Style Guide 2015
A healthy outside starts from the inside. - Robert Urich
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Brand Overview
What’s Our Story..........................................................4 Brand Overview............................................................5
Table Of Contents
Our Voice............................................................................................6 Color Palette.....................................................................................7 Texture & Shape.............................................................................8 Imagery...............................................................................................9 Logo Clear Space.........................................................................10 Approved Logo..............................................................................11 Do Not Use.....................................................................................12
Brand Application....................................................13 Apparel............................................................................................13 Stationery.......................................................................................15 Business Cards..............................................................................16 Paper Products.............................................................................. 17 Website............................................................................................18 Signage...........................................................................................19
SQUEEZE UMS Style Guide 2015
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What’s Our Story
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Brand Overview
Brand Overview Who says ice cream can’t be healthy. Families all over the world enjoy the delicious taste of frozen dessert, from ice cream, yogurt to Popsicles and frozen cakes. These frozen treats will bring out the kid in you that will have you running to your freezer or to the nearest Ice Creamery for more.
Our Mission To improve the health of individuals while enjoying the desserts that brings families closer together and the kid in you.
Typically, ice cream is unhealthy and high in artificial sweeteners, but now that you have heard about SqueezeUms, the status quo has changed. We have created all natural sugar free frozen treats that all ages will enjoy. With many all natural flavors and combinations you can Squeeze in your cup or cone, your experience with our product will give you joy for dessert once again without the guilt of eating unhealthy. Say “Yes” to dessert and make sure there is Squeeze-Ums in your cup. Enjoy!
Who We Are Squeeze Ums support the fight against obesity. Our goal is to create a tasty dessert that all ages can enjoy without the guilt of eating unhealthy foods. We are a family owned and operated company that believes in creating family moments that you will remember throughout your life. With our large selection of all natural flavors, you can satisfy your cravings.
You can enjoy our products in store or take home our gallon tubs or pints. Since we are a green company, all of our paper products are recyclable to decrease our carbon footprint. For more information about us please visit our website www.squeezeums.com.
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Our Voice Excitement, laughter and happiness is what we speak in our business. We want the positive to out weigh the negative and bring a smile to faces of all ages. All of our content will have this personality to elicit a pleasurable experience. Our excitement is about giving our customers a healthy, guilt-free product that will satisfy their sweet tooth or just cool them off from being in the hot sun. Just think, you can actually enjoy a traditionally unhealthy treat. Laughter is one of the most infectious forms of happiness. It brings out the kid in you and allows you to have fun and enjoy life. Since we believe happiness is the key to living a healthy and wealthy life, we strive to make sure every child and adult that experiences our product will have something to be happy about.
Description Exciting Fun Tasty Healthy Flavorful Natural Guilt-Free Fellowship 6 6
Brand Overview
Color Palette
Color Flavors C: 8 M: 83 Y: 100 K: 1
C: 0 M: 39 Y: 79 K: 0
C: 100 M: 37 Y: 21 K: 1
C: 3 M: 22 Y: 42 K: 0
C: 6 M: 100 Y: 100 K: 1
C: 29 M: 9 Y: 7 K: 1
Font Choices HEADLINES: OSWALD BOOK / BOLD Minimum type size: 16pt
1 2 3 4 5 6 7 8 9 0 . , ” ; : $@& ( ) * a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SUB HEADLINE: PT SANS BOLD Minimum type size: 12pt
1 2 3 4 5 6 7 8 9 0 . , ” ; : $@& ( ) * a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
BODY COPY: PT SANS REGULAR Minimum type size: 8pt
1 2 3 4 5 6 7 8 9 0 . , ” ; : $@& ( ) * a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Oswald Book or Bold is to be used for headlines and signage. You can also combine with other Oswald type family. Type style, caps and no caps can be used at your discretion. Only when referencing the name of the company you must use Oswald Bold for “SQUEEZE UMS” SQUEEZE UMS Style Guide 2015
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Texture & Shapes
Color Triangles & Circles
Background Sunburst With Grunge Overlay Sunburst can be used at your discretion as a background image to add texture to the project as seen on this page.
Texture Usage Texture can be used as a overlay on top of any color in the color palette. Opacity maximum is 40 percent. Texture should not be used over images and text.
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Brand Overview
Textures
One Color Symbol Icon Options
Imagery These images or simlar images can be used in print or web applications. Any ice cream images must be actual photograph of our products.
