ENT TEM S TA ERS IGN DES
I am designer and creative thinker. I search for the solutions to my designs in the farthest, most unique, and most personal places. I am a perfectionist, although perfection is near to impossible. I am dedicated, responsible, an overachiever, motivated, strong-willed, thoughtful, and independent. From personal life experiences I have learned that in the end only your mind, your body, and your determination will lead you down the path you choose to go. I am currently on my desired path to reach my full potential. I am a caretaker. I want to help make the world a better place through my concepts and designs. I am full of curiosity, awareness, wonder, and hope. I am constantly on the move and take full advantage of the concept of time. I am highly influenced by the world around me and appreciate all of its fine details. I am Kristin and I design from my life. I design to help our world become a more beautiful place. Our lives are defined by what we put into it rather than what we can take away from it. Throughout most of my projects, I intend to shed light on the values, worldly issues, and good that is continuously overlooked and taken for granted. My projects are practical, deep, sincere, real, functional, personal, and sometimes shockingly serious. But that is exactly what I strive for: to make a statement louder than the rest. Take a look at my portfolio and reflect on some of the ideas, concepts, and subjects I have undertaken during my college career as a graphic designer. Begin to reason how you can make a difference.
CURIOUSER “OUTLIER” MAGAZINE SAINT FRANCIS HOUSE WEB INTERFACE
FREEDOM FROM ADDICTION CEREMONY TROJAN INVASION LIV-N-GRACE JEWELED CREATIONS CAMPAIGN CHEROKEE REVIVAL FESTIVAL
NTS NTE f CO LE o
CHILDREN OF DOMESTIC VIOLENCE
TA B
UNITRUST BANK
CURIOUSER
NON-ALCOHOLIC
COCKTAIL logo | bottle labels | coupon tag
The project challenge was to create a non-alcoholic cocktail that conveyed the look and feel associated with the 1951 movie, “Alice in Wonderland”. The brand should appear psychedelic, trippy, vibrant, youthful, fun, and intriguing, as if consumers fell down the rabbit hole themselves, but without the loss of consciousness, hallucinations, and nonsense associated with drinking alcohol.The target audience includes individuals who enjoy the drinking scene because of their outgoing, exciting, and youthful personalities, but would rather remain in a clear state of mind. The design solution immediately came to life by creating a “confusing” logo with the word “curiouser” reading more than one way. The second element that created the look and feel strived for was matching the colors of the liquid to the psychedelic colors found in the logos of each flavor. Famous quotes from the movie were added to the neck labels to directly connect this project to the movie, along with specifically using 10% as the discount for the coupon tag since this percentage is found on the Mad Hatter’s hat. 50% of profits go to the non-profit organizationTeens Against Drunk Driving. The target audience is not teens, but they are the most curious age group when it comes to drinking alcohol.
CURIOUSER NON-ALCOHOLIC COCKTAIL
logo / bottle labels / coupon tag
“OUTLIER” MAGAZINE editorial design
An outlier is “a person or thing differing from all other members of a particular group or set”. The design goal for this magazine was to intrigue individuals who enjoying living outside of the box, desire to try new things, travel to unique places, dare to take risks, read about inspiring stories of determination, make extreme bucket lists, and overall live a nontraditional life with no definite plan. The design solution for this magazine was carried out by using vibrant colors, organic shapes, unstructured layouts for the columns, and bold type choices. For each story and column, the color palettes came directly from the images and the featured stories’ layouts were inspired by the subject of each story. Overall, the magazine and its design elements follow the life of an outlier, without a direction searching for spontaneous adventure and excitement. Photography Credit: Mathias Rodriguez Joachim S. Müller simon_music Bogdan Radenković Joshua M. Trey Ratcliff Caleb Ekeroth Kris Krüg Michael McDonough Celso Flores Lee Scott Melanie Allan Christopher A. Dominic lukas.b0 Kitty Terwolbeck David DeHetre Matt Madd Dan Tentler David Lohr Bueso Ray Morris Chris Frank Don Graham The Red Cross Alpha Fadil Basymeleh Nicolas Baltenneck Leoslo Grégoire Hervé-Bazin Reid Neureiter Michael Brashier Hayley Heliski Richard Elzey Arsheffield Jesse Bowser Sébastien Barré Mark Stevens Sherman Wang David Johnson Aaron Ralston Lysmask Michael Grindstaff Tiago Fernandes Sebastian Boguszewicz Brendan Bank Cyril Gravelier
“OUTLIER” MAGAZINE
editorial design
“OUTLIER” MAGAZINE
editorial design
SAINT FRANCIS
HOUSE WEBSITE
INTERFACE website redesign
Photography Credit: St. Francis House
