54 minute read
SHE HUSTLES TALKS
Monique Chatman
PLANNING FOR A SUCCESSFUL LIFE
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*Mi’Amors *Aprons & Pearls Vintage *Drips Spa *Bee Snatched *Sojo Boutique *Holly-Wood Decorative Creations
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YOU ARE ENOUGH. MONIQUE CHATMAN
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO PHOTOS BY L SHOT PHOTOGRAPHY
Our latest She Hustles Talks cover woman, is a lady boss creating the first Minority/ Black owned Day Spa dedicated solely to Men’s health and wellness in Rochester. She is a female, take charge in a man’s industry and creating an empire. My Grandma told me to “Bottle that $hi! Up”, and I did just that.
What makes you hustle?
My grandson’s smile. His name is Jace, He is everything I’ve ever done wrong molded into this perfect little monster years strong.
I have three beautiful, intelligent and strong willed children who I also want to prove that dreams come with hard work! So I set the pace for them.
Tell us a little bit about yourself. Who is Monique Chatman?
I am a warrior. I believe I was born to lead and motivate. I may have a strong exterior, but my core is soft, giving and caring. Born a matriarch of 16 siblings, I have lived, suffered and succeeded past levels my imagination could have never afforded me to believe.
What made you decide to open your own business and create, The Groom Room Men’s Spa, and also Love Monkey beards?
Well, this story is simple. I was broke and looking around a room with women who were looking to go into the same field I was. So I had to think outside the box so that I wasn’t fighting for the same clientele as they were. Love Monkey Beards was a idea and a gift straight from my mother through a dream I had after her passing!
I was already making my own line of beard and bath products for fun and really never taking it seriously. lol. He is my reason for begging my higher power to change my lifestyle, thoughts, processes and prayers!
I made him a promise at his birth that I would never miss a day of his life, as long as I am living and by gods grace I have kept that promise ,four
What made you decide to open a mens spa being a female? Has it created challenges for you?
I have nine brothers. I have been naturally choreographing their self care updates and needs since they were born. I cut their nails (still to this day). I find it alot easier to interact and nurture gentlemen. The only challenge I have had in opening my Men’s Spa is ….women! They wanted their own menu of services, so I had to oblige.
Who are some of the strong women that you feel have inspired you?
There are many women locally who inspire me. Rayna B of the Mobile Spa has been my Spa sister and liaison for information since I opened. Carly Chung Stowe is a great advisor and keeps me on point with business organizing. Van of People’s Choice Kitchen always keeps me under her wing of resources. Mayor Lovely Warren has been a great supporter to my business success. But. I would have to give flowers to my old mentor who made being a black spa owner who can have it all, a daily visual for me .
What do you feel is the key to women empowering other women?
Simple, it’s collaboration! Once we stop seeing one another as competitors we can stop running the race beside once another and walk hand in hand to the finish line which is wealth and success. impactful and important to small businesses.
I would like to also open up a Dog Boarding Center with my children. We share information without a competitive edge. It doesn’t matter the time of day, I can call her for advice or use her to help me resolve a issue in my business.
#6 When did the entrepreneur big bite you?
Honestly, This may sound weird but it hasn’t yet. And I run raggedy on a daily running multiple businesses. I can tell you when I knew I wasn’t made to work for anyone. In 2009 I applied at McDonald’s and I wasn’t qualified. I laughed at the interviewer and told him, “Thanks I’ll figure it out “.
Tell us about some of your goals and dreams for you personally and professionally.
Personally my goal is to become kinder to Monique! I want to develop a unconditional and uncontrollable alter ego that picks me up when I’m down and knocks me down when I’m doing too much.
I want to get rid of diabetes from my life through diet and exercise.
What are some of the pros and cons of being a female entrepreneur in a male dominated field?
Professionally I would like to have three more Day Spas for gentleman. I want to impact their lives and self esteem with professional and powerful services that make them aware of their importance.
I want to Widen my reach in my mentorship group. My success stories let me know that what Im doing is My voice is louder! Because I am knowledgeable in my craft my reach is a little different for target clients .
Name a female leader you look up to for mentorship and guidance. No brainer.
Rayna B of The Mobile Spa.
If you could do one thing you have never done what would it be and why?
The one thing I would do is NOT hold a grudge. I have always been the one to allow silence/issues to linger.
Life has shown me that tomorrow isn’t promised and I may not get the chance to speak my peace tomorrow. Why? My baby brother was murdered earlier this year and
I didn’t get the chance to have a simple conversation with him to get us back on track. He was like my son and I allowed a petty grudge to go past it’s due date .
What are some of the things you find help you to be a successful business owner?
Struggles.
Strife.
Pain.
My grief has literally catapulted my hustle.
I dive into my goals so I won’t be on my death bed tell Jace
“ I wish I would have….”
“I should have”
“ I had that idea” or “ I was going to” I am successful because I am afraid to be poor , again.
What is one piece of advice you have been given that you have never forgotten ?
“Nothing comes to a sleeper, but a dream”
My mother use to wake us up EVERY morning screaming this phrase and to this day when I write down a goal or business plan. I know I have to work to make it happen.
