Communications Handbook 2016-17 by Kellett School

COMMUNICATIONS HANDBOOK 2016-17

The Communications Department The Communications Department consists of the following people:

Nicola Bruce

Development & Communications Manager

James Tonkinson Communications Officer

Katie Kwong

Development & Communications Assistant

What We Do

The department is based at the Kowloon Bay campus, but looks after Communications for the whole school. Both the Development and Communications Manager and Communications Officer will spend time each week at the Pok Fu Lam campus. A large part of the team’s role is to keep the Kellett Community abreast of everything that goes on in the school. This includes the sharing of important information and guidance, as well as celebratory news, events and anything else they want or need to know. Much of what goes on is in the classroom or during after-school activities, and we ask you please to share all this information with us so that we can help you to show everyone all the amazing things you have got going on!

Main Responsibilities The Communications Department manage a number of external and internal communications for the school. • • • • •

Marketing and Advertising Social Media School Website eBulletin Public Relations

This handbook will outline some of the most important Communications channels used by Kellett School, and ways in which teaching staff can utilise these channels to promote the work of the students.

eBulletin Kellett’s eBulletin is the most important means of communication from the school to current parents. Frequency: Every Wednesday during term time Deadline for Information: Tuesdays 4pm The eBulletin’s purpose is to provide parents with any school related information be it class trips, ECA notices, school performances etc. in a consistent and regular manner. If a parent is seeking school information, they should know that the first place to look is in the eBulletin. Staff members wishing to put information into the eBulletin should give the information to the Communications Department by 4pm Tuesday. There are two ways in which information can be passed to the department: • Save the information directly into the relevant folder on the Staffshare drive (K:) • Email communications@kellettschool.com If for any reason you are forced to submit your information after the deadline, please alert the department by email.

Social Media Kellett School is present on the following social media platforms. 1. 2. 3. 4. 5. 6.

Facebook - www.facebook.com/kellettschool Twitter - www.twitter.com/kellettschool Instagram - www.instagram.com/kellettschool LinkedIn YouTube Flickr

We welcome and encourage staff to send photos of students’ work or activities to us to share on our social media channels. This is a great way to show off what our students have been working on, what they’ve achieved or what they’ve been participating in. If you are going on a school trip, are learning about a particularly interesting topic, have had a student achieve excellence, please let us know by emailing communications@kellettschool.com. If you wish to share photos with us, please remember the following: • Ensure that photos are of a good quality in size and clarity i.e. not out of focus/blurry and at least 1MB in size. If photos are of a poor quality they may not be used (photos from phones are acceptable if they are of good quality). • Please send a short description of the activity shown The Communications Department do have a camera that can be borrowed if necessary. Please email the department if you wish to borrow the camera.

The Dragon The Dragon is a termly newsletter that is distributed to all students in the school via the families eldest sibling. The Dragon contains information on what each year group has done in each subject to inform parents on the exciting topics and activities that have taken place. The Communications Department will send an email to all staff when the new issue of the Dragon is ready to be put together. Within the K: drive, there are folders in which staff can drop their Dragon articles as well as images into. These articles are then proofed and sorted by the Communications Department. The Dragon is a great way to show off what your class/department has been doing over the last term, as well as a means to congratulate the students on their hard work.

HIGHLIGHTS - KOWLOON BAY School council

Creating Connections – Sister Schools Many cities and towns around the world take part in ‘twinning’ or ‘sister city’ programmes in which they are matched and connected with another town or city somewhere in the world. The programme’s goals are to foster global understanding, respect and responsibility across borders as well as to form commercial ties and encourage trade and tourism.

MAY 2016

Many schools also choose to connect themselves with another school, either within their local community or abroad. With the similar aim to broaden students’ views and understanding of the world, the hope is to also establish a collaborative partnership that benefits the learning goals of both schools.

from us! Already, through a series of reciprocal visits, students have enjoyed reading, crafts and sports together. Recently, we were invited over to celebrate Chinese New Year and shared food, crafts and were fare welled with an energetic Lion Dance performed by their older students.

At Kellett School, we have been keen to make links with other schools, both within Hong Kong and beyond. As we strive to help our students ‘develop a global outlook’, building relationships with other schools provides a relevant and accessible way for even our youngest students to enahnce their appreciation of the similarities and differences between their lives, values and beliefs and those of other children.

ICM Jumpstart School – Bacalod, Philippines. With many of our families having helpers from the Philippines, its great to have a connection with Jumpstart School in Bacalod, Philippines. Through International Christian Ministries, our Kellett Cares fundraising helps them financially. We also provide second-hand uniform and donate equipment. Our students are able to see the results of their fundraising efforts through photographs shared in assembly. A yearly visit is organised for families. Recently, some of our students visited Jumpstart and were delighted to be able to meet students and deliver some of the school resources personally.

