Visual Order

Visual Order

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V I S UA L O R D E R 14

C

figure/ground

on ten t

similarity proximity closure continuance translation rotation reflection glide/reflection dilation

You can place artwork across the centre fold but be aware that if these two pages are to be printed on separate sheets, some misalignment may occur symmetric balance asymmetric balance ambiguous balance neutral balance

V I S UA L O R D E R 14 aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

principles of grouping

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Figure/Ground- Well defined objects stand out against a less distinct backround.

VV

VV

V V

VV

VV VV

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Similarity- Objects that resemble one another are often percieved as a group.

V I S UA L O R D E R 14

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Proximity- Elements in close range are identified as a set.

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SS S

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Closure- An incomplete object is identified as a whole when the viewer’s eye completes missing information.

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U

ContinuanceFigures tend to be integrated into perceptual wholes when in alignment and implying a mutual direction.

V I S UA L O R D E R 14

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V I S UA L O R D E R 14 symmetric operations

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

symmetry

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Translation- The figure is mapped out into equal linear points of correspondence

V I S UA L O R D E R 14

LLLLLLLLLL LLLLLLLLLL LLLLLLLLLL LLLLLLLLLL LLLLLLLLLL LLLLLLLLLL LLLLLLLLLL

O O O O

O

O

O

O O

Rotation- The figure is turned on a predetermined point. All elements are at a fixed distance from the axis.

V I S UA L O R D E R 14

O

O O

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Reflection- The figure is rotated on the plane 180 degrees. The result is a mirrored image.

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RR RR

Glide Reflection- Figure is rotated from the plane 180 degrees, gliding into a new position.

V I S UA L O R D E R 14

D

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Dilation- An element changes in size at regular intervals

V I S UA L O R D E R 14

e e e e e e e e e e

V I S UA L O R D E R 14 aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

compositional balance

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symmetric balance a reasonably concise definition of the visual principle goes over here in this area

V I S UA L O R D E R 14

r

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asymmetric balance a reasonably concise definition of the visual principle goes over here in this area

V I S UA L O R D E R 14

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ambigous balance a reasonably concise definition of the visual principle goes over here in this area

V I S UA L O R D E R 14

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nuetral balance a reasonably concise definition of the visual principle goes over here in this area

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*

desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.

V I S UA L O R D E R 14

some neato really swell commentary about the process and or finished product would be nice to put in here buddies. right in here add a couple of well-crafted thoughts ok that’s more than three sentence long ending with the blog url/tag of this project.

your preferred name

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