If you had to pick one service that you would consider your “specialty” what would it be and why?
Wow! Just one? Ok , I’m going to say the Beard Facial. I am a pogonophile. I am obsessed with beards and beard care! I love to make sure they are healthy and happy.
What’s the most important risk you ever taken? How did it play out for you?
Opening my brick and mortar business. It took every penny and trick I had in my hat to open. I didn’t pay my rent at home for four months to balance opening costs !
Literally everything I had went into The Groom Room. I would say it was, as my baby cousin Shamar would say “A big risk for a big reward.”.
How do you continue to constantly grow both personally and professionally? What have been some things that have worked well for you, and some that have not.
I have learned that being patient and taking deep breaths gets me through any situation. When I get overwhelmed I have to step back and weigh out different outcomes and directions. Instead making quick decisions. Getting advice from people who have never done the very thing I am attempting to do has never worked out well for me .
Making those fast decisions, never plays in my favor.
Doing things I don’t enjoy…..never keeps my attention.
Getting too happy before the end result… yup you guessed it. Never works well.
Be bold. Be you. Beat the odds!
“Never allow anyone to pick your pace , position or power moves”
Join her free Facebook business advice group called Business Bahaviors.
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DRIPS SPA
PHOTOS BY CHRISTOPHER “GOODKNEWS” CARDWELL
Tell us a little bit about yourself, your background, and how you started Drips Spa
I am a board-certified Family Nurse Practitioner (FNP) who received a Masters of Nursing Practice (MSN) degree from St. John Fisher University in Rochester, NY. Over the past ten years, I have also gained experience as a phlebotomist, registered nurse, and educator. I am a wife and mother to an amazing little boy! I love to sing, work out, and spend time with my family in my spare time. During my wellness journey, I developed a passion for nutrition and how it can be optimized to achieve goals. I took this passion and my love for placing IVs (intravenous) to create Drips Spa.
What is Drips Spa, and what services do you specialize in?
Drips Spa is an ondemand concierge IV hydration and wellness spa. Our services consist of IV drips, vitamin shots, and medical weight loss. We specialize in weight loss with our very popular 12-week Semaglutide Weight Loss Program. We also specialize in services that slow aging, enhance skin, promote immunity, boost energy, reduce anxiety/depression, and increase concentration. Our hangover solution reduces fatigue, dehydration, nausea, and headaches. My passion, drive, and determination to help my clients achieve their wellness goals make me hustle. My pride in being a black, woman-owned business also makes me strive for greatness.
What made you decide to start your own business?
I am a true believer in manifestation. I was destined to have my own business. I have known since I was seven years old that I would be a Nurse Practitioner and an entrepreneur.
This dream was self-actualized when I decided to prioritize my health and wellness.
What are some of the challenges you face regarding being a female entrepreneur?
One of the challenges of being a female entrepreneur is balancing business and family life. My family is the most important and one of the major reasons for my success. Some days are harder than others; however, I continue to work on balance and being present in the moment. Another fear I have is coping with the fear of failure. I feel like this is natural. To combat this, I continue to manifest all of my goals. It is important to be confident in what you are capable of.
What online marketing techniques do you use? What platform do you find to be the most successful?
I utilize social media platforms such as Facebook, Instagram, and TikTok. I use Canva to create various ads/ posts for paid promotion. I also utilize periodic giveaways and sales to boost engagement. Paid promotions via Facebook and Instagram have been the most successful.
How did you push through your biggest business doubts?
I push through my greatest business doubts by being confident, dynamic, realistic, resourceful, and positive. It is important to have outlets. When I am feeling overwhelmed, I make sure to make it to the gym. I make sure to spend time with my family. I make sure to give myself positive affirmations.
What do you feel are some of the characteristics that make a woman successful in business?
Intelligence, confidence, resourcefulness, and determination are important characteristics that make a woman successful in business.
I also believe self-reflection is very important for growth. Know your strengths, but most importantly be aware of your weaknesses and how to overcome them.
What has been the biggest challenge of owning your own business?
The biggest challenge of owning my own business is time management. I work on this by prioritizing, delegating, and knowing my limitations.
What are the most common mistakes that your feel a new business owner makes?
A common mistake new business owners make is underestimating the time and effort it takes to start and maintain a business. Be prepared for stressful days and long nights; for periods of frustration and moments of happiness/excitement. It is also important to know your limitations. I have learned I cannot do everything and it is important for me to delegate to my trusted team.
How do you plan for the future of your business?
I set both short- and long-term goals with realistic, achievable time frames. I often remind myself that this is a marathon and not a sprint. This keeps me grounded. I anticipate the needs of my clients by actively listening to them during their sessions. They have the greatest influence on the new services I launch.
What’s your favorite aspect of being an entrepreneur?
My favorite aspect of being an entrepreneur is without a doubt, my clients! I love the relationships I have built and the trust I have established. I get the greatest satisfaction when I can help achieve their wellness goals. Whether that be having the energy to care for their family, recovering
from a hangover, losing weight, or having beautiful glowing skin!
What advice would you give to a new business owner?
