61 minute read
SHE HUSTLES TALKS
Advertisement
loved and that makes me happy. To be honest, I still sometimes wonder what I want to be when I grow up haha! We all have pipe dreams, but for now, my happiness lies with supporting women in their ventures.
If you had the chance to start your career over again, would you do anything differently and why?
I would listen to my gut more.
What would you say are the top three skills needed to be successful in your business and as a female business owner in general?
1. Courage—having the courage to take risks and sometimes do what is unpopular.
2. Communication—not only communicating with colleagues, but communicating to the world what you do and how you can benefit others.
3. Balance—there IS such a thing as work/life balance if you learn to work smarter, not harder.
Who has been your greatest inspiration?
My parents.
How do you define success?
Success, for me, is a lot of things. It is the one definition that continuously evolves depending on the year/month/day and changes as my goals progress. Right now, success means the any act done in furtherance of your greater purpose. My personal goal is to celebrate each day’s success, no matter how small. A success does not have to be the moment you make it to the C-suite with a 7 figure salary. Today, my success was making it to work on time after chasing my defiant 3 year old around and convincing him that he has to wear pants to school… every day. Tomorrow, my success may be career related. Each day is different and that is ok.
Is word of mouth working to your advantage, or is social media where it is at now?
Word of mouth is powerful but people are using word of mouth on social media now so I see those as one in the same. LinkedIn has been my greatest asset lately.
What is the most common question your clients ask you?
“I have a friend who got arrested for _________, how long is he going to jail for?” I do not know! I am not a criminal attorney, but I know a few great ones.
I know the monthly roundtables are viirtual, but do you ever plan on having them in person?
Yes! In fact, that model is meant for in-person events so hopefully we will be transitioning to in-person later this summer. Let me know whether you would prefer a morning brunch event, or evening happy hours.
Where do you see your business a year from now? What about 5 and 10 years?
I always hate this question because it is hard to tell. I envision I will be continuing to represent more women business owners in their general corporate and real estate needs. I also will continue to support the charter school sector as that is an integral part of my career and who I am.
Do you walk your talk?
Yes!
What is one thing you have done that not many people know about you?
In my spare time, I am an avid road cyclist. Each year, I strive to ride at least 1 century ride (100 miles).
What is your ‘why? ‘ Why did you become a lawyer? Why did you start the She Talks Law roundtable?
Honestly, my “why” is to be great. There really is no other reason than I was blessed with the unique opportunity of a college education. There is not a single soul in this world that can take that away from me and it is my most impactful tool in my toolkit. As such, I feel an obligation to use that tool in the most effective way possible and in a way that is going to make my kids look at me and be proud to call me their mom.
How do you balance work and life responsibilities?
I am very organized and put everything in my calendar. I also am fortunate to have an extremely supportive family
and extended family to assist us with the kids.
As a female leader, what has been the most significant barrier in your career and how did you overcome it?
Honestly, I can’t tell you how many times I have been asked the question, “are you the paralegal or the attorney” simply because I am a female. At first, I would get discouraged and assume that the person asking me thought I wasn’t smart enough to be an attorney (even though some paralegals know more than most attorneys do). However, as time went on, I began to see a trend and noticed that it was usually men over the age of 65 asking me that question. I now politely let them know that I am the attorney handling the matter, then proceed to blow their socks off with my kick ass negotiation skills .
What advice would you give to the next generation of female leaders?
ability to have it all. If you work hard enough and ask questions, then you can and will be able to “have it all.”
Who has been someone who has inspired you and why?
Growing up, I was always inspired by my father. When he was a judge in the City of Canandaigua, he saw so many people going through a vicious cycle of crime – jail – streets – crime -jail – etc… He decided to do something about it. He started upstate NY’s first
drug court in an effort to improve his community. Many thought he was crazy and today drug treatment courts are peppered all across the state of New York and the country and have saved millions of lives. Another person that inspired me is my husband. He is first generation Macedonian and worked incredibly hard to get to where he is now. He is an incredible entrepreneur and my biggest cheerleader, even if I am not the biggest cheerleader of myself. #24 What do you love most about yourself? My sons. They are an extension of me and I cannot imagine life without them. They make my world better.
What gets you truly excited about life?
My 2 amazing sons, Jax (age 3.5) and Jagger (age 1).
What is some of the advice you share with young women entering a maledominated profession?
Do not be afraid to speak up. Your voice is just as, or if not more than, powerful as the men in the room. You have a unique perspective and can offer something to the conversation that men cannot. Use it to your advantage. But also know when to be quiet. Your voice can be your best tool and your greatest weapon.
What is the best piece of free legal advice you would give to the women owned businesses in our audience?
This isn’t really “legal” advice, per se, but my best piece of advice as a lawyer is to tell you that the cheapest legal advice is not always the best. Shop around for an attorney that fits your needs and is aligned with your business goals and your mission. I like to sit down with my clients and create a “legal plan” to discuss their foreseeable goals. This allows us to work together as a team to accomplish the client’s goals one step at a time and allows me to foresee legal problems before they arise. I much prefer to be your teammate, rather than the person you call when shit hits the fan.
YOU ARE ENOUGH. QUEEN’S KLOSET
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO BY KELLY BREUER I PHOTOS BY KATRINA GRADY
Meet Elizabeth Simmons, owner and your fashion stylist at Queen’s Kloset.
fashions and business plan?
Queen’s Kloset is an online clothing boutique where you don’t have to be rich to look fabulous! Affordable clothing for all Queens! So, you know the “NetworkROCQueen” had a blast interview this amazing lady (and shopping) when she came to visit us at the Craftsman Inn & Suites in Fayetteville, NY.
Tell us about yourself, your background and what made you decide to start Queens Kloset?
