Kavya Sivaraman, the bold type.

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project

Lost Connections

Graphic designer– the bold type.

Kavya Sivaraman

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The Bold Type

portfolio

Kavya Sivaraman


People describe me as a feminist, sarcastic, and

generally loud

I like to think that this finds its way into my designs as

the bold type.



All the collected works of the portfolio compiled into the

table of contents lost connections

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girl scouts of america

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architecture posters

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her choice

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zesty cookbook

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s ta m p a i d

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sprouts annual report

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imperfect

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bridge it

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The Bold Type

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Kavya Sivaraman

Many drops of blood, sweat and tears accompanied the

film festival class title

time frame

Lost connections

15 weeks/105 days

course

c o l o r pa l e t t e

Integrated Communications i n s t r u c to r

Metropolitan Urban Chic

semester

deliverables

Fall 2017 c at e g o ry

Identity Packaging Typography Web

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keywords

Hunter Wimmer

Poster dvd Packaging dvd Booklet Soundtrack Tickets Schedule+Map Website Mobile App


project

Lost Connections

However, designing an integrated

visual system

was surprisingly fun and worth the sleepless nights

Sofia Coppola’s films for

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objective

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Design for a film festival that focuses on a director and extract a theme that ties together all of the director’s selected movies. Conceptualize a visual aesthetic that brings this uniformity to life by developing a visual identity and a cohesive system which is expressed through a variety of media and deliverables, capturing the essence of the film festival.

Lost connections is a film festival held in New York, based around the films of New Yorker, Sofia Coppola. Her movies focus on a chance interaction between two people which unexpectedly changes their lives. However, they must ultimately return to reality and thus the connections are lost forever. The visual aesthetic of the festival is urban New York mixed with feminine energy.


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day pass

project

Angelika Theater

The Virgin Suicides

May 12 2017

7.00 pm

Angelika Theater

Lost in Translation

May 13 2017

4.00 pm

MoMa NYC

Marie Antoinette

May 13 2017

7.00 pm

MoMa NYC

Somewhere

May 14 2017

2.00 pm

IFC Center

The Bling Ring

May 12 2017

4.00 pm

4.00 pm

May 12 2017

Angelika Theater

Lost Connections

The Virgin Suicides ADMIT ONE PER TICKET

day pass Angelika Theater 7.00 pm May 12 2017

Lost In Translation ADMIT ONE PER TICKET

day pass MoMa NYC 4.00 pm May 13 2017

Marie Antoinette ADMIT ONE PER TICKET

day pass MoMa NYC 7.00 pm May 13 2017

Somewhere ADMIT ONE PER TICKET

day pass IFC Center 2.00 pm May 14 2017 chapter

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The Bold Type

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Getting the opportunity to rebrand the

Girl Scouts of America title

Girl Scouts of America course

Nature of Identity

time frame

15 weeks/105 days c o l o r pa l e t t e

i n s t r u c to r

keywords

Hunter Wimmer

Courageous Resourceful Powerful

semester

Spring 2017

deliverables c at e g o ry

Identity Logo Design Web Print Design

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Visual Strategy Guide Visual Development Guide Visual Standards Guide


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Girl Scouts of America

provided me with a chance to empower

fearless women

Turns out that girls can do more than

sell cookies just

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objective

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To pick a dying brand and completely rebrand it with a fresh strategy. This is done while also keeping the brand’s futuristic vision in mind. Thoroughly research the brand and analyze potential future audiences as well as extensions for the brand. The aim is to imbibe the brand with a fresh visual identity and soul thereby helping the brand turn over a new leaf.

I chose to rebrand the Girl Scouts of America as it was a pioneer in empowering young girls and helping them become more resourceful. Unfortunately, it has faded over the years to being known for just selling cookies, losing sight of the original vision. Therefore, I chose to focus on young women, empowering them to be resourceful, courageous, and confident.


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0.5x 45°

45°

1x

4x

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0.5x

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Girl Scouts of America

1x 1x

1x 0.5x

4x

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Toying with the idea of handmade letterforms in

experimental typography title

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Architecture Posters

4 weeks/30 days

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c o l o r pa l e t t e

Experimental Typography i n s t r u c to r

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Kathrin Blatter

Light Shadow Perception

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Spring 2016

deliverables c at e g o ry

Experimental Typography Architecture Three Dimensional Handmade

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Architecture Posters Handmade Letterforms


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Architecture Posters

a poster series was designed for an

architecture conference It was based on light and worth every paper cut and

blood shed

drop of

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objective

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Design a series of three posters for a hypothetical architecture conference that represent the concept of the event using single words that are handcrafted and handmade letterforms.