The advice I would give to a new business owner is to be comfortable with being uncomfortable. Do things that you never thought you could do. There is so much growth in overcoming your fears! There will be days when you feel frustrated, defeated, and exhausted. Be gentle with yourself. Never judge yourself or make important decisions during these moments. See your future and go get it!
Who or what inspires you?
My family inspires me to reach for my goals and business aspirations. They are the foundation that allows me to build Drips Spa into the dream I envisioned.
What is your favorite infusion and why?
1. My favorite infusion is Glam because I love how my skin looks and feels afterward. It gives you energy, glowing skin, and confidence that makes you feel like you can take over the world!
How do you take care of your mental health?
I take care of my mental health by prioritizing selfcare. I value my gym time. It is my time to focus on myself and forget the rest of the world exists. I value meditation and self-affirmations. The mind is such a powerful tool when you take care of it! I also love a good massage!
What’s your most satisfying entrepreneur moment so far?
I feel like my most satisfying entrepreneur moment is ever-changing! If I had to choose, it would be receiving client referrals. It is confirmation that
my clients are not only happy with my services, but also trust me with their friends and families.
What do you have planned next?
I like to have an element of surprise to keep you all excited and wanting more! Stay tuned for Drips Spa in the coming year, with new products and services to be announced soon.
YOU ARE ENOUGH. DRIPS DRIPS
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
1. GLAM
Glam is a non-surgical beauty therapy that delivers real results! Slow the effects of aging and enjoy younger looking skin with the help of anti-oxidant IV therapy. Containing a high dose of the master antioxidant glutathione as well as vitamin C, Glam detoxifies your body from damage caused by free radicals. This therapy also cleanses vital organs while improving the appearance of your skin, hair, and nails.
2. MYERS’ COCKTAIL
Myers’ Cocktail is an IV nutrient therapy with a powerful combination of vitamins, nutrients, antioxidants, and fluids. This drip is an effective therapy to maintain wellness and alleviate the symptoms of acute or chronic illnesses. Myers’ Cocktail is a special blend of nutrients created to sharpen mental focus, strengthen the immune system, and return balance to the body.
3. RECOVERY
Recovery is an IV cocktail that promotes natural immunity. This IV drip decreases recovery time, improves energy, and revitalizes the body. This infusion is an excellent adjuvant when feeling under the
weather, prior to large group events, and during the recovery phase of athletic training.
4.D+-
D+ is Drips Spa’s ultimate NAD+ experience! Nicotinamide adenine nucleotide, abbreviated as NAD+, is a coenzyme that is vital to your metabolism. NAD levels decrease with age, leading to age-related metabolic and neurodegenerative diseases. Increasing your levels with NAD IV therapy improves your health, reduces the symptoms of aging, and may extend your lifespan. D+ IV drip therapy replenishes your NAD+ supply to help boost cell function, improving mental stamina, energy, inflammation, and overall physical health.
5. 12-WK WEIGHT LOSS PROGRAM
Semaglutide is a medication that works by stimulating your pancreas to increase insulin. This additional insulin causes the stomach to empty over a longer period of time. The idea of the stomach processing food more slowly can seem counterintuitive to patients. The slow and consistent digestion is an early step in the chain reaction that makes semaglutide an effective weight loss drug. When the stomach takes more time to empty itself of food, it sends signals of “fullness” to the brain. The end result of this process is a powerful appetite suppression effect based on the patient’s own natural insulin production. In just three months you can lose 15-20% of body fat without restrictive diets and rigorous exercise routines.
APRONS & PEARLS
Tell us a little bit about yourself, your background, and how you started Aprons & Pearls Vintage Boutique.
I was born and raised in Rochester. I have three adult children and I am a recent empty nester, along with my two dogs, Winnie and Olive. Now that my children are grown and pursuing careers of their own, I’ve started thinking about what is next for me. I have worked as a Civil servant for 27 years and it’s hard to believe, I am approaching retirement! I have a degree in Social Work and a background in Retail Business Management.
In April 2020, I opened Aprons and Pearls Vintage Boutique at The Shops on West Ridge. A couple of weeks later, everything shut down due to the pandemic, so we didn’t officially open until June. I am one of approximately 200 vendors there that sell everything from antiques and furniture to jewelry and art. We even have a Country Store! It is such a unique and fun place to shop and getting to work with so many talented and creative vendors is so inspiring. I think it was the perfect place to launch my small business.
What made you decide to open your own business, and why a vintage boutique?
Opening my own shop has always been a dream of mine, that I planned to pursue after retirement; but decided to launch it beforehand. The boutique kind of evolved naturally. As I combined my love of vintage and fashion, the look and vibe of my shop slowly changed. I’m very nostalgic and a lover of all things vintage. I especially love the glamour and elegance of fashion from the forties, fifties, and sixties. because I have so many favorites. I’d have to say my favorite is a beautiful antique dress form that was from a former vendor who relocated. She is very elegant and is for display only! She is special to me because she came from a talented fellow vendor that I admire so much. I just can’t part with her!
What advice would you give to other female entrepreneurs just starting out?
