Prada • Prada handbags at Saks Fifth Avenue • Average price point at retail is $1,500-$2,500 • Seasonal Sales at Saks Fifth Avenue and Prada
Large Saffiano Top Handle $2250
Saffiano Small EW Top-Handle Bag $1995
GlacĂŠ Calf Small Twin Pocket Tote $2250
Daino Two Pocket Tote $1495
Daino Zipper Tote $1480
Vitello Vintage Bowler Bag $2795
Saffiano Lux Small Promenade $2100
Saffiano Bicolor Double Zip Tote $2100
Target Market International women that are attuned to style, innovation, and excellent craftsmanship
Competition • Fendi • Chanel • Louis Vuitton • Celine • Bottega Venetta • Saint Laurent
What does a SixMonth Plan Tell Us?
• It is the goals expressed within a
department in comparison to last years performance
• Shows the planned sales for a season
either Fall (August 1st to January 31) or Spring (February 1st to July 31)
• A separate plan called an Assortment Plan is developed to reflect customer demand
Six-Month-Plan
Assortment Plan
What is Open-to-Buy?
• Indicates the amount of unspent money that a buyer has available for purchasing merchandise
• Calculated on a monthly basis • The purpose of this is to identify the deviations between actual results and planned goals
Six-Month Plan & Open-to-Buy
• The figures outlined in a six-month plan work in correlation with open-to-buy to assist the merchandise buyer
• The planned purchases indicated in a seasonal plan are compared with the actual results
Turnover & Average Stock
• Turnover calculates the number of times at which the average retail stock has been sold and replaced
• Turnover rate depends on the department • Average Stock is the total beginning of month dollar inventory figures divided by the number of stocks considered
Planned Sales
• Comparing performance throughout the years
• Factors that could effect changes in sales are taken into consideration
• Planned sales are compared to the
guidelines of a seasonal distribution
Planned Receipts/ Purchases
• The dollar amount of merchandise that can be brought into stock
• Assists the buyer in proper timing and in purchasing the amount of goods
• Planned purchases for a season are pre-planned at retail for each month
Planned Markdowns
• A total markdown percentage for the entire period must be set • The goal when planning markdowns is to make them effective and efficient
• Total seasonal markdowns is found by dividing last year s total markdown dollars by last year s sales and multiplying by 100