Kamloops Business dec 13 jan 14

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> Also: Businessman Anthony Salituro worthy of recognition An exclusive feature publication of The Daily News

DECEMBER/JANUARY 2013-14

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Baby boom generation still flexing its muscles

INSIDE CHAMBER NEWS: Strategic planning essential for business growth


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DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 3


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INSIDE Maggie and Don Campbell learn to use their new iPad during a class for beginners at Simply Computing. Research shows baby boomers spend more on technology than any other generation. Keith Anderson/Kamloops Business

Kamloops Business is published six times a year by The Kamloops Daily News advertising department, 393 Seymour St., Kamloops, B.C. V2C 6P6. All rights reserved. No part of this magazine may be reproduced without the publisher’s written permission. Unsolicited material will not be returned. Publisher assumes no responsibility. For editorial information, contact Kamloops Business editor Danna Bach.

COVER STORY

Business is Booming Baby boomers are a force to reckon with. They are healthier, have more money and have more influence than any other generation. With roughly 25,000 boomers in Kamloops, you can bet local businesses have taken notice. /Pages 10-14

Publisher TIM SHOULTS

Editor DANNA BACH

Advertising Director kevin dergez

Manager, Specialty Publications Aj Nijjer

FEATURES

Going Out With Style Retailer Anthony Salituro says goodbye to Pink Ribbon Ball /22

Technology Boom Baby boomers are no strangers to new technology /26

Now Hear This! New generation of hearing aids open ears /30

COLUMNS & DEPARTMENTS Editor’s Message, 8

KCBIA Report, 24

Solid Advice, 29

NSBIA Report, 23

Chamber News, 20

Q&A, 30

The Daily News is a member of the B.C. Press Council. It is published daily except Sundays and most holidays at 393 Seymour St., Kamloops, B.C. V2C 6P6.

Phone (250) 372-2331 A division of Glacier Ventures International Corp. Publications Mail Registration No. 0681.

Contributing writers Mel Rothenburger, Larken Schmiedl, Adam Williams

DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 5


Meet Your Team

Richard Jensen QC

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Michael Sutherland

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Terry Bepple

Joaquin Mariona

Luke Bergerman

Monica Fras

Jessica Moon

Alicia Glaicar Articling Student

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- ADVERTISING FEATURE -

Taking The Mystique Out Of Lease Ownership At Sun Rivers Over fifteen years ago the developers of the Sun Rivers Resort introduced a new concept to the Kamloops real estate market – a residential golf development on First Nations land. This posed some interesting questions and challenges for local real estate lawyers used to dealing with the more traditional fee simple title real estate market.

By Rob Adkin MJB Lawyers rca@mjblaw.com 250.372.4907

In actual fact leasing of First Nations lands has a long history in British Columbia. Many people are familiar with the Park Royal Mall in North Vancouver. Most would be surprised to know that the South Mall portion of the Mall is located within the Squamish Nation and is on leased land. On a more local note the industrial park on the Kamloops Indian Reserve has been in existence for over forty years and has served as the home of many local industrial and commercial enterprises over the years. A number of recreational properties at Paul Lake, Little Shuswap Lake and Shuswap Lake are also located within local First Nation Reserves. Obviously there are differences between fee simple title and leasing land. The developers at Sun Rivers attempted to minimize these differences in order to remove some of the concerns surrounding leasehold title and encourage the promotion of their development. Their goal was to make their leasehold title as close as possible to fee simple title. The following is a summary of the major legal issues and concerns involving a purchase at Sun Rivers: 1. Long term leasehold interest. The Subleases on each of the properties within the various neighbourhoods in Sun Rivers have an initial term of 99 years. This provides the owner with long term stability and maintains the value of the property. The Developer has negotiated an additional period of 15 years with the Kamloops Indian Band (“KIB”) which will be added to the terms of the Subleases once the last neighbourhood has been completed. 2. Prepaid Lease. The Subleases have been prepaid for the whole 99 year term. The lot prices are set at the prepaid amount at the outset and the owner does not have to pay anything further to the Developer or the Band for the full 99 years of the Sublease. 3. Property Tax. KIB has its own taxing authority. Owners at Sun Rivers receive a tax assessment each year from KIB just like owners throughout Kamloops. These assessments are done in the same fashion as properties within the City and owners are entitled to the same rights of appeal if they feel the assessment is too high. KIB has agreed to use the same mil rate for their taxation as the City of Kamloops.Accordingly, property taxes on like valued properties within Sun Rivers and the City should be the same. Owners at Sun Rivers are also able to claim the same Homeowner Grants as others throughout the province. Taxes are payable on the 1st day of August rather than the 1st day of July. 4. Property Transfer Tax (“PTT”). As the lands within Sun Rivers are on federal lands, PTT is not applicable with respect to any purchases at Sun Rivers. This saves the purchaser the 1% tax on the first $200,000 of value and 2% on the remainder of the purchase price.

5. GST. GST is payable on new home construction at Sun Rivers. The New Home Rebate is claimable so there is no advantage or disadvantage to buying at Sun Rivers with respect to GST. 6. Strata Property Act. The provincial Strata Property Act does not apply to the Sun Rivers Development – again due to the fact that the development is on federal lands rather than provincial. Each of the neighbourhoods within Sun Rivers has its own neighbourhood association which is incorporated under the B.C. Society Act. The Associations act like a strata corporation. Each neighbourhood has its own set of Guidelines and Rules that mimic the Strata Property Act. The Associations have annual meetings and set annual budgets for their neighbourhoods. Monthly fees similar to strata fees are set by these Associations. 7. Registration Process. The registration of the transfer documentation is different than with fee simple title. KIB has its own Land Title Office. Final registration of the Assignment of Lease occurs within the Indian Land Registry Office. This is done in Vancouver. Unfortunately this process takes longer than registering documents within the B.C. Land Title system. To circumvent this delay and allow parties to have a fixed completion date we use a product called “Gap Insurance”. There are a number of title insurance companies in existence today who provide title insurance products for use by buyers – on and off reserve. One of the products they offer is Gap Insurance. Simply put – Gap Insurance guarantees that once we, as your lawyer, have submitted the Assignment and Mortgage documents for registration to KIB, we can move ahead on the basis that the Assignment and Mortgage have been properly registered. This provides your lawyer and your bank with certainty of title and registration. The same occurs on resale to insure that you can sell your property on the date set out in your Purchase and Sale Agreement. 8. Mortgaging Sublease. Most of the financial institutions in Kamloops are familiar with the Sun Rivers development and provide financing on the same basis as with fee simple property. Generally obtaining financing is not any more difficult at Sun Rivers and interest rates are the same as with fee simple title. 9. Design Guidelines. Each Neighbourhood Association has its own Guidelines for their neighbourhood. These deal with issues such as design of the homes, landscaping, the operation of the Association, budgeting and rules about parking and use of the property. These Guidelines should be reviewed in detail before you finalize your Purchase Agreement. Hopefully this answers some of your legal questions as to purchasing a property at Sun Rivers. It is by no means intended to be an exhaustive list of all issues or matters. If you have any further questions concerning a possible purchase at Sun Rivers please call us at MJB Lawyers. We have a wealth of experience in dealing with transactions at Sun Rivers and can help you answer any concerns.

