Winter 2014
Fashion Evolution the new era of style
10 rules for
right now
MadCity big city, small town
MAN UP Modern masculinity
Editor-in-Chief
CHLOE KARASKIEWICZ
Fashion Editor Lifestyle Editor Social Editor, Copy Editor Art Director Fashion Director Financial Director Marketing and Public Relations Director
PAIGE SCHULTZ JEN ANDERSON CAROLINE KREUL KELLY KASCHNER MARLEE KATZ ALI ZIMMERMAN JESSE TOVAR
Fashion Writers
ANNIE MURPHY ALYSSA SAGE MARISSA MONETT
Lifestyle Writers
ANDREW CONNER CHELSEA BLIEFERNICHT ERIN O’BRIEN
Social Writers Contributing Writers Assistant Fashion Director
BROOKE GOLDBERG BARBARA GONZALEZ ROBERTO LEON MEKEA LARSON
Wisconsin Union Directorate President Pubcom Director Advisor
NEIL DAMRON ALEXANDRA JAGODZINSKI JIM ROGERS
table of contents
the new professional the 10 commandments of generation Y expectations v. reality: the post-grad experience style Y what makes a man paint the town red designing change capital state of mind winter beauty book kampus klassic
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street smart
on the cover gold necklace Francesca’s, $24 wooden necklace Twigs, $135 jacket Vince, $445
letter from the editor When Moda was founded, it was to fill a void. With no publication on campus specifically covering topics of life and style, no outlet existed for writers or readers of this medium. Two years later, having filled this void, Moda now seeks to do more. In this issue, our writers and editors explore one of the important issues of our age: the identity of our own generation. Perhaps this is as narcissistic as our cohort has been dubbed, but it also speaks to our enhanced selfawareness. Our generation is a paradox at every turn, at once the laziest and the most driven, the greediest and most giving. As collegiate, postgraduate, and occupational entrance becomes more and more challenging, our generation adapts, becoming highly involved, over qualified, and stubbornly
determined to succeed at whatever we choose. Admittedly, our inflexibility where our aspirations are concerned is foolish, and we seem ill adapted to a world in which there are very few guarantees. We have not experienced enough to know everything and yet live as though we have. But there is a fact about us that is either misunderstood or altogether not comprehended. We want it all, and more importantly, we believe that we can have it. We are a greedy generation, yes, but not all treasure is silver and gold, mate. What we want is our individuality. We want to know it, to own it, to celebrate it. Maybe one day we will even learn to fully accept the individuality of others as well. Because of this, we shrink
from the traditional past in nearly every way. We redefine our ideas of happiness, family, career hierarchies, and general life timelines simply because it is what we crave. They say that the heart wants what it wants. Everything we do is in an effort to stand out, be different—and in that way, be better. This issue investigates the facets of Generation Y, bringing them into Moda’s fold. It presents fashion as an extension of our expression, evolving as the eras evolve, and explores the identity of Gen-Y individuals through the archetypal and modern male, post graduates, and social justice proactivity. In truth, we aim to bring our generation into the light, discovering along with the reader where in the world a world of individuals can fit in. All the best,
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Chloe
behind the scenes by Mekea Larson The fashion world is an enigma. Revolving around gorgeous images, it is a world of almostreality that is a bit shinier, a bit more coordinated, and a bit more perfect than one can truly expect. When someone opens a magazine to the main fashion spread, they are presented with a few perfect images that hover somewhere between art and life. What they see is a fixed portrait of the moment when everything—a room, a person, an outfit, the angle of a light—comes together and becomes more than the sum of its parts. Except, it is a sum of its parts— there are just so many parts that don’t translate visually. This was my take-away from being behind the scenes during Moda’s Fall/ Winter fashion photo shoot. I had the chance to see the planning, the prepping, the fixing of problems, and the sorting of images. In its simplest form, the shoot was of a beautiful girl in a beautiful outfit. It will remain that way to some people, but in reality, there is so much more at play. This year’s shoot started with the young adulthood of Generation Y. From there it grew, being broken down into individual shots with a backstory, a myriad of inspiration images, and countless edits. As it developed over the weeks, clothes were added, pulled from stores, mixed and matched and deliberated over... and the shoot hadn’t even started. The glamour of a photo spread is not evident during the actual shoot. Instead, there are bagels scarfed down between takes, numerous coffee trips, and a large amount of being out and about in the cold. Every shot takes a minimum of
an hour; as hard as it may be to believe, the smallest movement, the most fleeting thought, can completely change an image. Then, of course, comes hair and make-up fixes under many pairs of attentive and ever vigilant eyes, quick to notice anything out of place. By the end, the photographer has 500odd copies of ostensibly the same image. But these pictures are far from the same. They are, in fact, 500 variations on the perfect shot, which must be sifted through until only the best remain. Being backstage with Moda encompassed all of this. Much of it was what you would find on a stereotypical shoot. What set Moda apart, however, was the non-stereotypical pieces: while waiting for hair and make-up to be completed, everyone got to be typical college students for a moment. There was a great deal
of drooling over male firefighters (no shame), jobs, and just how many bagels we could get away with eating in a day. At one point, one editor was caught in the act of trying on an entire outfit... and everyone had to try on the gorgeous Helmut Lang. Just as quickly as it started, however, it stopped; the last dab of make-up was applied and suddenly, the room was filled not with college students, but with a magazine staff ready to capture the next perfect moment. What you see in this issue’s spread is the result of all of this. It is exactly the sum of its parts, even (or especially) those not seen in this season’s fashion spread. These parts are the inside of the frame as well as the inside of that little room in Memorial Union, and the inside of the beautifully crazy minds that collected there.
