58 minute read
FAB 5
MENTION RWO AT CHECKOUT AT RECEIVE A 10% DISCOUNT ON YOUR ORDER!
WWW.TCOSTACOLLECTIONNYC.COM
SHAKIERAH SMITH
PHOTOS BY BRODY WHEELER
Tell our readers a little bit about yourself and your background and who is Shakierah Smith.
Who is Shakierah Smith? Well, that’s quite a complex and rather loaded question. But I would say Shakierah Smith is an unapologetic, revolutionary, ambitious, hard-working, empathetic, sensitive, intelligent, down to earth, humble, quirky, funny, dramatic, forward thinking, aspiring attorney and judge. I’m somewhere between Elle Woods and Thurgood Marshall, which is why I like to call myself the Female Thurgood Marshall and Melanated Elle Woods.
Where are you from? Tell us about where you grew up and your family.
I’m from the inner city of Rochester, NY. I’ve lived in almost every part of the city but I primarily grew up near Emerson and Dewey. Growing up in Rochester was definitely a different type of experience. I was surrounded by immense poverty, death, despair, hopelessness, heavy policing, and worndown buildings and homes. Luckily, my parents did everything they could to shield me from this morbid reality.
I was born into a working-class family. I’m actually the first in my family to get my bachelor’s degree, master’s degree, and attend law school. My parents were teenagers when they had me. They gave up their youth, dreams, and aspirations to make sure that my sisters and I were taken care of, regardless of their limited resources.
Education has always been a top priority and primary value in my family. My parents wanted me to thrive, become the best version of myself, and go farther than they ever did. In elementary school, my father actually came up to my school
every day on his lunch break to check on me and talk with my teachers to make sure I was doing well. He came to my school so much that my teachers gave him an award and blow pops since that was his favorite candy at the time. Those kinds of moments meant the most to me and ultimately made me into the successful young woman I am today.
What makes you hustle?
Have you ever watched your grandmother suffer from depression, battle diabetes, and wear a colonoscopy bag due to health complications? Have you ever slept at the hospital after she went into cardiac arrest hoping she’d wake up, but she never did? Have you ever watched your parents work numerous jobs to make ends meet? Have you ever had to visit your uncles in prison or talk to them on a jail call? Have you ever had to help your older sister heal after being hit by a motorcycle and molested by someone you trusted? Have you ever watched your grandmother suffer from alcoholism and a gambling addiction?
Have you ever had to stay in a home with your mother and sisters so she could qualify for government assistance? Have you ever had to light candles because the gas and electric bill was not paid? Have you ever been in an emotionally, physically, financially, and verbally abusive relationship? Have you ever been depressed and anxious? Have you ever wanted to give up and questioned your mere existence on earth? Have you ever been hopeless? Pain. Poverty. Adversity. Hardship. Death. That’s why I hustle. There’s no other option.
How do you balance work and life responsibilities, especially when you were going to school full-time as well? God. School. Family. Everything else. I order my life this way so there’s never
any confusion about my top priorities. I will say, though, that I’m usually all work and no play. I’ve been in school for almost eight years straight and I’ve never attended a college party, gone on vacation, or indulged in spring break fun. I’m a nerd and home body at heart. But next year I definitely plan to travel more and enjoy the fruits of my labor.
Who inspires you to live your best life?
Beyoncé. Hands down, hands up. I unequivocally loveeeeee and adore her! She is so fierce and poised, and an all-around powerhouse. She’s an amazing singer, actor, business woman, philanthropist, mother, and wife. She’s a phenomenal woman and a constant reminder that you can do and have it all. That’s what I want. All of it.
What do you feel are the most important attributes of successful leaders today?
Successful leaders are great listeners who constantly seek out intellectual stimulation. They look for opportunities, and are not afraid to take risks. They are genuine, hard-working, focused, determined, and understand that no just means next opportunity. Leaders are confident, humble, transparent, and authentic. They also welcome opportunities to learn from, and at times, follow others.
Where do you see yourself a year from now? 3 years? 5 years?
A year from now, I see myself working in NYC at the top real estate law firm after graduating from law school and taking the NYS bar. Three years from now, I see myself continuing to work hard at my law firm while also opening new businesses, investing, traveling, and potentially teaching criminal procedure at a university as a visiting professor or adjunct. Five years from now, I see myself still working at my law firm, looking into judgeships, engaged, and the mother of at least one child.
What would you say are the top three skills needed to be powerful and empowering leader in the judicial system?
Integrity. Impartiality. Righteousness.
Who would you define as your hero?
Thurgood Marshall is my hero. He was the first African American U.S. Supreme Court Justice, and as I like to say, the GOAT of the legal system. He paved the way for young minority law students, like myself, and attorneys in the legal field. He fought tirelessly for equality, and used the Constitution as his weapon against injustice. He was fearless, even after receiving numerous threats, being verbally abused and berated, and almost lynched for representing African American defendants who had been condemned and deemed guilty solely on the basis of their skin color, not the sufficiency of the prosecution’s evidence. He is unquestionably the epitome of black excellence, and what I hope to one day become; a revolutionary attorney and judge who does what’s right while “let[ting] the law catch up.”
What made you decide to want to go on the journey to become a judge?
I was initially exposed to the legal system by watching crime shows with my grandma. We absolutely loved watching Law & Order: SVU, Monk, Criminal Minds, CSI etc. We also watched all of the courtroom series like The People’s Court, Judge Joe Brown, Judge Mathis, The Hot Bench and so many others. It was our guilty pleasure.
But my perception of the legal system went from positive to gravely negative after my uncles were incarcerated. My family, especially my grandmother, was devastated. It took a toll on all of us, and still bothers me today.