My name is Liz, aka “Queen”, a nickname given to me by some of my besties a few years ago. I’ve always had a passion and love for fashion ever since I was a little girl. My Mom would always dress me up in these fabulous outfits and that sense of style of dressing stayed with me all those years. Last year I decided to start an online clothing boutique which I called Queens Kloset, where my favorite saying is “You don’t have to be rich to look fabulous”. I sell quality clothing for women that is affordable, stylish and beautiful! Our mission is to provide quality clothing at affordable prices and to share that passion and sense of style with other women.
What made you choose an online boutique for your business model?
I chose to have an online clothing
boutique because of my love of fashion and honestly, because of my age. At 58, to let women know no matter how old you are you can still go after your dreams and aspirations.
Who and which things are the inspiration behind picking out your looks and fashion styles?
driving force of my decision to start an online clothing boutique because my Mom always dressed her best and made sure her children did as well. It fueled my passion for style.
What does fashion mean to you?
Fashion means a lot to me because it is a representation of who you are and as they say, first impressions are lasting impressions.
According to you, what are the skills that are necessary for becoming a successful fashion boutique entrepreneur?
The skills needed in becoming a successful online boutique owner is to first and foremost care about your customers. Customer service has to be top priority. Repeat business is the best business, and with poor customer service people don’t want to come back and shop, or recommend you to their friends.
What are your greatest strengths, as well as tell us about your weaknesses?
My greatest strength is being compassionate towards others. But, my weakness is being too hard on myself at times.
“You don’t have to be rich to look fabulous!”
How would you define your own personal style?
My personal style is classy and sexy at the same time without revealing too much. I love fashion and clothing, and feeling sexy and confident in what I am wearing.
When did you first realize you wanted to pursue a career in fashion and own your own business?
have an online clothing boutique was last year, I love shopping so why not open my own clothing boutique and share that love of shopping with others.
What makes you hustle?
My very first job was working as an Accounts Receivable Clerk in the clothing district in New York City. If you aren’t hustlin there you aren’t going to make it! So that was my first glimpse in to what is meant to have to hustle.
Who are some of the people that inspire you and why?
The people that inspire me are my husband and adult children because they are successful in their careers, resilient and are always supportive in my endeavors. When I’m ready to give up at times, they reel me right back in!
one thing before beginning your career what would it be?
I should have started this business a long time ago.
How is working in fashion different today than from when you started out ?
I would say it is different today because of technology. You operate your business from a computer whereas back in the day, you had to have a brick and mortar. This is both good and bad. I can reach a bigger audience online, but their is no interaction with your customer or making sure the outfits fit right, or look the way they should.
Has working during a pandemic helped or hindered you?
I feel that working through the pandemic has helped because most people started shopping online because you couldn’t go to the stores to shop.
What role do you think social media plays in no only fashion choices, but also being a woman owned business? What is your favorite platform?
Social media has played a huge part in business today. Everyone is on social media nowadays and that’s where you find your audience. My favorite platform is Instagram.
What would you call your “style”?
sophisticated.
If you could only have 1 piece out of your collection what one would it be and why?
If I could have one piece from my online store it would be the Pearly Girl Pant Suit because it’s a classy, sophisticated and sexy outfit.
How do you want women to feel when wearing your clothes?
I want women to feel the same way I do which is Classy, Sophisticated and Beautiful.
What do you have planned for the next year? What about five years from now?
Next year I Am going to have more customers and in 5 years I Am going to be a successful entrepreneur with speaking engagements to help and support other women on their journey to success!
To contact Elizbaeth, or shop with her online, you can visit her at https://queenskloset. net.co/ or on facebook at Queens Kloset.
“I would call my style classy and sophisticated.”
BRANCHES OF GROWTH
PHOTOS BY SARAH WILEY JOYCE PHOTOGRAPHY AND GRACE NOLAN PHOTOGRAPHY
Tell us a little bit about yourself and your background.
I am a wife to Tommy and mother to a baby girl, Madelyn and dog mom to Astrid. I grew up in CNY, attended East Syracuse-Minoa highschool and SUNY Oswego for both my undergraduate and graduate degrees. After graduate school I moved around to Albany, Canandaigua and Rochester. I came back to Syracuse 4 years ago when my sister was pregnant with twins.
Staying connected with family is VERY important to me. My cousins and sister are some of my best friends. I also practice self care as a priority. I love running, spinning, yoga, spending time with my family (mainly my nieces and nephew), hanging out with friends and my audible account.
Tell us about Branches of Growth and what made you decide to start a mental health counseling and yoga studio.
I started BoG, under a different name in 2014, in Rochester. The original premise behind my private practice start up was centered around future plans to have a family and be able to set my own schedule. However, it changed suddenly in early 2015 when my then live-in significant other ended his life. Ironically, I was working at a suicide prevention call center at that time. My mental state of grief and anguish prevented me from ever taking another call. I realized I needed space and time to heal, grow and learn. It was a terribly tough time for me. While I wanted desperately to help others never go through the pain of losing someone to suicide or to feel that they are out of options to choose suicide as the only way out but I didn’t have the capacity at that time to work in mental health. I took a break to nanny, work in retail
and focus on my own existential crisis.
When my sister asked me one day, “what are you going to do instead?” At that point I decided to be a yoga teacher. I had begun practicing yoga in 2012 and utilized it to cope during my difficult work at the Crisis Line, as well as after the death of my Uncle. Yoga had provided me amazing comfort in my grief then so I hoped that diving into yoga again might help me manage and process the life changing loss I was experiencing with the loss of my significant other. I had been prescribed medication from my primary care doctor but had adverse effects so severe that I knew I had to find another way to manage life. I then signed up for my 6 month yoga teacher training journey. Between yoga, running and wonderfully supportive therapists who provided holistic treatment approaches I was able to find my way to joy and contentment in life once again. During this time, I felt strong enough to also re-start my work in the mental health field. It was then that I realized yoga was a perfect complimentary treatment approach for my mental health clients.
This painful, real life journey was the inspiration for the birth of Branches of Growth Mental Health Counseling and Yoga studio.
What is your background?