It sounds cliche but I would say believe in yourself. Most importantly, do not compare yourself to others, because it will drive you crazy. Confidence will come with each small success along the way.
What makes you hustle?
I think when you’re passionate about something it energizes you and it is definitely what fuels me. As a single parent, I became very good at multitasking and I’m used to staying busy. Because I love what I do, the “hustle” seems to come naturally.
What would you consider your one favorite item that you have found?
Wow, that is a difficult question
What was your mission at the start of your company?
While we all have different styles and tastes, I believe all women want to feel their best. My mission is to offer clothing and accessories that make women feel beautiful. I try to do this by bringing back the elegance of vintage fashion and keeping it relevant today by offering vintage and vintage-inspired dresses, jewelry, and accessories. As we come out of the pandemic, we have an opportunity to dress up again, so I love offering clothing that is unique and feminine and encompasses both current and classic styles.
How do you advertise your business? What has been the most successful?
I primarily advertise on Instagram and Facebook (@shopapronsandpearls). I also have a website that is in the process of being updated. I have done a few shows and pop-ups that have been great networking opportunities. The Shops also does a lot to promote our businesses on social media.
What makes a woman successful in business?
It takes determination and perseverance to be successful in any business. I think developing your brand and listening to your customers are key. I have learned so much from other women entrepreneurs and particularly my fellow vendors. To be successful it’s important to support each other, network, and surround yourself with like-minded women.
What is the biggest challenge for you as an entrepreneur, especially in the vintage world?
As vintage style has become more popular, particularly among the younger demographic, it can be challenging to remain unique in a saturated market. Finding ways to creatively promote your business can also be challenging at times.
It is such a tough job being an entrepreneur. Are you really happy? What keeps you going?
It can be tough, but yes I’m very happy. I love meeting and engaging with customers that share my passion. Knowing that they are pleased with their purchases and seeing them come back keeps me going. I also like playing a small part in keeping the styles of those eras alive.
Although it can be tiring, doing what I love, doesn’t feel like work
What is a typical day like for you?
I will use a Wednesday to talk about a typical day. Wednesday is vendor day at the Shops and we are closed to the public. It is our time to bring in new pieces, renovate, re-stock or reorganize. Because I work 9-5, I usually load my car the night before with inventory that has already been priced and tagged. This includes dresses that have been steamed and hung. When I get out of work, I rush to the shops to unload. Because I only have from 6-8 pm, I need to know what I plan to do that evening, to make the best use of my time. Vendor day is a bustling time, with everyone working on their shop and it’s always a race at the end, to finish on time!
What is your favorite aspect of being an entrepreneur?
I love the creative freedom I have by having my own business. I expanded by opening a second shop since opening two years ago, so it’s so exciting to watch it grow and evolve.
How do you stay on top of filling items in your shop and getting in new finds?
Hunting for unique pieces is one of my favorite parts of my business. I am always looking for items that fit with my brand and aesthetic. Sometimes I choose items with particular customers in mind. I review my sales report nightly to see what has sold and decide on what inventory I’m bringing in next. I put a lot of thought into my displays and try to refresh often. Frequently customers reach out to me about vintage items they would like to sell, so sometimes I acquire inventory that way.
How do you manage your work-life balance?
That is a challenge! While I am still employed full-time, that has to be my primary focus. I do spend a lot
of time outside the office, working on the shop, refreshing it weekly, and sourcing inventory. I try to leave my Sundays free so I can have family time with the kids. I usually have them all for dinner or we try to do something as a family.
How do you prevent burnout?
I try to stay balanced and slow down if it feels overwhelming. Spending time at home just relaxing with the dogs helps too. I try not to “over schedule” myself so I don’t feel stressed. I also enjoy painting and refurbishing furniture, which is a stress reliever for me. I love restoring pieces to their original beauty or giving them a whole new look or purpose.
What do you enjoy most about entrepreneurship? What do you find the hardest about it?
Since I am a relatively new entrepreneur, I still have so much to learn, but I love being my own boss and having a creative outlet to express myself. I enjoy connecting with customers and other small business owners because to me it’s all about those relationships.
I think I dislike the paperwork and tracking inventory aspect of my business the most. I’m still trying to find a system that works best for me.
What do you have planned next?
I am always looking for ways to grow my business. I am hoping to move to a bigger space eventually so that I have room for my furniture pieces. Long term, I would love to open a brick-and-mortar or rent space in an existing shop.
Tell us one thing that people don’t know about you.
I’m pretty much an open book, but one fun fact about me is that I am a True Crime junkie! I could watch or listen to crime shows for hours on end even though it scares me!
APRONS & PEARLS Boutique
APRONS & PEARLS
SPECIALIZES IN WILLS/PROBATE AND TRUST WORK, ALONG WITH REAL ESTATE AND NURSING HOME COLLECTIONS
1900 EMPIRE BLVD. #172 I WEBSTER, NY 14580 I (585)217-9390
SOJO BOUTIQUE
Tell us a little bit about yourself, your background and how you started Sojo Boutique.
My name is Stephanie. I’m a mama to one little girl, Sophie Jo. I had always dreamed of having my own boutique but it was not until I had my daughter that I found my niche!