The St. Francis House dedicates itself to helping the homeless receive a second opportunity at life. The design challenge was to redesign St. Francis House’s website for it to become more user-friendly, inviting, modern, clean, professional, and to further expand on their programs and services to convey their mission. The target audience includes highincome male and females that are likely to give donations, individuals seeking help from the St. Francis House, clients, partnerships & sponsors, and high school students who are active in service clubs and enjoy donating their time to volunteering.One word that describes the St. Francis House is inviting. To visually convey this word, a slideshow of people either as clients of St. Francis House, people taking part in their events, or volunteers in the soup kitchen, was added to the homepage. A YouTube video showing their efforts in the community was also added to the homepage to visually sum up their programs and services. Because this organization is very involved with Facebook, a Facebook widget was created for the homepage so that viewers can get updated about St. Francis House’s current news and events without visiting their Facebook page as well. To brighten up the page, as well as follow the color scheme of their logo, bright aqua blue and lime green was incorporated into each page. The wooden texture also exemplifies this inviting look and feel. For the programs and services page, easily recognizable icons were used so that viewers can quicklyx- navigate to what service or program they’re looking for.
UNITRUST BANK
logo | stationery | mobile banking app The design challenge was to establish a youthful, modern, inviting, trustworthy, sophisticated, and business casual look and feel for UniTrust Bank, a bank that provides the collegial student body with many convenient financial services right on campus. The target audience includes the collegial student body that live on their college campus and need easy access to a bank. These individuals are on a budget, fast-paced, time-sensitive, needing a way to easily save money, involved with their studies, money conscious, responsible, dedicated, tech-savvy, and social. To solve the design challenge, the typeface Optimus Princeps was used for the company’s title since it gives off the look and feel of a college university. The growing rings around the lettermark of the logo symbolize the building and growing of these students financial future and relates back to the tagline “Build Your Future with Us”. The arrow stemming from the letter “U” in the lettermark was meant to symbolize the increase in money, transactions, savings, trust, and security that will occur when students chose them as their bank. The colors of dark blue, light blue, and lime green all relate to the financial world and their vibrant colors bring about the youthful feel that was strived for, as well as the pattern made out of the lettermark. The unique and modern mobile banking app was created specifically for tech-savvy individuals, like the target audience, so that students can easily handle their money.
UNITRUST BANK
logo / stationery / mobile banking app
CHILDREN OF DOMESTIC VIOLENCE
ads | play programme | infographic | R.S.V.P postcard The design challenge for this project was to put the issue of domestic violence in the spotlight and point out that adults are not the only victims of domestic violence through a serious, heartbreaking, sympathetic, and powerful tone. Children are highly affected by domestic violence in the home and start to imitate what they see and hear in their play. All components of the project will follow a theater theme to connect everything back to the actual theater play, which will visually show the imitation of domestic violence in child’s play through a medium that will bring to life the tragic facts. The target audience includes anyone who wants to learn about the overlooked issue of domestic violence and wants to help try to solve the problem for children affected by it. These individuals enjoy learning information through different media that impacts them more deliberately then reading about it. The advertisements convey the theater theme and the imitation of domestic violence in child’s play by a child playing with puppets and the puppets representing her parents fighting and yelling at each other. The child-like typeface was used to make it seem as though the message was coming from the child herself. The color purple was added because it’s the color of the domestic violence awareness ribbon. The name of the theatrical play, “Hidden Victim”, was chosen to sum up the issue into two words. Parents involved in domestic violence are not aware that it is affecting their children. The play programme features an infographic on the back that states the most important facts about domestic violence said in the play. The last component of the project is an R.S.V.P card provided at Walnut Hills High School in the Black Box Theater days before the performance so that attendees have a chance to reserve seats if desired.
