brand guidelines - made by gina

brand guidelines a guide to help implement a consistent identity to the brand Made by Gina May 2022

made by gina

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brand story brand style made by gina 05 06 07 08 09

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colour palette colour representation willow 14 15 16

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logo spacing primary logo secondary logo submark logo group

logo spacing primary logo submark

colour palette colour representation typography typography usage

made by gina

who are we?

Inspired by nature’s beauty, we create bespoke jewellery that strives to be sustainable.

The designs are inspired by scenic walks, whether it’s woodland trails or oceanside views - each piece has a story behind it. All of our jewellery is handmade and its detail taken into consideration as each piece is unique.

target audience we aim to attract nature lovers but also those who appreciate unique pieces and those who wish to do their bit for the environment and be sustainable

brand tone

nature. bespoke. sustainable. elegant.

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made by gina

brand style this style guide gives an insight into the brand’s main visuals and sets the theme

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made by gina

logo spacing to ensure legibility, make sure that there is a clear space around the logo. this is marked by using the ‘a’ from the logo. please ensure that there is no graphics, imagery or text that enters this area.

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made by gina

primary logo

made by

Lovera 17 pt custom hand rendered font

this logo utilises the main brand name, giving hierachy to the creator’s name, Gina. the frequent use of this brand pattern will be displayed in each logo type for easy brand recognition.

the black and white versions would work well for printed materials. however, the signature gold logo will always be used with the light pink background

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made by gina

secondary logo

this logo is a simplified version of the main logo and must be used in situations where the primary cannot be used in terms of space

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submark custom made font that features exclusively for the submark and founder’s name

brand pattern that is frequently used throughout the brand and logo groups

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primary logo secondary logo submark

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made by gina

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made by gina

colour palette the use of a well thought colour palette is essential for people to associate your brand and easy recognition. your colour palette will be used across socials, website and stationary such as packaging, business cards for a consistent identity. this is the main colour palette that will be associated with the brand, Made by Gina.

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made by gina

colour palette represents... love represents affection, romance and appreciation taken in each jewellery piece

violet symbolises the future, unity and spirituality

cool indicates loyalty and trust but also tranquility

fire ignites adventure, happiness and joy

symbolises the positivity of sunshine whilst providing elegance across all touchpoints

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made by gina

illow Our alternative wedding range offers engagement and wedding rings that are bespoke, nature inspired and handmade. our rings can also be created to suit your own unique taste in material, stone and finish.

Wedding rings that aren't just beautiful, but good for the planet.

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made by gina

logo spacing to ensure legibility, make sure that there is a clear space around the logo. this is marked by using the ‘o’ from the logo. please ensure that there is no graphics, imagery or text that enters this area.

illow

o

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made by gina

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primary logo illow this logo is to be strictly used for the wedding range, Willow. the frequent use of this brand pattern will be displayed in each logo type for easy brand recognition.

Lovera 17 pt this logo utilises the typefaces’ default glyphs that gives the effect of flowing branches in the wind

illow

illow

made by gina

submark uses font, lovera, with a cut-out that features the brand pattern all sub brands will have a similar layout to this submark in the future

brand pattern that is frequently used throughout the brand and logo groups

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made by gina

colour palette the use of a well thought colour palette is essential for people to associate your brand and easy recognition. your colour palette will be used across socials, website and stationary such as packaging, business cards for a consistent identity. this is the main colour palette that will be associated with the brand, Made by Gina.

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made by gina

colour palette represents... olive represents the growth and prosperity which will hopefully reflect across the brand

peachy indicates optimism and creativity

this light green tone symbolises the theme of nature, peace and tranquility

this subtle tone that combines white and a touch of peachy

symbolises the positivity of sunshine whilst providing elegance across all touchpoints

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made by gina

typography primary font alexander lettering is a decorative font that will be used as the primary font for our headings. the use of this font allows for a personal, handwritten touch to the brand. all fonts used will be available for print and digital mediums.

secondary font lovera is an elegant serif font that will be used as the secondary font for our subheaders. this is also used for our logo, but for this instance will be used as standard without any effects.

alexander lettering ABCDEFGHIJKLM NOPQRST UVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 lovera ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdeghijklmnop qrstuvwxyz

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made by gina

body copy montserrat is a sans serif font that will be used for body copy across all mediums. this is a simple, legible font that will be best used to describe our products and further information.

nature that you can wear shop our new collection Inspired by the beauty of nature, we create bespoke nature inspired jewellery that strives to be sustainable.

The designs are inspired by scenic walks, whether it’s woodland trails or oceanside views - each piece has a story behind it. All of our jewellery is handmade and fully customizable.

montserrat medium | semibold ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890

typography usage here is an example of how to utilise the hierachy of fonts for each purpose and the colour uses. this should be put into practise on most print and digital medias where considered appropriate. the use of line borders and pattern can help to clearly separate text and media.

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