Dallas Weekly Media Kit by kdvgraphics

2019 MEDIA KIT

ABOUT DW

The Dallas Weekly offers the latest in multimedia content production and coverage. Now the Dallas Weekly is the number 4 media outlet in the metroplex with a foundation that will allow it to rise higher. The Dallas Weekly is the most widely read and nationally recognized African

WHAT WE’RE DOING- The Dallas Weekly enters 2015 as a multimedia

American newspaper in North Texas. With expansion of the brand into vid-

brand anchored in print with a unique strategic position in social media. We

eo, radio and social media, the market penetration for advertisers is tremen-

offer a full multimedia product line available to anyone who wants to reach

dous. The Dallas Weekly enters 2019 as a multimedia brand anchored in

and penetrate a burgeoning $32 billion consumer market in North Texas.

print with a unique strategic position in social media marketing. From a dynamic interactive website, dallasweekly.com, to an expanded WE ARE - North Texas’ number one newsweekly serving the African Amer-

digital edition, a growing family of Facebook fans and Twitter followers, the

ican community for 60 years. “Our brand is intact, our foundation has been

Dallas Weekly has successfully transformed itself into a viable one stop shop

solidified and our positioning strategy is in full effect,” according to Publish-

for advertisers looking to engage a growing Black consumer in one of the

er, Jim Washington. Join us for a spectacular 2015.

nation’s fastest growing regions.

PRODUCT LIST

NEWSPAPER: The Dallas Weekly is the most respected, most critically acclaimed and most widely read African American newsweekly in North Texas. For more than 60 years, “The Weekly” has informed, educated, enlightened and fought for Dallas/Fort Worth’s Black community. Recognized nationally, statewide and locally as a valued Texas institution, the paper remains committed to addressing those issues, people and organizations that impact lives in its sphere of influence. Long considered the general market newspaper of the African American community, “The Weekly” combines a commitment to journalistic excellence with well rounded in depth local coverage of events of the day. The Dallas Weekly is your one stop shop for reaching a dynamic, highly valuable $35 billion consumer market.

E-EDITION: The E-Edition transforms the classic award winning print version of the paper into an interactive online product with industry leading page turning technology. Advertisers can efficiently engage readers with video, audio and flash animation in addition to traditional print advertisements. Priced competitively and delivered on demand, The Dallas Weekly E-Edition provides yet another unique access point into a diversified $35 billion African American consumer market.

WEBSITE: DallasWeekly.com is a premier website for African Americans and others to stay in touch, enlightened, educated and entertained. Perhaps one of the most innovative websites in the area, advertisers are taking advantage of yet another Dallas Weekly product to reach this $35 billion market via links, video shorts, banners, tailored promotions and customized pages. From the dynamic calendar of events to targeted web alerts, users love the interactive ability of the site to stay connected to their community and the world.

MARKETPLACE: The dallasweekly.com online marketplace allows for local vendors to engage with the DFW community. The interactive, social integrated product allows for direct contact with the entirety of the north Texas area.

CALENDAR: IMAGE OF CALENDAR Welcome to the Dallas Weekly Calendar, an innovative product that will help you get the word out about your events, openings, screenings, concerts and promotions. Our fully interactive calendar will display your event on the date you choose with picture and video if requested. The best part of this online product is itâ&#x20AC;&#x2122;s totally FREE! Featured Event option is a unique aspect of our calendar allows you to promote an event visually on our home page. This increases visibility and awareness of everything from plays, to concerts, from fashion shows and to parties. Additionally, a Featured Event can also be sent directly to our Facebook friends, as well as, to our rapidly growing database. Itâ&#x20AC;&#x2122;s the most inexpensive way in town to maximize audience and increase ticket buyers.

DATABASE/E-BLASTS: •

The Weekender is a dynamic online product The Dallas Weekly uses for upcoming weekend events. This e-blast to our ever-growing database keeps our readers abreast of all the weekends top events. The Weekender features our top pick out of the weekend events.

•

Bulletin Board allows us to send out information at the speed of email to an audience waiting to hear what you’ve got to say! This product is a dynamic way to communicate via our database directly to an audience interested in and looking for pertinent community news.

•

This Just In is an online product The Dallas Weekly uses for breaking news. This e-blast to our ever-growing database keeps our readers informed of issues that are important to them that cannot wait until the paper is printed. This Just In is sent as things are happening or as events are unfolding minute by minute. This Just In is sent to mobile devices as well as e-mail addresses according to the user’s preference.

•

Featured Event works with our online calendar The Dallas Weekly uses for upcoming weekend events. This e-blast goes to our database.

RADIO/PODCASTING: The newest venture in the Dallas Weekly product line, Dallas Weekly Radio is a completely independent, locally based, and community-engaging platform that brings the words and ideas of the DFW Metroplex to the entire world. Mixing local music artists as the accompaniment, DFW DJs for mixes, and Dallas Weekly correspondents and contributors to create a unique and accessible voice for the DFW community, audiences can engage the community through not only the station itself, but also via social media.

DW VIDEO The Dallas Weekly has full video production capability and has branded content to publish in the new digital media space. Everything for commercials and advertorials, to full fledge documentary and webs series, Dallas Weekly is able to produce relevant video content pushed through our website, social media, and digital database.