Light and architecture share an intimate relationship. Vision enhanced by light helps us perceive a space through color, form, shadow, texture, and depth. Perception is a lecture series that explores the invisible light sources that render spaces and illusions created within them.


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Do we even have the rights to our own body? An

experimental website title

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Her Choice

6 weeks/42 days

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Experimental Typography i n s t r u c to r

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Kathrin Blatter

Choice Abortion Laws

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Spring 2016

deliverables c at e g o ry

Experimental Typography Web Design Opinion Website

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Opinion Website


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Her Choice

educating viewers about a taboo topic like

abortion rights

brings to light the unfair, patriarchal, and

justice system

unequal

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objective

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Design for a website that expresses an opinion about a specific subject. The website is intended mainly to educate the audience about the topic. It should also employ the use of experimental typography, to make it more edgy, but at the same time, informative.

Given that women’s rights is a big passion of mine, I chose to design an experimental website educating viewers about abortion laws in the country. The website calls to attention the lack of rights women have with respect to their own bodies, and the laws in the country that are stifling them. The website is intended to educate women about their rights.


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Her Choice

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Lemons are pungent and sour. But they make for

decadent desserts title

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Zesty

7 weeks/49 days

course

c o l o r pa l e t t e

Type 3: Complex Hierarchy i n s t r u c to r

Summer 2016 c at e g o ry

deliverables

Book Design Typography Identity

Conceptual Cookbook

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100

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Desserts Lemons Pungent Decadent

Ariel Grey


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Zesty Cookbook

So, in a summer typography systems class, I designed a

conceptual cookbook based around the idea that when life hands you

make dessert!

lemons

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objective

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The main objective for this project was to devise a conceptual cookbook that stands out from all the other cookbooks out there. The aim behind this was to create something experimental, both in concept and in the typography that executes it.

Baking is both an art and a science. But often, a lot of the art fades away. So, to breathe some life back into baking I decided to design a cookbook for a rather unconventional ingredient—lemons. Lemons are pungent, sour and usually frowned upon, but I decided to focus on the versatility of lemons, and the beautiful decadent desserts they can produce. To put it in simpler terms, “when life hands you lemons, make dessert!�


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Shopping is usually disastrous during

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Stamp Aid

4 weeks/28 days

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Visual Literacy i n s t r u c to r

Spring 2015 c at e g o ry

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Infograpgics Vernacular Packaging

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Black Friday Bandage Shopping Time units

Hunter Wimmer

Stamp Aid Packaging Timeline Infographic


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Stamp Aid

but in the moments of clarity with the absence of

gut punches

you walk out of the store with only a box

stamp aid! of

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Pick an event that is traditionally represented in days, hours, minutes, and seconds. Reinvent the idea of time, and adopt a new format appropriate to the event, along with a new system of measurement.

The event I chose was based on an experience that I encountered during Black Friday shopping. The nightmare of navigating through a store on Black Friday ultimately led me to only buy a box of bandages. By using the visual vernacular of “Stamp Aid�, I created an iconographic timeline to depict this event.


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Stamp Aid

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Stamp Aid

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PHYSICAL ALTERCATIONS ELBOWED SHOVED FOOT STOMPS

Left Right

PUSHED KNOCKED DOWN PHYSICAL DISCOMFORT TRIPPED FALLING DOWN ALTITUDE FRUSTRATION ITEMS ITEMS PICKED UP

HOME DECOR STATIONERY CLOTHING HEALTH & BEAUTY ELECTRONICS

ITEMS KEPT BACK ITEMS DROPPED EMOTIONAL LEVEL MORALE INNER MONOLOGUE

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So many things to buy. Wait whaaaat. Excuse me miss!Okay never mind. PICK YOURSELF UP KAVYA.

And that’s twice in 2 minutes. Just great!

I’m gonna clock that bitch with this paper roll.

Stamp me one more time and.. aaahhhh. I’m gonna kill himm

Push through them... ahhh not again! THIS IS NOT WORTH IT


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Stamp Aid

KEY Elbowed Shoved

Foot Stom Pushed

Knocked d Tripped

Falling Do

Frustration Items :

Home Dec Stationery Clothing

Health & B

Electronic

Items Kep

Items Drop Morale Altitude Screw the list!I’m gonna forget it and try to make it back in one piece. Enough is enough!

