Table of Contents Executive Summary Enviornmental Analysis Concept & Strategy Attracting Customers Executive Team Employment Financial Report
Section One Executive Summary
Executive Summary HSNi is an interactive multi-channel retailer offering customers innovative and differentiated experiences through various platforms including television, online, mobile, catalogs and in retail and outlet stores through the eight brands of its two operating segments, HSN and Cornerstone.
History Concept developed by Lowell Paxton and Roy Speer in 1970 HSC launched on TV in 1982 HSN went public in 1986 Acquired by Barry Diller in 1995 HSN acquired Cornerstone Brands in 2005 Mindy Grossman becomes CEO in 2006 Introduce shop by remote in 2006 HSN is revamped and relaunced in 2007
Section Two Evironmental Analysis
Target Market HSN's core demographic is 75% to 80% women, ages 25 to 54, with a household income of about $60,000
Competitive Analysis President and CEO: Mike George Locations: Germany, Italy, China Japan, UK, US, and France Homes Reached: 300 million Annual Sales: $8.6 billion Ranking: World’s top multimedia shopping company
Economic Climate Gross Domestic Profit 3.3% (2.3% in 2014) Business spending increased by 7% Job opening at a 14 year high, 250,000 jobs available monthly. Retail Sales up 4.2% New home sales increasing by 25%
Legal Issues Emeril Kitchen Knife Class Action Lawsuit Digital Trellis lawsuit Brett Chukerman controversy
Section Three Concept & Strategy
Selling Formats/Facilities
Competitive Advantages Brand recognition Value, quality and selection of merchandise Customer experience, including customer service and reliability of fulfillment and delivery services Convenience and accessibility of sales
Section Four Attracting Customers
Merchandise Categories Fashion
Crafts Electronics Beauty
Kitchen/Food Home
Sports
Shoes
Health/ Fitness
Jewelry
Customer Service Service 24/7/364 Return and exchange policies Flexpay Credit Card Highly trained customer service representatives
Category
Price Range
Fashion
$35-300
Jewelry
$25-10,000
Beauty
$40-250 $50-300
Shoes Health & Fitness
$25-2,000
Kitchen & Food Electronics
$25-2,000 $25-2,000
Sports Fan
$20-700
Home
$25-5,000
Crafts
$3-500
Promotional Tools Celebrity Endorsments Today’s Special Catalogs Online Promotions Word of Mouth Social Media
Fulfillment & Replenishment Fullfillment Centers
Replenishment Method
Roanoke, VA Fontana, CA Piney Flats, TN
Drop Ship Back Order Auto Replenish
Section Five Executive Team
Mindy Grossman CEO
Judy Schmeling COO
Bill Brand President & CMO
Maria Martinez CHRO
Greg Henchel CLO
Andrew Sheldon GM & CCO
Karen Etzkorn CIO
Michael Attinella CFO & CAO
Executive Team
Rob Solomon EVP Customer Care
Robert Monti EVP Supply Chain
Peter Ruben EVP Affliate Relations
Ann Martin-Vachon CMO
Joy Mangano President of Ingeniou Designs
Executive Team
Jennifer Cotter EVP Television
Section Six Employment
Working at HSN Hourly & salaried wages Emplorium & employee discounts Employee Traning Program Company culture “It’s Fun Here” Predominantly female corporate environment
Section Seven Financial Report
Annual Sales $3.9 Billion
References http://www.hsni.com/secfiling.cfm?filingID=1434729-14-3 http://www.mobilemarketer.com/cms/news/q-and-a/17948.html http://www.kiplinger.com/tool/business/T019-S000-kiplinger-s-economic-outlooks/ https://www.google.com/finance?q=hsn&ei=p0nFVLDPCpOHsgeHv4G4Cg http://www.referenceforbusiness.com/history2/90/Home-Shopping-Network-Inc.html http://www.qvc.com