MJB Lawyers mjblaw.com 250.374.3161


> Editor’s Message

Choices of an aging generation

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t’s impossible to please everyone. If I’ve learned anything in my years as a journalist, it’s this: in order to gain traction, acceptance and the respect of your readers, you have to first understand who they are. The same is true for business owners. If you want to successfully market your product or service, spend some time getting to understand your clients. Find out what they need, what they value, and what, at the end of the day, is going to make them choose you over the competition. Baby boomers seem to be a business owner’s dream come true. As a generation, they have it all. They’ve spent their lives accumulating wealth. Many are now empty nesters looking to spruce up or downsize. Heading into retirement, but not quite there yet, many are dialling up their vacations — making them longer and often more extravagant. But as a business owner, what can you do to draw the boomers through the door, and when they get there, how do you harness their spending power? It’s simple really, and it involves listening. The experts tell us that boomers might be retiring, but they are a long way from old age. Call them what you will, they are not “seniors,” as that’s what they call their parents. These people are fit and they’re healthy. They’re going to live longer and better than any previous generation. They’re spending money on the way they look — from clothing to esthetics — and with the kids out of the house, they value quality and experience above all. In this issue, retired Daily News editor Mel Rothenburger introduces us to some well-known boomers in the business community who have unique insight into the way this generation is influencing the marketplace as they age. Then we turn tech with regular contributor Larkin Schmiedl who uncovers just how savvy this generation has become. These aren’t the folks who struggled to set the clock on their VCRs, rather, they’re the owners of iPads and e-readers, they’re Skyping and Facebooking, and they’re shopping online. Marketing to a generation, it turns out, isn’t as big of a challenge as it suggests. Like any good business owner, the trick is to sit back and listen, or in this case, read all about it. KB

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> Cover story

By their sheer numbers, baby boomers have for decades influenced culture, economy and politics — and even though they’re older, their impact on business is still ‘huge’

Boomtimes {

13,700

Number of Kamloops residents aged 45 to 54 in 2011.

}

Story By Mel Rothenburger Photos by Murray Mitchell and Keith Anderson

{ {

7,155

Number of Kamloops residents aged 65 to 74 in 2011.

Canada’s Baby boom

11,700

Number of Kamloops residents aged 55 to 64 in 2011.

}

}

p The largest annual increase in births was between 1945 and 1946, largest relative decrease between 1964 and 1965. p In 2011 census there were 9.6 million baby boomers, 29 per cent or almost a third of Canadians.

10 KAMLOOPS BUSINESS DECEMBER 2013/JANUARY 2014

p In 2011, 13,700 Kamloops residents were aged 45 to 54, 11,700 aged 55 to 64 and 7,155 were 65 to 74. p By 2031, all baby boomers will have reached 65. Source: Statistics Canada


T

here’s a treadmill in a corner of Tony Erlank’s fourth-floor office, beside a window with a nice view of Riverside Park. A desk-like contraption above the controls of the treadmill holds a computer so he can exercise and check out the markets at the same time. Erlank, who won’t give his exact age but admits to being on the upside of 60, is a baby boomer. He intends to keep working as an investment portfolio manager until he’s at least 90, “if I can.” Keeping fit while he works is part of the project. Boomers were born between 1944 and 1964, or between 1945 and 1965, depending on whose definition you prefer. If you’re within a couple of years of being between 48 and 68, you’re a boomer. A lot of babies were born after the soldiers came home from the Second World War and as they grew up they transformed the global economy. They bought Beatles and Beach Boys records, ate Sugar Pops and canned Spam, drove cars with big tailfins and watched TV in black and white — one channel. Filling this exploding consumer demand was called “boomernomics.” Now as boomers approach and enter retirement, their spending power is reasserting itself. There are roughly 25,000 boomers in Kamloops, 32,000 if you include the 65-74 age bracket. That’s a big piece of the pie in a city with a population of 86,000 and about on par with the rest of the country — three out of 10 Canadians are boomers. As this 20-year population bulge ages, it changes the complexion of the workforce, alters urban skylines, and creates new business opportunities. Boomers aren’t content with an armchair, a crossword and a glass of prune juice. They’re busy busting stereotypes, living longer and checking off their bucket lists. Ask anybody selling a product or service in Kamloops how much influence baby boomers have on business, and the certain response is “huge.” “Our parents lived frugally,” says Erlank. “They said, ‘I really want to save and pass this

Tony Erlank, who keeps active with his customized treadmill desk at his downtown office, says baby boomers are savvy spenders and investors.

money on to my grandchildren.’ The boomer says, ‘I worked hard for my money and I want to go out and spend some of it.’ ” Erlank stresses, though, that boomers are savvy spenders and investors. “They know they need to have enough to outpace inflation.” Instead of buying bigger cars and houses, they’re travelling more, looking after themselves, and switching to condos. It’s what Dave Peressini likes to call “rightsizing.” He’s president of the Kamloops & District Real Estate Association and a realtor with Royal LePage Westwin. Like Erlank, he’s a boomer who intends to keep working. “I’ve got no desire not to work. I want to stay active,” says the 65-year-old.

DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 11


Garey Mugford works on a shoulder press with coaching from Maria Maywood at No Limits Fitness. Boomers are “starting to look at fitness as more of a necessity.” Working past normal retirement age is common among their generation but other boomers are ready to pamper themselves after a lifetime of answering the alarm clock every morning. “Baby boomers, of course, are the ones who, generally speaking, have built equity,” says Peressini. “It’s a matter of adjusting what they’re moving into. They don’t necessarily need that great big house anymore where nobody uses the pool.” Boomers often find that by selling their house for, say, $500,000 and buying a condo they’re left with cash in the bank to spend on other things. Having the greenest lawn in town isn’t as important to them as it was, so they can save on maintenance and property taxes and keep their boats, RVs and other toys. Condos offer “walkability” to coffee shops, medical and other services, and the security of close neighbours, important factors for boomers. What’s this shift doing to the housing market? “It’s not a negative impact. You see young buyers with good jobs picking up the single-family houses. The market is on a steady incline.”

Darren Maywood, left, and Andrew Watson work out on elliptical trainers at No Limits Fitness. Maywood says when it comes to fitness, baby boomers have “been at a disadvantage.” Residential sales are up 9.5 per cent over 2012. In 2007, single-family sales were outstripping multi-family, but the latter has pulled ahead, and Peressini thinks it’s partly a reflection of the boomer phenomenon. More and more condo and townhouse developments are catering to boomers, some even designed for elevators for

12 KAMLOOPS BUSINESS DECEMBER 2013/JANUARY 2014

when the need arises. “Lock and go” housing also gives boomers more flexibility for travel. One boomer who knows a lot about travel is Marlin Travel co-owner Lani Malanchuk, who was busy getting ready to take 17 other boomers on a group tour to Vietnam and Cambodia. These aren’t your typical snowbirds.


