brand guidelines a guide to help implement a consistent identity to the brand Made by Gina May 2022
made by gina
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brand story brand style made by gina 05 06 07 08 09
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colour palette colour representation willow 14 15 16
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logo spacing primary logo secondary logo submark logo group
logo spacing primary logo submark
colour palette colour representation typography typography usage
made by gina
who are we?
Inspired by nature’s beauty, we create bespoke jewellery that strives to be sustainable. The designs are inspired by scenic walks, whether it’s woodland trails or oceanside views - each piece has a story behind it. All of our jewellery is handmade and its detail taken into consideration as each piece is unique.
target audience we aim to attract nature lovers but also those who appreciate unique pieces and those who wish to do their bit for the environment and be sustainable
brand tone
nature. bespoke. sustainable. elegant.
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made by gina
brand style this style guide gives an insight into the brand’s main visuals and sets the theme
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made by gina
logo spacing to ensure legibility, make sure that there is a clear space around the logo. this is marked by using the ‘a’ from the logo. please ensure that there is no graphics, imagery or text that enters this area.
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made by gina
primary logo
made by
Lovera 17 pt custom hand rendered font
this logo utilises the main brand name, giving hierachy to the creator’s name, Gina. the frequent use of this brand pattern will be displayed in each logo type for easy brand recognition.
the black and white versions would work well for printed materials. however, the signature gold logo will always be used with the light pink background
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made by gina
secondary logo
this logo is a simplified version of the main logo and must be used in situations where the primary cannot be used in terms of space
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made by gina
submark custom made font that features exclusively for the submark and founder’s name
brand pattern that is frequently used throughout the brand and logo groups
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made by gina
primary logo secondary logo submark
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made by gina
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made by gina
colour palette the use of a well thought colour palette is essential for people to associate your brand and easy recognition. your colour palette will be used across socials, website and stationary such as packaging, business cards for a consistent identity. this is the main colour palette that will be associated with the brand, Made by Gina.
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made by gina
colour palette represents... love represents affection, romance and appreciation taken in each jewellery piece
violet symbolises the future, unity and spirituality
cool indicates loyalty and trust but also tranquility
fire ignites adventure, happiness and joy
symbolises the positivity of sunshine whilst providing elegance across all touchpoints
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made by gina
illow Our alternative wedding range offers engagement and wedding rings that are bespoke, nature inspired and handmade. our rings can also be created to suit your own unique taste in material, stone and finish. Wedding rings that aren't just beautiful, but good for the planet.
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made by gina
logo spacing to ensure legibility, make sure that there is a clear space around the logo. this is marked by using the ‘o’ from the logo. please ensure that there is no graphics, imagery or text that enters this area.
illow
o
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made by gina
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primary logo illow this logo is to be strictly used for the wedding range, Willow. the frequent use of this brand pattern will be displayed in each logo type for easy brand recognition.
Lovera 17 pt this logo utilises the typefaces’ default glyphs that gives the effect of flowing branches in the wind
illow
illow
made by gina
submark uses font, lovera, with a cut-out that features the brand pattern all sub brands will have a similar layout to this submark in the future
brand pattern that is frequently used throughout the brand and logo groups
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made by gina
colour palette the use of a well thought colour palette is essential for people to associate your brand and easy recognition. your colour palette will be used across socials, website and stationary such as packaging, business cards for a consistent identity. this is the main colour palette that will be associated with the brand, Made by Gina.
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made by gina
colour palette represents... olive represents the growth and prosperity which will hopefully reflect across the brand
peachy indicates optimism and creativity
this light green tone symbolises the theme of nature, peace and tranquility
this subtle tone that combines white and a touch of peachy
symbolises the positivity of sunshine whilst providing elegance across all touchpoints
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made by gina
typography primary font alexander lettering is a decorative font that will be used as the primary font for our headings. the use of this font allows for a personal, handwritten touch to the brand. all fonts used will be available for print and digital mediums.
secondary font lovera is an elegant serif font that will be used as the secondary font for our subheaders. this is also used for our logo, but for this instance will be used as standard without any effects.
alexander lettering ABCDEFGHIJKLM NOPQRST UVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 lovera ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdeghijklmnop qrstuvwxyz
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made by gina
body copy montserrat is a sans serif font that will be used for body copy across all mediums. this is a simple, legible font that will be best used to describe our products and further information.
nature that you can wear shop our new collection Inspired by the beauty of nature, we create bespoke nature inspired jewellery that strives to be sustainable. The designs are inspired by scenic walks, whether it’s woodland trails or oceanside views - each piece has a story behind it. All of our jewellery is handmade and fully customizable.
montserrat medium | semibold ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890
typography usage here is an example of how to utilise the hierachy of fonts for each purpose and the colour uses. this should be put into practise on most print and digital medias where considered appropriate. the use of line borders and pattern can help to clearly separate text and media.
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