Despite all of this, I only became interested in becoming an attorney and eventually a judge after my older sister was molested by someone close to my family. The perpetrator was found not guilty by a jury of his peers. The verdict divided my family, and has had a long lasting, negative impact on my sister. This experience made me want to become an advocate for survivors of molestation. That’s still one of my primary passions.
What is your biggest fear?
Fear itself.
What goes through your mind when you think of women who have sat on the bench before you will? What would you do the same or differently?
For starters, I think there’s a common misconception that overly successful women, whatever that means, can’t hold such high positions while also simultaneously being bomb mothers and wives. I think there’s also a misconception that women who sit on the bench have to exhibit stereotypical male-like characteristics, like assertiveness and dominance. Well, I want to change all
of these misconceptions. I want to be immensely successful while also being an amazing mother and wife. I want to be a judge who is impartial but also personable, respectful, humanistic, and authentic. I want to wear a pink robe and bring optimism and hope to my courtroom. I want to be me, and not the person society or the legal system thinks I should be. I wasn’t created to fit in a box, and I don’t want to start now.
How do you find strength when you are going through hardships?
I find strength through prayer and selfreflection. God has always been with me in my darkest moments and when I felt like I had no one or nowhere to turn to. As far as self-reflection, I love siting in complete silence and thinking about how far I’ve come. It gives me so much motivation to keep going despite my hardships.
What motivates you to work hard?
Watching my family struggle. Struggling myself. That within itself has been enough to ignite a fire in me to hustle hard. I also do not want my future children to ever know the struggle or experience what I went through. received in my lifetime makes me proud. However, I’m most proud of all of my degrees, and both advocating for and becoming the first Diversity, Equity, & Inclusion of the Buffalo Law Review.
What is one thing you have done that not many people know about you? I founded the First-Generation Law Students Association at the University at Buffalo School of Law. I am now the first President of this student organization.
What is your favorite thing about the career path you have chosen? The law is constantly changing, and if you disagree with something, you can
always advocate for change. That’s what I plan to do, especially with regard to no-knock warrants, but that’s another story for a different issue. I definitely call my parents as soon as something positive happens. I love making them proud. I also want them to feel like everything they sacrificed for me was well worth it.
What makes you laugh the most?
Funny memes, quirky jokes, and dry humor, kind of like what you’d see on The Office.
If you could choose to do anything for a day, what would it be and why?
I would choose to be a doctor. Honestly, if the process of becoming a doctor wasn’t so lengthy, I’d probably be an attorney and doctor. It’s actually something I’m still kind of considering. That was one of my passions, too.
What advice would you give to the next generation of minority female leaders?
Believe in yourself, and know that you are worthy of whatever opportunities you’re seeking. I know that sounds super cliche but I missed out on so many opportunities because I was afraid and doubted my own capabilities. Let’s stop doing that. Also, know that you will end up exactly where you’re supposed to be in life. “No” simply means to seek out a new opportunity. Lastly, remember that you make the opportunity, the opportunity does not make you. No matter where you go or what you do, be an absolute BEAST at it.
Aside from necessities, what one thing could you not go a day without?
My phone. I literally need to check my email like every five seconds and talk to my loved ones when I can.
If you were a super-hero, what powers would you have?
To heal people, not just physically, but also mentally, emotionally, and psychologically.
What is some of the advice you share with young women entering a maledominated profession?
Girl, you got this. Own your greatness. Walk into each room with confidence and show everyone why you are the best thing since sliced bread. Don’t be afraid to speak up and never allow anyone, regardless of their gender, to silence you. Your voice matters.
Your opinion matters. You matter.
What is your favorite childhood
memory? My favorite childhood memory is watching my grandmother cook for the holidays, especially Thanksgiving. She was from Alabama, and let me tell you, southern women know how to throw down in the kitchen. I actually wished I would have helped out more in the kitchen. Nonetheless, I just loved watching her cook, and secretly eating food while she wasn’t looking.
Where will we see you in the future? In NYC working at a big law firm. Maybe in ads, on television, billboards, all over the place. The sky is not the limit for me and being an attorney is not the only thing I want to do in life. Basically, expect the unexpected.
What else would you like our audience to know about you?
I’m a foodie, like ridiculously obsessed with tacos, a hopeless romantic, gosh, I love, love, and I’m looking forward to changing the world. The end.
STEPHANIE IDE
PHOTOS BY BRODY WHEELER
Tell us a little bit about yourself and your background.
I grew up in a small town outside of Utica, NY. My family is still there and they are awesome! I think they are the best thing about me. We are all entrepreneurs and I grew up with that environment and mindset. At the age of 10, I started working 3 days a week as a dishwasher at a local restaurant. This was my decision. I loved working and I still do to this day. I felt empowered when I worked hard. It really propelled me into a future that craved more success. I was hungry to get the best grades too! I chose to obtain my Bachelors degree from RIT in International Business. While I attended college, I sold Hondas full time. I didn’t experience free time but I managed to have lots of fun in between working and studying. After RIT I became an insurance agent. It was while I was promoting this business I met my ex Husband. This transitioned my life back into the auto industry and I spent a decade enjoying it. I’m beyond blessed to have found my passion in real estate. I’m absolutely in love with what I do! I truly believe that every day is a gift and I enjoy and appreciate everything that life has to offer. It is all about the journey.
What made you decide to get into real estate? How did you choose Howard Hanna?
I fell in love with real estate while I was shopping for my first home in 2008. I was hooked!! Since that moment, I’ve been studying the housing market. After the divorce, I really did some soul searching. I was torn…do I open up an insurance agency again or try something new? I decided to take a leap of faith and follow my heart; I got my real estate license. When I got started, I chose to work for a small, local
boutique brokerage. I really enjoyed my experience there. However, taking my business to another level was something that was on my mind. Howard Hanna is a large brokerage and they provide admin support, a full marketing team and they have the latest technology in the business. I was ready to learn everything that they had to offer.