What made you decide to become a female entrepreneur?
I come from a long line of “entrepreneurs.” One side of my family are true entrepreneurs and the other side are strong women that do not give up.
Add that to my desire to be a present mother that can be at every activity, make my own schedule while showing my daughter that she can be and do whatever she puts her mind to and you have a boss lady!
What makes you hustle? What does the word hustle mean to you?
My daughter makes me hustle!
Hustle means doing whatever it takes to meet your goals!
Why did you decide to do a children’s boutique and feature other small local businesses for vendors??
PHOTOS BY JULIE OLDFIELD
I always saw myself owning a boutique. It was not until I had my daughter that I realized I wanted a children’s boutique.
Prior to opening, I was approached by several “Instagram Boutiques” who
would give me a discount (which wasn’t really a discount) to purchase their product and put my daughter in their clothes and post. was poor quality, the sizing was off and it took weeks to arrive.
I quickly realized that a lot of these online boutiques never see the products they are shipping. I made it a mission to open my shop, handpick each piece and check them for superior quality while making items as affordable as possible.
I chose to feature other small businesses because I started my shop by hosting pop up shops and grew a passion for helping and supporting others.
What are some of the challenges you face with your business?
I opened my online store in October of 2019. Covid came a few months later and put a damper on business. But we rebuilt and grew.
Now that I have a storefront the most challenging thing is getting people to realize what my boutique is and where to find me! Competing against big chair stores is also a challenge for all small businesses.
What is your one MUST HAVE favorite item you carry?
What is the best business advice you have ever been given?
It takes time. Don’t get discouraged. Take chances!!!
What’s your favorite aspect of owning your own business?
It is a lot of work and does take a lot of your time, but being a mother I feel it is easier to manage my daughters schedule while still growing my dream.
What advice would you give someone looking to start their own business?
KEEP GOING! It takes a lot of time and trial and error to find what works for your business. When you feel like giving up keep going!!
What is one thing if you could do over you would do differently?
Don’t listen to people! Stick with my original plans and my niche!
What’s the best strategy to target new clients?
I love sharing my space with other local businesses. Doing pop up events in my shop brings in new clients that may not have known about me before!
How did you decide on the location for your business?
I grew up in Webster and Sunrise Plaza is conveniently located and has a lot of exposure!
Do you use social media to network? What is your favorite platform?
Of course. Instagram is my favorite.
What’s your most satisfying entrepreneur moment so far?
When a customer sends me pictures of their littles in my clothes or customers come back for more and tell me how
they can’t get enough.
Who do you look to for guidance and mentorship?
My father and other small business owners.
What made you decide to do Pop-Ups at your boutique?
When the pandemic started to lift, I hosted my first pop up to get myself and others out there again. It consisted of 5 businesses including mine. What was going to be a “one time thing” ended up turning into a monthly event for 2 years!
When I was able to make my storefront dreams come true, I vowed to not forget how I started and keep helping other small businesses. I still continue to host pop ups inside and outside of my boutique. I also carry a couple local businesses in my shop at all times!
What do you have planned next?
Next up, I will be hosting a few small businesses in my shop throughout the month of December.
I’m also hosting a Holiday Market on Sunday Dec 4th from 11-3. This will take place at the DK Extension 805 Ridge Road Webster NY (In the Hooligans Plaza)
The event is free to enter and will have live music, activities for kids and 10+ small/local businesses/ artists to support!
MI’AMORS BOUTIQUE
PHOTOS BY EVELYN BY KAMERON ASHFORD
Tell us a little bit about yourself, your background, and how you started Mi’ Amors Boutique.
Hello, I am Evelyn Parker, I am an Entrepreneur, I am the owner of Mi ’Amors Boutique, CEO of All Things DEI Consulting Firm, Chief Diversity Officer for Stride and a licensed Practioniner. But my proudest title is Mother, I am mother of 3 children. #2 What made you decide to open your own business, and why a clothing boutique?
I decided to open my own business because I wanted to share my passion with the world, I want to leave a legacy for my children so that they don’t have to worry about the future. My children are my world and building this business from the ground up means they have been able to see the hard work and sweat that I have dedicated to building this business.
Mi ‘Amors boutique stands for “My Loves” in Spanish which represents my 3 children and everything that I stand for as a bi-cultural woman. Being a teen mother at 15 years of age, I was taught early what hard work consists of and that consistency is key.
Mi ‘Amors Boutique launched in 2013 right after the birth of my 3rd child, in which at that time only catered to family and friends, with custom pieces and accessories. to a brick and motor location where my customers are now able to come and shop and have the 1:1 experience that Mi ‘Amors has to offer. I currently have a second location that also has just opened in March 2022 which provides a luxury shopping experience for customers.
What makes you hustle?
What makes me hustle? Well, my children
make me hustle, they make me work harder, they make me a better individual every day. Having my children tell me that their proud of me for establishing the groundwork for them while balancing a full-time job, home, also while balancing two business makes me a hustler.
What would you consider your one MUST HAVE fashion item this season?