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The New Professional
by Annie Murphy & Alyssa Sage
In describing the job market that the modern generation faces, the phrases “cutthroat” and “intimidating” are often used. Employers receive towering stacks of applications and resumes for a single position and spend an average of 9.5 hours screening individuals for one opening, enabling interviewers to be as picky as they please when hiring a new employee. In fact, Goldman Sachs recently chose a mere 350 applicants out of the 17,000 that applied for their prestigious internship program this past summer—and only seven out of those 350 were accepted. In a vastly over-qualified and under-hired generation, relying on an impressive resume is no longer an option. Ultimately, it is personality that makes an applicant truly noticeable—which can be accentuated with a non-tradition yet still professional interview look. Standing out in an individualistic, professional ensemble will establish a lasting impression and we encourage you to not only revamp your standards for professional attire, but also redefine them altogether. Using the styling tips below, we invite you to leave the competition behind and perfect the art of crafting an eye-catching interview ensemble that will make you more than worthy of any employer’s second look.
Style Tip: Ditch the Traditional Black Blazer With so many style and design possibilities, women have a myriad of unique options when it comes to choosing a professional blazer. Walking to an interview while flaunting an unconventional, brightly colored, or tuxedo-inspired blazer could be the key to helping an employer remember you. This season, emerge from the sea of blasé black and delve into various cropped and boyfriend-style cuts,
vivacious colors, and embellished designs.
Style Tip: Revamp Your Dress Pants Upon ditching your boring blazer, take the next step by revamping your dress pants. Whether they
are patterned, colored, textured, cropped, or embellished, something new will set you apart. No matter which style you choose, be bold with your approach. Instead of listing creativity under “skills,” demonstrate it by rocking a unique pair of pants at your interview. In doing so, you will exude confidence and originality
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Style Tip: Bring in Pops of Color
in a way that will not only grab your prospective employer’s attention, but leave a lasting impression as well.
Style Tip: Go Bold with a Statement Necklace The new ideals of modern society demolish the more traditional notion of auspicious jewelry being inappropriate for an interview setting. Statement necklaces, true to their name, are the perfect eye-catching accessories to incorporate into a professional ensemble. To add a feminine touch, try a pearl-clustered piece. For daring fashionistas, add a dark, contrasted bib necklace to give your look a stylish edge. The beauty of statement accessories is in their dynamic structure, versatility and ability to truly complete a look. 8 | Winter 2014 | www.modamadison.com
After seeing hundreds of potential hires at career fairs and networking events, black, gray and navy ensembles will begin to blur together—and donning the same uniform will only help you blend in with the competition. You’re better than that—don’t be afraid to show it. Instead of taking this route, stand out in a crowded room by incorporating pops of color into your outfit. Though it may seem intimidating to bring vibrant hues into a professional setting, the risk will truly pay off in that it allows you to show off your personality and confidence. The simplest approach to this style tip is to introduce pops of color in the form of accessories. Adding a colorful belt, a vibrant heel, or a bold handbag can easily accomplish this. After all, there is no reason a colorful and stylish outfit can’t look professional, too. Today, finding a job is a full time job in itself. Don’t make it harder than it needs to be by getting lost in the shuffle.
the 10 commandments
of Generation Y by Chelsea Bliefernicht
I II
Thou shalt not speak in hashtags. Each generation inevitably contributes to the evolution of the English language – our impact has been altering the pound sign into an excuse to take out the spaces in sentences. Let’s crack open the Associated Press Stylebook instead and #GoVintage with our grammar.
Thou shalt not Instagram selfies. Unless Beyoncé is photobombing your picture or you
are pinching the top of the Eiffel tower, no one wants to see your Lo-Fi filtered duck face. Save the square space for artsy angles of food and those embarrassing Throwback Thursdays.
III
Thou shalt not “multi-text”. You may think you’ve mastered the art of multitasking, but your
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Thou shalt refrain from pouting. From “Generation Why” to “Generation Whine,” our
V
Thou shalt teach thy parents how to use a smart phone. Your parents took the
VI VII VIII IX X
texting habits are proving you wrong. As a general rule of thumb, avoid texting when in the vicinity of bikes, congested hallways, and toilets (because nothing is worse than the bag of rice purchase of shame). unflattering nicknames that call us out on our “woe-is-me” methods of getting what we want. Tantrums may have worked on your parents during your childhood, but frankly my dear, your boss won’t give a damn. time to teach you how to tie your shoe laces and drive a car. The least you can do in return is teach them how to send a text and ask Siri for help.
Thou shalt nap responsibly. Studies show that a 20 minute nap is more effective than a cup
of coffee, and science doesn’t lie. Instead of pulling an all-nighter at College Library with your handy travel mug in tow, be a responsible college student and sneak in naps between classes. You’ll feel focused and re-energized, and quickly appreciate how well your scarf doubles as an impromptu pillow.
Thou shalt not misrepresent thine own abilities. Whether it’s in a job interview or at a kegger packed with cuties, we’ve all talked up our skills at one point or another. The key is to recognize the fact from the fiction – because bragging about your tolerance level is all fun and games until you’re passed out on the couch with genitalia drawn on your face.
Thou shalt prove thy parents wrong. I’m sure we’ve all heard the speech, dubbing
college “the best years of your life.” While we can’t argue that working 9-5 for the rest of our lives sounds a bit dreary, prove your parents wrong by following your passions, securing your dream job, and ensuring that the best years of your life are yet to come.
Thou shalt limit the amount of mocha-frappa-latte-spressos consumed in a day. Not only has Generation Y developed an addiction to caffeine, but we have also refined our tastes to extravagant, overpriced concoctions. Save yourself time and money by skipping the Starbucks line and investing in a Keurig instead.