What makes you hustle both personally and in the real estate market?
I joke, but I think I was born selling out of the womb. I’ve been a go getter since I could talk. My competitive spirit is what drives me to succeed. When I’m negotiating for my buyers, I always want them to get the best deal possible. I fight for them with every fiber in my body. When I am listing a house, I do everything in my power to get them top dollar for their home. Creating a bidding war is my goal. I’m incredibly passionate about what I do. I want my clients to feel comfortable every step of the way. They know I’m there for them 7 days a week, even on vacation, even at 11pm at night…I am available to answer a question. Buying and selling homes are typically the largest financial transactions someone will have in their lifetime. It’s crucial for my clients to know that they supported.
How do you find new clients? What has been your biggest success?
Word of mouth referrals are the best thing in ANY business. This holds true with real estate. I’m honored when a client sends me a referral. It really is the best compliment. In addition to referrals, I purchase leads from Realtor. com and Zillow. I decided to invest in my business and it allowed me to grow at a pace I’m happy with. My biggest success is my conversation rate on these leads and how I turn them into clients. I follow up with these leads that are very
difficult to transition and I’ve gotten to know many wonderful families. These leads become clients and clients become friends.
Who were mentors that encouraged you?
Nick Sollame with Carriage House Realty by Nick encouraged me to start my journey in real estate. Knowing that I had his support, it gave me great confidence to start my career. Nick was there for me every step of the way. He’s a great person! We are still friends.
Where do you see yourself and your business in the next three years? five years?
I’d like to continue to grow my business. Over the next few years I’m looking forward to growing a larger client base so that I can get even more referrals and spend less on lead generation. I thoroughly enjoy getting to know families. It’s a wonderful thing to have so many amazing people in my life. Personally, I would like to get married again. I could see that possibly happening within the next 5 years. I hope I can continue to challenge myself. Trying new things is something that I love to do. I’d like to continue on this fabulous path I’m on.
What kind of person do you feel makes a successful female entrepreneur especially in the real estate market?
The females in the real estate industry are incredible! We have to know how to negotiate and have the knowledge about the mechanics of homes and contracts. Real estate isn’t all about making a home pretty. It’s a very complex business. Sometimes it can be an intimating industry for people to enter. Those that are successful have made it a priority to fully understand all aspects of the real estate world.
Who is your hero?
I’m obsessed with music. It has been my oxygen in life. Rick Allen from Def Leppard is my hero. He is the drummer for Def Leppard and he lost his arm in a car accident. Instead of giving up on his career and dream, he found a way to continue to play. He created more foot pedals and made his dream a reality. Quitting wasn’t an option. I admire him so much!!! I love to say, be stronger than your excuses!
Who has been someone who has inspired you in your profession and why?
Marc Mingoia has inspired me in my profession. He is kind and talented and his business has grown tremendously. I admire how he grew his team. He highlights EVERY team member. If I do decide to have a team some day, I would model it after Marc’s.
What do you think are the top 5 qualities of a good real estate agent?
1) Truly care and be genuine 2) Be a fierce negotiator 3 )Stay current on market trends 4) Be available when your clients need you 5) Fight for your client’s needs throughout the transaction
What is your favorite part of the business?
Hands down its the negotiating.
If you could live anywhere, where would it be?
I really do loving living here in Fairport. The village has everything that I’m looking for and more. The seasons are so beautiful. Experiencing the changes makes my life full and complete. I think winter might be my most anticipated season. I wish we had a big snow storm every weekend. Haha, I’m being serious. Nature and the outdoors makes me happy, so having a variety of that here is a wonderful thing.
If you could time travel back to day one of your startup and have 15min with your former self to communicate any lessons you’ve acquired with the intention of saving yourself mistakes and heart ache, what would you tell yourself?
It doesn’t happen ofter but sometimes you have a wonderful client and you will show them dozens of homes and then they no longer want to use your services because their new boyfriend’s sister is an agent (as an example). The hours lost of family time for zero financial compensation was very heartbreaking. It still is, except I’m more mentally prepared for it when it happens now. Realtors only get paid when a home closes. There isn’t any salary or any form of compensation until that closing date. I’d tell myself to be aware that it can happen and toughen up.
What would you say is your greatest professional accomplishment to date? My greatest professional accomplishment in my life was when I became the youngest State Farm agent in the nation at age 23. I had to overcome being a young woman with “not enough experience.” I knew the business inside and out. My selling techniques were on point and sales were amazing. When I presented my business plan to the local Rochester office they were blown away with my presentation but said I needed more time in the industry. I remember being hurt and wanting to be an agent more than anything. I felt like I was declined purely because of my age. The hurt built and built inside of me, I decided to test my theory.
There was a rep who believed in me and set me up with an interview in Albany. Here people would only know my face, my resume, how I spoke and delivered my business plan. I went to Goodwill and bought clothes to dress in a more outdated look. My hair was up in an out of style bun I had blue eye shadow on. I nailed the interview and got approved to be a State Farm agent! Words cannot describe how much gratitude I felt.
The company was proud! I became the youngest insurance agent with them in the entire nation. I even earned the travel trip in my first year, that’s the achievement that agents strive to make.
What’s the best advice you have received in business that you wish to pass on to our readers?
Love what you do and you won’t work a day in your life.
What did you do before becoming a real estate agent?
I answered this is #1
How do you motivate yourself and stay motivated?
