News Release & News Room_Nintendo Switch Lite

News Release & Newsroom

for Nintendo Switch Lite

Joshua Jafri, Manuel Benitez, Kamila Majmud, Kay Wing Man Liu

Agenda - Public Relation Objectives - Targets - News Releases

( New Product Launch & Event Launch) - Conclusion - Measurement

Purpose of the presentation •

Explanation of the strategy

How it helps in promoting product launch and event •

Strategy:

Ryan Reynolds

- Email news releases to related journalists.

- Tag journalists in social media - Post on the Newswire website •

Goals:

Achieve our public relations objective Includes Nintendo and our non-profit organizations.

Non-profit organization

Introduction

Objectives of

Public Relations

Objectives of

Public Relations

1. To introduce and increase awareness of the Nintendo Switch Lite by 50% among the target of adults ages 20 to 39 within 3 months.

2.

To increase awareness of the Nintendo Bright Winter event by 50% among the target of adults ages 20 to 39 from October to November.

3.

To provide information about Nintendo Switch Lite and Nintendo Bright Winter Event to the journalists or editors.

4.

To increase awareness of the Canadian Mental Health Association by 50% through the event to the target of adults ages 20 to 39 within 3 months.

Introduction

Public Relations Target

Public Relations Target

(Journalists)

Traditional Media - Magazine / Newspaper / TV / Radio Gaming Magazine s -CG Magazine Editor, Brendan Quinn -110% Gaming Editor, Lane Martin

Mental Health Magazines / Newspapers - Nutrition & Mental Health Magazine Editor, Steven Carter - Patricia Tomasi, Mental Health Writer at The HuffPost Canada

Toronto Base Magazines - NOW Magazine, Mental Health Editor, Zach Ruiter - Toronto Life, City Editor, Luc Rinaldi

Introduction

Public Relations Target

(Journalists)

New Media-

Social Media/ Bloggers / Podcasters / Online Influencers in Video Games / Mental Health Fields.

(Video Game Bloggers & influencers) @thehacksmith (331k) / @evilgeniuses (542.5k) Game Over Online Blogger, Russell Garbutt (300k) (Mental Health Bloggers) - Life Voice - Ms. Meg, Blogger at Mental Health Blog (Charities website/ social media)

-

The Centre for Addiction and Mental Health

Introduction

Public Relations Target

(Journalists)

Newswire organizations • CNW (Canadian News Wire)/CISION, under Lifestyle & Health session • The Canadian Press , under Entertainment News session

Introduction

News Release Nintendo Switch Lite Product Launch

Pitching your PR Material

• First News Release – Product Launch

Logo Release Date

Media Contact

Headline

Slug line WHO WHEN WHY

WHAT

WHERE

Key information with 5 Ws

Pitching your PR Material

• First News Release – Product Launch

Second Paragraph

Bottom of Page

Pitching your PR Material

• First News Release – Product Launch

Boiler

End of Release

For more information

News Release Nintendo Switch Lite Bright Winter Event Launch

Pitching your PR Material Logo Media Contact

• Second News Release – event launch

Release Date The logo of CMHA

Headline

Pitching your PR Material

• Second News Release – event launch

Key information with 5 Ws WHO

WHY

[

WHAT

[

Slug line

WHEN

WHERE

Pitching your PR Material

• Second News Release – event launch

Video & Images Second Paragraph

Bottom of Page

Pitching your PR Material

• Second News Release – event launch

Images Third & fourth Paragraph

Pitching your PR Material

• Second News Release – event launch

Boiler

End of Release

For more information

Nintendo

Online Media Room

Pitching your PR Material •

Logo

• Navigation About us Products Industry News Blog & Community Press Tools •

The newest update

•

Searching box

•

Sign up

• Online Media Room

• Official News release website - Landing Page

Pitching your PR Material

• Online Media Room

• Official News release website - Landing Page

Pitching your PR Material

• Online Media Room

• Official News release website •

News Release Page

Related information • Partner Information • Related links • Mentioned in the story • Media Contacts

Filter Share News release (including Photos & Video)

Pitching your PR Material

• Online Media Room

• Official News release website • Page 2 example (video)

Filter Share

Video

Description & mention Copyright Other videos

Pitching your PR Material

• Online Media Room • Official News release website

- Page 3 example (blog & community)

Filter

Blogs and community articles here

Measurement & Conclusion

Measurement Send the second email to the journalist and contact the publication for follow up → Measurement: � How many recipients opened the news release email

Measurement Using the CRM system to send out emails to journalists → Measurement: ● Open rates (how many people opened the email) ● Click rates (how many viewed the press release) ● Bounce rates (people clicking and immediately leaving)

Measurement Using the Media Relations Rating Point System (MRP) → Measurement: � Article/news coverage against a list of criteria

Measurement Through the online media room → Measurement: ● Website Traffic (total website visits) ● Bounce rate (percentage of visitors that immediately leave website after visiting) ● Conversion Rate ○ (people sharing the news release through the button) ○ journalists clicking the link in the news release to the online media room •

Sign ups

Measurement Through Google Trends → Measurement: ● The rates of people searching related keywords ● The percentage of those aware of the Nintendo Switch Lite, the Canadian Mental Health Association, and the event

Measurement CNW (Canadian News Wire)/CISION, → Measurement: ● Reach (Total / Unique / Repeat Viewers) ● Top Sites ● Traffic ● Conversions

Conclusion • • • •

Public Relation Objectives Targets News Releases Measurement

Thanks for your attention

Joshua Jafri, Manuel Benitez, Kamila Majmud, Kay Wing Man Liu

References •

https://www.wired.com/2010/09/0923nintendo-founded/

•

https://www.nintendo.com/corp/history.jsp

•

https://www.thecanadianpress.com/topics/view-all-topics/

•

https://www.newswire.ca/

•

https://prowly.com/en/audience-pitch

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https://prowly.com/magazine/how-to-send-a-press-release-byemail/?utm_campaign=%5BENG%5D%20Workflow%20dla%20templatkowc%C3%B3w&utm_source=hs_automation&utm_medium=email&utm_content=80480558&_hsenc=p2ANqtz-ZYrO81Nhwre5l7dFrqmN0cZlf5AAM8A314CsiDN0FOr4AqpebajzURWQ4xLF0QOqayqxlnJoe85TM2IsCCcqRuY53X61sd1mCcI3j0QJDGr-XAEk&_hsmi=80480558

•

http://cnw.en.mediaroom.com/monitoring-and-analytics

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https://www.cision.ca/products/impact/