2 minute read
Focus on Orthodontic Excellence
Dr. Matt Freedman
Dental Director, Orthodontics
Eduardo Laventman
Division Vice President, Orthodontics
With our company growing rapidly, it is an extraordinarily exciting time to be part of DCA! Many of our newest affi liates are orthodontic practices at the forefront of operational effi ciency, technology and patient care.
Along with new partners, come new ideas, new experiences, and sometimes a few challenges. Integrating new practices has led us to recognize diff erent business models across our diverse house of brands. In order to remain agile and attentive to all the respective needs of our practices, DCA recently created an Orthodontics Division that will sit side-by-side with our existing geographicallypositioned divisions. Providing dedicated operational leadership is Eduardo Laventman and clinical leadership, Dr. Matt Freedman. The two seasoned orthodontic leaders have been hard at work on some very exciting initiatives, tailored specifi cally to each affi liate. They are working to add new orthodontic team members in practices that are growing rapidly and need help, and are exploring the addition of pediatric dental services and oral surgery services in offi ces that have a robust patient base. This type of creative thinking in unique markets will position DCA as a “one-stop shop” for busy parents and families.
The development of new marketing programs is underway, including everything from social media pushes and professionally produced videos, to building grass-roots relationships that market directly to local businesses, groups, schools and unions. Facilities improvements are top of mind for our practices, from minor touch-up renovations to building out brand new de novo spaces, and everything in between. With the implementation of Coupa, supply ordering and preferred labs are streamlined for our teams, giving them more time to focus on the patient experience. opportunities and help the business development team focus on key drivers for orthodontics, to ensure that DCA adds only the best of the best in new orthodontic affi liations.
DCA successfully held its fi rst ever Orthodontic Summit in Charlotte, NC in October, where orthodontists, clinical thought-leaders and senior leaders gathered for an open exchange of ideas amongst our best and brightest orthodontic minds. This was an incredible opportunity to collaborate and hatch strategy for a successful Orthodontic Division for DCA. Attendees left the meeting invigorated and excited about the direction of the division.
Dr. Freedman and Eduardo are, even more importantly, doing a lot of listening and learning. They recognize that each practice is unique and appreciate that each has achieved success running the practice in varying ways. This is an important diff erentiator and perspective that encourages candor, transparency and constructive conversations from top to bottom.
The goal is for every new partner that joins the organization to feel extremely well-supported. The addition of this Orthodontic Division leadership does just that for DCA’s orthodontic practices, fostering a tight community with open lines of communication. As the division develops, Dr. Freedman and Eduardo will be focused on supporting any offi ces where orthodontic services are being performed and helping to take next steps to grow and expand that business. Both are readily available to answer any questions that may arise and are always accessible via email (and promise immediate responses).