Images
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Logo Clear Space
2X
X
X
X
Y
Y
X
X
Y
Healthy Sweets • Frozen Treats
.5Y
X
Full Color
The Logo Signature uses a 50 percent gradient on both “SQUEEZE” and “UMS”. 50 percent of the top is orange and the bottom 50 percent is red-orange. The Logo Signature can be used with or without the tagline “Healthy Sweets • Frozen Treats”. The “X and Y” value determines the height, width and spacing for the logo signature.
The logo symbol can be used separately from the signature at your discretion. The lowest point of the “S” Healthy Sweets • Frozen Treats Healthy Sweets • Frozen Treats in “SQUEEZE” starts the highest point of “U” in “UMS” in White 1 Color theBlack logo&type. C: 8 M: 83 Y: 100 K: 1
C: 0 M: 39 Y: 79 K: 0
Minimum Size: 1in x .64in C: 100 C: 6 Main Text: Oswald Font M: 37 M: 100 Y: 21 K: 1
Tagline: PT Sans Font
Y: 100 K: 1
Healthy Sweets • Frozen Treats Full Color
Healthy Sweets • Frozen Treats
Healthy Sweets • Frozen Treats
Black & White
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Brand Overview
C: 8 M: 83 Y: 100 K: 1
C: 0 M: 39 Y: 79 K: 0
1 Color
C: 100 M: 37 Y: 21 K: 1
C: 6 M: 100 Y: 100 K: 1
Main Text: Oswald Font Tagline: PT Sans Font
Healthy Sweets • Frozen Treats
Healthy Sweets • Frozen Treats
Healthy
Approved Logos Official Logo Signature
Official logo must be used on all full color projects. Transparent logo can only be used on solid color backgrounds and images. One color logos can be used only for one color applications.
Healthy Sweets • Frozen Treats
Healthy Sweets • Frozen Treats
Full Color Healthy Healthy Healthy Sweets Sweets Sweets • Frozen • Frozen • Frozen Treats Treats Treats
Full Color
Full Full Full Color Color Color
One Color Options
Healthy Sweets • Frozen Treats
C: 8 M: 83 Y: 100 K: 1
Healthy Sweets • Frozen Healthy Treats Sweets • Frozen Treats Healthy Sweets • Frozen Healthy TreatsSweets • Frozen Treats Healthy Sweets • Frozen Healthy Treats Sweets • Frozen Treats
Black & White
Healthy Healthy Healthy Sweets Sweets Sweets • Frozen • Frozen • Frozen Treats Treats Treats
Black Black Black &&White White & White
C: 0 M: 39 Y: 79 K: 0 C: C: 8 8C: 8 M:M: 83M: 83 83 Y: Y: 100 100 Y: 100 K: K: 1 1K: 1
C: 100 M: 37 Y: 21 K: 1 C: C: 0 0C: 0 M:M: 39M: 39 39 Y: Y: 7979 Y: 79 K: K: 0 0K: 0
No tagline
C: 6 M: 100 Y: 100 K: 1 C: C: 100 100 C: 100 M:M: 37M: 37 37 Y: Y: 2121 Y: 21 K: K: 1 1K: 1
1 Color
Black & White
Healthy Healthy Healthy Sweets Sweets Sweets • Frozen • Frozen • Frozen Treats Treats Treats
1 Color 1 Color 1 Color
8 0 Main Text: C: Oswald FontC: M: 83 M: 39 Y: 100 Y: 79 Tagline: PTK:Sans FontK: 0 1 C: C: 6 6C: 6 M:M: 100 M: 100100 Y: Y: 100 100 Y: 100 K: K: 1 1K: 1
C: 100 M: 37 Y: 21 K: 1
Main Main Main Text: Text: Text: Oswald Oswald Oswald Font Font Font
1 Color
Healthy Healthy Healthy Sweets Sweets Sweets • Frozen • Frozen • Frozen Treats Treats Treats C: 6 M: 100 Y: 100 K: 1
He
Healthy Healthy Healthy Sweets Sweets Sweets • Frozen • Frozen • Frozen Treats Treats Treats
Main Text: Oswald Font Tagline: PT Sans Font
Tagline: Tagline: Tagline: PT PTPT Sans Sans Sans Font Font Font
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Do Not Use
The Logo Symbol or Logo Text can not be altered in any way. The position, size and opacity must be the same as the approved logos on the previous page. DO NOT reposition any of the elements. DO NOT place full color logo on backgrounds that make it hard to read. Refer to one of the one color or transparent logos. DO NOT place logo over text or faces.
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Brand Overview
Brand Application How our brand is used in our market.
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Apparel
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Brand Application
Stationery
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Business Cards
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Brand Application
Paper Products
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Website
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Brand Application
Signage
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Healthy Sweets • Frozen Treats