brand guidelines
mission statement this project requires a rebrand of an existing small seasonings and condiments business, ‘Gella’s Kitchen’. the aim is to give the brand a fresh new look and perspective of its future endeavours. these guidelines are designed to maintain a consistent brand identity and visual style for all potential and future assets that may be created to support the marketing of, Gella’s Kitchen.
logo
primary logo
secondary logo
logo variation
logo misuse
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logo spacing
the defined area around the logo must always remain clear of any type or imagery. this indicates the minimum clear space that is required to be left around the logo when in use - more space is preferred.
typography primary
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
Nexa rust sans | black
body
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Shree Devanagari 714 | Regular
body
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
1234567890
Myriad Pro | Regular
Hemogoblin | condensed
colour palette
brand application
illustration style
by using illustration to depict and represent the ingredients used in the wide range of products, introduces playfulness, use of bold colours and adds to the homemade and down to earth feeling. these elements can be used for future assets with regards to the detail used in the illustrations.