LOGO GUIDELINES
PRIMARY LOGO The JobbleJobble logo is an important visual asset that symbolizes who we are to the customers. It helps differentiate the brand from the competitors. Our logo consists of two elements - the mascot and the wordmark. The logo is constructed based on the Golden Ratio grid and numerous circles to achieve harmony, balance and visual appeal. The rounded corners make our logo more friendly and welcoming.
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LOGO VARIATIONS 1. LOGO WITH TAGLINE In alternate version, the logo also includes our tagline.
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LOGO VARIATIONS 2. COMPACT LOGO In some instances the full logo cannot be shown due to space limitations (website favicon), the compact version can be used.
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LOGO VARIATIONS 3. BLACK LOGO When full colour reproduction is not available, use the black logo.
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CLEAR SPACE The logo should always be surrounded with a minimum clear space to maintain the logo’s legibility and impact. No text or graphic elements should be positioned inside the clear space.
X/5 X/5
The minimum clear space for our logo is equal to 1/5 of the width of the mascot. The clear space should be proportionally maintained as the logo is changed in size.
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X/5
X
X/5
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CLEAR SPACE X/5
X
X/5
X/5
X
X/5
X/5
X
X/5
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CLEAR SPACE The minimum clear space for our wordmark is equal to 1/10 of the total width.
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x
x/ 10
x
x/ 10
x/ 10
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LOGO MISUSE To ensure the logo’s integrity and effectiveness, don’t alter it in any circumstances. Always use the logo as it was created. Some possible miuses:
Don’t change the color of the logo
Don’t stretch the logo in any way.
Don’t remove anything from the logo.
jobblejobble Don’t change the position of the logo’s elements.
Don’t recreate the wordmark in another typeface.
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LOGO MISUSE Always think about the logo’s legibility when place it on a background. If the logo is hard to see, consider using another logo version or change background.
SINCE 2013 Don’t add drop shadows or any other effects to the logo.
Don’t add any descriptions or straplines to the logo.
Don’t rotate the logo.
Don’t place the logo on a background that reduces its legibility.
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For questions, contact the designer, Keira Bui, at design@keirabui.com http://keirabui.com
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