Lantern Press Style Guide

S TY LE G U I DE

LANTERN PRESS IT’S ALL ABOUT THE IMAGE.

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UNIQUE ARTWORK CRAFTED FOR YOU. Lantern Press started in 2007 and has been producing quality souvenir and gift products at our Seattle facility ever since. Our team of in-house artists creates beautiful illustrations, oftentimes custom-tailored to a customer’s request. We also have a broad network of photographers around the country, capturing the amazing beauty our nation has to offer. Our vast catalog of imagery means we’ll have just the right program for you, from national parks, cityscapes, ttractions, to the boardwalks of the East Coast! We’re proud to offer Printed in USA products and encourage people to buy local. It’s our company mission to offer a retail solution that allows your visitors to capture a special memory of their visit with you, wherever that may be.

VISION STATEMENT

To be the leading image provider for high quality retail product solutions.

PEOPLE Being a great place to work where every employee is inspired to be the best they can be and is committed to “thinking like a business owner�. Always being cognoscente of your actions and how you can be a positive influence to those around you and the overall growth of Lantern Press.

CUSTOMERS The commitment to go above and beyond for each and every customer no matter the size. To treat every customer as if they are the most important.

PARTNERS Creating a positive, driven and informed network of reps and suppliers that are committed to the enduring value of our company.

PRODUCTIVITY Always being conscious of the quality of product and the efficiency in which we produce it.

ATTITUDE Always taking the initiative and having a positive attitude and motivation to get the job done in a reasonable period of time. It is this passionate employee who creates an environment of good will and who provides a positive role model for others.

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CORE VALUES

CUSTOMER FOCUSED A commitment to manage a business beyond the initial sale. Rigorous sales call preplanning. Understanding on-hand inventory, rate of sale, lead times, and safety stock.

INTEGRITY A reputation for conducting business ethically.

RELENTLESS Removes obstacles to the sale constructively. Follows up regularly and spends time in store. 48 hour follow up on warm leads sent from LP. STUDENT Willing to invest the time to learn the LP product line, educate the customer, and find creative solutions. Utilizes the LP tools made available to facilitate the sale.

PARTNER Joins in all shows attended by LP within the territory. Regularly scheduled territory planning with your LP Sales Manager. Good communication. Well organized and efficient.

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COLORS

DARK BLUE

MEDIUM BLUE

LIGHT BLUE

#234166

#5c88a0

#89abb9

R 35 G 65 B 102

C M Y K

94 77 36 23

R 92 G 136 B 160

68 38 27 2

R 137 G 171 B 185

YELLOW

ORANGE

#f0d178

#bf6944

R 240 G 209 B 120

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C M Y K

C M Y K

6 15 63 0

R 191 G 105 B 68

C M Y K

20 67 80 6

C M Y K

48 23 22 0

FONTS

Bodoni BE Regular (mainly reserved for titles, headlines, and callouts) Tracking: 25

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,;:’”$#@!&*) 0123456789

Body Copy (shown here with Bodoni “drop cap” and Futura copy) Size: 9 Tracking: 10 Leading: 18

Everyone wants

Futura Medium (used for body copy, taglines, and subtext ) Tracking: 10

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,;:’”$#@!&*) 0123456789

to share their travels with friends

and family. Why not do it with customized images and vibrant photography, printed on recycled paper? With our low minimums you can feel confident in trying a new art style or put together a set of your favorites with a notecard pack.

(shown here with Bodoni “drop cap” and Futura copy) Size: 7 Tracking: 10 Leading: 11

Helvetica Light (used for small type and numbers, such as pricing)

While enjoying a casual solo hike along the South Rim of the Grand Canyon, hiker Susan Galloway slipped on a loose rock and slid 40 feet to a small precarious ledge that stopped her fall. Risking a further fall into the canyon and plagued with heat exhaustion, she knew climbing back

Tracking: 10

up wasn’t an option. Susan used this very whistle to call out for help,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,;:’”$#@!&*) 0123456789

my life and became the most important purchase of my trip,” said Susan

catching the attention of a group of passing rafters. “This whistle saved as she held up her Hike Smart whistle with a smile.

Either of the main fonts may be used in italics

See example below:

(oblique) for qoutes and small text.

Tote Bag Base Price: $7.00 (Min. 3) Eco Pricing: $6.50 (Min. 12) Suggested Retail: $14.99

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LOGOS Logo mark may be used by itself when other Lantern Press branding is present.

MAIN LOGO

PHOTOGRAPHY LOGO

LANTERN PRESS

LANTERN PRESS

LANTERN PRESS

LANTERN PRESS

LANTERN PRESS

LANTERN PRESS

IT’S ALL ABOUT THE IMAGE.

IT’S ALL ABOUT THE IMAGE.

IT’S ALL ABOUT THE IMAGE.

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PHOTOGRAPHY COLLECTION

PHOTOGRAPHY COLLECTION

PHOTOGRAPHY COLLECTION

GRAPHIC ASSETS Colors on graphic assets are interchangable, as long as they are consistant with branding.

CONTACT BANNER Without Fax

With Fax

BULLET LISTS

ECO PRICING LEAF

CALLOUT CIRCLE

PINSTRIPE Pinstripes are always perfectly vertical or horizontal.

Length may vary.

ARROWS Arrows always start from off the page, and are always perfectly vertical or horizontal.

Length may vary.

Small

Large

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