A MUST HAVE fashion item for this season are solid color items such as solid-colored comfortable sets, simply because you can pair these items with denim, flannel jackets, fedora hats or simple accessories. You can style them with Heels, sneakers, flats or even boots. Whichever is your preferred preference of comfort.
What are some of the challenges you face regarding being a female entrepreneur and owning your own business?
Some of the challenges I have faced regarding being a female entrepreneur and owning my business transparently speaking is that as a business owner, you must be confident in your own lane and always remaining positive despite what may occur during entrepreneurship. The reality is sometimes it can be very hard because there are so many other growing boutiques. But believing in your progress, your business, putting 1000% percent into your business and having Faith is what helps me to overcome the challenges. Another challenge I have faced is creating and finding balance, it’s like my time and heart can be tugged int a million different directions at once. But I can honestly say that believing in GOD and his goods works is what keeps me going in this industry. Not to mention my supportive family, friends, and customers.
2 Corinthians 9:8
And God is able to bless you abundantly, so that in all things at all times, having all that you need, you will abound in every good work.
What was your mission at the start of your company?
My mission at the start of my company was for all ladies no matter your body size or type can feel beautiful to meet their fashion needs. I wanted ladies to be in love with what their wearing because that is the time when they are feeling their best selves. When love marries fashion has been my mission from the start.
How do you advertise your business? What has been the most successful?
I advertise my business through social media, business cards, word of mouth and vendor events. Social media advertising has been the most successful avenue.
What makes a woman successful in business?
What makes a woman successful in business is self- belief, ambition, confidence, passion, having humility and willingness to learn, having a sense of purpose, being assertive to changes, being a hard worker, bravery, persistence, and consistency and know that its ok to fail and try again.
What is the biggest challenge for you as an entrepreneur?
My biggest challenge as an entrepreneur is having consistent balance and knowing when you take a break and just enjoy life.
It is such a tough job being an entrepreneur. Are you happy?
It is a tough job being an entrepreneur, but I would not trade it in. Being your own boss has its many challenges and that is ok. Failure is not an option for me, that is why I get up every-day to
be the best version of myself that I can be not only for my family but for my customers who trust me. A typical day for me is getting up at 6:30 am, meditating and thanking God for another day. Then getting my younger children up ready for school. Dropping them off to school then heading to my first job as a Chief Diversity Officer for an educational company, then wrapping my day up with grabbing kids, making dinner, and heading over to my 2nd job which is the Boutique in which I work later hours to accommodate customers. While at the Boutique I am multitasking with homework, prepping orders, bagging orders, and assisting with customer needs. I am wrapping up my night with my children about 9pm, but my job is still not over as I am decompressing from the day, this is 6x per week working multiple jobs.
What’s your favorite aspect of being an entrepreneur?
My favorite aspect of being an entrepreneur is having the flexibility to continue to build and expand my business, meeting, and networking with other business owners, and meeting new customers.
How do you stay on top of industry and fashion trends?
I follow other boutique owners on social media; I attend seminars and workshops and I also have a fashion business coach who helps me stay on top of trends. Social media is also the perfect place to collect what is trending all over the world. My boutique offers
clothing that fits Small-3x in sizes, also offering accessories, handbags, shoes, and cosmetics.
How do you manage your work-life balance?
How do I manage work-life balance? Great question …… I DON’T lol... I normally just go with the flow of things and pray I can get through everything that is needed of me.
How do you prevent burnout?
I prevent burnout with spending time with my loved ones and children. I also read a lot of different books and meditating is also great for me to prevent burnout. I also like to vacation and travel when my schedule permits.
What do you enjoy most about entrepreneurship? What do you find the hardest about it?
I enjoy making people feel beautiful, I love having conversations with new customers and letting them know they are valued and beautiful despite how they are looking on the outside. All Women are beautiful, and they all feel that way when they leave Mi ‘Amors Boutique. The hardest part about entrepreneurship is making sure you are covering all grounds of entrepreneurship and staying consistent in this field of business.
What do you have planned next?
I am currently expanding on my Boutique and revamping the business, but I am also opening a Diversity, Equity, and Inclusion Consulting Firm. My future holds for me to stay Busy and Booked. I am planting the seeds for my children so that my legacy can continue.
Mi’Amors Boutique 4263 Culver Road Rochester NY 14622 Facebook- @miamorsboutique IG: Mi_amors_boutique
BEE SNATCHED
Tell us a little bit about yourself, your background.
My name is Dana and I am a 49 years old female entrepreneur. I currently work for the University of Rochester and am the owner of a company named Bee Snatched.
What is Bee Snatched and how did it get started?
Bee Snatched is a business that was created to enhance women’s waist lines along with their confidence I got started with this business because I decided to enhance my own body parts.
What makes you hustle? What does the word hustle mean to you?
I love to hustle. It’s the adrenaline I get when I reach an accomplishment and working towards a goal that really helps push me to the next level.
What made you decide to start your own business?
I actually didn’t know I was going to start a business. I never really planned for it. I started purchasing waist trainers for myself to help me maintain my investments. I had some enhancements done to my body, and I knew there were certain things I needed to wear to keep up with the work that I got done. So, I wanted to share my knowledge with others. Bee Snatched was created from there.