Thou shalt not live life through thy phone. Nothing is worse than seeing everyone
around you live through their screens. We see Fourth of July fireworks through our Instagram accounts and we document our favorite concerts on Vine. Take a step back from the screen and appreciate the world around us through your eyes, not your iPhones. www.modamadison.com | Winter 2014 | 9
expectations v. reality: the post-grad experience “The real world, as Moda’s former editors discovered after graduation, is an open book. Moda sat down with each former editor to see how they’re writing out their life ‘stories’” by Jen Anderson In a world of constant change, success is never a guarantee. For a generation burdened with exceptionally high student loans, a poor economy, and especially low job security, students face constant challenges and must persevere to achieve their dreams. Though it deeply saddened Moda this past May when the first cycle of editorial and publishing staff graduated from the University of Wisconsin, there is no doubt that these former staff members set their sights high in order to become the postgraduate they always envisioned. Even though each of these Moda alumni pursued their own dreams in different ways, they all experienced the same pitfalls of being a careerbound young adult in our time. Life as a postgrad appears much more glamorous in the popular movies and TV shows that plague our generation of dreamers. With their own agendas to achieve their dreams, each of these individuals fearlessly took the first few steps into the unknown. Their hard work and determination propel them forward, defying the preconceptions and judgments other generations have placed upon our present as they set the new precedent for generations to come.
Mia Hanekamp, former Editorin-Chief, moved to New York City shortly after graduation to accept a job on the merchandising team at One Kings Lane. This job, she said, was an opportunity she could not pass up given the company’s prestigious reputation in the world of home décor and e-commerce. As her days of student life neared their close, Mia could not imagine what life would be like with no homework and studying. She anticipated a luxurious existence in the big city with more money than she could ever envision. “I thought I would instantly become a fabulous New Yorker who went out for fabulous cocktails and fabulous dinners… yadda yadda yadda Carrie Bradshaw,” Mia says. But life, as Mia discovered, turned out to be very different. And though she didn’t find herself casually walking through Manhattan, sporting a vintage tutu like Carrie Bradshaw, she discovered other unforeseen joys. “My job is amazing,” Mia gushes, “Working late nights can actually be really fun.” Alongside many of the benefits to the choices Mia has made in life as a postgrad, she knows that there are harsh realities to living in the City. “Somehow, just when you think
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you have enough, you check your bank account and realize you don’t.” Mia continues to show that, though she lives in a generation commonly labeled as the greediest and most privileged to date, we may also be the first generation that is willing to take jobs that are lower or no income in order to pursue the careers we strive for.
The summer after graduation, former Publisher Jeff Cartwright accepted a PR fellowship at the Atlantic Media Company in Washington DC. After internships in both New York City and London, migrating to Washington DC never seemed like an obvious choice. To Jeff, though, this job was the best place to begin a PR career and he jumped at the opportunity. Jeff never anticipated the glamorous lifestyle that Mia dreamt of. Rather, when moving to our nation’s capital, Jeff kept an open mind. “Not to be cliché,” Jeff says, “[but] it was good to expect the unexpected.” For Jeff, college proved very different from the real world in that life after graduation is like beginning again. “You graduate from college at the top, and then you must start over again at the bottom in your workplace, your social situation, and you have to start digging to build new roots to begin moving up again.” The best part of postgrad life, Jeff says, is the lack of routine as he knew it. Jeff sees this new way of life as an open invitation to explore options. “It’s something you will only have for a short period … I love taking advantage of that,” he says. Jeff continues to believe in the value of hard work during this time of exploration. He lives in a world where many value the essence of willpower differently than they did 30 years ago. “You are definitely not done proving yourself once you have a college degree in your hand,” says Jeff. “That is just the beginning.”
Sometimes, as it was for former Lifestyle Editor Corinne Burgermeister, the starting point after graduation falls very close to home. After graduation in May, Corinne happily accepted an internship at Madison Magazine. “I still wanted to stay in Madison,” Corinne says. “I love this city, and I knew I wanted to intern at Madison Magazine. Everyone said ‘It’s going to be hard,’ but no, it’s not, because I’m Corinne.” It is with this certainty and confidence that Corinne and her fellow graduates are able to meet the many challenges postgrad life introduces. With this positive attitude, many of the hardships that exist in today’s society slowly disappear. They are replaced by a passion to find the best job for oneself, just as Corinne set out to do. “I never thought I would graduate and be an intern. I was like ‘eww,’” Corinne admits. However, she discovered that this is her own ‘GO’ tile in her personal game of Monopoly. “If you have a goal, keep going towards it,” Corinne says. If you’re like me, you’ll realize that it won’t happen right away.” Despite the tribulations, many people choose to keep working towards these life goals like Corinne. “A decent amount of my friends don’t have high paying jobs either,” she says. In an economy void of ideal job opportunities, it’s a blessing in the journalism world to even find an internship. While there is a common misconception that Generation Y refuses to pay their dues to society by finding jobs, Corinne and other unpaid interns beg to differ.
Moda’s former Fashion Editor, Daniel Jameson, moved to New York City after graduation to pursue a job at InStyle Magazine. Now working as a freelance reporter at InStyle as well as a sales associate for Sandro at Bloomingdale’s, Daniel explains it was the allure of freedom that drove him to the City. “By the end of college, I was annoyed that I knew exactly what I wanted to do… yet I had to spend my time going to classes and doing homework,” Daniel says. Though the concept of freedom enticed him, Daniel expected a much less appealing environment at his job before arriving post-graduation. Fortunately, he found the opposite. “It’s a respected, crucial position at the magazine,” Daniel says. “It’s actually better experience towards an editorial career.” Despite the fact that Daniel holds his job in the highest regard, he understands the state and constraints the job economy presents. “It’s an exciting time to enter the workforce, but with that many more people searching for many fewer openings, it becomes difficult to follow a dream and necessitates much more work to achieve them.” This exciting and difficult time for Generation Y to join the workforce harkens back to the glory days of the “American Dream.” Those who have been labeled lazy, rude and ungrateful instead are becoming the dreamers, the idealists, and the forerunners of innovation, driving and defining their own success.
