FLOROT CA
BRAND STYLE GUIDE
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CONTENTS WHO ARE WE 5 BRAND MARK GUIDELINES 6 VARIANTS 8 COLOUR SCHEME PRIMARY AND SECONDARY 10 SPECIFICATIONS AND USE 12 TYPEFACES HEADINGS 14 BODY 16 SPECIFICATIONS 18 ICONOGRAPHY - USAGE 20 PATTERNS - USAGE 22 BRANDING - BUSINESS STATIONARY 24 ONLINE WEBSITE - WWW.FLOROTICA.COM
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FLOROT CA
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FLOROTICA WHO ARE WE? Here at Florotica, we focus on providing the narcotics enthusiast with cheap alternatives for athome drug growth and usage. Our products range from grow tents and UV lights, to seedlings and spores. Our prices are at the bare minimum, and reflect that, so expect to get what you pay for. We know who our primary customers are, which is why we provide a 10% discount for school and university students. The illicit drug trade is thus far an untapped market in Australia, so we aim to fill that gap that is so desperate to be filled.
Our company fulfills both ends of the spectrum- the thrill of hallucinogenics, and the apathetic nature of depressants. We reflect this in our customer service; our marketers convey their excitement in selling our products, but are less than interested if you run into issues after purchasing them. We find it important that out brand reflects the scope of our products.
WHAT MAKES US DIFFERENT?
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Australian based
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Takes the pain out of the process
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Keep prices low
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No expected shipping time- we keep it exciting!
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We test all of out products
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100% transparency and honesty- our products probably won’t last
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Seeds and spores available
Florotica is committed to keeping prices low, and staying high.
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BRAND MARK GUIDELINES The brand logo features a marijuana leaf, with its stem forming a circle, and creating the letter i in Florotica. It is symbolic of the cycle of drug abuse and addiction in a more subtle way. The connection with the letter i displays the difficulty for the user to break free from the cycle, as is has become a part of them. The main brand mark must not come within the displayed area (right) to other elements. It has a minimum size of 15mm high, and cannot be warped or stretched. The leaf component of the mark can be coloured in either The Good
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Stuff, or Sky High, depending on background contrast. The remaining elements (text and circle) can be in either Ash Tray or Bong Water The mark can be used in stamp form for use in the website banner,product packaging and business stationary. The same colour rules apply. The website banner may also be used for product packaging, and once again, the same colour rules apply.
F FLOROT CA
F
FLOROT CAF
15mm
F
F
F F
20mm
FLOROTICAF
50mm
FLOROTICA 7
BRAND MARK VARIANTS
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FLOROT CA
FLOROT CA
FLOROT CA
FLOROT CA
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COLOUR SCHEME PRIMARY & SECONDARY
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ASHTRAY
The colour scheme focuses on calming hues, nothing bright or loud; no warm colours. This presents a similar emotion created by some of the available products. The colour scheme also took inspiration from existing gardening companies, such as Mr. Fothergill’s and Terrain. Brands such as these often feature green and blue toned colours. The primary colours of Florotica are Ash Tray and Sky High (as the most used accent colour), with the secondary colours serving as accents.
RGB 87/87/88 CMYK 64/56/54/29
#565758
SKY HIGH
RGB 133/191/177
CMYK 49/8/34/0
#84bfb1
CMYK 94/58/49/31
#004b5b
RGB 188/215/169
CMYK 28/3/41/0
#bbd7a9
RGB 215/216/213
CMYK 15/10/13/
#d7d8d5
BAD TRIP RGB 0/76/92 THE GOOD STUFF
BONG WATER
COLOUR SCHEME SPECIFICATIONS & USE
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The stamp version of the logo may only be presented in #bbd7a9 or #84bfb1.
# 004b5b may only appear as a background colour or subtitle/ subheading.
#d7d8d5 may be used as an accent colour on a dark background, as a pattern or text. #bbd7a9 and #84bfb1 may not be used together in conjunction with #d7d8d5.
#565758 is to be used as the primary text colour, and replaced with white if it is to be used as the background colour.
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TYPEFACES HEADINGS
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Century Gothic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz
AaBb123
TYPEFACES BODY
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Utopia Std ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz
AaBb123
TYPEFACES SPECIFICATIONS
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Headings may appear in Century Gothic Regular or Bold.
FLOROTICA A C I T RO
Text may only be rotated at 90o or 180o. Both body text and headings may only be coloured with Ashtray, Bad Trip or white. Neither typefaces may be used in itallics; only bold or regular.
Century Gothic Regular Century Gothic Italic X Century Gothic Bold Utoptia Std. Regular Utoptia Std. Italic X Utoptia Std. Bold
FLO
FLOROTICA FLOROTICA 19
ICONOGRAPHY USAGE
Minimum Icon Size: 10mm
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Icons are intended to represent the purchased product or product availability either in physical sticker form, or clickable digital form on our online store. Icons may or may not be presented with additional text in Century Gothic - bold, all caps, to specify the exact make and model of the product, as demonstrated below. Icons are to appear in Ashtray or The Good Stuff only, no exceptions.
SEEDS & SPORES 21
PATTERNS USAGE
LEFT: To be used only on products and packaging, e.g. tape or labels. Used in The Good Stuff or Sky High.
To be used only in Sky High or Bong Water. May only face 90 or 180o. For online use and product packaging usage.
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BRANDING BUSINESS STATIONARY
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ONLINE WEBSITE FLOROTICA.COM.AU
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FLOROTICA
HOME
OUR RANGE
ABOUT US
CONTACT US
WELCOME Here at Florotica, we are committed to keeping prices low and staying high. We provide a huge range of products for at-home drug growth and usage.
OUR RANGE
POTS
TECH STUFF
PLANT FOOD
GLASSWARE
SEEDS & SPORES
GROW-TENTS
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FLOROTICA
HOME
OUR RANGE
ABOUT US
CONTACT US
OUR RANGE We provide an exclusive range of products to assist the narcotics enthusiast in growing and harvesting recreational drugs.
POTS
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Ceramic, cardboard, plastic, you name it. If it exists and is cheap, you can bet we have it in pot form.
TECH STUFF Keep an eye on your humidity and temperature levels. Batteries not included.
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PLANT FOOD → All the basic nutrients and vitamins to help your plant children be the best they can be.
FLOROTICA
HOME
OUR RANGE
ABOUT US
CONTACT US
SEEDS & SPORES We provide an exclusive range of products to assist the narcotics enthusiast in growing and harvesting recreational drugs.
INDICA
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Induce body relaxation, increases the production of dopamine, stress relief, soothes aching muscles, reduce inflammation, lessens pains and aches, induce drowsiness, stimulates the appetite.
SATIVA
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Euphoric cerebral high, uplifting, energizing, amplified senses, increased focus, inspires creativity, promotes happiness, stimulates the appetite.
PSILOCYBIN
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Increased intensity of emotional experiences, increased introspection and altered psychological functioning in the form of “hypnagogic experiences”.
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FLOROTICA INDICA
HOME
OUR RANGE
ABOUT US
CONTACT US
MORE LIKE THIS
Originating in sub-tropical countries, indica is adaptive to vatiations in light cycles, therefore growing and maturing quickly. Short in stature, it is the perfect indoor plant. Benefits: • Induce body relaxation • Increases the production of dopamine • Stress relief • Soothes aching muscles • Reduce inflammation • Lessens pains and aches, • Induce drowsiness • Stimulates the appetite
QUANTITY
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PSILOCYBIN
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PURCHASE
FLOROTICA 2019
SATIVA
FOLLOW US
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KEELIE SMITH
S5120918
2683QCA
2019