I am a Licensed Mental Health Counselor. I completed both my graduate and undergraduate degrees from SUNY Oswego, from there I went right to work in the mental health field. I worked in Albany at an Outpatient Substance Abuse Clinic, in Syracuse in the field of family therapy and then to Canandaigua for 3 years at the National Veteran’s Crisis Line before starting my own practice in 2014. From there, I completed my 200-hr yoga teacher certification in 2016, as well as graduated from the Entrepreneurship Bootcamp for Families of Veterans at the Institute for Veterans & Military Families through Syracuse University in 2016. The EBV-F program was extremely helpful to give me the knowledge and tools to
run a successful business. I have also completed Level 2 Reiki training.
What makes you hustle, especially being a female entrepreneur?
That’s a great question and the answer has evolved over time. The hustle began with a strong intrinsic desire to help my community. After working in suicide prevention and then becoming a survivor of suicide, I felt a strong need to help on a deeper level. When I returned to Syracuse in 2018, the need for mental health care and response to my “yoga and mental health” approach was received with open arms. I knew this community needed more. I LOVE what I do as a counselor, yoga teacher and reiki practitioner. I’ve taught yoga classes at the VA in the psychiatric unit, senior chair yoga, corporate yoga, and classes for kids and teens.
These days, my hustle is a little bit more immense since having a daughter. I hustle for her. I want her to know that she can do ANYTHING she sets her mind to. The best way to teach her is to show her. The road may be long, winding, with lots of mountains and weather to endure, but you can do WHATEVER you set your mind to.
How do you find new clients? What has been your biggest success?
Since being in Syracuse for 4 years, I have made many connections with doctors, physical therapists, yoga teachers, personal trainers, teachers, therapists, social media and members of the community that refer to Branches of Growth. We also connect with the community through our website www.branchesofgrowth.com, social media (facebook and Instagram), as well as psychologytoday.com.
My biggest success has been working through my own anxiety and getting out of my own way!
Running a business comes with a natural amount of anxiety but I struggled a lot with sleepless nights in the beginning and sometimes even now. I overcome this by reaching out to other business owners in this field for consultation and to not be afraid to consult with my lawyer or accountant with questions. The anxiety is still present, but it has its purpose. I now have tools that help me work with it versus against it.
When did the entrepreneur big bite you?
It was about 2 years ago when I bought the house for BoG. My goal was finally becoming real, meaning I could offer counseling and yoga in the same space! For 4 hard years I had faced obstacles that deterred this from happening. Now, that I own the space the major obstacles are removed. I have the freedom to grow my own business, creating a great work environment, not only for myself but for other counselors too! There is a huge need for private clinicians in our community. I am always looking for holistic providers to join our team and co-create Branches of Growth together.
Where do you see yourself and your business three years from now? What about 5 or 10 years?
I have lots of goals, but they are not connected to any amount of time. I would like to work on a children’s book (which has been started, but who knows when it will be complete!). I am always continuing to educate myself and I would like to pursue a certification in personal training, become a reiki master and continue education in the field of mental health and yoga. There is also a growing list of certifications I am interested in pursuing. New practices are always being developed and I want to stay open and available to learn new ideas and approaches too.
For my business, I would like to continue to grow the practice with additional clinicians including body workers (ie. Massage therapists, acupuncture, etc.), have yoga classes throughout the week and have locations throughout our community. I would also like to add consulting for other clinicians or small business owners to my business plan at some point in the future.
What has been your biggest challenge to overcome over the past year, especially with a pandemic and how did you pivot to continue helping your clients?
The pandemic has been a rollercoaster for mental health. We went to telehealth on March 17. Some clinicians started back in person in October. Our greatest need is more providers to meet the needs of our community. We have been continuously seeking contractors and employees to fill this need. Working with insurance companies is another substantial obstacle because of credentialing requirements and the lengthy credentialing process
which delays services to those who have immediate needs.
Yoga was hit hard with the pandemic. The studio was only up and running for 5 months before Covid. I did a few Zoom classes but did not feel they were effective. The studio re-opened in February but due to regulations can only have 3 students per class.
Classes this small are challenging but can be more personal. I am currently offering classes once a week and offering private, personalized classes individually or with a small group of friends. Before the pandemic, I was teaching “Mommy & Me” yoga classes for kids ages 4-6 and Parent & Teen Yoga for Anxiety. We have not yet been able to resume those classes but will as restrictions ease up.
Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?
Being a business owner in this field means I can create a healing space for myself and my community while also creating an income. This deeply rooted desire for a safe and peaceful environment is what drives me every day. I love being able to set my own schedule. This allows me time to be home with my daughter and to manage administrative duties as well. I also enjoy being the decision maker, although sometimes this is difficult, I feel I am a leader and appreciate the challenge. I am grateful to be here doing what I love.
you in your profession and why?
My inspiration has been derived by many. While there is no particular mentor that I adhere to, I learn something every day from my clients. I am inspired by their drive, bravery and commitment to themselves. I have great empathy for those struggling in emotional pain. I am inspired by Don Miguel Ruiz , author of The Four Agreements, Dr. Bessell Van Der Kolk, author of The Body Keeps Score, Glennon Doyle, Megan Devine and so many others.
What’s the best advice you have received in business that you wish to pass on to our readers?
Do not take things personally. This is one of The Four Agreements (Ruiz) that hits home for me. Everyone has a story that you know nothing about. Respond with this in mind, rather than react from a defensive position. Learn to listen to hear - not to respond.
Pause after listening so that you can respond thoughtfully. Take time to answer text messages, emails and phone calls. For professionals make sure you have thought out a professional response not an emotional one. Also, ENTREPRENEURSHIP IS HARD! If it was easy, everyone would do it, so be gentle to yourself when you slip up.
What is your favorite part of the business?
My favorite part is connecting with people, whether it be connecting people to services, yoga students, clients and other clinicians affiliated with the practice. We have an amazing group of clinicians that contract through Branches of Growth that share the same passion to help our community. It is a great reminder why I chose to become an entrepreneur.
