SpotHopper Promotional Materials

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SpotHopper for Bars, Clubs, Lounges, and Restaurants – It’s Free! SpotHopper is a free new local search engine that seeks to recommend bars, clubs, lounges, and restaurants to new customers by matching their individual preferences with detailed information that uniquely defines each business.

• Control the type of clientele you wish to attract • Bring new customers through the door. • Unexpectedly slow? - Turn it around with Live Specials! • Integrate your drink menu, we will help customers order a drink they will love • Keep customers coming back with our built in loyalty program


The first true local search engine for your business At SpotHopper, we are firm believers that the process of compiling a list of user comments and complaints, assigning a star rating, and using that one score to rank your business is not what a true local search engine should be. At best, such websites serve as mildly informative review platforms, built for the average user, by the average user – leaving you as a business owner, not to mention your target audience, in the dark. This is why we wanted to take a step back and ask: what is a local search engine really supposed to accomplish? What we realized was that a local search should simply be a means of introducing a business to new customers who will love them. This requires learning a lot about your business so we can match to your target audience. What kind of place do you have? Small and chill? Loud and raging? Warm and upscale or down to earth and affordable? We want you to tell us! That’s why with SpotHopper, we let you review your own business for free, easily online with characteristic sliders. Not only that, but we give your opinion more emphasis than anyone else so it doesn’t get watered down!


Once we realized the true purpose of a great local search engine, we began building upon the idea, slowly realizing it’s full potential. With Live Specials and Streaming Personalized Drink Menus, you can control the type of clientele you want to attract at all times, brining in the type of customers you want to when you need to. And rather than spamming such information across the entire user base like a shotgun shell, we’ll use everything we know about our users to promote your business, your products, and your specials to people we know will love them.


With personalized drink menus matched to users taste preferences, you can challenge your customers to explore those craft beers, carefully chosen wines, and hand made cocktails, without spending twenty minutes trying to explain what “hoppy” means, or what Vermouth tastes like. Thus you can save your employees time, increase efficiency, and enhance the drinking experience for your customers while cutting expenses. Our in-house sommeliers, mixologist, and craft beer experts have compiled an extensive database, covering thousands of wines, beers and cocktails, including their flavor profiles and recipes. This educational and analytics goldmine will give you insight into what’s hot and what’s not, so that you can ensure that you carry what fickle customers are seeking at all times. Finally, an adaptive, automated rewards points program will keep your customers always engaged, as they earn specials and discounts that you no longer have to give away for free. After all, we realize that running a successful business is more than about just bringing customers in: it’s about getting them to come back, again and again.

SpotHopper, Your local search


SpotHopper for Breweries– It’s Free! SpotHopper is a free local search engine that seeks to recommend your products to new customers by matching detailed information about your beer with flavors and characteristics that each user is looking for.

• Directly connect to customers who are looking for the exact flavors you worked so hard to perfect • Promote your product to customers who are checked into a liquor store, bar, or restaurant, trying to decide what to order. • Help your fans find your products! • Analyze consumer trends to better manage and plan production.


The first true local search engine for breweries We built SpotHopper to be the first true local search engine for breweries and craft beer: one that will successfully recommend and find new beers that anyone, be they a beer geek or beginner, will love based on their personal preferences. This process started with the realization that an individual score is just not good enough to recommend a beer. Your beloved barley brews span an incredible array of flavors and qualities: they are dynamic and each beer caters to a different consumer’s individual tastes. Unlike current beer review websites, SpotHopper is built to capture detailed information about your products. We then take this information; the flavors, the body, the intensity, etc, and match it with what each user is looking for. Furthermore, we think that no one knows your beer like you do, so we want you to have a say! From the wholesaler, to the distributor, to the retailer, each step distances you from your product and the consumers who are going to end up enjoying it. With SpotHopper, we want to change that, giving you a direct voice to the consumer. That is why we let you review your own wines for free. Not only that, but we give your opinion more emphasis than anyone else so it doesn’t get watered down!


As we began building off of this idea, we quickly realized it’s full potential. With personalized location based drink menus and shopping lists, SpotHopper will introduce your beers to users who we know will love them, while they are at a bar or liquor store, trying to decide what to order. This way you can promote your product, for free, to customers who will love it, while they’re ordering!


With integrated product inventory, your customers will never have to wander from bar to bar or store to store, hunting down your latest release. After recommending your beer, we will show consumers the nearest place to find it. Most importantly, by allowing you to present your product as it was meant to be, we always match customers who are in the mood for your beer. After all, running a successful business is about not only bringing in new customers, it’s also about getting them to come back, again and again.

SpotHopper, Your local search


SpotHopper for Distillers– It’s Free! SpotHopper is a free local search engine that recommends cocktails, beers and wines to users based on their individual taste preferences.

• Ensure that your brands are prominently featured in our database of classic and craft cocktails • Promote your brands to users through live, check-in based personalized drink menus. • Organize, sponsor and promote specials featuring your products in local stores and bars. • Get users to substitute your liquor in cocktails when they are ordering. • Track consumer trends regarding liquor and cocktails.