At Kowloon Bay Prep we enjoy connections with three other schools.

Xin Xian School - Beijing Kellett School’s relationship with the Xin Xian school has been ongoing for many years, and time spent with their students is central to our Year 5 visit to Beijing. Kellett children have the opportunity to form friendships whilst trying out their Mandarin and helping their Chinese peers test out their English skills. A trip highlight is time spent playing together at The Summer Palace. Skipping ropes, footballs and hacky sacks quickly cut through any shyness, and fun games provide an instant connection and common ground. Last year, Kowloon Bay Prep were delighted to host a small group of students for a reciprocal visit, and we enjoyed showing them our school, playing board games and creating art together.

PREPARATORY

This term has been a busy one, seeing us planning the future of the School Council. We have established links with a local charity, with whom we will support financially as well as socially. A whole school questionnaire was designed, and all students had their chance to say what they felt about the school. From this we have thought about an event that we will hold, and what can be developed further around school. A pyjama day topped the table, with playground equipment also a priority for students. All these things will be taking place next term so watch this space!

REcEPTion Looking after our future This term we have focused on the world around us. The beginning of the term took us to the corners of the world, focusing on different countries and their cultures, music, art and landscapes. We were also lucky enough to have a large number of parents volunteer to come and speak about different places, and the children presented their own projects about those countries that are important to them. We then started to think and learn about how we can look after our own planet, and we became mini environmental activists! Experiments about rising sea levels, the effects of green house gases and constructing our own inventions to save our planet, have helped us to focus on how each of us all have a part to play in looking after our world. Our term ended with learning about growing, particularly focusing on plants, before moving on to people during the start of the summer term. In between all this great learning, we have also had a visit from the police to talk about road safety, an interesting presentation by a wildlife photographer and a trip to the Leap Van to learn about staying healthy!

We look forward to our connections with our sister schools going from strength to strength and to the growing benefit they bring our students in terms of their understanding and appreciation of others.

Jo Laufer Head of Preparatory School,Kowloon Bay

Buddhist Chi King Primary School – Hong Kong With a large number of English medium international schools in Hong Kong, it could be very easy for us to interact only within the expatriate community and for our students never to connect with students from the local school system. We want our students to really know and understand the country they are living in and become a real part of our local community. Last year, we began our link with Buddhist Chi King Primary School – a school located a mere five minutes walk away

This term, the buddy programme between Reception and Year 6 children has gone from strength to strength. With joint collaborative work being our focus, we have seen the communication skills of our Year 6 children develop as well as the listening skills of our Reception children! The term finished with a great Easter egg hunt and bunny ear making extravaganza, all organised by our buddies.

KELLETT DRAGON NEWSLETTER ISSUE FIFtEEn may 2016

SENIOR HIGHLIGHTS SENIOR

STudenT leAderSHip Does luck have anything to do with success? I was delighted when I read this piece of writing by Jasmine Lau, Year 9 Clementi. It speaks for itself. Enjoy.

Simon Giddings Head of Senior School

“When people succeed, it is because of hard work. Luck has nothing to do with success. We are not all born to be successful; we only become successful through hard work and persistence. There are no shortcuts or cheats for being successful; you must do your part to be able to achieve your goal. Some people are born into a rich family, or they are just good at everything. Some people are spoilt because they are wealthy, or they just seem to live a perfect life. You know that kid that stands out of the whole class, getting straight As and getting the top mark? That slick colleague that gets his work done nice and neat? But, how do you know if they go for multiple hours of tuition? How do you know if they have massive debts? How do you know if they have ever stumbled across a problem? The answer is, you don’t. A successful person is the result of a hardworking mindset, a mindset that always tries its best and doesn’t give up easily. Maybe they won a gamble or the lottery, maybe they were born wealthy, maybe they stole money. However, those people are not “successful”, they are just lucky people. Just because you are rich does not mean that you are successful. The word “successful” is when you have accomplished your goal through perseverance and determination no matter the obstacles you face or the difficulties you meet.

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Steve Jobs, Michael Jordan, Albert Einstein. These people were not even close to achieving good grades or being a good player at school, but that didn’t stop them from being successful. Steve Jobs dropped out of college after just six months, but look where Apple is today with products that are being used worldwide. Michael Jordan didn’t even make it in the school basketball team, he had to train for an extra summer just to be picked. When his coach told him he didn’t shoot accurately enough, he went for hours on end, practising every day, shooting more than 100 times just to perfect his shot. Now, he has become one of the most skilled basketball players and the idol of young children.

