYC

4.00 pm

May 13 2017

MoMa NYC 7.00 pm

ADMIT ONE PER TICKET

May 14 2017

May 14 2017

day pass

2.00 pm

MoMa NYC

Lost In Translation

day pass

IFC Center

7.00 pm

May 12 2017

ADMIT ONE PER TICKET

May 13 2017

May 13 2017

7.00 pm

The Virgin Suicides

4.00 pm

7.00 pm

Angelika Theater

ADMIT ONE PER TICKET

MoMa NYC

May 12 2017

The Virgin Suicides

May 12 2017

Angelika Theater

4.00 pm

4.00 pm

May 12 2017

Angelika Theater

ADMIT ONE PER TICKET

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the schedule deliverable no. 6

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the schedule

The schedule was designed and ultimately clipped with fasteners to add to the subway, transit feel. The schedule consists of three seperate booklets which are meant to be handy for the people attending the festival. One booklet consists of specifically the festival’s schedule, the second is limited to attractions and things to do in New York City and the third one is a subway map handy for them to get around the city very easily.

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the schedule

the attractions

the map

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the soundtrack deliverable no. 7

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the soundtrack

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The USB soundtack for the festival had to be created keeping in mind an everyday object which would also suit the chosen director and at the same time work in terms of the materials. Watching a couple Sofia Coppola movies, there are certain recurrent themes and the characters in the movies are always twenty something rich, privileged girls who are well dressed and care about their appearence. Therefore, a lipstick felt as an appropriate medium, and it is also easy and convenient to carry on public transport.

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the website deliverable no. 8

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the website

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the mobile app deliverable no. 9

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the app

Lost Connections Festival

A Sofia Coppola Film Festival

Movies

Director

Schedule

Location

username

the virgin suicides

username

Angeli ka The

2.0 May 12–13

password

password

Lo st in Tr anslati TICKET

GO!

GO!

Tickets

r

ET

Lost i n Translatio n 2.00 pm May 12–13 2017

the movies

Subway Map

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the movies

the city

the movies

FILM DETAILS

washington square park

Director: Sofia Coppola Written by: Sofia Coppola Producers: Francis Ford Coppola Julie Costanzo Dan Halsted Chris Hanley Cast: Kirsten Dunst Kathleen Turner James Woods Josh Hartnett Music: Air Cinematography: Edward Lachman Running Time: 1 hr 37 min Release Date: American Zoetrope 21 April 2000 Studio:

PLOT SUMMARY. In an ordinary suburban house, on a lovely tree-lined street, in the middle of 1970s America, lived the five beautiful, dreamy Lisbon sisters, whose doomed fates indelibly marked the neighborhood boys who to this day continue to obsess over them. A story of love and repression, fantasy and terror, sex and death, memory and longing. It is at its core a mystery story: a heart-rending investigation into the impenetrable, life-altering secrets of American adolescence.

the city the movies

the route

attractions of the city

the schedule

day 01

FILM DETAILS

Director: Sofia Coppola Written by: Sofia Coppola Producers: Francis Ford Coppola Julie Costanzo Dan Halsted Chris Hanley

day 02

Getting to washington square Cast:parkKirsten

A B C D E

Dunst Kathleen Turner

F James M Woods

to W. 4th St/Washington Sq Park Josh

Hartnett

Music: Air

washington square park

Cinematography: Edward Lachman Running Time: 1 hr 37 min

Release Date: American Zoetrope 21 April 2000 Studio:

the route

day 03

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the business system deliverable no. 10

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the business system

kayla silverman Festival manager 950 Folsom St San Francisco 94105

408-384-1800 lostconnections.info

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November 28, 2016

Kayla Silverman Manager, The Angelika Theater 987 Wisteria Terrace Manhattan, NY 94106

Dear Ms. Silverman, I’m writing to you in regards to the exclusive Sofia Coppola Film festival that we here at New York Women in Film and Television are organizing. We hold festivals every alternate year to honor women in cinema, and more specifically women directors, producers, and cinematographers. Next year, we plan to honor the work of Ms. Sofia Coppola as you know who is most famously know for her work as a director helming movies such as ‘The Virgin Suicides’, ‘Lost in Translation’, and most recently ‘The Bling Ring’. I’m writing this letter to you as we are interested in holding this festival in various venues all over Manhattan to honor the birthplace of Ms. Coppola and therefore, are very interested in holding the screenings of the movie ‘The Bling Ring’ at the IFC Center. The IFC center is a legendary art house cinema theater famous for the various screenings of movies all throughout the year and when we were deciding venues for the film festival, your theater was one of the cinemas that immediately came to mind and felt like the perfect fit.

This festival honoring Ms.Coppola showcases all five of her big screen hits such as ‘The Virgin Suicides’, ‘Lost in Translation’, ‘Marie Antoinette’, ‘Somewhere’ and ‘The Bling Ring’. These movies will be screened over the course of three days from May 12–14th, 2017. The name of our festival is aptly titled as lost connections, as we are focusing on Adrift characters who are at cross roads in their lives, finding themselves to feel lost and isolated.

A singular human interaction causes a shift in their attitude, helping them numb their pain to avoid the emptiness.

Ultimately in the end, they realize that life awaits, and they must return back to reality. The festival is the first of it’s kind in the sense that it is co-organized by the non-profit organization, New York Women in Film and Television. The festival is purely to honor women in film and television who are severely under appreciated and under represented.

I will also attach with my mail the official catalog guide for the festival along with complimentary tickets, schedule, and application in honor of the festival, and the soundtrack which will be the soundtrack to the festival as a whole. I would love to hear your thoughts on what you think about our theme so far and how we can carry it forward with your help by our side. Please let me know if we can tentatively schedule to screen The Bling Ring at the IFC center on the 14th of May at 7.00pm followed by a talk given by none other than Ms. Coppola.

Hope you are well, and looking forward to hearing from you.

Sincerely,

Kavya Sivaraman

(408)-384-1800

950 Folsom St San Francisco 94105

kavya.sivaraman@gmail.com

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Lost Connections Festival Kavya Sivaraman/04005890 GR612/Integrated Communications Fall ‘17 Instructor/Hunter Wimmer