I wish I could do a better job answering this question. I was born motivated. The best audiobook I ever listened to was Can’t Hurt Me by David Goggins. I encourage you to give it a listen if you are in need for motivation. I felt like I could run through a brick wall after I read it!
What’s your favorite thing to do in your free time?
My favorite thing to do is to spend time with my children and my family. I’m sappy and I cry thinking about the kids going off to college some day. We love to explore nature together. They can get as muddy and as adventurous as they want, I promote it! We actually have a hole in our backyard where I let them dig, fill with water, play with small homemade boats, you name it.
What’s a typical day like for you?
No one day is alike. I work non stop and try to fit in grocery shopping, workouts and chores. In the summer, I start work around 8am and I will be work until 1am if I need to. My days in the winter allow for much more free time.
What’s unique about the service that you provide to your clients?
I’m a dedicated Realtor. I don’t have any boundaries, haha, I really truly want my clients to feel comfortable reaching out anytime. For example, when I have a listing…I bring my phone in the shower with me. I do this because if I have to approve an appointment I don’t want to have a delayed response or if another agent is touring the home and they have a question, I want to be able to answer it. I’m the Realtor that when I get a massage, I check my messages when its time to flip over. These are examples of how dedicated I am.
What’s one of the toughest decisions you’ve had to make and how did it impact your life?
I got my dream job offer out of college. But it was in PARIS!! I was too afraid to move that far away and I didn’t know how to speak French. I always wonder what my life would have been like if I was braver and took that chance.
Tell us one thing we may not know about Stephanie Ide?
I’m not a girlie girl. I jump for joy when I pass by a Bass Pro Shop! My shotgun is one of my favorite things I own. Rochester Brooks is where I bring it and use the sporting clay course. Heavy metal is the kind of music I listen to. I go crazy over muscle cars and I like NASCAR.
What is Betty’s Butterscotch and where did the name come from?
I make a butterscotch sauce that I love and decided to create a food company. My grandma Betty loved butterscotch so much! One year for
a Christmas present I experimented with making her a homemade sauce and EVERYONE loved it! I named it Betty’s Butterscotch in honor of my grandma. I just made a batch at Craft Cannery in Byron and sold out of it at the Purple Painted Lady Festival. This winter I will make some more with the goal of getting it into stores. It is a delicious topping that you can dunk apples in, pour over popcorn, pancakes, waffles and more. I’m looking forward to this next journey with my butterscotch sauce!
What is one thing you hope to accomplish in the next year as a female entrepreneur?
In the next year I’d like to focus on freeing up time to give back to the community and volunteer more.
JEN CRATSLEY
PHOTOS BY MURRAY YARAVITZ
Tell us about yourself, and what your background is.
I grew up in a small town in Niagara County. I participated in sports and clubs in school. I also was very active in 4-H doing sewing, flower arranging, crafts, woodworking, electric, and baking, showing my creativity and talent. At the age of thirteen I found myself intrigued with the medical field. So, I began my medical field journey as a candy stripper at a local hospital. I quickly learned I liked to interact with patients. At the end of my high school days, I enrolled into college to complete a medical secretarial degree. I excelled in this career and obtained a position within the field before completing my degree. Life was great! In the mist of finishing my degree I was introduced to medical coding and billing. I really grasped this well and was told by my professor I should continue my education to work as a medical coder/biller. I loved working with numbers and decided it was the right path to choose for my professional career. I continued my education and obtained my degree in Health Information Management from SUNY Alfred State.
I worked in the coding profession for six years. However, I missed the interaction with patients. I then opted to seek my new career, and very exciting woman-owned business, of being a health and life insurance agent and agency owner!
What makes you hustle?
Hustling in life seems to be my passion because I do not like to sit around and do nothing! I am an insurance agency
owner and agent. I serve many and gain friendships while doing my job. My agency makes me hustle…I want my clients to know that I care about them. I want them to be my extended family. I do not want them to worry that they do not have the right coverage or are going to be stuck with huge medical bills. I care! I bring my education into my position as an agent. I can answer questions that most agents cannot. Another reason I hustle is my story…. and my daughter’s story. I struggled watching my daughter almost lose her life from a tragic accident that happened when she was 16 years old. I lost her on the operating table six times during her surgeries to get her well. I prayed and dropped to my knees pleading with God to take me instead of her. Faith kept us going as I told her right from the beginning that God is watching over her and he wants her to stand out to make this type of tragedy stop, proving that she can make a difference for others. Then in the mist of taking care of her, I watched my hero and soulmate dwindle from Agent Orange lung cancer from Vietnam.
I helped him fight for compensation from the Veterans Administration. I found the records that stated the cancer was there and started asking numerous questions to his team at the VA, but it was too late. I held his hand to his last breath, watching my beloved husband become an angel in heaven. Now I had to take care of our children all alone. I do not want to see this happen to another family…I want to fight for change. As an angel he is telling me to start a Gold Star Wives of America chapter here in Upstate New York to help other widows through their fight.
Tell us about what made you decide to open your own business the Cratsley Pane Agency and why you chose this particular field.
I decided to open my own business, the Cratsley Pane Agency, to help others gain more control of their healthcare costs, understand the benefits and errors that can happen, and help them through the insurance maze. I also want to leave a legacy for my family and veterans and their families. Leaving a legacy for my handicapped daughter so she does not struggle to have an income for supporting her family; For my son, additional supportive income; for my grandchildren, supporting them as they excel in a career choice in the future. And for the veterans and their families, showing appreciation for what they sacrificed for my freedom.
What motivates you both personally and professionally?
Personal motivation: my past influences what I do. I do not want someone to struggle in life.
I want to help them with resources and empowerment to keep going. Professional motivation: Proving to myself that I am strong and can beat a challenge. I want to make a difference in this crazy world, making it better for others. I want to be known for making that difference and I am not giving up until I succeed!
