EXPERIENCE COX AUTOMOTIVE Associate Product Marketing Manager | Atlanta, GA | Feb 2019 - Present • Project manage COVID-19 response campaign that educates dealers on a number of digital buying and selling solutions to ease change anxiety through shift to digital-only business model
Kayla Alexander Digital Marketing Professional
CONTACT 843-642-4837 Atlanta, GA kaylasimone25@gmail.com kaylasalexander.com
EDUCATION University of South Carolina, 2015 BA in Journalism & Mass Communications Major: Public Relations Minor: Spanish
SKILLS AND TOOLS Adobe Creative Suite Digital Marketing Event Planning & Logistics Google Analytics Graphic Design Hootsuite Lucky Orange Project Management Promotional Writing Mailchimp Microsoft Office Suite SaaS Management Salesforce Search Engine Optimization Social Media Marketing Spanish
• Collaborated with the Brand Marketing team to design website modules and develop content for the new website launch, marking nearly ten years since it had been redesigned • Strategized and executed an omni-channel marketing campaign - including targeted email, social media & on-site marketing - to onboard a universe of ~90K clients to the newly launched Manheim website • Create sales enablement and effectiveness tools such as talking points, product guides, tutorial videos and talk tracks to guide Sales teams in conversations with dealer clients • Developed and executed a targeted email campaign that increased Regional Commercial vehicle transactions by 79% YOY, contributing $12K in incremental revenue to the business • Launched “Digital Blocks,” an innovative digital experience for Manheim customers, by developing a marketing playbook that outlines the key messages and reasons to believe, standardized creative execution by implementing design elements specific to the initiative, and trained marketing personnel across 80 locations on the new innovation
NEWELL BRANDS Assistant Brand Manager | Atlanta, GA | May 2017 - Feb 2019 • Collaborated with cross-functional partners to build web content strategies, enhance UX of brand websites, and increase the digital presence on over ten Writing and Home Appliance brands • Utilized site analytics to develop compelling, data-driven digital campaigns that align with business priorities based on consumer insights • Implemented a content creation process using agile project management that allowed for easy collaboration and was instrumental in the execution of digital content development and crossfunctional activation campaigns • Managed CRM activity for all Writing brands by analyzing previous newsletter performance and designing new email communications to increase engagement across various target audiences • Produced over 100 search-optimized content stories for Sharpie, Prismacolor, Elmer’s and Mr. Coffee to maximize opportunities for engagement and conversion that led to a lift in Ecommerce sales on direct to consumer websites • Executed and provided art direction for internal photoshoots for content development across both DTC and non-DTC sites • Developed and executed digital strategy for Elmer’s Slime Games, an omni-channel campaign with a $1.5M budget that that resulted in over 3000 entries and 1.4M pageviews in three months
VITAL ENERGY WELLNESS AND REHAB CENTER Marketing Coordinator | Lexington, SC | Jan 2016 - Dec 2016
• Developed and launched integrated, multi-channel print, web and direct marketing campaigns • Established and fostered productive relationships with local physicians that tripled percentage of growth in less than one year • Directed brand management, public relations, social media, print and digital advertising, and tradeshow marketing efforts • Led the implementation of internal communication strategies to increase community among employees at multiple locations • Created, monitored and managed email marketing campaigns via Mailchimp to engage with current patients and promote events
PALMETTO HEALTH ORTHOPEDICS Communications Associate | Lexington, SC | May 2015 - Dec 2015 • Worked closely with Marketing Director to plan and coordinate company-wide events for over 200 employees • Devised social media strategy that resulted in an 80% increase in digital impressions over two months • Developed print-ready marketing collateral and media promotion documents using Adobe Creative Suite to create awareness of services, programs, and fundraising events