Defying aging norms

Many of Malanchuk’s tours are two to three weeks because working boomers can’t be away longer than that, but they all like the re baby boomers being marketed to convenience of having everything effectively? Many experts say no, organized for them, and they want and add that in missing the mark to go places they’ve never been with their advertising campaigns, before. businesses are missing out on significant “They like to see as much as they sales. can. Group travel is huge with According to a September report in the boomers. They have a little more Bloomberg News, one of the main readisposable income and they want sons business owners are failing to target comfort.” the changing needs of this market is because they genuinely don’t understand Whether on a group or indepenit. Boomers, as they age, defy aging dent vacay, boomers are ready to norms. When we think of what retireabandon the beach for more exotic ment-age looks like, we’re thinking of the locations like southeast Asia, South parents of boomers, not the boomers America, India and Africa. themselves. “I think it has changed the Boomers, according to the industry,” Malanchuk report, watch 174 hours of says of the maturing television per month, 63 of boomers. “In per cent more than the the last 10 to 18-34 year old demo15 years there’s graphic. More than been a lot of Number of hours half of boomers are on product of television that Facebook, and in the coming out baby boomers watch United States in 2011 for the niche per month. the peak age of vehicle of the baby buyers shifted upward boomers.” to 55-to-64 from 35-toBoomers 44. know the right Some companies are getquestions to ask ting it right. Amazon, for examwhen they go to see ple, recently launched a website deditheir travel agent, thanks to cated to consumers older than 50. Apple the Internet. That’s where people is also noticing demand coming from the like Regan Hayes, district manager aging boomer, with more than 40 per cent of Simply Computing, the Apple of its products purchased by this generastore in Sahali Mall, come in. tion. Hayes figures baby boomers make Financial institutions are also working up about 40 per cent of the store’s the demographic, says Anne Lavack, Ph. business. The device of choice is the D., MBA program co-ordinator and mariPad, used for planning travel, keting professor in the Thompson Rivers sorting photos, emailing, banking University School of Business and and Skyping with the kids. Economics. On the other hand, boomers Banks, she says, “seem to really underfollowing the stock market or keepstand boomers,” and notes that this gening a close watch on budgeting will eration holds a high proportion of the buy a laptop for more power. The country’s wealth. store holds free seminars every “They’ve had their whole lives to accuweek, mostly attended by boomers. mulate money from their RRSPs and their The myth of the silver-haired savings, and they’re inheriting money computer illiterate is crumbling, from their parents or have already inhersays Hayes. “As they retire, what’s ited it. They have a lot of income, but they changed for them is that they’ve also have a long life ahead of them.” become more used to it Financial institutions understand this (technology).

A

{

146

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and have adjusted marketing to reflect the needs of boomers, she says. There are other industries, however, that are consistently missing the mark, and Lavack mentions the fashion industry as one of them. “We’ve got the echo boom — the children of baby boomers which is also a large group — and we see a lot of marketers shifting their attention away from the boomers. The styles that are available to younger people don’t suit this generation.” The home décor and home furnishing industry is also late to the party, says Lavack, especially when it comes to boomers downsizing their large, family homes for something smaller. Those who give up large, spacious homes in favour of smaller, lock-andleave-style dwellings are on the lookout for smaller, high-end furniture but finding it is challenging. “There are two markets that want smaller furniture, those just starting out and those downsizing, and they’re at completely opposite ends of the spectrum.” Boomers spend money on quality. They want better value for their dollar, but they’re willing to spend more to get it, she says. “They have this feeling that they’ve worked so many years and they have a little more income and have the capital reserve, so now when they buy products they want things that are of high quality.” And that goes for experiences, too. While their backpacking and hostelsleeping days are over, the travelling days of boomers are just heating up. “The kind of travel people do over their life spans change — they want a little more comfort, but they’re still active.” This generation “is not interested in being perceived as geriatric,” she says, and any marketing campaign that fails to recognize this will fail. Boomers are active and they value their health and spend money to maintain it. “They are thinking of themselves as being about 10 or 15 years younger than they really are. Their chronological age is not equal to the age they actually feel.”

DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 13


Robin Clements of Ra Hair Studio and Spa does the nails of Colleen Miles. About 60 per cent of the studio’s clients are over 40.

Their friends are getting on Facebook, or skyping, or texting. Ten years ago, retired people didn’t need a computer except for email, banking and tax returns. Now you can’t communicate with a lot of people without one.” Along with rediscovering the material world, boomers are paying more attention to wellness. Sitting in the comfortable lobby of No Limits Fitness, business partners Andrew Watson, Maria Maywood and Darren Maywood talk enthusiastically about boomers. Along with Andrew’s wife Lisa, they opened on Eighth Street just last January. The gym has weight and boot camp rooms, a squash court and, of course, a protein smoothie bar. Related businesses in the same building include a chiropractor, yoga studio and massage therapist. Darren explains why boomers are key to fitness providers. “Of all the generations, they’ve been at a disadvantage,” he says, describing a perfect storm — jobs got less physical, food became less nutritional, and with an intense work ethic, boomers didn’t have much time to look after themselves. As they regain time, “they’re starting

to look at fitness as more of a necessity.” Andrew, who at 48 is on the young end of the boomer generation, estimates a full third of their business is 40 to 60 years old, and another 20 per cent is older than 60. “That’s significant,” Darren agrees. “The ratio has changed a lot in the last 20 years.” No Limits Fitness serves the demographic with comfortable surroundings, a low intimidation factor, and exercise equipment and classes for all levels. Over at Ra Hair Studio and Spa, co-owner Josh Kozuki’s day gets underway at 8, and he will work well into the evening. Like other Kamloops businesses, Ra benefits from the baby boom — about 60 per cent of its clients are older than 40, so services and products are tailored accordingly. “We want to grow with our clients,” Kozuki says. Grow indeed — Ra recently moved to a new location on Summit Drive with a ton of usable floor space and a spacious tiered layout. Besides hair services, it provides pedicures, manicures, facials and massages.