I also love that I can offer this space to share with the much needed clinicians in our community. I hope BoG will be a hub for many as they seek space for their practice.
What would you say are your strengths as an entrepreneur?
I am extremely hard working and dedicated to not only my business but the mission.I make sure to return every call, email and inquiry to assist those seeking services. If we are unable to schedule new clients at our practice, we provide referrals. The process of connecting with services can be long and exhausting, especially during COVID. I hear stories from many people that are finally at the point of seeking help or seeking help for their child. They might have called 10-20 providers with no return calls or they hear that providers have no appointment times available. I hope to decrease the pain of this struggle and increase hope for those seeking help.
If you could time travel back to day one of your startup and have 15min with your former self to communicate any lessons you’ve acquired with the intention of saving yourself mistakes and heart ache, what would you tell yourself?
I would tell myself that it is okay to reach out for help. Although there are a lot of people out there that are not willing to help or return calls, there ARE people that are willing to help and you don’t have to do it all on your own! I now have my team that I consult with when I have an idea. My team provides advice as well as guidance so that I am not alone.
I would also tell myself to enjoy nonworking vacations! Since Branches of Growth started growing 4 years ago, I’ve worked through vacation and even when I was in the hospital having my daughter. It is important to find the balance between hustle and life outside of work to maintain your own mental wellness. It’s a constant work in progress especially for someone as driven as me.
What would you say is your greatest accomplishment to date?
Easily, my greatest accomplishment to date has been finding joy and harmony as a mother and wife. Professionally I would say shifting with the pandemic and listening to what the needs of the community are. I recreated my business plan in a way that not only benefits the folks currently associated with Branches of Growth, but also allows for substantial growth potential in the business.
The normalization of telehealth services has been huge in our field. We can now offer services from anywhere, while you can meet with your therapist from anywhere! All of our therapists offer telehealth services, which is another great way we can fulfill our mission and meet the needs of our community. We also offer in person sessions. This is absolutely crucial for certain populations. As a business owner, I am not only trying to fill the needs of our customers but also employees and contractors. Without those entities, there is no business.
What were the things that most surprised you along the way from just having an idea to really building your business ?
Owning a studio for yoga was a shock to realize how difficult it is to maintain. Teaching a class a week or even once a day won’t cover expenses. I have enormous respect for studio owners, especially with COVID. There is a lot of competition from other studios, gyms, home workout and youtube channels. It is unquestionably challenging to stand out and can feel quite defeating.
Another surprise was how many tasks that go into having a business. It’s not just about the customer and the provider. There are rules, regulations, guidelines, mundane administrative duties, legal work, accounting, website, social media, budgets, marketing, business coaches, plus maintenance and caring for a house for the business and my personal home. Learning to delegate and hire help where I need is paramount to my success.
What makes you different from traditional yoga studios and mental health counselors?
I believe that we are different from other mental health counselors because we do offer holistic approaches to treatment and focus on the whole person.We also accept many insurances and a sliding scale in hopes to make mental health services accessible to all people.
We stand out from traditional yoga studios because our classes are designed specific to mental health. For example, one of our current classes is “Yoga for Anxiety” on Friday evenings during the summer. We not only do the asanas (postures) of yoga, but teach coping skills and strategies to regulate the nervous system through breath, meditation and mindfulness. Other classes we specialize are yoga for stress relief, yoga for mental wellness, teen & parent yoga for anxiety, mommy & me. Perhaps in the future we will offer chair yoga to help reach the needs of our community.
What does a “Holistic Approach to Wellness” mean to you?
Holistic means that we notice the whole body in treatment. Although you may seek support because of specific symptoms, we need to look at everything in your life. Here’s a good way to think about it: If I’m taking my car to the shop because the check engine light is on, the mechanic isn’t just going to tighten the gas cap and move on. They are going to walk around the outside, look under the hood and assess all parts of the car to ensure that they have made an accurate diagnosis and plan to help that car to run better. Holistic means that we need to assess all aspects of your life to see what you need to feel whole again. Things like food and water intake, sleep, spirituality, social support network, exercise, having a safe environment to live; there are all aspects that create wellness.
AJA PEARL
Tell our audience about your background and what made you decide to become a female entrepreneur and author?
I am originally from Spanish Harlem, an enclave of New York City, NY. I have always dreamt of being a fashion designer since the age of eleven. My inspiration was a show on MTV called “MTV’s House of Style”. For years, I worked on sketching my own designs until I found my niche through music. Whenever. I hear a particular song, I visualize not only the garment but the model itself. I see the model’s skin tone, hair, and body type. However, I ended up majoring in Retail with an emphasis of Fashion Merchandising at the University of South Carolina with a Bachelor’s of Science. I have always been an independent and innovative person. Therefore, in addition to being a fashion designer, I wanted to be in charge of my own label.
As for being an author, writing chose me. There was a time writing a paragraph or an essay gave me panic attacks, but there was pressure in expressing my thoughts on paper. However, when I reached college, I learned to write from the heart. Since then, writing has been second nature to me. With my vivid imagination and series of traumatic events, God saw fit that I should be a writer. He has been my only collaborator since my first published book. God uses me as a vessel to help others and to express myself through literature.
Tell us a little about Aja Pearl as a business owner vs being an author?
Aja Pearl has the drive and is not afraid to take risk as a business owner, but she is still green. She would like to be around seasoned business owners to acquire their knowledge in maintaining a successful business. She has worked
for other people and made them money for years without fostering her own dreams. Now, it is her turn to be the business owner/entrepreneur. As an author, Aja Pearl is still driven, a risk-taker, and green, but she can creatively express herself. The words are not forced. They flow naturally. It brings her great joy and amazement when she writes her literary work. The comments come from her heart and soul, which makes her academic work organic and relatable.
What made you decide to start writing and become a published author?
I did not choose to be a writer. God chose me to be a writer so I can write literary work that is relatable to the reader. There is always at least one character the reader gravitates on an emotional and spiritual level. There is always a storyline the reader gravitates on an emotional and spiritual reader. Through my books, I want my readers to understand that I understand them and relate to them.