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STYLE Y Romantic at heart and fleeting in spirit, the fashion mind is easily whisked away by passion and possibility. We fall in love with the visual storytelling that is fashion at its very core. Season after season we find ourselves captivated, enticed and inspired by the metaphor of runway collections in their intricate phrasing of design. For decades, industry professionals have spoken of fashion’s ability to capture the current cultural mood of society. This idea suggests that part of fashion’s purpose is to help us make sense of who we are while distinguishing the story of a certain period in time. When we observe design with this in mind, fashion transcends the materialistic to tell the stories of each new era. By Paige Schultz photographed by JESSICA MONTE hair + makeup by LAURA TIMMER model KELSEY HELLENBRAND coordinated by MARLEE KATZ
sweater Shae, $143 flannel NSF, $220 jeans MOTHER, $205 from iona
In the 1920s, fashion reflected a decade of frivolity, lighthearted experimentation, and prosperity while the designers of the ‘30s and ‘40s altered fabrics and structures to express a darker time of war and economic depression. During the 1980s shoulder pads captured the evolution of power structures in the workplace as women arrived on the scene, and ‘90s anti-conformist grunge made unkempt, edgier looks mainstream for the first time. In looking back, we make sense of these trends as representations of the ideologies of those in a previous time. Yet, in the moment in which they occur, this is something that we do not always notice. Fashion happens first, and our responses, our way of unraveling the message woven into the seams of our ensembles, follows thereafter. It is in decoding these stories that we discover lessons and tropes as fashion communicates to us what is beautiful or ugly, edgy or chic, feminine or masculine. Fashion changes us by the standards it sets, altering our perceptions of society and ourselves in one seamless swoop. Yet since the beginning of the current millennium, the story told by fashion is not so easily deciphered. As fashion protégéTavi Gevinson noted in her discussion at the L2 Generation Next Forum, “everything is moving really quickly.” When we think about decades past, “a bunch of clothing items come to mind, but when [we] think of the last decade nothing really does.” Such is the result of the constant evolution of trends. No longer do we see just two seasons of fashion. Now, in addition to fall/winter and spring/ summer collections, designers are presenting pre-fall and resort lines in an effort to keep up with the demand of this new generation’s consumers. The demand, or rather the dissatisfaction, with the pace
dress Raquel Allegra, $235 from iona sweater Demylee, $350 from Twigs bracelets + earrings, $9-$22 from Francesca’s necklace stylist’s own shoes Dr. Martens from Jack’s Shoes
of the industry’s past is partially attributed to social media and blogging sites that enable rapid discussion. Trends are deciphered, criticized, and tossed aside before they can leave a lasting impression, or, in the words of Gevinson, we are “over them in
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two seconds.” And this is the fashion era of Generation Y. Defined by indecision and an insatiable desire for constant innovation, the style of today’s youth mirrors this inspiring and fast-paced environment. Trends are no longer
dictated as they were by Chanel in the ‘20s or Dior in the ‘50s. A new democratization of fashion has emerged, creating a power shift in which trend dictation falls into the hands of the individual. Evolving from mindless replication into an art of self-
expression, fashion now reflects Generation Y’s desire for individuality. Regarded as creative and insightful in the fashion industry, this same thirst for distinction is viewed in a dimmer light by overall society. The rest of the world sees an entire generation
that does not know what they want, sets unattainable goals, and has unrealistic expectations. Unlike our predecessors, we do not strive for the glittering generality of the American Dream, but rather a future that is more personally tailored—a vision that
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dress Raquel Allegra, $235 leather jacket Helmut Lang, $973 from iona earrings, $9 from Francesca’s scarf Vince, $220 bag Lauren Merken, $425 gloves Demylee, $115 from Twigs shoes Dr. Martens stylist’s own
dress Velvet, $145 necklace IOSSELLIANI, $412 from iona bracelets, $22 from Francesca’s jacket Vince, $445 from Twigs earrings shoes Barney’s CO-OP stylist’s own
feeds an insatiable desire to be like no one else. In truth, we are a patchwork of unappealing labels; we are uncertain, we are rebellious, and we are gloriously notorious for it. We are as fluid as fashion, always changing, evolving, and daring to push the envelope. Sometimes we fail, other times we excel. Sometimes we are accepted, and most of the time we are ridiculed. Our paths, like the process of design, are not always concrete. We do not necessarily follow a set of rules or even a distinguishable pattern, but we fearlessly and ceaselessly press on, paving the way for a new perspective on what it means to be driven, successful, and to live a fulfilling life. For the longest time, fashion has told us what to do by showing us how to dress for it. But now, in a world that has become tailored to the individual, we are the ones deciding our destinies. In this moment, we are the dictators of our lives and we alone choose the way in which we pursue our dreams and aspirations. No longer are we governed by society or guided by fashion – we are now the force that demands change, action and results. Our stories will be written in the change we create in the world and on the streets, with style that celebrates our individuality. We are the next generation of storytellers who are not only living their stories, but wearing them as well. Like fashion, we are romantic at heart, fleeting in spirit, and perhaps, foolishly, whisked away by passion and possibility. It is our hunger for innovation and our dissatisfaction with convention that has afforded us this unique role among generations and allowed us to create a new standard. This standard is the story of Generation Y and skeptics be damned, it’s a page-turner. www.modamadison.com | Winter 2014 | 17
what makes a man by Andrew Conner
“A look at the evolution of the traditional male identity and how a change in perspective might just save us all.”