14 KAMLOOPS BUSINESS DECEMBER 2013/JANUARY 2014

Kozuki calls it self-maintenance. “They’re more aware of how they look and they want to feel good,” he says of boomer clients. “It’s aging gracefully, and taking care of yourself and enjoying life.” It’s not just women who are doing it, either. Men come in for the usual haircuts and a bit of colouring for the grey, but more and more also join their wives for pedicures and massages. “We find there’s a lot of couples coming in.” Meanwhile, Tony Erlank is giving a demo on his treadmill and explaining its recent arrival. “I’ve been here for 10 hours, my hips and knees hurt,” he says, describing his eureka day. “Then somebody sends me an email about a treadmill.” Asked about a framed newspaper clipping on his wall, Erlank explains it’s about a famous investment manager named Phil Carret, who went to the office right up until the day he died at 101. He’s Erlank’s role model. Carret was born long before the baby boom started, but he loved money, loved travel and loved life. He’d have made a great boomer. KB


ECO TIMELINE AT A GLANCE

Growing with the Community since 1908 EPP CATES OIEN is Kamloops’ oldest mid-sized, full-service law firm. It was originally established in 1908 by F. Temple Cornwall to serve a Kamloops population of about 1500. Since then, it has expanded to its present size of 7 lawyers and 16 staff. As is appropriate for such a historic firm, it occupies the top floor of the heritage building known as Old Kamloops Fire Hall #1 located at the corner of 4th and Lansdowne, which was originally built in 1935. The firm has a tradition of and is known for its community focus. It has always focused on serving local businesses and individuals, having deliberately chosen to represent local interests against non-local companies and organizations, such as ICBC. Epp Cates Oien boasts some of the most experienced and skilled lawyers in the BC Interior. Elmer Epp brings his 32 years’ experience, Candace Cates has practiced 29 years and Carolyn Oien has advocated for families for 23 years. The lawyers and staff at the firm strive to know each and every one of their clients on a personal as well as professional level in order to provide the best legal advice possible. The combination of personal service combined with high professional legal standards has worked for the 105 years since Cornwall first hung up his shingle. The firm is committed to continuing this tradition now and well into the future.

1908 - F. Temple Cornwall opens sole practice 1909 - J. Ross Archibald joins; Firm renamed Cornwall & Archibald 1941 - Archibald leaves firm to become judge 1942 - T. G. Bowen-Colthurst joins firm; Firm renamed Cornwall & Colthurst 1958 - Firm merges with Humphreys and Gray; Firm renamed Colthurst, Humphreys & Gray 1958 - Partner Kenneth D. Houghton joins firm 1959 - Colthurst becomes Senior Criminal Counsel with BC Attorney General's office; firm renamed Humphreys, Gray & Houghton 1964 - Firm renamed Houghton & Gray 1967 - Partner L. Peter Jensen joins firm 1970 - Partners Charles A. Mitchell and Maurice Duhaime join firm 1973 -Duhaime becomes Provincial Court Judge 1978 - Partner Robert W Gray retires 1979 -Houghton becomes Supreme Court Judge 1979 - Firm renamed Jensen Mitchell & Company 1982 - James G. Carroll joins firm 1983 - Carroll becomes partner 1984 - Partner Kristian P. Jensen joins firm 1991 - Candace S. Cates joins firm 1997 - Firm renames itself Jensen Mitchell Carroll 1998 - Cates becomes partner 2002 - Firm merges with McKechnie Watt; Firm renamed Jensen Carroll Watt 2006 - Firm renamed Cates Carroll Watt 2009 - Partner Carolyn J. Oien joins firm 2011 - Firm merges with Taylor Epp Dolder 2013 - Firm renamed Epp Cates Oien

DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 15


Elmer Epp practiced at Taylor Epp & Dolder for 30 years until his firm merged with Cates Carroll Watt to form Epp Cates Oien in 2011. Elmer, who graduated with a Bachelor of Arts (English) from the University of British Columbia in 1969, moved to Kamloops in 1974 before moving back to the Lower Mainland to complete a Bachelor of Law degree at UBC in 1980. An aficionado of Kamloops’ many golf courses and fishing lakes, he returned to article in the city, and continued to practice in Kamloops after being called to the Bar in 1981.

Elmer V. Epp

A member of the Canadian Bar Association and the Law Society of BC, Elmer is Chair of the Board for Interior Savings Credit Union, and a Director on the Board for Central 1 Credit Union. Elmer practices in the areas of corporate and commercial law, real estate and land law (residential and commercial), including leases, estates, wills, trusts, and powers of attorney.

Candace Cates has practiced law since 1984 after earning her Bachelor of Arts (Political Science) and her Law Degree both from UBC. She practiced law in Vancouver and Kamloops and became a partner with Jensen Mitchell Carroll, as the firm was then known in 1997. Her preferred areas of practice include estates, wills, trusts, powers of attorney, health care agreements, corporate and commercial law and real estate and land law, both residential and commercial. Candace is an avid skier in the winter and enthusiastic but unskilled mountain biker when there is no snow left to ski on. She is also a bit of a hockey fanatic when it’s too dark to ski or bike.

Candace S. C d S Cates C t

A founding member of the Interior Women’s Law Forum, Carolyn Oien is a member of the Kamloops Family Bar, the Law Society of British Columbia, Canadian Bar Association and the Trial Lawyer’s Association. She specializes in family law and mediation, and is pursuing a qualification as a parenting coordinator and family law arbitrator under the new Family Law Act. A keen hiker and traveler, Carolyn came to Kamloops to complete her articles after earning a Bachelor of Criminology degree from Simon Fraser University in 1981 and a Bachelor of Law degree from the University of Windsor in 1988. Upon her call to the Bar in 1990, she practiced law in Kamloops, joining Cates Carroll Watt as a partner in 2009.

Carolyn J. Oien

16 KAMLOOPS BUSINESS DECEMBER 2013/JANUARY 2014


Along with Epp Cates Oien’s three partners, four associates and an articling student offer clients a wide range of services, giving impeccable legal advice tailored to their individual needs.

Lorine Evans Lorine Evans attended the University of Regina where she obtained her Bachelor of Education degree in 1978. While coaching the women’s basketball team at Lakehead University and instructing in the physical education degree program, Lorine completed her Master of Science degree in 1985. Lorine obtained her Bachelor of Law degree at the University of Saskatchewan in 1988, and shortly after moved to Kamloops. A qualified family lawyer, Lorine Evans has practiced in family law, residential conveyancing, and estate law including wills, powers of attorney, representation agreements, and committeeship applications in the Kamloops area since 1988. She is a member of the local, provincial, and Canadian Bar Associations. An avid gardener and cyclist, Lorine, who recently moved to Chase, practices four days a week in Kamloops, and one day a week, on Thursdays, in Chase.

Michael Fulton Michael Fulton attended elementary and high school in the Kamloops area before leaving to earn a Bachelor of Arts (Honors) degree at Simon Fraser University in 2003 and Bachelor of Law degree at the University of British Columbia in 2006. After working briefly for the British Columbia Law Institute after graduation, he returned to Kamloops to article with Taylor Epp & Dolder in 2007, and was called to the Bar of British Columbia in 2008, joining Epp Cates Oien in 2011. Michael carries on a broad solicitors practice, including Corporate Law (incorporations, amalgamations, shareholders’ agreements, etc.), Commercial Law (asset and share purchases and sales, commercial leasing, etc.), Real Property Law (residential conveyancing, real property development, including subdivisions and preparation of disclosure statements, etc.) and Estate Law (wills, powers of attorney, representation agreements, committeeship applications, and probate and administration applications).