What is your favorite thing to write about?
My favorite thing to write about is love; I am a sucker for romance and I love a happy ending. However, as a realist, I write about all types of love, especially ones with a bittersweet ending. I like writing about love because I feel that the world does not value love, and in many cases, it has killed love. The word “love”, is not an everyday word found in the dictionary. In my opinion, it is a beautiful enigma that should be nurtured and handled with caution.
When did the entrepreneur bug bite you?
The entrepreneur bite bit me big, when I was still a child. Usually, children dream big, but the dreams last for a short period of time. In my case, my dream of being an entrepreneur has
become stronger well into my adulthood. I am more driven and more mature when it comes to owning my own business. I know it will be challenging and the nature of business will have its highs and its lows. However, I believe that in order to be a successful business owner, a person must flow with the times and remain innovative.
What are some of the things you find the help you to be both a successful female business owner and author?
One of the things I find helpful as a successful female business owner and author is that I surround myself with people with the same goals and aspirations as myself. Most of all, I surround people who support each other. It is refreshing to be around like-minded people. There is safety, freedom of expression without judgment, motivation, and encouragement among a group of like-minded people. I also find it helpful to study my target market and listen to suggestions or concerns from my customers. For example, for my cookie business, Ajar of Cookies, one customer suggested that I make gluten free cookies. I followed her suggestion and added glutenfree versions of my regular cookies.
Who were the mentors that encouraged you?
God is my number one mentor. He has bestowed these wonderful gifts onto me and He will not allow me to quit, either. Second, underdogs from different walks of life (theater, music, and literature) encouraged me to be tenacious in achieving my dreams. These are people who, at first, are not considered “cookie-cutter” and unconventional. However, with a second, third, and fourth set of eyes, these underdogs are seen as original and ahead of its time. Therefore, it is underdogs who receive praise for being visionaries.
Have you found social media to help or hinder you in promoting your business and your books?
Social media has helped me and hindered me in promoting my businesses and my books. It has helped me by reaching a broad audience internationally from all walks of life. However, in order to expand my audience, I would have to pay fees for ads which is understandable. Unfortunately, my funds are limited, so I do my part in putting up posts and stories on social media.
What meet-ups, local entrepreneur events, and accelerators do you recommend that have helped you grow?
For me, I utilize the Black Chamber of Commerce in my small town. It has been a very helpful resource for networking with other entrepreneurs. I have also been invited to attend multiple events, such as conventions and meets up, all over the country. When I attend these events, it is very refreshing to meet new people with the same interests and drive. Then, establishing a rapport which leads to business collaborations and expanding a wider network.
understand the challenges we experience?
Once I shared my goals and dreams with my friends and family, I either received a negative response or a lukewarm response; that was disappointing and disheartening. So, I kept my goals and dreams to myself and fostered them in secret. For example, my family did not know I was writing my first book because I knew the response would be lukewarm to cold. When I finished and published my first book, I thought the response would be warmer and enthusiastic, but it was lukewarm. In fact, no one bought a copy. However, there are those who are proud that I made this leap in becoming a writer, especially those who know my backstory; I hold those supporters dear to my heart.
How will you market your business, and which tactics do you think will be successful in getting new clients?
For now, I have been marketing my businesses by word-of-mouth and social media. I think the most effective method in getting new clients is social media because the audience is broader.
What do you do to be motivated?
Strangely, I think about the “what if...” I think about, what if I left this world, knowing that I never shared my talent with the world or my talents did not make an impact on at least one person. If I can make a difference in one person life, then I am a success; my talent did not fall on deaf ears and blind eyes. Another thing that motivates me is
AJA PEARL
that person with a job, especially after retirement. I want to leave a legacy with my children; hopefully they will continue with the legacy, when I leave this world.
Who/what gives you your inspiration to write?
James Baldwin gives me inspiration to write. One night I had a dream about James Baldwin. We were sitting in a sidewalk cafe in Harlem, in the spring. He wore a coral polo shirt, khaki shorts, and sandals. He was so charming, funny and intelligent. I was enamored by his presence. Most of all, I felt honored to be in his company. Rod Serling also gives me inspiration to write. I am a huge fan of sci-fi but I am huge fan of the Twilight Zone. In my opinion, the Twilight Zone has a profound way in teaching the viewer valuable lessons via sci-fi.
Tell us about your first entrepreneurial venture: How did you come up with the idea and how did you start your business?
My first entrepreneurial venture was getting accepted in this special program for artisans in NYC. We were introduced to a website called Etsy.com where people like ourselves can sell their handmade products. It is also a website where people have the freedom to be in control of their own online shop. For example, people can set their own price for their products, set up promotions, and have as many products in their shop. We also learned to set up our online store on Etsy.com using eye-catching picture and descriptions of the products. After receiving my certificate of completion, I continued to use on my online shop on Etsy.com. Then, I built a website using Wix.com to link it to my online shop on Etsy.com.
What is Carlin and Devika Gems? Where did you come up with this unique name?
“Carlin and Devika Gems” a brand found solely by me. It consist of fashion jewelry and fine jewelry which is designed and manufactured by me. I design earrings, anklets, bracelets, necklaces, and rings. It also consist of three collections: the “Gunnar and Rosalia” collection, the “Chocolate Strawberries” collection, and the “Freedom Loves You” (F.L.Y.) collection. The “Freedom Loves You” (F.L.Y.) collection is inspired by the TV drama, POSE. The name “Carlin”, which is Celtic for “little champion,” reflects the petite women overcoming obstacles in life due to their size. “Devika,” which is Sanskrit for “little godess,” reflects petite women’s beauty and intelligence.