For a chance to win FREE GIfts and more @dallas.weekly

For the latest news and views. @dallasweekly

To share and view photos @dallasweekly

DALLASWEEKLY.COM

DIGITAL MEDIA/SOCIAL MEDIA MARKETING & DEVELOPMENT:

SPECIAL EDITION/ EVENT SPONSORSHIP/VENDOR:

The Dallas Weekly also has the ability to work as a digital agency that specializes in helping businesses, nonprofit and government leverage their brand through a wide variety of services including: Website Design, Content Management, Social Media Marketing, Search Engine Optimization, Pay-PerClick Advertising, and Digital Strategy.

The Dallas Weekly has an amazing special edition calendar in which we focus our content on one single subject and industry. These edition are branded and promoted to a more significant degree and are a perfect opportunity to solidify you within the specific context of your company or brand. Events are attached to the special edition and as a sponsor or vendor you can have direct contact with the marketplace and people who are interested in specifically what you do.

RATE CARD Full Page: $1000

Half Page: $500

Quarter Page: $250

Print Ad

Box (2x2): $100

WEB ADS WEB ADS

HORIZONTAL BANNER HORIZONTAL 728x90 BANNER $400 728x90 $400

BOX AD 300x250 BOX $400 AD 300x250 $400

E-EDITION SPONSOR SPONSORSHIP SPONSORSHIP $500 $500

E-ED. E-ED. AD AD $100 $100

MARKETPLACE MARKETPLACE

FEATURED EVENT $150

EVENT PLACEMENT FREE

DATABASE (E-BLASTS) (E-BLASTS) WEEKENDER Sponsor

WEEKENDER: $500 Sponsor $500 Featured $150 Featured $150

RADIO/PODCASTS SPONSORSHIP PARTNER PAGE PARNER PAGE $100/mo. $100/mo.

CALENDAR CALENDAR

RADIO/PODCASTS SPONSORSHIP Sponsorship $1000 Segment Sponsorship

$500 $500

Advertorial Segment

$500 $150

Commercial Advertorial

$250 $500

Audio production Commercial

TBD $250

Audio production

TBD

VIDEO/ADVERTORIALS VIDEO/ADVERTORIALS Sponsorship

$1000

Segment Sponsorship Advertorial Segment Commercial Advertorial Video production Commercial

$500 $1000 $500 $500 $250 $500 TBD $250

Video production

TBD

SOCIAL MEDIA MARKETING DEVELOPMENT / DEVELOPMENT/ MANAGEMENT MANAGEMENT TBD TBD

MEDIA DEVELOPMENT MEDIA DEVELOPMENT DEVELOPMENT TBD

DEVELOPMENT TBD

EVENT SPONSORSHIP/VENDOR SPONSORSHIP SPONSORSHIP TBD/event TBD/event

VENDOR VENDOR TBD/event TBD/event

PRODUCT BRANDING BRANDING PRODUCT BRANDING BRANDING

TBD

PACKAGES

DROP SITE

Become a drop site for Dallas Weekly! For $250/mo. you will receive • 4 weeks of Block ads (2x2) • 4 Weeks of E-edition ads (2x2) • One month of marketplace • Two Social media ads

SMALL BUSINESS

Join Our Small Business Network for $250/mo. • 4 weeks of block ads • 4 weeks of Block ads (2x2) • 4 Weeks of E-edition ads (2x2) • One month of marketplace • Two Social media ads For $500/mo. Small Business feature (print and web only) 4 weeks of Block ads (2x2) 4 Weeks of E-edition ads (2x2) One month of marketplace Two Social media ads

CONTENT SPONSOR

Become a sponsor of our content • Full Season $15K/exclusive $10K/non-exclusive • Half Season 7500/exclusive $5000/non-exclusive • Quarter Season $3750/exclusive $2500/non-exclusive • Episode $1000/exclusive $800/non-exclusive

SPECIAL EDITION CALENDAR 2019 JAN

16 FEB

BLACK HISTORY MONTH

FEB

DFW BLACK BUYING POWER

27 MAR

MILLENNIALS TO WATCH

MAR

WOMENS HISTORY MONTH

APR

FINANCIAL LITERACY

APR

MINORITY HEALTH MONTH

MAY

TRAVEL & TOURISM

MAY

THE WEDDING EDITION

JUN

BLACK MUSIC MONTH

JUN

JUNTEENTH

JUL

AUTOMOBILE SHOWCASE

JUL

BACK TO SCHOOL

31 AUG

DOCTORS LAWYERS & DENTISTS /Guide-

SEP

TECHNOLOGY

04 OCT

BREAST CANCER AWARENESS

NOV

WORLD AIDS DAY (Dec.1)

DEC

DR.MARTIN LUTHER KING

BLACK GIFT BUYING GUIDE

DEC

THE BEST OF BLACK DALLAS

METRICS PRINT PUBLICATION

15,000 weekly readership

DIGITAL EDITION

14,000 database

MONTHLY WEB STATS Visitors Pageviews Ad Impressions

YEARLY WEB STATS Visitors: Pageviews: Ad Impressions:

SOCIAL MEDIA

E blast subscribers *Facebook *Twitter followers

INTERNET RADIO

Internet radio listenership

50,000 60,000 180,000

510,000 600,000 1,800,000

INSIDE:

BLACK OWNED TECH COMPANY IN DALLAS (PG. 4) DALLAS (PG. 4) TECH COMPANY IN BLACK OWNED

INSIDE:

14,000+ (growing) 7,300+ (growing) 1,250+ (growing)

2000-4000 weekly

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