16 -
22
Au
gust 202
1
AUSTRALIA'S SEVEN DAY
PLASTIC
PLEDGE CAMPAIGN PACK
This Keep Australia Beautiful Week, we pledge to refuse plastic! Our beautiful country needs help to protect its precious biodiversity. Plastic that ends up in nature can take up to 500 years to decompose and can harm animals that ingest it. So, we’re calling on all Aussies to make a pledge to ditch a plastic item for Keep Australia Beautiful Week. Big changes start small so, come on Australia, let’s take on the challenge.
#KABWEEK2021
THE PLASTIC PROBLEM 1 BILLION COFFEE CUPS are disposed of each year
1.5 MILLION
8 MILLION METRIC TONS OF PLASTIC enter the ocean each year
PLASTIC BOTTLE CAPS
COTTON BUDS are produced every day, and almost 6% of ocean pollution are cotton buds
are one of the top 10 items found in marine debris clean-ups and are the second-most littered item after cigarettes
CAMPAIGN MESSAGES We want to... Motivate Australians to avoid single-use plastics with the goal of reducing plastic litter. Create a community that inspires each other and builds awareness around plastic pollution and litter. Engage all Australians in caring and nurturing our environment and preventing biodiversity loss.
AUSTRALIA'S SEVEN
PLASTICPLEDGE
DAY
Get involved in 3 steps! 1 2 3
Make a pledge
Choose what plastic you’re giving up for the week and commit!
Make a change
Swap out your single-use plastic item with our alternatives.
Spread the word!
Inspire others by sharing how you’re ditching the plastic.
7 Plastic Items to Refuse Coffee cups and lids Takeaway pacakging Single-use cutlery
D GE
P
THIS WEEK
E G D LE
CO FF E
IC T S PLA
LE IP
Cotton buds
TO
U
Face masks
I PLEDGE NOT
Packaged fruit and vegetables
SE
Y COFF ET -AWA KE HI A S T
K EE W
Plastic bottles, caps and rings
AY NO -AW T T E O USE TAK
CAMPAIGN MATERIALS A core set of materials have been created to support you in participating in Keep Australia Beautiful Week and provide guidance in adapting the messaging to meet your needs.
Factsheet
Download the factsheet.
Sample Social Media Assets
AUSTRALIA'S SEVEN DAY AUG PLASTIC 2021 16-22
PLEDGE
In partnership with
#KABWEEK2021