What are some of the challenges you face regarding being a female entrepreneur?
Trying to juggle a full time job,
What is the best business advice you have ever been given?
DONT GIVE UP!!!
What do you feel are some of the characteristics that makes a woman successful in business?
It’s important to have a strong passion in what your doing and selling. Nothing helps you be more successful then belieiving in yout own product, which leads to others believing in you to.
running a business, a family and have a normal life.It’s a lot some times. It’s challenging, but ultimately rewarding to succeed and show my family that they can do this to.
What is your favorite product/service you provide and why?
Waist trainers, by far! They help you out in many different ways and everyone that has purchased a trainer has gotten them for many different reasons. Train your waist can helpwith posture, back pain, lipo compression and it can help you look great under clothing.
What’s your favorite aspect of being an entrepreneur?
Simply being my own boss!
What advice would you give to a new business owner?
You will have lots of trails and errors. But, don’t give up and
keep pushing. It is not always going to be easy. Most of the time it won’t. But in the end it can be very rewarding.
What’s the best strategy to target a new market?
I’m very big about trying out new products on myself first before selling them to my customers. I’m very big about quality. What you sell represents you, so before you sell make sure to test out everything because it’s rough out here. People love social media and that’s the best way to push your products these days, but can also be the worst if someone doesn’t like what you have to sell. Word of mouth helps too, so a few bad sales can go very far and your reputation can be damaged.
What do you enjoy most about owning your own business and being a lady boss? What do you find the hardest about it?
It’s my creating and I have the final say so. Keep up with all the new products you have to stay in
the loop of things.
Do you use social media to network? What is your favorite platform?
Yes, I do. I use IG, Snap Chat and a little bit on TikTok, but I feel as though Facebook has a bigger and stronger platfor for my demographic. I placed Bee Snatched in a fashion show in October 2021 and it was amazing! Once again seeing my vision come together under lights and cameras made me know that this was exactly what I should be doing.
Who do you look to for guidance and mentorship?
My husband, children and my assistant along with my close family member are who I look to for guidance whenever I have questions or problems, or just need advice.
What do you have planned next?
Right now I’m in the middle of converting Bee Snatched to be strictly an online purchasing platform only. My future plans are something bigger and better that I’m not ready to reveal just yet, but stay tuned!!!
START ORDERING ONLINE EXCLUSIVELY AS OF NOV. 15TH
WWW.BEESNATCHED.COM
HOLLY-WOOD DECORATIVE CREATIONS
Tell us a little bit about yourself, your background.
I am a mother of 3 amazing children. My husband and I met in high school and reconnected in our 20s. After being together for 10 years we finally tied the knot 4 years ago in February. I absolutely consider myself blessed to have such an amazing and supportive family.
Tell us a little about Holly Wood Decorative Creations and how did it get started?
We have 32 women and minority vendors all within the boutique. The boutique is an n extension of my woodworking business that I started during the pandemic. One night of talking with some friends and family about being bored during the pandemic turned into selling items I was working on.
What makes you hustle? What does the word hustle mean to you?
My children are the reason for my hustle. I want them to see how I work to not only achieve my goal but to uplift others. They will see how hard work pays off. That we can all make an impact in others’ lives.
What made you decide to start your own business?
I am a trained Medical Assistant. I was working as a home health aide/hospice. In the middle of the Pandemic, my patient passed away. With no end in sight for the pandemic, I did not want to go to work for another family and potentially be exposed to the virus. I decided to stay at home with my children while they homeschooled. When I soon found myself bored and needed to find something I turned back to woodworking. A
pastime I learned from my father and grandfather. Before I knew it, I was selling online and in craft shows. The success was wonderful, but I wanted more.
With more shows and markets, I would hear woman after woman who loved their crafts, but the shows are taxing on them. The long days, the setup, and the teardowns. Some shows would be duds, some would be great. They want to have someplace to display their items where they could feel comfortable leaving their items so that they will be treated with care and get the advertising they need.
How did you pick the name for your company?
When I first started my name was KBJ Creations. Which stood for my children’s initials. But when I went to file for my DBA, I was not able because the letters are not my initials. So, I ended up going home for an hour and the name just clicked that my name is Holly and I work on Wood!
What are some of the challenges you face regarding being a female entrepreneur?
Trying to balance everything is extremely hard being a female entrepreneur. Always having eyes on you to make sure you have your home in line, dinner ready for everyone, and still have time to run. Everything still must run the same along with keeping your business afloat, which keeps you up at night worrying. I have found that you need to keep trying to tell yourself that you can’t do everything.
What has been the biggest challenge owning your own business?
Finding enough time in the day to
do everything that is needed. I wish there was a way to add extra time.
What is the best business advice you have ever been given?
Don’t try to do everything yourself. Always accept help from others. Never give up! Keep pushing even when things look too hard and too scary. It will not come easy but someday it will be worth it. friends. The more people you know and talk to about your business the larger your network grows, which in return helps you meet new clients and find new markets.
What is your goal or mission for your business?
My goal is to give women and minority small business owners a place to sell their products that is not only upscale but accessible. Where they will not have to compete with others for sales. When they drop their items, they will be treated with respect.