When I was asked to write an article about what it meant to be a man, specifically a Gen-Y man, I wasn’t quite sure what to think. I’ve neither really categorized myself as a Gen-Y person—though by definition I am—nor really reflected even on what it means to be a man. Frankly, in a society that has been more or less patriarchal for a vast majority of its history, I have not needed to. However, many theorize that Gen-Y will
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become more female-centric making it as good a time as any to reflect on who we are as men, and where we are going in society. Traditionally, men have been branded the breadwinner as well as a physically strong, emotional recluse. While I don’t doubt that many people feel this way, the modern man no longer needs to be any of these things. Changes in the last few decades have resulted in a more egalitarian
and technically advanced society, both of which have implications for the male gender. For one, with more women in the workforce, there is less emphasis on men being the sole family financial contributor. That is all fine and good, but in a society that prizes hard work and measures it in dollars and cents, young men are getting mixed signals about the importance of earning. More so, with advances in technology, the usually male dominated manufacturing and trade jobs are being rendered more and more obsolete because machines and computers have replaced jobs previously filled primarily by men. Media also plays an important role in the modern male identity. We often hear that advertising and other media portrayals of women are unhealthy for female self-esteem and empowerment, but how do these same marketing strategies affect men? While disrespectful portrayals of females in the media are clearly harmful to women, I suggest that it makes all men appear sexist by association. Realistically, most mature men do not expect women to live up to the unrealistic portrayals of women in advertisements or motion pictures, but this understanding is rarely acknowledged. Furthermore, this type of advertising suggests that there is only one type of woman who we are supposed to desire, which robs men of our individuality and uniqueness in terms of what we seek in a partner. As previously stated the grand tradition of masculinity has always dictated that men are both physically and emotionally strong, perpetuating an alpha male archetype. Advertising perpetuates this view of men; in the same way that pictures of women are photo-shopped to have slimmer waists or larger breasts, men are often photoshopped to have larger biceps and chiseled jaws. Film, television
and even some forms of music have run with this representation, discussing the physical power of males over women and over each other. But what is the function? Physical strength is more of a tool for attracting potential partners and is rarely a necessity for work or sustenance anymore. At the same time, bottling up emotions may be the norm, but psychologically speaking, it isn’t healthy. I believe that the Gen-Y man lives in a world finally reaching gender equality, yet we are left with an ideology that is more or less outdated and a male identity that isn’t as concrete as it once was. So what do we do? Who will we become? In my eyes, it would be helpful to take aspects of the traditional male archetype and mold them to better fit today’s more progressive society. There are some positive attributes in the traditional male ideology, specifically chivalry, physical health, a strong work ethic, and a sense of action. However, the misapplication of these qualities antiquates the traditional identity. A man should always have a strong work ethic and take pride in his work, but breadwinning shouldn’t really matter. The Gen-Y man, then, should care more about the work he does than the money he makes. As far as physical strength goes, it should matter more to us now to exercise for the sake of our health rather than for the purpose of emulating Macho Man Randy Savage. Now more than ever, in a society where obesity and heart disease is becoming more prevalent, it is more important to live healthy than to look the way advertisers say we should. Traditionally, it has been necessary for men to be chivalrous, even though some believe that chivalry is dead. In some ways it is, but it has the capacity to be reinvigorated.
I believe that the reason we see less chivalry can be attributed in part to women being viewed as much more independent and strong than they were half a century ago. Chivalry can still exist, but it should center on being gentlemanly and polite, rather than a condescending feeling of obligation to do things for a woman. Finally, I believe that there is a certain aesthetic value to the traditional male role. By this, I propose the traditionally vital ideas of dressing for success, etiquette, and having the ability to build or repair. The previously mentioned advances in technology make life much easier: job interviews are more commonly done via Skype and furniture can just be ordered rather than built. For the sake of style and tradition, we should still keep the pre-technology spirit, continuing to dress and act as gentleman with all the skills that includes. In the end, there really isn’t one way to describe the Gen-Y man because we are caught in an ideological limbo. What differentiates us from the men of other generations is the challenge we face in adapting to a new world. We constantly hear about how Gen-Y is unhappy; it’s clear to me that this is due to a great amount of societal transformation. Of course, stress is an inevitable side effect of this grandiose cultural change, begging the question: what makes a man in the Lost Generation? Really, it comes down to our ability to deal with the stress caused by societal change in a way that is not only healthy for ourselves, but for those around us as well. We can be respectful and masculine, powerful and kind— the generation to bridge the divide, leaving behind these outdated gender roles and becoming virtuous men who pave the way for future generations.
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Paint the Town Red MadTown Events in January 2014 Compiled by: Jesse Tovar, Marketing and Public Relations Director
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The Overture Center MUSIC: MadCity Sessions: Natty Nation. Thursday, January 9th, 6 – 8 PM. Cost: Free Just try to stay in your seats with this reggae concert. The energy of JAH Boogie and his band is unbeatable and with the entire concert being free, what’s stopping you from going and dancing your butt off? THEATRE: A Broadway at Overture Series Event: Sister Act. Tuesday, January 14th – Sunday, January 19th. Tickets: $41 - $91. Get your habits on and bibles ready to take in the fabulousness of the Broadway hit, Sister Act. Grab your friends and get some tickets to this amazing show.
