LOCAL BUSINESS SPOTLIGHT

ADMAR

BY TAMI WONG

ADMAR has been a staple in the Rochester community for almost 50 years. The construction equipment we rent and sell has helped local contractors construct and renovate many buildings in the area including the Schottland Family YMCA, Golisano Children’s Hospital expansion at the University of Rochester Medical Center and Midtown Athletic Club’s addition. More than likely you’ve seen our expansive inventory of light towers making night work possible on local roads & bridges and on the New York State Thruway, lessening interruptions to your morning commute. Maybe you also have spotted our flatbed trucks delivering equipment around town or seen our technicians making their daily rounds in our stocked service vehicles (if our customers can’t come to us, we come to them!).

The company was founded in Rochester in 1972 by John DiMarco, Sr. and his brother Richard DiMarco, Sr. As experienced contractors, they started ADMAR with the desire to supply local construction companies with reliable equipment. Their very first location was in a small garage, and the company has since grown to ten locations across three states. of equipment and supplies for contractors, landscapers, commercial customers and do-it-yourselfers. For homeowners, we have small power tools like leaf blowers, snow blowers, chainsaws and trimmers, along with personal safety items such as first aid kits, respirators, earplugs, safety harnesses, caution tape and flashing lights. Gloves, hard hats and safety vests are always stocked in our showrooms and are available for retail sale and for contractor accounts. We

also carry generators for both home and commercial applications.

For contractor and commercial use, we maintain a large fleet of aerial lifts, compact equipment, excavators, front loaders, forks and utility vehicles. For traffic control, we have message boards and solar-powered arrow boards. We also have a department dedicated to survey equipment & machinecontrol systems. We pride ourselves in equipment availability as well as a well-maintained, reliable rental fleet. We carry top brands including STIHL, Husqvarna, Honda, Kubota, Gehl, Wacker Neuson, Avant and Polaris.

Our goal is to be a one-stop shop for everything equipment related for the construction industry. Our stores have service and parts departments and we now offer training sessions for specialty equipment and safety seminars that meet Federal Occupational Safety and Health Administration (OSHA) requirements for equipment operators.

Since the COVID pandemic started, ADMAR has constantly adapted to support contractors working on essential projects while ensuring we meet national CDC and local guidelines. To stay connected to customers, we held a weeklong virtual open house in the spring of 2020. The week featured virtual equipment demos, equipment specials and even interactive online games to make the best of a tough situation. We continue to offer virtual demos, curbside pickup and smaller-sized training events to assist customers with their equipment needs.

ADMAR has weathered several economic downturns over the years. Joel DiMarco, President of ADMAR, attributes the “hard work, dedication