What does the word empowerment mean to you?
The word “empowerment” means strength to me. Even in the tough times I still pushed through showing and proving to others and myself that I am strong!
What is one word your clients would use to describe you and why?
One word my clients would use to describe me would be that I am passionate about what I do.
I will go out of my way to take care of that client. I might even give them a gift from the heart, like vegetables because they cannot go to their garden, just to show I care and prove to them that whatever they need I am there.
What do you feel are your greatest strengths? What about some of your weaknesses?
My greatest strengths are medical knowledge where I can break down terms for the average person to understand what was billed; patience especially working with different audiences; compassion, going the extra mile for someone; imaginative and creative-putting pieces of a puzzle together; examining and investigating something thoroughly; analytical and interpret data well by visually seeing what the end result is; coordinating different job aspects well; a strong leader; detail-oriented; handle stress by bringing humor into situation; and lastly reaching and sustaining goals. My weaknesses are using a paper cutter and keeping up with filing! I can never cut straight line with a paper cutter and hate to file information timely into the file cabinets. I do my best but these are the least favorite parts of my job…
How did you reach your level of success? Did your college degree push your current roles and services?
I reach my level of success by overcoming all the challenges in my life. I learned my strengths along the way and gained as much knowledge in every position I held I could. But you never stop learning! My college did push my current and past roles in my employment. Each position I held I would refer to as a stepping stone to how I got to where I am now.
How do you balance work and life responsibilities?
Balancing work and life responsibilities comes naturally. I do not like to sit around and do nothing. I am a gogetter. People say I cannot sit still. I do take a little “me” time once in awhile but will always help someone else any chance I can get.
Have you drawn professional inspiration from other women? Tell us about someone who has inspired you. I have drawn professional inspiration from SuZanne Gates, a dear friend of mine that I grew to know since I moved into Canandaigua this summer. I call her “Mom”. She inspired me to start the Gold Star Wives of America chapter in Upstate NY. I listened to her story about being a POW’s wife and now a surviving spouse. A story that is hard to share just like my own. It quickly made me realize that all of us surviving spouses need each other. SuZanne and I share the same compassion for others. I never thought I would meet such a caring person who goes out of her way to support our veterans. Now I am following her footsteps and working hand-in-hand with her and our local auxiliary and legion to start a supportive, extended family for surviving spouses.
“What is your ‘why? ‘” Why do you do what you do, especially with your role with veterans services.
My “why”…easiest question to answer! To leave a legacy for my family and for veterans and surviving spouses. I want to be known for years for making a difference and I am on my way to attaining my goal.
How did working through the pandemic change you for the better or worse? How did you get creative?
Working through the pandemic changed me for the better. My fiancé, Michael, influenced the change and guided me through the change. He opened up my eyes to see my inspiration for starting my own business. I was stuck where I was in life. I felt unappreciated. Technology was enhancing. I knew my job was changing in many ways because of it. It was becoming more data cleanup and getting away from what I really enjoy, helping others. Michael made me make the move and now there is no turning back!
Name one special moment during your career that has stood out to you.
A special moment during my career that has stood out to me is having a patient, client, or just a person walk away knowing the answers to all their questions. It shows on their face they understand now. That gives me complete satisfaction. I know I helped them the best I could and would help them over and over again without faulter.
As a female entrepreneur, what has been the most significant barrier in your career?
As a female entrepreneur, the most significant barriers in my career have been seed capital and my health. It is hard to getting a business up and running. It takes years and dedication to keep it going before you see wealth. Next, people do not realize that you cannot buy your health back later in life. My family and Michael have been helping me through my health challenges and getting better. And I am getting there one step at a time. I would recommend to anyone who is or thinking about becoming an entrepreneur to stay healthy and take care of yourself. A balanced life will help you be wealthy!
What do you feel makes a good woman leader?
I feel a good woman leader is a strong person. She leads by example. She is knowledgeable in her career. She leads a balanced life and is compassionate about what she does.
What do you have planned for the next year? What about five years from now? In the next year I want my business to be in all 50 states and to grow like hell! I also want the Gold Star Wives of America chapter to evolve into a strong, extended family for surviving spouses and their families. I want to make change for them and guide them through being strong.
In the next five years I want people to say they know me by name for my business and Gold Star Wives of America. I want to share my knowledge with current and potential agents. I want to continue to serve others. And lastly, take my dream vacation to Hawaii for a little r-n-r! Soak up the sun, see the sights, have some cocktails, and sit by the beach and watch the sunset!
What was the hardest decision you ever had to make?
The hardest decision I ever made was uprooting myself to Canandaigua, leaving Buffalo, and letting go of my children who are adults. We have been through so much as a family. And now I am hours away from them. I guess it was because I was afraid to let go. I love them so much. But it is time for me…and making the move has been the right thing to do!
Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?
One of my biggest failures was being a shadow for someone who gets acknowledged for what I did. I learned that I should take pride in what I do and get the credit for it. It contributed to a greater success of being where I am today, a leader. I am not a shadow….I am making a difference!
What would you tell young women who are just starting to work? What would you like them to know?
I would tell young women who are just starting to work to not give up! Strive for success! Let your voice be heard and make a difference in this world! Failure gives you a lesson. Learn from that lesson and get stronger!
Where will we see you next?
Lastly, where will you see my next… honoring our fallen veterans and supporting their families through the Gold Star Wives of America Upstate NY Chapter. I am organizing an Inaugural Ball (formal event) to be held at the Strathallan on April 9, 2022 in Rochester, NY. I will be famous for making a difference in my community for veterans, their surviving spouses, and their families.