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ART: Overture Galleries 2013 Winter Cycle Reception. Friday, January 31st, 6 – 8 PM. Cost: FREE. Come see some of Madison’s premiere artists’ work in the Overture’s Promenade Lounge. Grab your LBDs and blazers for a night of beautiful art, fun gatherings, and Madison culture.
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Concerts
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The Frequency Betty Who: Betty Who popped up on the pop-music scene late 2012, but her following has continued to grow with every pop gem she creates. With her 80s influences and feel-good mentality, Betty Who will be the soundtrack to your summer before you know it. Friday, January 13th. Tickets: $10.00
High-Noon Saloon Califone: With a cinematic feel and a hushed tone, Califone at the High-Noon Saloon is the place to be if you’re looking for a chill night. Not to mention you can impress all your friends with your diverse music taste! Thursday, January 23rd 2014. Tickets: $15.00
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The Majestic
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Blackberry Smoke with special guests The Delta Saints: Need a country fix? Well look no further! Blackberry Smoke combines elements of folk, bluegrass, country, and even a little bit of arena rock into their sound to get you reminiscing of those days you spent at Country Thunder. Friday, January 31. Tickets: $20 in advance, $22 at the door.
University Events Gems & Jewels: Essentially the entire month of January, times vary, Nancy Nicholas Hall. Cost: Free How better to start your morning than with timeless gems and jewelry? Stop by the Mecklenburg Reading Room at Nancy Nicholas Hall to see some of the gems, handpicked from all over the world by the Helen Louis Allen Textile Collection. Jan 6th/7th – 10 AM, Jan 8th 12:30 PM, Jan 9th 2:30 PM Jan 13/14 – 10 AM, Jan 15th 12:30 PM, Jan 16th 2:30 PM Jan 20/21, Jan 22, Jan 23, same as above Jan 27/28, 29, 30 “ “ Charity Knitting and Crocheting at Memorial Library: Wednesday, January 22nd & January 29th, noon, Memorial Commons at Memorial Library. Have you ever wanted to learn how to knit or crochet? Well what better way than for free on campus and for a good cause? On Wednesday January 22nd, you can knit blankets for local shelters and give back to our urban community. www.modamadison.com | Winter 2014 | 21
Designing Change Fashion has never had the best reputation for being morally just. Many insist that it is a shallow industry, enforcing damaging ideas of beauty, negative cultural stereotypes, and violations of basic human rights. However, this generation is known as being the catalyst for “pragmatic idealism,� or a deep desire to change the world for the better by building from the template of existing institutions. The fashion world is no exception to this, and, in fact, has already seen great improvement. Representing a compilation of organizations in the industry that have made inspiring changes, the following organizations have fostered renowned reputations for not only bettering the fashion industry, but establishing a presence as groundbreaking international leaders as well. by Barbara Gonzalez
CFDA The Council of Fashion Designers of America (CFDA) is a nonprofit trade association consisting of over 400 of America’s most popular womenswear, menswear, jewelry, and accessory designers. The Board of Directors includes big names in the fashion world, such as CDFA President Diane von Furstenberg, Vice President Michael Kors, and General Secretary Vera Wang. Part of CFDA’s mission is to establish and maintain a code of ethics and practices of mutual benefit in professional, public, and trade relations. They attain this through the variety of programs they create, including the CFDA Health Initiative. This initiative was formed in January 2007 in order to address the global issue and immense concern about unhealthily thin models and whether or not to impose restrictions on these cases. Its guidelines consist of developing workshops for the industry that include designers, agents, editors, and models. These workshops explain the nature of eating disorders, how they arise, how we identify and treat them, and complications that may arise if left untreated. CDFA has been in the news recently for playing an essential role in influencing the passing of New York’s law on the working rights of underage models, which has been said to be one of the biggest developments of the century in this sphere.
Fashion Law Institute Founded at New York’s Fordham Law School, the Fashion Law Institute is the world’s first center dedicated to law and the business of fashion. Created with the generous support of CFDA, the Fashion Law Institute offers training for aspiring fashion lawyers and designers, provides legal services for design students and professionals, and offers information and support for
issues facing the industry. “We launched a new field of law,” said Professor Susan Scafidi, the Institute’s founder and director, in an interview with The Cut. “I want to see that field of law established so that it becomes a standard part of the legal repertoire. I want to educate an entire generation of lawyers.” Their system is comprised of a boot camp program to introduce one to the substance of style with emphasis on current business and legal issues involving the global fashion industry. Specific topics include the protection of fashion rights, counterfeiting, employment issues from designers to models, consumer protection, sustainability and green fashion, import/export regulations, sumptuary laws, and dress codes. Most recently, the Fashion Law Institute played a significant role in Eden Miller’s debut in fashion week as the first plus-size line to grace the catwalk.
Diversity Coalition Lead by former super models Iman, Naomi Campbell, and fashion activist Bethann Hardison, the Diversity Coalition (also known as the Black Girls Coalition) was formed with the goal of increasing the number of models of color on the runway. As the founder of her own modeling agency, Hardison was known in the 80s and 90s for discovering infamous models of color such as Naomi Campbell and Veronica Webb, changing the way that the fashion industry viewed multiracial models. However, when she left the industry in 1996, the runway became increasingly less diverse. This season in particular, the Diversity Coalition made a bold statement by releasing a public letter about the lack of racial diversity on the runways, calling out each designer individually, from New York to Milan, Paris to London. “Whether it’s the decision of the designer, stylist or casting director, that decision to use basically all white models, reveals a trait that is unbecoming to modern society,” the Coalition wrote.
“It can no longer be accepted.” Following the release of the letter, New York and London organization heads have reached out to Hardison in efforts to address the industry’s diversity problem.