As a little girl, I use to make my own jewelry from household products, such as bread wrappers, bendable, colorful wire, and beads from old hair ties. Children thought it was weird but some of the adults thought it was creative and unique. For years, I studied to structure of many pieces of jewelry by looking at my own jewelry. With studying the structure of many of jewelry, I learned to repair jewelry and revamp jewelry. I hope someday, “Carlin and Devika Gems” will expand to “Carlin and Devika Apparel” as a clothing label for petite women; I have a portfolio which dates back to the 1990s.
What is the biggest challenge for you as an entrepreneur?
The biggest challenge for me, as an entrepreneur, is not knowing if the product or service will captivate the target market. One part of being an entrepreneur is being a risk taker but it is also being an innovator. The product or the service has to be new yet relatable. Another challenge is the limited resources, such as, funds for marketing and supplies. My drive will not allow to get discouraged for having limited resources. I have faith that my businesses will get better.
Do you have any helpful advice to someone interested in writing a book or getting published? What about a young female wanting to open their own business?
The best advice I have for someone who is interested in writing a book is to write familiar topics (Write what you know). When I write something familiar to the reader, it comes from the heart in its purest form. As for getting published...do research. However, I am a self-published author. There is no cost and the writer has total control over their own work. As for your ideas on paper. One idea will be the “attention getter”. With the “attention getter,” put together a business plan. The internet and nonprofit organizations have a lot of helpful resources in putting together the right business plan.
Where do you want your business to be a year from now? Five years from now?
A year from now, I would like all of my businesses to solely focus on my businesses due to high sales volume. I also would like my jewelry brand, “Carlin and Devika,” to feature in
people who have jobs because they sometimes have a deal with people who are not pleasant. However, I do not want to be fashion photoshoots and fashion shows. Five years from now, I would like one of my books to become a TV series or a webtoon. I would like my jewelry brand to feature in high end fashion magazines and jewelry magazines. I would also expand my cookie business, Ajar of Cookies, to Canada and Mexico.
Who is your favorite author?
My favorite author is Judy Blume. I do not write children’s books but I commend Judy Blume for writing books where children are the main characters, especially when children are the narrator. I read Tales of the Fourth Grade Nothing and Are You There, God? It’s Me, Margaret. Are You There, God? It’s Me, Margaret blew me away because it was about a girl receiving her first period. I thought it was very bold yet realistic of Judy Blume to write something so personal about a girl’s physical development. Most of all, it was a young woman’s journey to reaching that first step to womanhood.
How do you balance your family and being a female entrepreneur?
I balance my family and being an entrepreneur by managing my time. The only time I get to be an entrepreneur is awhile the children are not home; my businesses have my undivided attention, when it is only me. I do as much as I can because they are away for only a few hours. Once the children are home, my children have my undivided attention. However, when an ideas appears in my head for my books, I use my notepad app on my phone to take notes.
What is one thing our audience should know about you?
The one thing the audience should know is I am person who is down-to-Earth. Yes, I own two businesses and I am a writer and they give me great joy. However, I am easy to talk to and I love to have fun.
How can our audience connect with you?
The audience can connect with me through Facebook and Instagram. On Facebook, I have two pages: Aja Pearl and Kisha’s Cookies (Ajar of Cookies). I also have other pages on Facebook: @ ExposeConvictedDomesticAbusers, @ FoxxxyFiction2020, @CandDGems, @CarlinAndDevikaGems, and @ Ajapearlbookwriter. On Instagram,
SUDS BY SASHA
PHOTOS BY SARAH MIDDEN & MARIA DALMAU CRUZ
Tell us a little about yourself and what made you decide to become a female entrepreneur? what would it be and why?
Deciding to become an entrepreneur was a natural and necessary step because I wanted to share my love for natural skincare. I still remember the moment I told my best friend that this is something I could do for the rest of my life.
What made you decide to open up a plant based business called Suds by Sasha?
Suds by Sasha was born out of my need to properly take care of my sensitive skin. I have had eczema since I was a child. I often suffered from dry, itchy, sensitive skin and have had too many flare-ups to count.
When did the entrepreneur big bite you?
I am primarily a creative so entrepreneurship has been a journey for me. The entrepreneur bug hit after I participated in a few events. I get excited when I get feedback from customers about how well the products they purchased works for them.
#4 What are the pros and cons of being a female entrepreneur in 2021?
One of the biggest pros I’ve experienced as a business owner is how I can access information on starting and running a business. Also, there are so many online communities where I can network, get support and foster my development as an entrepreneur.
What are some of the things you find help you to be a successful business owner especially of such a unique business?
Learning from other business owners within the beauty and personal care industry has been paramount to the growth and development of my company.
If you had to pick on product that is a “must-have” for any woman,
A quality moisturizer is a musthave for every woman. A good moisturizer is worth its weight in gold. Moisturizing our skin daily is important to maintaining its health.
What made you decide on “We encourage women to ritualize self-care by creating uplifting, affirming bold products that celebrate the power of sisterhood” as your slogan?
Women often prioritize caring for the people in our lives. Yet we struggle with prioritizing our own needs. I hope to encourage women to prioritize themselves daily in large and small ways. I want to encourage them to spend time practicing self-care as a ritual so they can cultivate a life of wellness.
Have you found social media to help or hinder you in promoting your business and what is your favorite platform?
Social media has been very helpful in promoting my business. It provides me with the opportunity to connect with and build new relationships with customers and collaborators. My favorite social media platform is Instagram.
What have you found to be the most successful in marketing your business and who is your ideal audience?
Face to Face marketing has worked best for me. My products are an experience in a package. I try to convey the experience in our listings but there is nothing quite like smelling the products and trying them for yourself.
What challenges have you faced this year and how have you overcome them?
Some of the challenges I faced this year were a shortage of packaging materials, cancellation of events and so much more. I used this time to shift focus to work on our branding, research ways to increase production, build new business relationships, and to work on our social media presence.
What is the most difficult thing about building a consumer brand from scratch?
The hardest thing I encountered as an entrepreneur is being responsible for all the different aspects of running a small business. I have learned to stick to the things I do best, outsource jobs that are not my strengths and ask for help.
What do you do for encouragement or to be motivated ?
