QUARTERLY BRANDING SHOOT PLAN
for Mark Kelley
LOCATION
QUARTER 3 BRANDING
LOCATION: Clients Home
DATE: Monday, February 17th
ADDRESS: 3012 East Whittaker Close
TIME: 9:30am
Notes: I will plan on arriving 20 mins before hand.
highlight a partner ship with Melrose design group, as well as a few photos of the actual carpet install show our ability to shop in the clients home meet at the job site...etc
Props Outfits PACKING LIST
business cards and stationary for both businesses
Sketches and Blueprints: Printed design sketches, floor plans, or concept drawings.
Swatch Books: Carpet and flooring material samples that highlight color, texture, and quality.
Any co-branded merchandise or packaging that reinforces the partnership.
Material Swatches: Close-up samples of carpet textures and patterns.
Installation Tools & Equipment
Business Casual
THE PARTNERSHIP WITH MELROSE
Shot List
Establishing & Branding Details
Close-up of combined logos or branded materials that showcase both Refined Floors and Melrose (e.g., co-branded documents, banners, or displays).
Team & Collaborative Moments
Group Portrait
Staged or candid shot of key representatives from Refined Floors and Melrose together, conveying unity and partnership.
Collaboration in Action
Candid photos of the teams in discussion reviewing design plans, laughing over ideas, or examining material samples. Capture natural interactions and creative energy.
Handshake & Agreement Moments
Close-up of a handshake, exchange of business cards, or signing a document to symbolize a formalized partnership.
Creative & Behind-the-Scenes Insights
Design Process Details
Detail shots of mood boards, sketches, fabric swatches, and material samples laid out on a table, emphasizing the creative process.
Individual Portraits with Context
Portraits of key individuals (from both companies) in their work environment, perhaps interacting with design elements or reviewing plans.
Hands-On Collaboration
Close-ups of hands exchanging materials, pointing at design elements, or sketching ideas emphasizing the tactile, collaborative nature of their work
NOTES
Inspiriation Board The Partnership with Melrose
THE CARPET INSTALL PROCESS
Shot List
Preparation & Site Overview
Before-Installation Wide Shot
Capture the empty or prepped space where the carpet will be installed to set context (wideangle shot).
Tool & Material Details
Close-up shots of the carpet rolls, cutting tools, measuring tapes, and other installation equipment laid out and ready for action.
Installation in Action
Unrolling & Measuring
Action shot of technicians carefully unrolling the carpet and measuring the space. Overhead or wide-angle shot to capture the layout process.
Precision Work Detail
Close-up on a technician’s hands cutting or fitting the carpet, emphasizing craftsmanship and attention to detail.
Team Coordination
Capture multiple technicians working together one positioning the carpet while another ensures alignment, highlighting teamwork and precision.
Final Touches & The Finished Product
Detail of Final Edges
Close-up of the finished edges or seam details of the carpet to showcase quality and meticulous installation.
Before and After Comparison
If possible, side-by-side or sequential shots that illustrate the transformation from an empty space to a finished floor
Wide Angle Reveal
A full-room shot once installation is complete capture the ambiance, color, and texture of the new carpet in context.
NOTES
FINAL PREP
Here's a quick checklist to get you prepared for a successful and stress-free branding shoot:
Confirm appointments (hair, makeup, etc.).
Pack your props in a suitcase or large tote bag.
Iron your outfits the day before the shoot and pack them neatly in a garment bag and/or suitcase.
GPS directions before shoot day so that you can schedule your departure time accordingly.
Get a good night's sleep the night before your shoot.
Eat a good meal the morning of your shoot.
Your branding shoot will match your mindset, so bring your positive and high-vibe energy!
LET'S DO THIS!
Can't wait to capture your energy and elevate your brand!