The Supply Change The Supply Change is breaking ground with its international work. In an effort to redefine the supply chain, the organization cultivates relationships between the fashion industry and global artisan communities. The Supply Change seeks to create partnerships with organizations that are in geographic regions suffering from extreme poverty. This includes sub-Saharan Africa and rural southern America, as well as population groups that are otherwise unemployable or underemployed, such as victims of commercial sex trade or survivors of the Rwandan genocide. “In the last decade, global fashion brands, suppliers, and manufacturers have taken steps to ensure that their goods are produced in a manner much more humane than in the past,” states the Supply Change website. “There is a desire in the fashion industry to move from mitigating negative impact to creating positive impact.” Collaborations with big name brands such as American Eagle, Chico’s, Henri Bendel, and Levi’s demonstrate the preliminary success of the organization. In partnership with the United Nations, the group also debuted a program called Fashion Designers Without Borders in 2000. The first of its kind, this international travel program offers trips tailored to design industry professionals. It allows people in the fashion industry to become completely immersed in the culture of Ecuador, Kenya or Guatemala. In turn, they meet the local artisans with whom they will have an opportunity to collaborate and foster business partnerships.
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Capital State of Mind Despite its average size and population, Madison holds its own against the conventional “big city.� by Caroline Kreul
Anyone who has been to a big city like New York or Chicago knows that Madison, WI hardly looks like one. There are no skyscrapers or large corporate headquarters, no fantastic sculptures or fountains, no celebrities strutting out of highend boutiques, and precious few businessmen and women buzzing about in tailored Armani suits. And yet, Madison has an undeniably cosmopolitan vibe. Whitney Derendinger, an Adjunct Instructor in UW-Madison’s Department of Theater and Drama, worked as a professional actor in Chicago for five years before moving to Madison in 2009. He contends that Madison’s “big city feel” can be largely attributed to its thriving arts scene. “The community here loves art,” says Derendinger. “The arts are often seen as frivolous, that the scene is a non-necessity. I think that by having investment in the arts and by having investment in fashion, by having investment in this world of change, Madison really aligns itself with larger, more cosmopolitan areas than you would imagine for a city of its size.” That investment in the arts means that Madison has several established creative outlets, including the Madison Museum of Contemporary Art, Overture Center for the Arts, and University theaters. The city also boasts a variety of businesses that attract a wide assortment of artistic talent. One can see an opera, an art exhibition, a comedy show, and a play all in the same weekend—a collection of opportunities that similarly sized towns are unlikely to offer. Madison provides a uniquely supportive environment for artists of all types. Musicians play inside offstreet eateries, local art is sold out of coffee shops, and there is always a new show to be watched at one of the area’s smaller theaters. One needs only to walk down State Street to become immersed in a variety of forms of personal
expression. Local shop owners deck out their establishments with creative signs and displays, students scuttle about in their personal interpretations of “comfort,” and the occasional street photographer finds inspiration in the diversity of it all. There is always someone, somewhere, expressing his or her thoughts, feelings and tastes through an alternative medium. Derendinger also notes that the educational quality of the
University of Wisconsin itself indirectly contributes to its locality’s urban feel. “What you have with Madison, because of the sort of magnet, the drawing power of the University, you have a great variety of people who come from literally all over the world to study, to live, and they bring with them their culture, they bring their background, and their desires.” This influx of individuals
from different backgrounds earns Madison the “melting pot” description almost exclusively reserved for cosmopolitan areas. In the words of celebrated American author Djuna Barnes, “New York is the meeting place of the peoples, the only city where you can hardly find a typical American.” Similarly, there is really no typical Madisonite; each member of the community has a different story, a different background, and each has highly unique contributions too offer the community. Particularly in a place with comparably few locations to socialize and an emphasis on public transportation, these students and individuals inevitably convene in public spaces and interact with one another as well as members of the local community. They make connections and expose one another to different perspectives and interests, inadvertently helping each other realize their niche in the city. These niches range anywhere from organic gardening to wedding photography to Kabuki Theater. As Wisconsin’s state capital, a niche that many take part in is its lively political environment. This attribute makes it a hub for conflicting opinions, peaceful protests, and open discourse about significant issues, much like the climate of its larger counterparts. Herein lies the thrust of Madison’s urbanity: the freedom to share one’s beliefs and interests with the community, the availability of mediums through which to do so, the probability of finding others with similar thoughts, and the open-mindedness of the community. Taking in the grandeur of a big city evokes determination and revives one’s vitality for success. While it might not be as grand or awe-inspiring as its metropolitan counterparts, Madison overflows with talent and dreams while providing seemingly endless opportunities to entwine the two.
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winter beauty book Invoke your inner edge with looks inspired by the runway’s hottest trends. by Erin O’Brien
strong brow Facial structure and natural, healthy-looking skin are crucial to mastering this timeless winter look. Whether they were bushy and untamed at Isabel Marant and Haider Ackermann or neatly edged and strong for Stella McCartney and Chanel, prominent brows ruled the runways. To emulate this bold look, use a clean mascara and or brow brush to groom and set the structure. For a bolder brow, darken using a tone just slightly darker than your brows. Use a lighter tone to soften the edges and highlight beneath the brow. For the rest of this natural winter look, focus on your skin. Prep your face with moisturizer and foundation before brushing on a powder to set the look, guarding it from the biting wind and snow.
saturated eye The smoky eye remains an enduring trend, but this season, designers have turned up the drama. Modernizing the standard, dramatic, black-shadowed eye, Roberto Cavalli showed graphites and gunmetals as well as other highly pigmented colors, such as oranges, dark greens and blue hues. As too many trends worn together can create an overwhelming look, this intense new smoky eye should be paired with a matte, nude lip and a clean face. As the days get shorter and darkness consumes the light, this stand out eye will bring you from the shadows into the spotlight.