I really don’t think I’m going to leave this place alive. Ahhh my feet are so soreee

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I’m pretty sure my insoles are filled with dried blood. Actually, not sure if I even have toes anymore.

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I want a Bandaid and I want to get THE HELL out of here. I’m never recovering.

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OMG. I found it Please hold on to this Kavya!!! You already lost everything else including your sanity!

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My happy place doesn’t usually involve much

spreadsheets and data title

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Sprouts Annual Report

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Type Systems keywords i n s t r u c to r

John Nettleton semester

Fall 2015

Organic Fresh Produce Local deliverables

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Book Design Infographics Annual Report

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Annual Report Book


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Sprouts Report

So sifting through a lengthy annual report for

Sprouts market

and designing it into a book is what brought me

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objective

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Pick a company’s annual report and redesign it in such a way that the design language is easy to follow, and the infographics are easily understandable. Establish a cohesive visual communication system with respect to the charts, tables, and typography. The goal is to deconstruct the earlier visual language into a newly envisioned and well integrated annual report.

Sprouts Market is no stranger when it comes to the food industry. They have been marketing fresh and organic produce for a long time now, but their annual report was cumbersome and difficult to understand. The path I took while redesigning their annual report was to keep it simple, and easy to follow, while keeping the original vision in mind.


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After years of looking at matchsticks in the media who were

in reality models title

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Imperfect

15 weeks/105 days

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c o l o r pa l e t t e

Visual Thinking i n s t r u c to r

Fall 2015 c at e g o ry

deliverables

Identity Editorial Design Web Design

Magazine Poster Website Welcome Kit

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150

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Confident Women of Color Curves Self-assured

David Hake


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Imperfect

I decided to do a branding project focused on

women of color

and the underrepresented women learning to embrace

different perfections our

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objective

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To design an entire identity system based around a topic that you feel connected with and passionate about. The system developed should be cohesive, and tied together through various deliverables and media.

Coming from India, the color of my skin, and shape of my body has always been looked down by media. I want women like me to feel confident, self-assured and love themselves for who they are. Hence, I designed an entire identity system solely for women of color and plus size women to help them feel accepted and confident in their own skin.


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The nerve tingling, surprisingly exhilarating

Masters Design Thesis chapter

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So to get an mfa degree, you need to actually

know something title

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52 weeks/365 days

course

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Thesis 1,2,3 i n s t r u c to r

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Confidence Phil Hamlett, Wioletta Kaminska, Carolina De Bartolo Equal Pay, Equal Say Young Women semester

Fall 2016—Fall 2017 c at e g o ry

UI/UX, Web Visual System Print Design

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Website Mobile App Book Newsletter Poster


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So I decided to focus my angst into fighting for

women’s rights

and more specifically I chose to channel it on

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objective

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A master’s thesis is a selfdirected year-long exploration of a topic that directly addresses a problem in the world today. The purpose of the thesis is to help identify how graphic design can help solve the problem through extensive research, strategic thinking, and refined design skills. The ability to communicate a complex topic in a simple yet compelling manner demonstrates the depth of the thesis.

Being a feminist feels like second nature to me, and fighting for women’s rights has always played a very important role in my life. Therefore, I chose the topic of my thesis to be “equal pay for equal work.” I focused my project on millennial women, equipping them with a pay negotiation toolkit and other resources to help them feel confident and self-assured.


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Today, women receive more college degrees than men but are still earning significantly less than them in virtually every field. How can we work towards fixing this gender income inequality?

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The gender pay gap in the United States is the ratio of female to male median yearly earnings among full-time, yearround workers. Women are almost half of the workforce. They are the sole or co-breadwinner in half of American families with children. They receive more college and graduate degrees than men. Yet, on average, women continue to earn considerably less than men. In 2015, female full-time, year-round workers made only 80 cents for every dollar earned by men, a gender wage gap of 20 percent. Women, on average, earn less than men in nearly every single occupation for which there is sufficient earnings data for both men and women to calculate an earnings ratio. According to research, if change continues at the same slow pace as it has done for the past fifty years, it will take 44 years—or until 2059—for women to finally reach pay parity. For women of color, the rate of change is even slower.

BridgeIt

Firstly, BridgeIt helps make equal pay a reality by providing young women with a mobile app that carries within it a handy toolkit. This toolkit contains the Implicit Bias Test as an easy card sorting quiz, a salary calculator which helps women calculate how much they should actually be earning. The last and arguably most important function of the app is the ‘Art of Negotiation’ section. This section provides women with scenario based testing with data they input to help determine whether they received a good offer and how to re-negotiate for a better offer. Secondly, BridgeIt also helps women by providing them with the resources they need to make themselves aware about the realities of the pay gap through an informational book, website, and keep up to date with the current news in the format of a newsletter. The newsletter also features personal stories by women, helping them advocate for equal pay.