I am inspired and encouraged when I see other small businesses, especially those within my industry, growing and flourishing. I learn from them and celebrate their wins.
What makes your business unique?
In an industry that uses insecurity as a marketing tool I encourage women to practice self care and wellness.
Tell us about your first entrepreneurial venture: How did you come up with the idea and how did you start your business?
Suds by Sasha is my first entrepreneurial venture. I started with a chunk of shea butter and a desire to heal my dry, irritated and cracked skin.
What’s your favorite thing to do in your free time?
Suds by Sasha is my first entrepreneurial venture. I started with a chunk of shea butter and a desire to heal my dry, irritated and cracked skin.
How do you decide what ingredients to use and how to combine them?
I primarily choose ingredients that are nourishing and beneficial to the skin. I combine ingredients based on their individual properties but also how they work together to create a balanced and effective formula.
Do you have any helpful advice to someone who wants to start their own business?
entrepreneurs to research the industry they are interested in. I would encourage them to find a network that can offer them mentorship and aid their growth. Do not be afraid to ask for help! I would tell them to invest in their education and make sure to schedule in time to rest.
For more information, please feel free to check out https://www.etsy.com/shop/ SudsbySasha or email sudsbysasha!gmail. com.
FITNESS TRAINER I (585) 642-3531
FITNESS TRAINER I (585) 642-3531
WALKING MISS DAISY
Tell us a little bit about Walking Miss Daisy and how you started, what your business is about, and what is your mission.
Walking Miss Daisy Pet Accessories is named after my first rescue dog. It all started when I went to find a collar and leash for Daisy. What I was finding was basic and poorly made. Not good enough for my Daisy girl! It was then that I started playing around with the idea of making some myself. I learned to sew in high school and used to make my own clothes, so why not give it a shot at making some pet accessories. My mission is to give people quality options with fabulous patterns for their fur babies.
What made you decide to start your own small business?
Starting a business is not new to me. I have had 2 other businesses in the past.
What makes you hustle?
I’ve always had the hustle and bustle mentality. A go getter if you will. The busier the better. If I have an idea, I’m going to do whatever it takes to make it happen. Sometimes jumping in prematurely, but I always make it work, somehow or another. Once my children were both born it was all about them. Honestly, now that they’re grown up it still really is about them. I was that mom that didn’t miss any of my kid’s activities, volunteered at their schools and attended every single-track meet, soccer game and everything in between. My life revolved around them. Once they graduated, my life changed. More me time. What the heck do I do now? Start a business of course.
How do you find new customers? What has been your biggest success?
For me finding new customers is by
showing my face in the community. Being present. When I first started my business, I was doing event after event, every single weekend. It’s important to introduce my creations to people so they can see them in person. See the craftsmanship, feel the durability and have options of fabulous patterns. Many doors opened for me about two and a half years ago. I was accepted into an amazing local shop in Syracuse, NY. I took the chance on putting my products in this local artisan shop called Wildflowers. Wildflowers consist of local upstate artisans that blow my mind with their unique talents. I’ve learned so much from all of them. Surrounding myself with creative individuals’ rock!
When did the entrepreneur big bite you?
I got bit by the entrepreneur bug at a very early age. I used to jot down ideas and rip out pictures from magazines. What started out with one notebook of ideas turned into several. My mind is always going a mile a minute. I could be driving down the street and simply see a unique color or an image and wham another idea is born. It’s a bit difference now a days though I have to immediately jot it down because my memory isn’t what it used to be.
#6 Where do you see Walking Miss Daisy 5 years from now?
Walking Miss Daisy Pet Accessories will be taken to a higher level within five years. I have a few ideas up my sleeve. I can share one now, I hope to be able to offer jobs to people in my community.
What has been your biggest challenge to overcome during the pandemic and now that we are opening up a little more?
The biggest challenge during the pandemic was all my events being cancelled. My plan was to go strong attending as many events as humanly possible so I could get a feel of what events were best for my pet accessories business. This was the plan for the first three years and then decide what the best avenue was. Seeing that my plans changed I felt the need to test the waters and start selling my products in more small local stores. Now that things seem to be going in the right direction regarding the pandemic, I’m looking forward to sharing all my new products at events outside and meeting more pets!
Please tell us what being a woman owned business means to you and why you became an entrepreneur in the first place?
entrepreneur, putting my ideas into action is empowering. Showing my daughter and my son that hard work and determination gets you to your destination.
Who has been someone who has inspired you and why?
I’m not a one inspirational kind a gal. I’m inspired by kindness and simplicity. Peace, Love, Creativity and individuality.
What’s the best business advice you have received that you want to pass on to others?
long ago, I’d tell myself to refrain from buying every beautiful and unique piece of fabric and ribbon. It’s an addiction, I realize that now.
What is the lesson that you think is most important for a new business owner to learn and why ?
This is not advice given to me, this is my advice. If you have an idea, step outside the box. Don’t worry about what others think. Know it’s okay that your destination may have bumps in the road. Keep your eyes open. Most of all ENJOY THE RIDE.
What would you say is your most favorite item that you sell and why?
Choosing only one favorite item that I sell is a tough one. It would have to be my collars with an added touch of a
What is your favorite part of the business?
My two favorite parts of my business is seeing my creations being wore by all the dogs and cats. When the pet owners send me pictures it puts a smile on my face and I love sharing them all on my social media. Secondly, I love doing special orders! You have an idea I’ll make it happen
What would you say are your strengths as a business owner?
My business strengths are being able to juggle quite a few things at a time and being able to rise above most obstacles. flower or two or even a snazzy bow tie. An important lesson is to understand and accept that all your wonderful ideas may not be mutual with your clientele. It’s about trial and error. I’ve had may fair share and will continue to, I’m sure. I listen to suggestions and what customers are looking for. Maybe it just needs a tweak or maybe it’s just time to come up with another idea.
What’s your favorite thing to do in your free time?
