KAYLA ALEXANDER COMMUNICATIONS PROFESSIONAL
843.642.4837
kaylasimone25@gmail.com
kaylasalexander.com
Columbia, SC
EXPERIENCE
SKILLS
VITAL ENERGY WELLNESS AND REHAB CENTER Marketing Coordinator | Lexington, SC | Jan 2016 - Dec 2016
Conversational Spanish Adobe InDesign Adobe Photoshop Microsoft Office Suite Event Planning & Logistics Social Media Marketing Promotional Writing MailChimp Graphic Design Google Analytics Hootsuite
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Developed and launched integrated, multi-channel print, web and direct marketing campaigns Established and foster productive relationships with local physicians that tripled percentage of growth in less than one year Direct brand management, public relations, social media, print and digital advertising, and tradeshow marketing efforts Lead the implementation of internal communication strategies to increase community among employees at multiple locations Create, monitor and manage email marketing campaigns via MailChimp to engage with current patients and promote events
PNEU PATH FOR LIVING, LLC Social Media Manager | Charlotte, NC | Feb 2016 - Dec 2016 • • •
Re-lauched and grew two social media communities, organically increasing page likes by 40% in only six months Researched and customized targeted Facebook ads that increased exposure and daily reach by over 200% Designed social promotions and campaigns using Adobe Creative Suite while creating calls-to-action that drove target reach
THE PEEKABOO PRETTYGIRL FOUNDATION Public Relations Coordinator | Columbia, SC | June 2015 - Dec 2016 • • •
Responsible for maintaining the organization’s public image by overseeing all internal and external communications Conduct media relations, including custom pitching to target media outlets, resulting in coverage of foundation events on local news outlets Collaborated with social media manager to create comprehensive multi-media communication strategy
PALMETTO HEALTH ORTHOPEDICS Communications Associate | Lexington, SC | May 2015 - Dec 2015 • • •
Worked closely with Marketing Director to plan and coordinate company-wide events for over 200 employees Devised social media strategy that resulted in an 80% increase in digital impressions over two months Developed print-ready marketing collateral and media promotion documents using Adobe Creative Suite to create awareness of services, programs, and fundraising events
EDUCATION University of South Carolina, 2015 BA in Journalism & Mass Communications Major | Public Relations Minor | Spanish Language
LEADERSHIP American Advertising Federation of the Midlands | Awards Gala Chair Association of Black Journalists at USC | Charter President Iota Chi Chapter of Delta Sigma Theta Sorority, Inc. | Information & Communications Chair Iota Chi Chapter of Delta Sigma Theta Sorority, Inc. | Programming Chair