BridgeIt is a fast growing organization that aims at empowering young millennial women to help them achieve equal pay. The way that our organization functions is by providing young women with the tools they need in order to bridge the income gap, and help make equal pay an achievable reality in their lives. BridgeIt is also multifaceted and performs a good many functions that helps solve this problem.

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Structure of BridgeIt App title

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Brid

BridgeIt W Login/Sign up

Facebook or LinkedIn

Link to Facebook

Hello

IAT/Calc/Neg

Implicit Association Test

Get Even Calculator

IAT Test Home Screen

Get Even Home Screen

Tutorial list of words

Statistics Page

Tutorial Swapping

Basic Questions

Thumbs up—Ready to go

Follow up questions

Male/Female

Paid Holidays question

Career/Family

Benefits Question

Career/Male + Family/Female Career/Female + Family/Female Results Page Redirect to Get Even Calculator 188

Estimated Market Value More Results Redirect to Art of Negotiation


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dgeIt

Welcome Screen

o Jane

Onboarding questions

gotiate

Add an estimate

Scale of questions

Saved Estimates

Loading Screen

Home Screen

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My Profile

Art of Negotiation Home Screen

My Profile

I got an offer

Edit Profile

Salary

Add Photo

Location of Job

Settings

Title of Job

Notifications

Benefits of Job Summary Page

Try again

What we think

Read Tips

Re-negotiate

Specifics

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Getting Even Calculator helps women calculate what their real value is, and how much they should be earning regardless of the pay gap.

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The Art of Negotiation provides women with scenario based testing in order to help them negotiate for better pay and benefits thereby bridging the income gap.

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Dedicated to my incredibly

amazing parents for their unwavering support and for always

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believing in me


to f a m i ly a n d f r i e n d s

People say it takes a village to get a master’s degree. Something along those lines, right? Well, there are so many people to thank for helping me achieve a dream I never thought would come true. First and foremost, to Nila and Nishant Raman for being my constant bundles of joy and stress busters, and forcing me to laugh even when everything seemed so bleak. To Appa, Amma, Divya, and Ram for always encouraging me, and pushing me to achieve my dreams. I would not be here if not for any of you. You have put up with my meltdowns, rants, and numerous panic attacks. I’m grateful to call you all my family, and your unwavering support and confidence in me is what has sailed me through the past three years.

Bharath,my love, for always believing in me, teaching me to be patient, and loving me through this madness. There have been many tears, but you held me up when I needed it the most. Thank you for always reminding me to be confident when I was losing faith in myself. Finally, to my fearless classmates who were on this crazy journey with me, and have become my family here in San Francisco. To Alma, Hamda, Nandita, Palak, and Shruti—grad school would have simply not been the same if I didn’t get to share it with you crazies.

to m y p r o f e s s o r s

I would definitely not be standing here today with this degree without my professors who have guided me, pushed me through each step of the way, and constantly expected more out of me. I have grown immensely as a designer and a person thanks to all of you and my experiences here at the Academy.

Thank you John for teaching me everything that you have in typography, and in design practice. Your attention to detail is something I will always carry with me.

Firstly, to Mary Scott for encouraging me and helping me craft a portfolio that is the best showcase of my work. Your passion, knowledge, and endless encouragement serve as a great example for all of us new designers to follow.

Thank you to Michael Kilgore, John Nettleton, Andrew Loesel, Hunter Wimmer, Bob Slote, David Hake, Kathrin Blatter, Phil Hamlett, Wioleta Kaminska, Sarah Seward, and Carolina De Bartolo. I have been lucky to learn from each and every one of you.

Thank you Hunter for always pushing me, and expecting more out of me. Your confidence in me has pushed me to be a better designer.

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c o n ta c t i n f o

Kavya Sivaraman +1(408)384-1800 kavya.sivaraman@gmail.com kavyasivaraman.com school

Academy of Art University i n s t r u c to r

Mary Scott p h oto g r a p h y

Kavya Sivaraman Luyang Tian typefaces

Sentinel Akzidenz Grotesk printing

Graphic Imagery t e x t s to c k

Mohawk Everyday Digital 100# Uncoated Text binding

The Key Printing & Binding software

Adobe Creative Cloud

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