Matthew Ford

Matthew practices in litigation. His education saw him leave the Ottawa region where he grew up to attend university in Quebec, earning his Bachelor of Science in Honours Biochemistry degree from Bishopís University in 2002. He then moved west where he earned his Master of Science in Microbiology degree from the University of British Columbia in 2006. He next managed an antibody facility at the Biomedical Research Centre in Vancouver for a year, then joined the UBC Faculty of Law in 2007, where he earned his Juris Doctor in 2010. An avid soccer player, runner and snowboarder, he then moved to Kamloops to complete his articles with Epp Cates Oien, and was called to the British Columbia Bar in 2011. Matthew has considerable experience in the court room, and has appeared at the BC Provincial Court, the BC Supreme Court, the BC Court of Appeal, and the Federal Court of Canada, and is a member of the Trial Lawyers Association of BC as well as the Kamloops and Canadian Bar Associations. His preferred area of practice is litigation. He practices primarily in personal injury with a focus on ICBC (plaintiff only) claims for motor vehicle accidents, criminal law, and civil litigation (including estate litigation, wills variation actions, and contractual and business disputes), as well as family law.

Jeff Shidei Jeff Shidei graduated from Toronto’s York University in 1999 with a Bachelor of Arts degree in Physical Geography with a focus on water resource management and hydrology. After living in Germany and the United Kingdom for four years, he returned to Canada to complete his Bachelor of Laws degree with the University of Saskatchewan, and later relocated to Kamloops in 2008 where he was called to the BC Bar in 2009. One of Epp Cates Oien’s newest associates, Jeff joined the firm in 2013. His particular focus is in areas of civil litigation specifically concerning land use, governmental authority and administrative law, and he is now expanding his practice to include child protection on behalf of the Ministry of Children and Family Development as well as family law litigation.

Morgan Elander An avid hiker, fisher and traveler, Morgan Elander moved to Kamloops this year to join Epp Cates Oien as an articling student with an expected call to the bar in May 2014. He earned a Bachelor of Commerce degree from the University of Alberta in 2007, and in 2013 graduated with a Juris Doctor degree from the University of British Columbia. As a proficient speaker of Japanese, he was an active volunteer with the Japanese Canadian Citizens’ Association’s board of directors, human rights committee and joint building committee, as well as with the Law Students Legal Advice Program and the Legal Education Outreach Program. A member of the Kamloops and Canadian Bar Associations and the Kamloops Young Lawyers Section of the Canadian Bar Association, Morgan practices law related to business, real estate & land, estates & wills, powers of attorney, and health care agreements. DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 17


If your issue is related to:

You need:

Family Law • Divorce • Separation Agreements • Maintenance & Support • Custody and Access • Property Issues

Carolyn Oien Lorine Evans Matthew Ford Jeff Shidei

Corporate Law • Company Incorporation • Shareholder and Partnership Agreements • Acquisitions, Amalgamations and Re-organizations • Contracts • Shareholder and Partnership Disputes • Secured and Unsecured Debt Actions • Construction Liens • Winding Up or Dissolution of Companies • Commercial Leases and Contract Wills & Estates • Estate Planning • Preparation of Wills • Corporate Succession Planning • Trusts (including testamentary trusts, alter ego trusts, joint spousal trusts, family trusts, disability trusts). • Probate and estate administration • Estate litigation • Mental incapacity due to dementia or other illness or accident, including committeeship appointments • Preparation or powers of attorney and representation agreements • Estate freezes Real Estate Law • Residential and commercial purchases and sales • Industrial, commercial and agricultural transactions • Property transfer tax, HST, and income tax issues • Financing, mortgages and personal property security • Leasing and tenancies • Easements, covenants and rights of way • Environmental regulation and issues • Brokering and marketing of businesses and commercial properties • Subdivisions and development Personal Injury • Injury due to a motor vehicle accident • Concerns about how you will provide for your family as a result of these injuries • Questions about dealing with ICBC • Questions about your rights as an injured party Criminal Law • Drinking and Driving Offences • Assault • Traffic Offences • Fraud Charges • Trials at the Provincial Court or Supreme Court levels • Appeals • Charter Issues • Sentencing Matters • Preliminary Hearings, Arraignment and Bail • Variation of Probationary or other terms of sentence or release

18 KAMLOOPS BUSINESS DECEMBER 2013/JANUARY 2014

Candace Cates Elmer Epp Michael Fulton

Candace Cates Elmer Epp Michael Fulton Lorine Evans

Candace Cates Elmer Epp Michael Fulton Lorine Evans

Matthew Ford Carolyn Oien

Matthew Ford

Continuing a tradition of serving alongside their neighbours to help make Kamloops a healthy, vibrant, and prosperous city, the partners, associates and support staff at Epp Cates Oien currently volunteer with over 30 community organizations, including: • Rotary Clubs of Canada • Japanese Cultural Society • Kamloops Alliance Church • Canadian Diabetes Association • Big Brothers & Sisters • First Nations culture • Pro Bono Law Clinic • Public Produce Project • Overlander Extended Care Hospital • Kamloops Archery Target Shooting Association • Canadian Bar Association • New Life Mission • Elizabeth Fry Society • Interior Community Services • Valleyview Bible Church • Kamloops Farmers Market • Interior Savings Credit Union • Farm2Chef Collaborative • Kamloops Voters Society • Community Futures Loan Committee • Kamloops Minor Baseball • Can-Ital Ladies Society • Sacred Heart Choir • Little Flower Society • Sun Peaks Strata • Corporation Board of Directors • Canadian National Institute for the Blind • Diabetes Research Foundation (JDRF) • Waste Recycling • Women’s Law Forum • Kamloops Bar Association • Kamloops Curling Club • Kamloops Food Policy Council • Kamloops Art Gallery


Parking

Information DOWNTOWN KAMLOOPS

Pay Stations Replace Parking Meters

Changes to downtown parking now offer more payment options and flexibility Downtown parking meters have been replaced by 90 Pay Stations conveniently located at most intersection corners and at mid-block.

More Payment Options

The new Pay Stations offer more payment options and accept major credit cards and all denominations of coins excluding pennies.

Remember Your License Plate Number

You need to enter your license plate number into our Pay Station when you pay for parking. We suggest using the built in camera of your Smart Phone to take a photo of it.

Move Your Car After 3 Hours

We’ve extended our parking time from two hours to three. Time limits are enforced and after 3 hours you must move your car or be subject to a fine.

Take Your Time With You

We want you to relax and enjoy yourself. So take your time. Literally. When you pay for street parking downtown you can take your remaining time with you and use it to park at any other parking stall downtown.

An Extra Hour of Time

We’ve extended our rates from two hours to three. The third hour will cost a little more, but it’s available if you need it.

Merchant Validation Program

When you park downtown you may be eligible for free parking when you shop at participating merchants. Incentives may vary depending on minimum purchase amounts.