I also will be well known for helping veterans with health and life insurance, specifically Medicare. And attaining my goal of building a legacy for my family to last forever!
LET US HELP ENROLL YOU NOW
CPINSAGENCY.COM I 1-844-272-4369
LET US HELP ENROLL YOU NOW
CPINSAGENCY.COM I 1-844-272-4369
YOU ARE ENOUGH. SUGARPOP
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO BY MELANIE RIVERA
Tell us about yourself, and Sugar Pop Photo booths.
Sugar Pop Photo Booth is a woman owned modern photo booth company located in Rochester, NY.
Sugar Pop is an open air digital entertainment booth ideal for any event. Our booths differs from a traditional photo booth with the variety of innovative features that captures event memories in a fashion unlike any other. Sugar Pop Photo booth offers instant upload of photos to mobile devices for immediate social media sharing. The booth provides filters and digital props for added fun and entertainment. Use features to turn the booth into a video confessional to send a special message to the guest of honor.
Each event is customized, using overlays, templates and LED light show to add a “WOW” effect to your event! Our booth is slim enough to fit in any size venue, with a modern appeal to attract the eye.
What makes you hustle?
Being an entrepreneur, while running a business and providing a service that I am passionate about. Being my own boss while developing a flexible schedule that allows me to spend more time with my family. Seeing how my business and services creates beautiful memories and keepsakes for my clients is what makes me hustle.
Where did you come up with the idea for your business and the name Sugar Pop?
I’ve always had an interest in photography. Being able to capture some of the happiest moments of my clients lives in a fun and engaging atmosphere is what inspired me to
pursue a business in the photo booth industry. When brainstorming a creative business name, I thought about what is one thing that is almost always present at parties and events? Cake, sweets, candy...SUGAR! I wanted to develop a trendy and fun business name that was catchy and just “popped!” . I brainstormed with my 11 year old daughter at the time, and it was she that put the two words together to develop the business name of SUGAR POP!
What does being a female entrepreneur mean to you?
Being a female entrepreneur means being a strong, passionate, hard working and independent woman who is persistent and consistent. One who is always striving to be a better version of herself . A woman who looks in the mirror and only sees herself as competition while working on growing into a better person than she was yesterday.
What are your tips for growing a business like yours?
Focus on continued education in the field. Learn as much as you possibly can about the industry. Networking is key! Work everyday towards your business goals. Never give up!
What are the secrets to your success?
Work hard, stay consistent and always remain humble.
What do you want to achieve
next?
I’d love to be able to showcase my business, equipment and services at a large bridal shows to be able to target more weddings and large events. Hoping to be able to start networking into the field with corporate businesses. Engage in “pop up shops” and network with similar businesses in the industry.
How do you balance work and life responsibilities owning your own business?
Time management and organization is a must!
What do you enjoy most about being an entrepreneur?
Having complete control of my life, the freedom, sense of adventure in the limitless creativity the challenge and level of accountability placed on myself.
“What is your ‘why? ‘” Why do you do what you do?
Our clients are our “why.” Many people book events to celebrate a special milestone or success in ones life. Having a business that people trust to provide a service and be apart of is actually quite an honor. Being able to see the joy and happiness on the photos in our booth that will forever be a cherished memory for our clients is really something special!
What have been your most significant failures, and what did you learn from them?
During the pandemic was a significant roadblock for the business. The business could not progress and grow as venues and events were shut down. But we did not get discouraged with the lack of bookings. Instead we were able to focus on marketing, advertising, social media and revamping our website.
What is some of the advice you share with other young women wanting to start their own business?
Just go for it! Don’t allow fear prevent you from reaching your full potential.
What differentiates you from your competition?
I honestly don’t think about competitors. I see myself and my business as my only competition. It’s me against me, striving to become a better version of myself within my business.
What do you feel makes a good woman business owner?
A successful business woman is one who is able to make bold decisions and tackle challenges. Accept responsibility and delegate gracefully. A woman who is always seeking opportunity to learn, adapt and grow.
How have your priorities changed from when you first started?
I’d personally say I’ve become even more focused and determined when it comes to priorities. But one major priority that has shifted in the way we provide out service after a pandemic is ensuring and promoting the health and safety of our clients at their venues with use of our photo booths. We have now incorporated a new feature known as the “touch-less” booth. Providing a fully functional photo booth that is operational with the use of a QR Code, so that clients don’t even have to touch the booth if they choose not to.
What do you have planned for the next year? What about five years from now?
I am focused on expanding my business, purchasing more inventory and booths to be able to provide a variety of photo booth options to Rochester and surrounding areas.
WWW.
JACKIE MONAHAN
Tell us about yourself, and your background.
After graduating from HS (a year early), I borrowed someone’s car and drive to “Kodak and got hired on the spot. This was supposed to be one year then go to college. 28 Years later I left Kodak to go to RIT full time and LOVED school. Next, I did many jobs but never really found something that I loved as much as Kodak as a “National Accounts Corporate Trainer.” UNTIL I dipped my toe into AVON As a District Sales Manager covering the east and west districts in Rochester. Both companies gave great corporate experience and my hard work was recognized by winning with The Circle of Excellence Award. I now realize my success in both those positions was because my goal was to help people and improve their lives. This all prepared me for my current career as a Hypnotist.
What made you decide to join Alternative Hypnosis?
As someone who has struggled with weight after two miscarriages and one still born. Then a radical Hysterectomy to remove Cancer. I dealt with a lot of stress issues. Then I started with tremors, which had me going to all kinds of doctors, even Neurologists and I was tired of all the meds. I became desperate to get “ME” back. So, I checked out “Alternative Hypnosis.” AND GUESS WHAT Happen? My Tremors went away and I started losing a lot of weight. The more I learned about Alternative Hypnosis, the history and the success rate, I did not want to stop going and really wanted to be a part this whole world. I love how it teaches people a natural and healthy life style. But most of all what I really deserved: A clean healthy medicine- free life. Besides losing weight, Alternative Hypnosis provides one of the most important products that is near and dear to me: “Helping people live a happier and healthier live but also make it fun.”
