How to Participate in Online Bidding Your ability to bid online is tied to your Keeneland Sales Portal account. For details on setting up an account and establishing credit in the Keeneland Sales Portal in advance of the sale, please reference page 7 of this guide.
Log in to the Keeneland Sales Portal at portal.keeneland.com
Click the button to Bid Online, accept the Terms and Conditions, and you will be taken to Keeneland’s online bidding interface
At this point, you may browse the online index and bid in two ways: a Max Bid and a Live Bid
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