Visit us online at www.kampark.ca for all downtown parking information. DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 19


Chamber NEWS Strategy does a company good End of business year ideal time for strategic planning BY BOB DIENO >> CHAMBER PRESIDENT

S

trategic planning is something every business owner should spend more time doing, but at the end of a busy quarter, it’s often the last thing on everyone’s mind. That’s why the Kamloops Chamber of Commerce creates opportunities for business owners to develop strategic plans, which according to Bob Dieno chamber president Bob Dieno, are essential for success and future growth. “Not enough companies do strategic planning or budgeting,” says Dieno. For many business owners, the start of the year is a great time to make a strategic plan and set goals. “We’re making sure that if you haven’t been doing this you

learn how to effectively budget and plan.” For most businesses, year-end is between Dec. 31 and March 31. It’s important to have a cohesive strategy in place prior to year-end in order to have something to refer back to. Dieno developed a strategic plan for his business, Nu-Tech Fire and Safety, and says it has been incredibly effective so far. “You can review your financial situation and your products and product lines,” he says, explaining that as a result of strategic planning sessions with employees, Nu-Tech brought in a new line of products that has proven successful. “It was all part of just talking with my employees — they were able to see something that I hadn’t.” The most successful business owners are the ones who set goals and have a clear strategy to achieve them, and there is no better time to do this than at the end of a business year. “It’s about being proactive and doing the planning ahead of time instead of halfway through the year,” Dieno says. “Look into your books before your year starts instead of in the middle when it’s often too late to make a difference.” And if you’re a chamber member, now is a great time to start harnessing the power of membership. The chamber offers discounted merchant services, a group benefit plan, fuel and hotel discounts, easy-entry payroll processing and more. If you’d like to attend a presentation on strategic planning and budgeting, or find out more about the benefits of membership call the Kamloops Chamber of Commerce at 250-372-7722. KB

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> Chamber news i NEW MEMBERS

Murray Mitchell/Kamloops Business

Kamloops-based recruitment co-ordinator Jody Ivancevich-Coolahan says the chamber of commerce has “just been amazing.”

Kamloops goes Platinum Recruitment agency brings ‘local presence’ to community

G

rowth in the Kamloops marketplace prompted Platinum Personnel owner Sherri Chapman to formally expand to the Tournament Capital in June. So far, Kamloops-based recruitment co-ordinator Jody Ivancevich-Coolahan says the move has produced great results. Platinum Personnel, a full-service recruitment agency offering both temporary and permanent recruitment as well as human resource services, was established in Kelowna in 1999. Since then, there has been increased demand in Kamloops for the services the company provides. The goal at Platinum Personnel is to find the best person suitable for a job, says Ivancevich-Coolahan. Recruitment, especially in highly specialized fields, is often

an in depth and lengthy process. For smaller companies without human resource departments, this process becomes a massive task. “Sometimes our clients don’t have the capacity to go through the recruitment process themselves. Our goal is to find the right person based on a client’s needs.” Platinum Personnel has the expertise to narrow the field, says Ivancevich-Coolahan, so the client only has to sort through the top applicants, thereby saving them significant time and money, and filling the role more quickly. Currently, Platinum Personnel is serving a variety of business sectors in the community, from hospitality and finance, to heavy industry. “We have been serving the Kamloops area for quite some time through the Kelowna office, but it came to a point where we felt we really needed to have a local presence and to be more active in the Kamloops business community,” says Ivancevich-Coolahan. Platinum Personnel has long been a member of the Kamloops Chamber of Commerce, but the expansion has allowed the company to participate more actively in a variety of events, including trade shows and networking sessions. “The chamber has provided such great support to us. They’ve just been amazing.” KB DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 21


> Profile

W

hen Anthony Salituro organized his first Pink Ribbon Ball in 1998, he had no idea what the event would one day become. Salituro, a Kamloops native and the owner of Jardine’s Domaine and Viva Bridal Boutique, was recently named the recipient of the President’s Award at the chamber of commerce’s Business Excellence Awards. The award is given at the discretion of the president to someone who has made a difference in the community. It’s not an annual award, but is given out only when the president deems an individual and his or her contributions are worthy of recognition. Chamber president Bob Dieno believed he had found someone who deserved the recognition, but it still came as a surprise to Salituro. “I had no idea, it was very unexpected,” says Salituro. He had been in attendance at the banquet in support of another nominee and was unaware he would later walk the stage. “It was a huge honour. It was emotional, it was very touching that they chose me considering they don’t give this award out every year.” Salituro’s Pink Ribbon Ball — which incorporates a six-course meal, live entertainment and a silent auction — ran for the final time this year, having raised more than $600,000 for breast cancer research in its 16-year lifespan. He started the event in 1998 in support of his aunt, Josephine Bruno, who had been diagnosed with breast cancer. He never intended it to get so big, but he is thrilled that it has become so meaningful. Salituro recently finished tabulating the results of this year’s event and will donate a record $135,000, courtesy of the 600 people in attendance. “I had no idea that it would ever turn out to be something this crazy,” he says. “It’s so rewarding to hear people sing these praises (of the ball) because that wasn’t the intention. To leave this legacy behind to Kamloops is amazing.”

Keith Anderson/Kamloops Business

Anthony Salituro, owner of Jardine’s Domaine and Viva Bridal Boutique, says “it was very touching” to receive the chamber’s President’s Award, an honour given to hose who’s contributions are worthy of recognition.

Winning

in style Story By Adam Williams

Chamber of commerce executive director Deb McClelland said the ball wasn’t the only reason Salituro received the President’s Award. He is also a successful businessman who is well known in Kamloops and has been a big part of the community for years; Dieno believed that should be honoured. “I started my business here when I was only 23 years old. Kamloops has been very good to me,” Salituro says, when asked what made community involvement so important to him. “I think it’s very important that people realize that you have to give back.”

22 KAMLOOPS BUSINESS DECEMBER 2013/JANUARY 2014

Man behind Pink Ribbon Ball leaves rewarding legacy

He has plans to begin other projects now that his time with the Pink Ribbon Ball is finished, and would like to direct his efforts to the Kamloops Hospice, however, he will continue to fundraise for breast cancer research, a topic near and dear to his heart. Salituro has long been an involved volunteer and enjoys giving back whenever and wherever he can; he said he hopes to continue to do so. And though he has organized his final Pink Ribbon Ball, he hopes he has set an example for others in the city to follow. “I encourage people every day to try to do something, to make a difference.” KB


> NSBIA REPORT

A community in blossom ‘We are the North Shore!’ BY MARY ELLEN GRANT >> ADMINISTRATIVE CO-ORDINATOR, NSBIA