CHILDREN OF DOMESTIC VIOLENCE
advertisements / play programme & infographic / R.S.V.P postcard
FREEDOM FROM
ADDICTION
CEREMONY
poster | sobriety chip | apparel | facebook | instagram The challenge for this project was to create a branded ceremony inspired by the word freedom and its relationship to addiction to celebrate one year of sobriety. The look and feel, colors, and imagery of each component will be colorful, positive, cheery, hopeful, light, and personable. The target audience includes those who attend Narcotics Anonymous meetings and family/friends of addicts who are hoping that they will carry out their goal and finally free addiction. These people are outgoing, hopeful for the future, social, loving, and determined to get their life on track. The central illustration for the ceremony is the transformation of a pill bottle into a birdcage releasing a bird, which is a symbol of an addict breaking free from addiction. For the poster, the background text is personal statements that addicts have said after reflecting on their positively renewed lives after being sober for one year, which relates to the social media component of this project where attendees write these personal statements on balloons, upload a picture to Instagram of themselves with their balloons using the hashtag #freedomfromaddiction, and then release them. The balloons are red because the event takes place during substance abuse awareness month and its ribbon is red. The purpose of this aspect was to enhance the relatable and personable tone of the event. The colors of orange and baby blue not only come directly from the prescription pill bottle but orange represents happiness, creativity, success, encouragement, and determination. The color blue represents trust, confidence, faith, truth, and heaven. The sobriety chip incorporates the same words found on the actual Narcotics Anonymous chips but was branded specifically for the event to serve as a reminder of this amazing celebration.
FREEDOM FROM ADDICTION CEREMONY
poster / sobriety chip / t-shirt & hoodie / facebook page / instagram account
FREEDOM FROM ADDICTION CEREMONY
poster / sobriety chip / t-shirt & hoodie / facebook page / instagram account
TROJAN INVASION
logo | ad | condom gumball machine | branded van | assembly | instagram
Project Team: Bianca Borghi: Creative Director Victoria Dexter: Art Director Photography Credit: mrod teofilo Randen Pederson The Dallas County District Attorney’s Office
The design challenge for this project was to create an ad campaign urging young male adults to practice safe sex and avoid teen pregnancy. The campaign will proposed in a very youthful, relatable, understanding, exciting, fun, but informal way so that these teens understand the message clearly. The target audience includes straight, young male adults, between the ages of 13-18 that are in high school. They are sexually active and are unaware of the consequences of teen pregnancy proven by the fact that they don’t want to purchase condoms. Because this campaign is targeted towards young male adults in high school, high school sports banners inspired the theme of the campaign. The logo and its title, “Man up & Fight Teen Pregnancy”, forcefully and boldly gets across the point that if these males do not want to lose their social freedom, they need to man up and buy condoms. The Trojan Invasion is an event starts off with the advertisement that shows the Trojan team stuffing as many condoms as possible into student lockers. To tie in the social media component of the campaign, the condom is taped to the back of a card with the Trojan logo and the hashtag #MANUPORSHUTUP in the advertisement. The Trojan Invasion picks schools to attend through students uploading pictures of themselves with friends on Instagram using this hashtag and stating why the Trojan Invasion should come to their school. Once a school is chosen the Trojan team sets off to that destination in the iconic Trojan Invasion Van. After they have distributed condoms into student’s lockers, they will make an informative assembly about the issues involved in teen pregnancy and ways to use protection. After that, they will donate a life-size condom gumball machine, located in the school nurse’s office, to further push the use of contraceptives. Following the assembly students have the chance to take pictures with the Trojan Invasion Van and post them to Instagram urging other students to use the hashtag and get Trojan to come to their school.