Ha free time! Seeing I’m an ENL Teacher by day and running a business by night free time is limited. But I do love to spend time with my kids and family. The sunshine brings me happiness. So, whether it’s enjoying a day out with my family or simply relaxing in the yard with my two dogs, I am blessed and grateful.
If you needed to start it all over again tomorrow and you had just one thing to change, add or subtract, what would it be ?
If you could time travel back to day one of your startup and have 15min with your former self to communicate any lessons you’ve acquired with the intention of saving yourself mistakes and heart ache, what would you tell yourself? What were the things that most surprised you along the way from just having an initial idea to really going full force into business ?
What surprised me the most from my initial idea to my full-fledged business was how quickly my products were appreciated. What started as an idea turned into a business, I plan on growing for many years to come. If I needed to start over again tomorrow and change or add just one thing, I would tell myself it’s okay to slow down. Though I probably wouldn’t listen.
Where can our audience find you?
- Wildflowers Armory in Syracuse NY -Lucky Pupp in Syracuse NY -The Shoppes at Johnny Appleseeds in Erieville NY
RENEE BUCHIERE
So tell us a little bit about yourself and what made you decide to work your own business?
I am a wife, and mother to two daughters (ages 10 & 14). When the pandemic hit I was furloughed like many. During that time, it really showed me how much I wanted to stay home with them. I appreciated the opportunity to stay home with my kids, and work from my phone. It showed me that even in a hard time, I have the opportunity to help others achieve what matters most to them. So. From there I decided, back to work or not, I need to do this. I love helping others so why not do it from my phone, and build a future for my kids too.
What makes you hustle as a female entrepreneur?
My family! Our goals. When you have a family, the future is that much more important, and building a future for us as a family is one thing, but building a legacy to leave behind for the kids is quite another. I want my kids to worry for nothing! That is a huge goal for me, and it keeps me working at this every day!
How do you find new clients, especially when you are selling a product that is very new to the market?
I started with my warm market. With my family and close friends. Whether they said no or not I kept going. Then I moved to other people. I literally said, “Hey, I have this amazing opportunity to show you. Would you mind looking it over and telling me what you think? If it isn’t for you, totally fine.” They would say yes, or no. And honestly, a no is NOT a no forever. Just right now! And I keep going. This way it puts the ball in the customer court. I am not here to spam. Just show you what this is all about and keep it movin’.
When did the entrepreneur big bite you?
About a year ago! I realized that I really love this industry. Helping others, and in turn helping my family grow. That is the best outcome in my mind.
Where do you see your business 3 years from now?
I see myself helping my members under me every single day. Helping them to learn how to help others and better their situations at the same time. On my way to retirement from this company.
What has been your biggest challenge to overcome being a female entrepreneur?
The reactions from people that are supposed to be your “biggest fans!” I have heard it over and over. “Oh, another one of those companies….” Thing is it doesn’t matter what they think, family or not. You need to keep yourself focused, and sometimes that fuels that focus!
Who has been someone who has inspired you in your journey and why?
Honestly, I know a lot of women who are business owners, and they are beyond inspiring to me. Because it shows me the amount of dedication that goes into owning a business, and running it. We are mothers and wives, and sisters. We have families to take care of, and families to run. But we all are doing it like bosses, and that is inspiring.
What’s the best advice you have received that you want to pass on to others?
To always accept help! Whether that is at home, or in the business. Accept that you don’t know everything. And you don’t have to! Everyday is a day to learn something new! Embrace that and your business can only grow from there.
What is your favorite thing about this business?
Beyond helping others, it is the training I get. The constant support from my team, both above and below. The feeling that THIS is where I belong. We lift each other up every single day, and cheer each other on, and that keeps me going.
What would you say are your strengths as an independent sales rep and makes you successful in selling product to others?
I listen! The most important part of anything you do with other people is to listen. By listening to them, I learn what they are looking for. This way I can help them find what they need, give them the information to look at and go from there.
If you could time travel back to day one of your startup and have 15min with your former self to communicate any lessons you’ve acquired with the intention of saving yourself mistakes and heart ache, what would you tell yourself?
To stay consistent. Plan, make goals, and don’t stop. Keep it realistic, don’t set yourself up for failure, and don’t let yourself get overwhelmed. You don’t have to know everything. Take time to learn and listen to others helping you get to where you want. It’s okay to ask questions.
What would you say is your greatest accomplishment to date?
Without question I would say, Stepping out of my comfort zone. It is hard to “do the do” sometimes. There are days I still doubt myself. I hear in my head, “oh no! I can’t!” But … that is quickly shot down by encouraging thoughts, because no one, not even myself gets to drag me down hahahah!
Why did you choose this particular company to work with and what makes them different from their competitors?
I chose Velovita because why not hahaha. Oh, my goodness. There are so many reasons. Well, for one .. this company is a category making company for cognitive health. There is no competition. They just launched in the US a few months ago. The product is a sublingual nootropic that helps your brain function at its absolute best. It is a fantastic cognitive health supplement.
What is the lesson that you think is most important for a anyone in sales to learn and why ?
To make sure you listen to your customers. What they want. How you can help them. That is what it is all about. Once you get beyond the want of a sale, and learn that you are not there for that, you are there to help others … life is way easier ha-ha and so is business.
What’s your favorite thing to do in your free time?
I love to spend time with my family, and our dogs when my kiddos are doing some kind of sporting event Other than that .. if I have time I love to read!
What is your Number One Business Goal you plan to accomplish over the next year?
To keep growing my team! To show other women it is beyond possible to make their dreams happen. All it takes is one second, ONE second of your day to say YES, and never look back!
If you needed to start it all over again tomorrow and you had just one thing to change, add or subtract, what would it be?
To have started faster honestly. To stop questioning the “what ifs” and just started with this company. Timing is huge and it waits for no one. When something like this company is as new as it is, ground level, you have to just do it.
Where can our readers find out more about this product line?
You can visit my website at: http:// velovita.com/ReneeBuchiere/ourproducts