W

e are the North Shore and we are unwavering in our pursuit of promoting businesses throughout our business improvement area. Whether you are in Brocklehurst, on 12th Street, the Halston Connector, Fortune Drive and Eighth Street or the Tranquille Market Corridor, people here take pride in their accomplishments and look to help others achieve their goals. Community and a great sense of hard work and determination resonate from the keen business owners and residents of the Kamloops North Shore. As we celebrate our first 25 years as a BIA, you will continue to see the North Shore blossom with business growth, beautification projects all strengthening the cultural mosaic of our communities. As we see the Tranquille Market Corridor rejuvenated with modern road and pathway infrastructure and as the new street

lighting creates a brilliant environment for evening shopping, awareness has become a sense of “we can accomplish this together as we work together.” Just as the Tournament Capital of Kamloops draws teams of people from around the province, country and world, the North Shore of Kamloops will be teeming with new business owners confident in their market growth and dedicated to strengthening our community network. We continue to see our community pride visually shown in random acts of arms-in-the-air salute: “We are the North Shore!” Imagine the connections the North Shore has. We border up to 14 kilometres of one of the most unique landscapes in B.C. — Lac Du Bois Grassland Provincial Park, we have more than 20 kilometres of navigable river frontage, and we are the first commercial area visited by potential businesses emerging from Kamloops Airport. There are City of Kamloops research and development incentives that include tax reductions, development cost charge reductions, density bonusing and planning process priorities. With more than half of Thompson Rivers University students calling the North Shore home, it makes sense to start your business here. Now, the golden quarter has arrived and the North Shore will be glowing, literally, with light improvements and Christmas decorations. We invite you to come out and walk our streets and discover our neighbourhoods. If we could ask of one commitment, one pledge from our residents, check us out for your next purchase. Come and see what all the excitement is about! KB

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> Kcbia report

Downtown shifts gears on parking New kiosks worth embracing for a vibrant city centre BY GAY POOLER >> MANAGER, KCBIA

I

mprovements to parking services downtown have begun. The KCBIA’s Parking Solutions Group submitted its report to council in June with council setting in motion two key recommendations. The first was a call for expressions of interest for land and/or partnerships to facilitate the construction of 200-plus parking spaces downtown. This garnered GAY POOLER several promising opportunities. The second are the new pay stations that have replaced most parking meters downtown. Why, replace meters? Ultimately, we wanted to

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improve the customer experience downtown. Feedback from customers indicated they wanted to be able to stay longer (of course they do — it’s a great place), they didn’t like getting parking tickets and they needed more parking spaces. We listened, and the new pay stations offer more flexibility. Pay by credit card, coin or even by phone using Telepark service. We know most parking tickets occur because shoppers spend more time than they expected but now they can add time to the meter remotely with a phone and stay in one spot up to three hours. Shoppers have to move their cars after three hours, however, if they have business at another location downtown or have to come back later in the day, they can purchase more time at the new destination. If they know they will be tied up for three hours or more we suggest they use one of our many convenient off-street lots or parkades. Because parking is based on licence plates, the purchased time goes with you. When you move your car, the remaining time can be used at any other on-street stall downtown. By the way, record or photograph your license plate. We realize that a meter at every stall was convenient but the new pay stations are within three to five spaces from any car and you don’t have to return to your car with the parking receipt anyway. In fact, keep it in your wallet because some businesses are members of the MVP (Merchant Validation Program) and will reimburse or extend your parking when doing business with them. Offers and criteria vary from place to place, so visit www. kampark.ca for details. Another new service is the express stalls. These are perfect for a quick stop, dropoffs, coffee to go, etc. There are two on each of our busiest blocks of Victoria Street — 200, 300, 400 — and there is a 15-minute maximum. All new revenue from increased parking fees is going into a Parking Infrastructure Fund that will pay for the new equipment and, most importantly, help build more parking spaces downtown. Parking paying for parking. Speaking of cost, yes, the price to park went up. This hasn’t happened in almost two decades and is still very reasonable at $1 per hour for the first two hours and $2 for the third hour. These technology upgrades and changes have brought our parking management into this millennium. Let’s embrace it and move forward — helping to maintain a vibrant and livable downtown. KB

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> Tech talk

Technology boom Baby boomers view new gadgets as a gift, not a given By Larkin Schmiedl

T

hink boomers — aged 48 to 67 — are outdated Luddites? Think again. While market opportunities in the boomer generation are sometimes ignored due to a faulty perception that boomers lack technological savvy, it can be argued this generation is more in tune with technology than its decedents. Finding themselves competing with younger generations in the workplace, many boomers have a unique vantage point on technology. Having cut their teeth on simpler, earlier versions of computer technology in the workplace as it developed, the generation tends to prefer devices that are straightforward and utilitarian. Joss Sveinson, manager of Kamloops’ Visions Electronics, says boomers “like to stick with just basic phones rather than the touchscreen.” Often preferring simple interfaces, boomers have been known to complain that tech products are cluttered with excessive features. Like all people across generations, however, the needs and wants of boomers vary, Sveinson says. Some boomers seek out new technologies like smart

Keith Anderson/Kamloops Business

Joss Sveinson, manager of Kamloops’ Visions Electronics, says boomers love their e-readers and tablets. TVs, while others won’t. “If you explain the features and benefits that go directly to them

26 KAMLOOPS BUSINESS DECEMBER 2013/JANUARY 2014

they usually end up wanting that, just as long as it’s not overboard for what they’re using it for.


rather than as an end in itself. Younger generations just “Depending on the customer, some like to go the full bells and whistles with everything, whether they’re going tend to view it as part of life. Microsoft also predicts baby boomers’ use of technology for a variety of tasks, primarily to use the 3-D or not; other ones just want something health-related, will continue to grow. that’s good value.” Research shows boomers spend more money on “Within the decade . . . some baby boomers and other technology than any other. A 2013 report released by consumers will be wearing sensor-equipped Pew Internet and American Life Project called exercise clothing and GPS-enabled running Demographics of Internet Users, found baby shoes during workouts to monitor their boomers and seniors in higher income physical condition, track the calories they brackets and with higher education levels burn, and upload the information had higher rates of Internet use. automatically for storage and analysis. Percentage According to the survey, 77 per cent of Other boomers will have prescription of those aged those aged 50 to 60 are online, and glasses that connect wirelessly to the 50 to 60 who 54 per cent of those 65 and older use the Internet or other networks and display are online. Internet. information in the lower half of the lens, or carry mobile devices that can Another way to break it down is to look function as electronic wallets, offer full at the boomer generation as two different telepresence and project large-format images sub-generations. Since the age spread of on the wall.” boomers is so wide, those at the older end were at This article also notes boomers will use technology to the end of their careers when current technology began care for their aging parents. entering the workplace. This means they’ve had far less And don’t forget the e-readers. Sveinson says baby exposure to technology than their younger boomers love them, and that he often sells tablets to generational peers. boomers after showing them how many books they can A Microsoft News Centre article says boomers view techstore. But the favourite tech gadget for the generation? nology as a gift rather than a given. Boomers also tend to Hands down, says Sveinson, it’s the car starter. KB view technology as a way to get something accomplished,

{ } 77

DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 27


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> Solid advice

Imagine a worksite without bullying Eliminating harassment will improve business environment BY SHANE JENSEN >> NEW QUEST COACHING & Consulting

