How to use this guide
The first thing you need to know is that there is no right or wrong way to dress for your branding shoot!
Your clothing choices will vary depending on your individual personality, brand voice and personal style.
That's the whole point of a shoot - that you have the freedom to show up in a way that best reflects your business.
Included in the guide are some universal 'do's and don'ts' that apply to everyone when it comes to styling yourself for your shoot
However, the general focus of the guide is to act as a starting point. It’s purpose is to help you get inspired about your own wardrobe ideas, and provide some valuable tips on how to best prepare for the day.
So, let’s get started!
Colours & Prints BrandingWardrobe Tips
LET’S EXPLORE SOME OF THE KEY STYLING DECISIONS TO BE AWARE OF WHEN PLANNING YOUR BRANDING SHOOT WARDROBE. WHAT YOU WEAR CAN IMPACT HOW YOU ARE PERCEIVED.
Your brand's colours should definitely be considered when you're selecting clothes, because they're an essential part of your brand story. They help maintain consistency and coherence with your brand identity.
If your brand has a traditional and professional vibe, consider opting for subtler, neutral tones.
If your personal style involves more colour and personality, an option could be to add some of that personality in the shirt choice or even wear an interesting tie if thats applicable.
Solid colours generally photograph better, and avoid small pinstripe shirts and jackets as it produces that 'moire' effect.
Tips and Style advice
Here are a few style and fit considerations to be aware of when selecting your wardrobe
ADDING VARIETY
A simple way to bring variety to your images is to wear layers such as a jacket or blazer which can easily be removed for a quick wardrobe change
SEASONALITY
Consider keeping your wardrobe season-neutral so that you can use them all year round For example light weight blazers and shirts.
GRAPHIC TEES
Unless a deliberate part of your strategy, steer clear of brand logos, or text on your clothing. These can divert attention away from your brand message.
PREPARATION
All clothing should be clean, pressed and wrinkle-free, preferably ironed the day before. If you‘re using props, have them all in one place so you don't leaving anything behind if you are running late on the day.
Actually put your outfits on to see what they look like together. It’s a good idea to photograph yourself in them as well. Sometimes even if an outfit looks good in real life, it can look different in a photo.
Shave, trim and tidy all facial hair at an appropriate time for you Also trim any nose or ear hair before the session.
Do not book haircuts the day before. Allow a few days to a week for it to look a bit more natural and maybe grow out if the cut was too short.
INTRODUCING THE
Style Guides
Four different looks to help you define your style for your branding shoot
CLASSIC LOOK
A tail corpo a wat appe style M E N ’ S L O O K N O . 1
SMART CASUAL
Looking for a modern alternative to a suit? This outfit takes a lig p w M E N ’ S L O O K N O . 2
SMART CASUAL
For try t will add acc rou M E N ’ S L O O K N O . 3
SMART CASUAL
A relaxed look for those that have a relaxed vibe to their brand Pairing beige pants with a blue polo is a great alternative to a suit but not as casual as jeans Keep your acc M E N ’ S L O O K N O . 4
