RICK OWENS RICK OWENS
Katava Davis Khambrea Johnkins Product Development Professor Kline
CONCEPT
Our concept for this project is to create a controversial shoe line through a collaboration with Converse and Rick Owens. Converse is known for its unique approach to shoeware and Rick Owens is known for his controversial fashion. By combining these two powerhouses we will create a shoe line that sparks controversy and inspires people to think outside of the box.
COLOR STORY Basic Colors
Accent Colors
Rebel With a Cause
“When I look at the world and see how much turmoil and destruction there is I have every reason to rebel” Product Feature Relevance
Name Jack Daniels Age 30 Occupation Entrepreneur Location New York Income 80K Status Player Brands I Rock With
Everyday I wake up and conquer a new part of New York. I hate politics and the stiff necks on Wall Street. Much like my city I am rough and rugged. My style is me. I dress how I feel and I don’t care who likes it. I don’t follow trends I make them.
Quality Durability Uniqueness
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Social Platforms
Good Girl Gone Bad
“In a world where fake has become a reality, I walk in my truth”
Product Feature Relevance
Name Kennedy Carson Age 25 Occupation Model Location Los Angeles Income 75K Status Married Brands I Rock With
I’m not your typical model. I love fashion but it doesn’t consume me. I dress to make a statement. I am not a fagile butterfly I am a strong bold woman with something to say. I may dress up in fancy gowns for work but I prefer black, leather, and denim.
Quality Durability Uniqueness Social Platforms
“The coolest thing is when you don’t care about being cool anymore. Indifference is the greatest aphrodisiac- that’s what really sums up style for me.” -Rick Owens
RICK OWENS