N

ov. 1 has come and gone and that means that the new WorkSafeBC policies developed to prevent bullying and harassment in the workplace are now in effect. For you the business owner, this means you have now taken reasonable steps to reduce and prevent workplace bullying by implementing the required policies, procedures and training outlined by WorkSafeBC. For SHANE JENSEN the record, any organization in B.C., whether that be the small business owner, government, municipal or non-profits etc., are all expected to have complied with these policies and procedures. WorkSafeBC defines workplace bullying and harassment as: “. . . any inappropriate conduct or comment by a person towards a worker that the person knew or reasonably ought to have known would cause that worker to be humiliated or intimidated, but excludes any reasonable action taken by an employer or supervisor relating to the management and direction of workers or the place of employment. Bullying and harassing behaviour may include (but is not limited to): verbal aggression or yelling; humiliating initiation practices or hazing; spreading malicious rumours and calling someone derogatory names.” Bullying in the workplace is not new. Over the years I have worked with many organizations to help eliminate bullying and address the negative and, at times, expensive consequences that come with it. I am sure many of you have experienced or witnessed it at some time in your career. Like many things in our society, where a wrong is committed, a key part of the solution is education and the empowerment that comes with this education. What I like about this new legislation, is that going forward, all organizations are mandated to provide education to reducing bullying in their workplace. Furthermore, the employer must now develop a policy that addresses bullying and harassment, implement procedures for reporting the bullying and provide training to all staff. The key take away from this is that bullying and harassment will now be treated by WorkSafeBC Occupational Health and Safety as a hazard just like any “other” hazards in the workplace. I look forward to the positive changes that will come with this. Shane Jensen, MA, ACC, CEC, is the senior principal for New Quest Coaching & Consulting. To learn more, see newquestcc.com. KB

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> Q&A

W

ith technology making them smaller and more dynamic than ever, hearing aids aren’t what they used to be. A far cry from the hearings aids of yesteryear, Jan Alexandre, owner of the Kamloops Hearing Aid Centre, has the details on how they work today, and what’s so great about them.

Q: How do people perceive hearing aids? “What I’m doing is trying to sell something (to people) that they really need, that they really don’t want. (Clients) remember hugging their grandmother or their grandfather and they got close to them and it would actually squeal and they would back off. Over the years, technology has done a great deal of research and development into making that (feedback) not happen. There used to be a time when you thought of hearing aids as being ugly. Q: How has technology improved hearing aid products? With the changes in technology, (hearing aids) have gotten smaller, they’ve gotten smarter and they’ve gotten faster. The algorithms that are built into the hearing aids now accommodate for feedback so that you can hold a telephone up to your ear, you can hug somebody, you can go out in the wind and not have the hearing aids make horrible noises. Q: How new is this technology? Going back to when I started in the industry in 2000, we had analogue hearing aids. And then we had digitally-programmable analogue hearing aids. And then we had digital hearing aids. And now we have super fast, fast, fast, fast hearing aids. With advancements in technology in the computer industry the circuits have gotten smaller, the hearing aids have gotten smaller and they’ve gotten much more intuitive, much more intelligent. Q: Where does Bluetooth technology come in? Bluetooth technology — wireless, radio technology — makes the accessories for the hearing aids that much better. Bluetooth technology is able to send audio information from things like a TV that is Bluetooth compatible, a cellphone that is

Murray Mitchell/Kamloops Business

Jan Alexandre, owner of the Kamloops Hearing Aid Centre, says hearing aids have “gotten much more intuitive, much more intelligent.”

Can you

Hear me now?

The hearing aids of today have come a long way from grandpa’s squealing device by LARKIN SCHMIEDL

Bluetooth compatible. There are attachments that you can hardwire into your TV that will then send that signal to your hearing aids so that you are able to listen to the audio signal directly in your hearing aids. (Bluetooth) makes it possible to actually utilize the frequency-specific amplification in the hearing aids to amplify things like the television, GPS, cellphone. And for people who don’t have cellphones, most telephone manufacturers now make Bluetooth-compatible home phones. Q: What key factors should someone consider before buying a hearing aid? Often we make our initial choices

30 KAMLOOPS BUSINESS DECEMBER 2013/JANUARY 2014

based on the least amount of dollars we have to spend to get what we want. When you’re buying something that you don’t want — that you need — the tendency is to under spend. After you’ve tried it you have a much better ability to have an educated decision as to whether or not it was worth the money. Most hearing aid offices have a trial period, so when you go to a professional office and they recommend something to you, keep in mind that they are professionals, this is what they do, and that their recommendation is based on your hearing. When you’re looking for a hearing aid do not look at what you think you need, look at what you will utilize if listening and understanding is easier. Q: What’s the important thing for a client to remember? “If you could understand better, would you start going out again? Would you start going back and playing bridge with everybody at the clubhouse because you can hear them now? Would you go out for dinner more if you could hear the server and you weren’t embarrassed by asking them three times what the special was? Would you tend to go to the grandkids’ Christmas concert because you can actually understand what they’re saying? What would you do more of if it wasn’t so difficult for you to be able to hear? KB


Celebrating changes! The Partners of KPMG in Kamloops are pleased to announce the promotion of Carol Erikson and Donnelle Lang to Managers, and Bettina Chua and Debbie MacKinnon to Senior Managers.

Carol Erikson

Donnelle Lang

Bettina Chua

Debbie MacKinnon

Through their talent, dedication, and passion for client service excellence, Carol, Donnelle, Bettina, and Debbie have earned the opportunity to further bolster our KPMG management team, and help your business thrive. For more information on how KPMG’s professionals can assist your business, contact us at 250.372.5581. kpmg.ca

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Ref# 4358 DECEMBER 2013/JANUARY 2014 KAMLOOPS BUSINESS 31


So nice

to come home to.

re his from Ontario whe Sean comes to us sitioned arted. Sean tran nursing career st Long t, first starting in into managemen Manager l ra ne ter into a Ge la d an re Ca rm Te ving. t and Assisted Li role in Retiremen HSS N mpleted the OA Sean recently co ificate rt ng Term Care Ce Administrator Lo out leading is passionate ab in Ontario. Sean dard iding a high stan his team and prov the residents at of senior’s care to s Village. Kamloops Senior er , General Manag seniors Sean Adams, RN cated to serving di de is n da an Br . She is equally and their families d r community an committed to ou ht to rig a citizens have believes that all es ish nment that nour live in an enviro n’s da and dignity. Bran respect, health an s d king with Senior experience wor eir r advocacy on th their families, he sociations, ing on active as behalf, her serv dication ps shows her de forums and grou community. and love for her nator

A community contributing to the community. Kamloops Seniors Village offers a full range of services and care levels for Seniors, giving them the care and comforts of home.

ordi unity Relations Co arketing & Comm M , CA CP C, M se-Bryant, CR

Brandan Ro

For more information call Brandan 250.571.1804 1220 Hugh Allan Drive

KamloopsSeniorsVillage.com 32 KAMLOOPS BUSINESS DECEMBER 2013/JANUARY 2014

A Retirement Concepts Community


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