Tell us about what types of services you offer at Alternative Hypnosis.
Alternative Hypnosis offers several programs: Weight Loss, Smoking, Stress issues, Tinnitus, Wart removal, Sports improvement and too many other options to list. This is why we first offer a FREE screening to determine how bad you want to make that change. Sometimes clients do need to provide a doctor’s approval for specific needs. Fortunately, Hypnosis popularity is growing and now being recognized by the medical field.
What motivates me personally and professionally?
Personally – I love to take on challenges, such as recently restoring our 170-yearold Victorian home which included a lot of interior and exterior challenges. However, the results are very rewarding. Professionally - I want to feel like I’m really making a difference and help make improvements. At Kodak; I loved monitoring and training teams to accomplish their sales goals, across the US for Kodak’s National Accounts. I consistently monitored the numbers to insure we were consistently making measurable improvements. It was very motivating to continue growth within each account. As a Corporate employee at Avon, I loved helping people realize their strengths to become independent. When people became financially independent it increased their overall self-worth and that is what motivates me. Now with Hypnosis, “My Accomplishment feelings” are off the charts. When someone tells me they have no desire to smoke, then after a few quick sessions, their smile says it all and shows me that I am in the right place. I love listening to people tell how much better they feel and I am grateful to be able to help people daily to improve their lives
What does the word empowerment mean to you?
Empowerment means having a clear path/plan with steps towards an accomplishment. It first takes being given freedom to take the ball and run with the project. Going towards a preset goal without any road blocks.
If you had the chance to start your career over again, what would you do differently?
I would have jumped right into the natural healing world. I’ve always had a strong interest and study in how the brain works and Hypnotism uses many of those abilities that people don’t even know about. My life would have been so much easier if I only knew then what I know now. I grew up in a world where you went to one company and stayed with that company till retirement. I wish I did that with hypnosis. Better late than never
What do you feel are your greatest strengths? “Training, Teambuilding
“Training, Teambuilding and People skills,” especially now that I’m a hypnotist because it is a partnership to improve someone’s life and create a healthier future. I also love constantly learning more, by reading so that I can continue to learn and grow
Who has been your greatest inspiration or role model?
I love when women over come challenges and always turn lemons into lemonade. Instead of dwelling on the negative, they strive to overcome.
Katharine Hepburn who created change by wearing pants in public and from then on, women were able to have a choice. It was a huge step for women back then. The woman that we all admire for her strengths is Oprah. Nothing was handed to her but she continued to strive for what matters most: helping people accomplish more than they realize possible.
“What is your ‘why? ‘” Why did you decide to become a female entrepreneur and why now?
I am tired of working for people whose goal is to earn an income from my work. I spent many years working with people who might do less but get paid more. I now realize that the more you show you can do- The bar will continue to rise higher. At Alternative Hypnosis I consistently feel great knowing positive results.
How did working through the pandemic affect you for the better or worse?
I did get VERY caught up in the pandemic and embarrassed to say I was on unemployment. The situation created so much stress, that I needed help – That is how I ended up going for Hypnosis for proven natural help. The pandemic was/is the worst but it put me on the right course to Alternative Hypnosis. I have learned so much that I am sure God was creating this path that landed me with this best rewarding team and career as a hypnotist. I choose to look for the rainbow after a storm.
Name one special moment during your career that has stood out to you
and why. While I was training – One of my best friends, in the Rochester area landed in the hospital with a heart-attack. Doctors told her it was a “Heart Break – Heart Attack” because of the stress she was dealing with. At first, I felt helpless because I was so far away- But while I was talking to her on the phone, while she was at the hospital. She was telling me about the incident and her stressors. The more she told me I could tell she was getting more and more stressed – I said: “Lena, stop! – Let me hypnotize you over the phone to get you to relax.” One of the things I did was tell her to keep her eyes closed tightly. I continued talking until I assumed she was resting, by the sound of her breathing. The next AM I called to see how it want. We were both so thrilled that it worked and she got a great night sleep. However, the nurse came in during the night and woke her up. At first, she could not open her eyes (I left out the part that you can open your eyes if you need to, which I do for face-to-face appointments.) Eventually she talked with the nurse but peacefully fell right back to sleep.
If you were to write a book about yourself, how would you name it and why?
“Surviving the Storm and always looking for a silver lining.” I have been in some rough situations and yes, they have all made me stronger. I wish I had a dollar from everyone who told me: “You need to write a book.” Hopefully my experiences could be educational if shared with others. I now realize that I need to accomplish what I want because I am important too. Many times, my big heart gets in the way and hopefully my book will help others learn from my mistakes.
And pay attention to the roadblocks.
What do you feel makes a good woman leader?
Being a Role-model and share goals with others. Identify needs, train, guide, partner then monitor, delegate and train more if needed.
What do you have planned for the next year? What about five years from now for your business?
My goal is to completely take over the E. Syracuse location before 2022, then open satellites in the Rochester area. I have always had a 2nd job. However, this does not feel like a J O B. Having a 2nd or 3rd location will keep me busy as something I really love doing. As things with the pandemic changes our lives, I will also offer Zoom sessions (Per requests) however that would be a last resort. Though, there are no boundaries with Zoom.
What was the hardest decision you ever had to make?