stained lips Christian Dior. Prada. Vera Wang. Derek Lam. All of these designers set the stage for stained lips this winter. Though Dior’s color diffusing stain may one of the more difficult looks to imitate and maintain, it is definitely a trend worth trying to perfect. Achieving this diffusive look starts by creating a saturated stain from the middle of the lips, and stretching the color outward. Apply a rich, saturated shade of lipstick or stain followed by a transparent gloss or balm to diffuse and blend the color to the rest of the lips. Other designers popularized the ‘vampy’ look by introducing wine, plum, and berry stained lips. These rich colors bring warmth to the face, counteracting the brutal temperatures outside. Highlighting a plum lip with a diffused gold sheen adds a romantic, seasonal shine to liven up any look.
photographed by ROBERTO LEON hair SARAH KRETZSCHMAR makeup VANEXA YANG model MEREDITH KERVIN coordinated by MARLEE KATZ MEKEA LARSON
Kampus Klassic A look into the evolving reputation of one of UW-Madison’s oldest and most frequented bars. By Brooke Goldberg Since its establishment in 1953, the Kollege Klub has become one of the most popular bars for students and alumni on UW-Madison’s campus. Kollege Klub Owner Jordan Meier describes the bar as a sports-themed college bar servicing UW-Madison staff, faculty, students and alumni. Today, it has the reputation of being a bar strictly for those who are 21 and older, but that was not always the case. Thirty years ago, the legal drinking age in the state of Wisconsin was 18. Madison alumnus from the Class of 1984 Scott Altman said this made a huge difference in the bar’s crowd. “Most that went to the KK were freshmen, sophomores and juniors,” Altman said. “By senior year, when you would go out, it felt like the KK was filled with much younger ‘kids.’” Today, no one younger than 21 really stands a chance at getting into the bar as Kollege Klub bouncers are well equipped to detect false identification. According to Meier, the Madison Police Department trains bouncers who are also given third-party identification checking guides. Bouncers typically take away fake IDs when they see them and turn them in to the Madison Police Department. “I like how the KK is very powerful in the sense that no under-agers can really get in and it’s known for that,” said Hannah Blake, current manager and bartender of the KK. “Seniors definitely come because they can and it kind of keeps away the underclassmen.” Unlike thirty years ago, students at UW-Madison feel a buildup
throughout their college years to a sense of accomplishment when they are finally 21 and can get inside the bar. “I think it’s a victory,” Blake said. “I see it all the time when girls try to throw their newly 21 IDs right at the bouncer’s face because they can’t get rejected anymore.” Jessie Schanker, a UW-Madison senior, turned 21 in December of her junior year during finals week and wasn’t planning on going out for her birthday. Additionally, none of her friends were 21 and could get into to the bar, but even that didn’t stop her. “When I turned 21, the first thing I did was go to KK,” Schanker said. “I just went in, showed my ID and walked out just to show that I can.” While the primary age of students inside the bar has changed significantly over the past six decades, the general scene at the Kollege Klub has remained the same. According to Blake and Altman, the bar is a prominent gathering place for those in Greek life. Altman also adds that the KK was a great place for students to congregate and watch sports. “Thirty years ago, only a few students had cable TV. No one really had TV’s in the dorm rooms and it was in the quads that everyone gathered to watch certain shows,” Altman said. “As a result, the KK was a place to go and watch sporting events. They had a big screen projection TV they would drop down for big games.” The Kollege Klub is and always has been a popular place for students and alumni to come together to watch Wisconsin
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football. Alumni join current students here to enjoy and relive their college days, with lines reaching hour long waits during this fall’s Homecoming Weekend. “It’s so funny seeing young alumni, old alumni, parents alumni, and every type of alumni you can think of in your head were there and they were reminiscing,” Blake said. “It’s a place that everyone can come back to and nothing ever changes.” By the facial expressions she sees and the tabs she closes, Blake says she can tell that alumni love coming back to the Kollege Klub. Meier agrees, noting that alumni seem youthful, fortunate and nostalgic when returning to the bar. “I think they are knowingly going to a place that they’re going to be able to return to whether it’s next year’s alumni or 20 years down the road,” Meier said. “It’s kind of a place of comfort for them.” Despite how commonly UWMadison students claim that they go to the KK too often and are sick of the bar, their ongoing attendance says otherwise. “I laugh when seniors say they’re ‘sick of the KK’ because they come in day after day, week after week,” Blake said. “It’s a place in specific seniors come to celebrate their last year here.” Badgers love the Kollege Klub for precisely what it represents: history and tradition. “It’s not trying to be a dance club or a fine dining establishment,” Altman said. “Throughout all these years, it keeps being a fun meeting place for the students of UWMadison.”
street smart Introduction by Marissa Monett, photographed by Roberto Leon Living in a world of innovation and digitization, the current generation experiences fashion in a way that no previous generation ever has.
conceptions endow this generation with an array of artistic visions so expansive that idea of a single standard becomes absurd.
Traditionally, fashion has been viewed as an adherence to the popular trends of a time. But with instant access to styles from around the world, “popular” has become an arbitrary idea. In this time of accessibility, fashion is no longer a game of copycat and a single click is all it takes for today’s young fashion leaders to discover, share, and shape the industry. Access to all kinds of fashion
Taking full advantage of the world they have been offered, today’s young adults have shifted the definition of fashion from conformity to individual expression. Now more than ever, fashion is a channel through which personality and ideas have the permission to shine. This generation knows fashion is no longer about merely fitting in. Rather, it is entirely about standing out.
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