Directly promote your product in every drink menu With the explosion of craft drinks, the often intimidating question “what drink should I order?� has become more and more challenging for customers to answer. Even more frustrating, for you as a distiller, is that you don’t have much of a voice in answering it. From the wholesaler, to the distributor, to the retailer, each step distances you from your product and the consumers who are going to end up enjoying it. SpotHopper is built to recommend drinks to users while they are ordering, based on their personal preferences, and we want to give you a say! By integrating with drink menus and product inventory at stores, bars, and restaurants, SpotHopper recommends drinks to customers according to their personal preferences. For the user, this process is as simple as describing what flavors they are looking for, instantly receiving great matches. This ability to understand exactly what the user feels like drinking at any time also creates an incredibly powerful promotional tool for you as a distiller. Currently, the process of convincing a bar to push your brand in their drinks is frustrating and wasteful. SpotHopper cuts out the middleman and directly promotes your product to users, while they are deciding what to order. How is this possible? First, we know which specific drinks at each location use your brands, so we can promote them to users based on their taste preferences.


bar inputs liquor brand for each cocktail sponsor matching cocktails that use your brand

user specifies flavors and characteristics they are looking for

This way you can directly promote your product to the user without having to work through all of the middlemen. Second, even if a drink does not use your brand of liquor by default, as long as the correct alcohol type is used (ie whiskey, vodka, etc), SpotHopper lets you promote the drink with your product substituted in. Combine this tool with cooperative promotions and specials through the SpotHopper, and directly marketing your product becomes infinitely easier and more efficient.


Substitute your brand in the cocktail name to encourage g customers to substitute y your product in the cocktail

And of course, to ensure you are never wasting money on spam advertisements, SpotHopper will only present your sponsored results if the drink matches what the user is in the mood for. This way, not only is the consumer more likely to order such a cocktail, but they will also want to try your liquor in their drinks again and again. It is this kind of careful attention to each users individual tastes that allows us to also recommend great craft cocktail recipes, carefully detailed by our expert mixologists. By featuring your brand in the recipes that will best highlight your product, we can move past the bar, club, or lounge, and promote your brand in liquor and grocery stores as users replicate these drinks at home. Furthermore, the ability to track what consumers are actively seeking out in their drinks serves as a powerful research tool for your business. SpotHopper analytics will aggregate consumer trends on several levels, from flavors, to liquor types, to specific brands and more. Combined with our promotional tools and recommendations, SpotHopper analytics completes our goal of directly connecting your business to your customers.

SpotHopper, Your local search


SpotHopper for Liquor and Grocery Stores– It’s Free! SpotHopper is a new local search engine built for craft beer, wine, and liquor – allowing you to effortlessly promote your products to customers who will love them, for free.

• SpotHopper educates your customers about craft and high end drinks, recommending great options that you have in stock based on their individual tastes. • SpotHopper will bring customers to you! When we recommend drinks to a user, we tell them where to find it--which can mean sending them directly to you. • Use live specials and sponsored results to promote the products you want to move quickly, and bring new customers through the door.


The endless shelves of craft beer, local and imported wines, and great spirits that highlight your store – a dream come true for the connoisseur, but a wall of intimidation for the average customer. The problem is that even though customers may be aware of what characteristics and flavors they like - a dry acidic wine, a crisp and zesty beer – the process of obtaining this information by scanning a wall of labels is nearly impossible. What so often results, as you well know, is that customers stick to the familiar and often cheaper options that have lower margins, and therefore cost you money. We built SpotHopper to solve this problem – effortlessly introducing any user to new products that we know they will love based on their flavor preferences. All you have to do is upload your inventory, and we will recommend your customers great drinks they will love upon check in, opening their taste buds to the world of better alcohol.


SpotHopper is also a local search engine for users who want to find beer, wine, and spirits available in their neighborhood While other drink finder applications only cater to extremely educated users who know exactly what they are looking for, SpotHopper is built to recommend and then find great drinks. This means we will direct casual drinkers to your business as well, who are looking to explore new products, but confidently knowing that the product they purchase will perfectly match their flavor preferences.


Finally, because we are always recommending drinks that we know your customers will love based on their tastes and preferences, we’ll ensure that they keep coming back for more craft products. After all, running a successful business is about more than just bringing customers in: it’s about getting giving them a great experience so they come back, again and again.

SpotHopper, Your local search


SpotHopper for Wineries– It’s Free! SpotHopper is a new local search engine built for craft beer, wine, and liquor – allowing you to effortlessly promote your products to customers who will love them, for free.

• Directly connect to customers who are looking for the exact flavors you worked so hard to perfect. • Promote your product to customers who are checked into a liquor store, bar, or restaurant, trying to decide what to order • Help your fans find your products! • Analyze customer trends to better manage and plan production.


The first true local search engine for wine We built SpotHopper to be the first true local search engine for wine: one that will successfully recommend and find new wines that anyone, be they a connoisseur or a beginner, will love based on their personal preferences. This process started with the realization that an individual score is just not good enough to recommend a wine. The intricate complexities of wine span an incredible array of flavors and qualities: they are dynamic and each wine caters to a different consumer’s individual tastes. Unlike current wine review websites, SpotHopper is built to capture detailed information about your products. We then take this information; the flavors, the body, the intensity, etc, and match it with what each individual user is looking for. Furthermore, we think that no one knows your wine like you do, so we want you to have a say! From the wholesaler, to the distributor, to the retailer, each step distances you from your product and the consumers who are going to end up enjoying it. With SpotHopper, we want to change that, giving you a direct voice to the consumer. That is why we let you review your own wines for free. Not only that, but we give your opinion more emphasis than anyone else so it doesn’t get watered down!


Connect directly to your customers As we began building off of this idea, we quickly realized it’s full potential. Choosing one wine from a massive list or an endless shelve of options is a difficult and arbitrary process for your customers. As a result, many of them never get to even try your product!


With personalized location based drink menus and shopping lists, we introduce your wines to users who we know will love them, while they are at a restaurant, bar or liquor store, trying to decide what to order. And with integrated product inventory, your customers will never have to wander from bar to bar or store to store, hunting down your latest release.

Most importantly, by allowing you to present your product as it was meant to be, we always match customers who are in the mood for your wine. After all, running a successful business is about not only bringing in new customers, it’s also about getting them to come back, again and again.

SpotHopper, Your local search


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