TROJAN INVASION
logo / advertisement / condom gumball machine / trojan invasion van / assembly / instagram
TROJAN INVASION
logo / advertisement / condom gumball machine / trojan invasion van / assembly / instagram
LIV-N-GRACE JEWELED CREATIONS
ads | interactive street art | instagram | “take one” cards
Photography Credit: Andrew J. Cosgriff
The design challenge for this project was to build brand awareness and create an advertising campaign for the newly established company Liv-N-Grace Jeweled Creations. Every component of the project was intended to exemplify the values of faith, hope, love, peace, and transformation, the key words that are showcased through the beads found on the bracelets. The target audience for Liv-N-Grace Jeweled Creations includes women aging from around fifteen and up within the middle class status. A good majority of these women are mother’s who are outgoing, social, happy, religious, and young-spirited. The teenage women interested in these accessories are spiritual, lively, mature, fashionforward, hip, and trendy. Combined, these women have a tender, thoughtful, loving, and caring soul that are highly involved in charitable activities and the community. To effectively carry out the design challenges, the advertisements not only intended to display the product but to also visually show the coming together of people exemplifying the five values mentioned above to add a personal and hand-made touch to the campaign. The medium of chalk also relates to children, which Liv-N-Grace and the McKenzie Noelle Wilson Foundation’s overall goal is to help children reach their full potential around the world. The next component of the project is the interactive butterfly street art. To tie in the partnership with the McKenzie Noelle Wilson Foundation, no ordinary butterfly was chalked out on a community street. This vibrant butterfly is the logo for the McKenzie Noelle Wilson Foundation. The street art creates happiness, joy, and communication throughout the community allowing participants to “build their wings” to reach their full potential in life. Taking the interactive component farther, Liv-N-Grace created an Instagram account asking followers to take a picture of themselves in between the butterfly wings and state how they have embodied one of the five virtues of faith, hope, love, peace, or transformation in the last week using the hash tag #createhope. The butterfly “Take One” cards displayed on the bracelet racks in stores give customers an inspirational message they can take with them and think upon throughout their day after purchasing these bracelets for a great cause.
LIV-N-GRACE JEWELED CREATIONS
advertisements / interactive butterfly street art / instagram / “take one” cards
LIV-N-GRACE JEWELED CREATIONS
advertisements / interactive butterfly street art / instagram / “take one” cards
CHEROKEE REVIVAL FESTIVAL typeface | posters | concert ticket
The design challenge was to create a branded festival to revive the Cherokee Indian culture that is soon to be lost. The goal was to design promotional material for the festival and its events using design elements that clearly reflected the tone, feel, colors, and culture of the Cherokee Indian Tribe. The target audience includes anyone that is either of Cherokee Indian decent and wants to relive the way of life of their ancestors or are people who want to get involved and learn more about the Cherokee Indians. The design solution to the posters and concert ticket designs visually brought to life the culture of the Cherokee Indian. The colors of dark orange, cream, dark brown, a golden yellow, and rabbit fur as a texture were used throughout the designs because these elements symbolize the earth, a very important resource for the Cherokee Indians. The typeface Tsalagi was created and designed specifically for this festival. Along with the geometric pattern incorporated into the posters and concert ticket, the geometric shapes of diamonds and arrowheads used in the typeface Tsalagi were inspired by Cherokee Indian quillwork, beadwork, and ceremonial outfits.
TSALAGI =CHEROKEE {adjective/ noun}
Photography Credit: Mark Trammell
1. A member of a Native American people formerly inhabiting the southern Appalachian Mountains from the western Carolinas and eastern Tennessee to northern Georgia, with present-day populations in northeast Oklahoma and western North Carolina. The Cherokee were removed to Indian Territory in the 1830s after conflict with American settlers over rights to traditional lands. 2. The Iroquoian language of the Cherokee.
CHEROKEE REVIVAL FESTIVAL
typeface / posters / concert ticket
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