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SENIOR HIGHLIGHTS SENIOR

HIGHLIGHTS - KOWLOON BAY

KELLETT DRAGON NEWSLETTER ISSUE FIFtEEn may 2016

Albert Einstein was considered the “weird kid” at school, and some of his teachers thought he lacked communication skills. He couldn’t speak properly, even at the age of nine, but he was utterly fascinated by science and the laws of nature. Nevertheless, his poor profile and skills didn’t stop him from creating his famous formula of E = mc2 which opened the door to a whole new level of physics.

During their final term in office on the Student Leadership Team, our diligent student leaders have been working closely together in order to achieve the goal which they set for themselves raising HK$90,000 towards the Kellett Cares Senior fund. The most recent event was a student-run Valentine’s Day Party, which was attended by students in Key Stage 3. The event was a wonderful success and raised a tremendous amount of money. You will be aware that Kellett Cares has been raising money tirelessly within the Kellett community for years with a great deal of success - changing the lives of many people. One of the great successes of the current student leadership team has been the articulation of how they will work with Kellett Cares, creating a model which can be sustained going forward, whilst allowing future student leaders the opportunity to help in the areas which matter to them. It is hoped that this model will be published in a glossy brochure for the next academic year, ensuring that the whole Senior School can be confident and clear in how they are raising money for those who need it.

Do you still think luck is the key to success? Do you think a young boy who couldn’t even speak properly when he was nine suddenly got his wish from a shooting star? Do you think just dreaming about scoring a three pointer can transform you into a professional basketball player? The only road to success is through determination, no matter how many mistakes you make or the problems that get in your way.”

The team decided that it would be more productive for them to fund raise into one Kellett Cares Senior “pot”, rather than confusing their peers with different events for different aims. They were also very clear that this should not be a House event rather that the whole school should come together for this. They have decided that the pot will be split between three ‘strands’ Home: An identified Hong Kong charity that will change each year, nominated by the student leadership team. Away: International charities linked to our global outlook week. These are ongoing relationships which the students will be able to see up-close every year, as they go abroad and work within the international community during our Global Outlook week. The Future: A ‘disaster relief’ fund, which is saved for times when tragedy hits, so that the Kellett Community can respond swiftly in times of need. I am sure that you would like to join me in congratulating the Student Leadership Team on a job well done. I am really looking forward to working with the new student leaders, as they seek to develop this vision further and see it through to fruition. Matt Seddon Follow me on Twitter @ www.twitter.com/kellett_ms

SixTH Form Over the course of the last few months, Year 12 students have submitted applications to be considered as part of the Student Leadership Team. Following a series of interviews and meetings we are delighted to confirm the Sixth Form Student Leadership team whose tenure runs from April 2016 to April 2017. During a formal Senior School assembly, the retiring team handed over responsibility for the positions to the incoming team. We are delighted to welcome our new Head Girl and Boy and their Deputies as well as our four House Captains and their Deputy House Captains. We wish them the best of luck in their new roles. Congratulations to our new student leadership team Student Leadership team Head Boy

Oliver Overman

Head Girl

Lily Pettifar

Deputy Head Boys

Jonathan Crawford (PFL) and Harry Ginns (KLB)

Deputy Head Girls

Eliza Kidd (PFL) and Chloe Ng (KLB)

Bowen House Captain

Sophie Krantz

Clementi House Captain

Catherine Martin

MacLehose House Captain

Emma Destexhe

Youde House Captain

Anisha Turner

KELLETT DRAGON NEWSLETTER ISSUE FIFtEEn may 2016

Programmes, Brochures & Marketing Materials The Communications Department can help with the designing and printing of event programmes, brochures, banners & posters etc. If you would like the Communications Department to help you with the design work, please get in touch via communications@kellettschool.com. Please bear in mind the design timelines listed below: For multiple-page brochures or leaflets, please inform the department six weeks in advance of the desired completion date. This allows for a four week design period and two weeks for proofing and printing. For materials such as pull-up banners and posters, please allow for a three week design, proof and printing time frame. During particularly busy times (end of terms, Christmas etc.), we may require extra time. If, for any reason, we are unable to support your request, we would be happy to put you in touch with some external designers who will be able to help you. Other things to consider: • Cost - what is your printing budget? • Size and material - what size do you want? What kind of paper/thickness? • Number of pages - for booklets or brochures, the total page number must be a multiple of 4 including front and back cover. • Photos - if you want to include photos, are they of a good enough quality? Photos should be at least 2MB in size.

Kellett Spotlight The Communications Department will soon be introducing a new feature; Kellett Spotlight. This will be a chance for the school to shed light on a particular individual, be it student or staff member, in order to highlight a noteworthy achievement. The spotlights will be in the form of written and/or video interviews. The spotlights will be uploaded to our website and published on our social media pages. If you know of any student or staff member who you feel should be put forward for a Kellett Spotlight article, please email communications@kellettschool.com.