What is your top selling item and why?
My top-selling item is my blanket ladder. I honestly think it is because of how well they are made. They are extremely sturdy along with looking beautiful. I carry so many options in the ladders that they can match almost any home’s décor.
What’s your favorite aspect of being an entrepreneur?
So far, my favorite part is seeing how not only my business has grown but how I have grown as a person as well. This business has made me look inwards and think about what type of person I want to be and what type of person I want my children to be.
What advice would you give to a new business owner? Who motives or inspires you?
My family! They are the reason I do everything. I want to show my children that you can turn an idea into life.
What do you feel is the the best strategy to target a new market and client?
Networking is the best strategy. I have used events to network with social media, my vendors, and even
What do you enjoy most about owning your own business and being a lady boss? What do you find the hardest about it?
I enjoy meeting new people every day and forming new relationships. I have met some amazing people whom I would have never met had I not procured this venture.
I have found it hard to balance my time at points. I still coach cheerleading, take my oldest child to work, and participate in many craft events as well. Scheduling is a must and sometimes it gets clustered. My husband and mother-inlaw help tremendously.
Do you use social media to network? What is your favorite platform?
I use Facebook along with Instagram. I do use Facebook a bit more than Instagram.
What’s your most satisfying entrepreneur moment so far?
The opening day of the boutique must be the most satisfying entrepreneurial moment so far. I had worked so hard to get all the pieces together. To finally see the outcome was completely indescribable and breathtaking.
Where did the idea for your business come from?
One night a few friends and my cousin were sitting around, and we had been talking about how bored we were with COVID. I told them I had been messing around with woodworking again and they encouraged me to go into business for myself. That next day I started posting items for sale. #18 What did your initial business plan look like beginning, it was to just sell some things online because I was bored. Then my ambition started to grow quickly. My husband was my biggest supporter and backer. I am so lucky to have him by my side.
LUNA REFLECTIONS DESIGN
Tell us a little bit about yourself and Luna Reflections Design.
I am a busybody. I work 2 nursing jobs and do all the mom and family things. Luna Reflections Design LLC started as a creative outlet and soon turned into an obsession.
What made you decide to open your own business?
I wanted to use my passion to create a secondary income for my family.
What makes you hustle? Knowing that my daughter is watching. I am leading by example that women can go after anything they want.
Who are some of the strong women that you feel have inspired you, especially to create your own business? There are so many inspiring women out there that influenced me to open my own business that I never give credit to just a few without acknowledging the many who paved the way.
When did the entrepreneur bug bite you?
I think ever since I was a young girl I wanted to own a business. I would play a shopkeeper when I was a child. I would walk around with a pencil and paper taking inventory of items around my grandparent’s house. Pricing items and trying to figure out how each one would benefit a customer.
Tell us about some of your goals and dreams for you personally and professionally.
My business goals are to continue to grow and offer my customers new items and be featured on more storefronts. I would like to grow my business to a level of success that
allows me financial freedom.
What are some of the pros and cons of being a female entrepreneur?
There are many benefits to being a female entrepreneur, such as being able to utilize a network of strong women as your network. A con is that even in our current time women are often underestimated in the business world.
What is your favorite way to promote your business that generates the best results?
I utilize online social media platforms most frequently when marketing but I have learned the best results come from word of mouth and networking.
If you could do one thing you have never done before what would it be and why?
If I could spend some time completely off-grid in nature I would. The calm and peacefulness would be very welcome.
What are some of the things you find help you to be successful at what you do?
Learning how to prioritize time was key to success. Working in small pockets of time allowed me to accomplish more daily without sacrificing too much personal time. I also learned to ask an expert. I utilize people that have more expertise than myself as well, they always bring a fresh perspective.
What is one piece of advice you have been given that you have never forgotten?
There have been so many pieces of advice I have been given but the one thing I always remember is my grandmother telling me “They will never walk your path or in your shoes, so do what is best for you, people will either walk beside you or they won’t”
If you had to pick one service/product that you would consider your “specialty” what would it be and why?
My printed t-shirts are most definitely what I do best.
What’s the most important risk you have ever taken? How did it play out for you? The biggest risk was investing in the equipment I needed to produce quality prints for the t-shirts I offer.
I am sure you were excited and overwhelmed to take on owning your own business, and creating your products. What have you found to be challenging? What do you feel you have been successful at?
Overwhelmed is an understatement. So many hours have been spent researching techniques and processes. I focused most on printing vibrant colors and the techniques to achieve that. I have found success in the quality of my printed shirts.
What is your vision for the future? Where do you see yourself in the next 3 years? What about 5 years?
My vision for the future is to have my own branded t-shirts and products. I am currently working on Luna Reflections Design branded candles. I would love to own my storefront in the next 3 years. In 5 years it would be amazing to offer wholesale products to larger stores.
Tell our audience something people may not know about you.
Well, I can not share my secrets.
Where will we see you next?
Possibly in your favorite local shop. Hopefully, people will begin to recognize my designs that their friends and family are wearing or carrying one of my tumblers around.
