EXPERIENCE NEWELL BRANDS Assistant Brand Manager | Atlanta, GA | May 2017 - Present
Kayla Alexander Digital Marketing Professional
CONTACT 843.642.4837 Atlanta, GA kaylasimone25@gmail.com kaylasalexander.com
EDUCATION University of South Carolina, 2015 BA in Journalism & Mass Communications Major: Public Relations Minor: Spanish
SKILLS AND TOOLS Adobe Creative Suite Digital Marketing Event Planning & Logistics Google Analytics Graphic Design Hootsuite Lucky Orange Project Management Promotional Writing Mailchimp Microsoft Office Suite SaaS Management Salesforce Search Engine Optimization Social Media Marketing Spanish
• Collaborate with cross-functional partners to build web content strategies, enhance UX of brand websites, and increase the digital presence on over ten Writing and Home Appliance brands • Utilize site analytics to develop compelling, data-driven digital campaigns that align with business priorities based on consumer insights • Implemented a content creation process using agile project management that allowed for easy collaboration and was instrumental in the execution of digital content development and activation campaigns • Managed CRM activity for all Writing brands by analyzing previous newsletter performance and designing new email communications to increase engagement across various target audiences • Produced over 100 search-optimized content stories for Sharpie, Prismacolor, Elmer’s and Mr. Coffee to maximize opportunities for engagement and conversion that led to a lift in Ecommerce sales on direct to consumer websites • Executed and provided art direction for internal photoshoots for content development across both DTC and non-DTC sites • Developed and executed digital strategy for Elmer’s Slime Games, an omni-channel campaign with a $1.5M budget that that resulted in over 3000 entries and 1.4M pageviews in three months
VITAL ENERGY WELLNESS AND REHAB CENTER Marketing Coordinator | Lexington, SC | Jan 2016 - Dec 2016 • Developed and launched integrated, multi-channel print, web and direct marketing campaigns • Established and fostered productive relationships with local physicians that tripled percentage of growth in less than one year • Directed brand management, public relations, social media, print and digital advertising, and tradeshow marketing efforts • Lead the implementation of internal communication strategies to increase community among employees at multiple locations • Created, monitored and managed email marketing campaigns via Mailchimp to engage with current patients and promote events
PNEU PATH FOR LIVING, LLC Social Media Manager (Freelance) | Charlotte, NC | Feb 2016 - Dec 2016 • Re-lauched and grew two social media communities, organically increasing page likes by 40% in only six months • Researched and customized targeted Facebook ads that increased exposure and daily reach by over 200% • Designed social promotions and campaigns using Adobe Creative Suite while creating calls-to-action that drove target reach
PALMETTO HEALTH ORTHOPEDICS Communications Associate | Lexington, SC | May 2015 - Dec 2015 • Worked closely with Marketing Director to plan and coordinate company-wide events for over 200 employees • Devised social media strategy that resulted in an 80% increase in digital impressions over two months • Developed print-ready marketing collateral and media promotion documents using Adobe Creative Suite to create awareness of services, programs, and fundraising events