The hardest decision I had to make was when I decided to leave Kodak after 28 years, to go to School/RIT full time. The standing joke was: If I ever cut a finger, I would squirt Yellow Blood. (Yellow as a Kodak Trademark color) Kodak was more of a family type atmosphere -vs- Work. Rochester Institute of Technology, with an extensive and aggressive curriculum. I have always felt customer service and people skills were extremely important. Customer satisfaction is the best kind of advertisement for business growth. I also earned a variety of certificates along with my Bachelors of Science degree - with honors. Most were related to People skills such as Leadership,
How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?
Business success requires, research, planning and the ability to be drive and committed to accomplish goals, while remaining flexible. Being able to go home at the end of the day no matter how many hours, I need to feel like I really made a difference. This will respond to the above question: “Have I accomplished Business Success?”
What education or experiences did you have that prepared you for being a female entrepreneur and business owner?
Many years with very diverse experiences in Corporate America and going to Change, Management, etc.
What is something not everyone knows about you?
I’ve always had a need for speed and feeling the wind in my face is so freeing. With that: I once drove a formula continental at Road Atlanta where I was invited to change careers. I was all signed up for Skip-barber driving school and had sponsors. However- I could not leave Kodak to be a racecar driver. In the winters,
I was able to arrange my work schedule so that I could ski daily, which I absolutely love.
I loved my old MG. With all those things in my history, when I turned 60, I did something really outrageous for me and it REALLY did not fit my lifestyle. I worked on my bucket list and bought a Harley after taking a class. It is very thrilling.
How has alternative hypnosis affected your life?
Alternative Hypnosis has affected my life 100%. I do most everything healthy now. I now take better care of ME and realize that if I’m not emotionally or physically well, then that is a dead end. I’m the only one who can make changes and improve my life and I do. I now realize that I deserve more – I deserve the Best and so do YOU. And most of all: It with helped open my mind and eyes to what I really want to do for a career.
UNMATCHED CANDLES
Tell us about yourself, and what your background is.
My name is Kadejrah Riggins. I am 28 years old with three children August(8) Jahir(4), and Winter(2). I am a proud mother first, and then I’m all about my business.
What makes you hustle?
Simply my children and the lifestyle that I dream to live are what makes me hustle.
Where did you come up with the idea for your business Unmatched Candles?
I’ve always loved candles since a little girl. I never thought of being a candle maker though. When the pandemic first came about I was struggling to decide what to do. Then, my fiancé came up with this brilliant idea. He purchased a starter kit and we watch videos on YouTube. Unmatched Candles was born.
What does the word empowerment mean to you?
Empowerment to me is having the ability to motivate and ultimately having the aptitude to make a change.
What is one word your clients would use to describe you and why? Memorable. I don’t just make and sell candles. I make them so that you won’t ever forget me or my candles.
What is your favorite scent and why?
I have different favorite scents for every season. If there was one I’d use any time of the year it would be Caribbean Haven because it’s very calming and and the smell is amazing and leaves you thinking you are relazing on a beach somewhere.
What sets you apart from other candle companies?
Unmatched Candles brings unique candles to people who enjoy aromatherapy and self-care. Our
fragrances are carefully chosen so anyone can enjoy them. Our candles are made from soy, coconut oil, and clean fragrance oils so we always have consistent candles and lastly the candles are made with love and poured by hand.
entrepreneur?
Being consistent and having a schedule.
Have you drawn professional
inspiration from other women? Tell us about someone who has inspired you. It’s a few women who have inspired me, shout out to all of them I’d like to personally speak on two first my best friend Fynesse She is so smart and always willing to learn. She can remember numbers so she is so good at math, Fynesse is who I call for advice. I have also seen her become a mother and she is a wonderful mom. She inspires me to be better every day. We have been friends since we were children and her loyalty is unmatched. The other person is my friend Roxanna, it’s so much I can say about her but I’ll just say that she is a wonderful mother, a Sargent in the army a chef and much more. She is the head of her family her strength is remarkable. I’ve never met anyone like her she is someone that will inspire anyone she comes across
“What is your ‘why? ‘” Why do you do what you do?
The reason I do what I do, the reason why I get up every day is that I put myself in a position to be responsible for three little lives. They made me into the woman I am. My children are the reason why I do what I do.
How did working through the pandemic change you for the better or worse? How were you able to get creative?
Working through the pandemic changed me for the better, I was able to gain new knowledge and learn a craft and make a business of it. I’ve always been a creative person so it was very easy to step into creative mode.
What is some of the advice you share with other young women wanting to start their own business?
Just do it. You won’t know until you try no matter what it is.
As a female entrepreneur, what has been the most significant barrier you have faced in your career?
So far I haven’t faced any barriers being a female entrepreneur, I think women are substantial with becoming entrepreneurs every day I see more women than men becoming business owners and hustling to get their families in a good position in life.
What do you feel makes a good woman business owner?
A good woman business owner in my opinion will be strong, independent, caring, and responsible
next year? What about five years from now?
In the next year, I will be in my store with my business expanded into a few more things I want my store to have an area for self-care such as massages. In the next five years, I will have two locations!
What was the hardest decision you
ever had to make?
The hardest decision I’ve ever had to make was choosing to continue to work for someone else or to become an entrepreneur because it’s not an easy choice. Instead of 8 hours a day with a traditional job you are working all day every day to become successful.
Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?
My biggest failure was probably giving up on ideas I had years ago that I now see others doing and making it profitable. I’ve learned to take risks in life. This helped for greater success because now I know that if I don’t try I’ve failed.
What are the secrets to your success?
There is no secret for me, I continue to be myself… genuine, loyal to my beliefs in the quality of my candles, having wonderful customer service skills.
Where will we see you next?
You will see me in my candle store helping people get more in tune with candles and self-care.
