Advertising Rates & Information 2016-2017 thenorthernlight.org 907-786-6195
admanager@thenorthernlight.org
College students spend money too Advertising with us is good for business College students aren’t just struggling poor kids living off Ramen, they’re a huge part of the U.S. consumer base spending nearly $417 billion annually (Managing Money in College Infographic, nationwide.com). Advertising in The Northern Light gives your business the opportunity to capitlize on the money that college students are spending. The Northern Light newspaper is your business’ best opportunity to advertise in a newspaper specifically targeted towards the college student demographic.
College students spend $417 billion annually in the U.S. Get noticed, frequently Advertising campaigns are more successful when they are memorable. Repetition in advertising is one of the easiest ways to achieve memorability. Running your ad multiple times means readers will see your ad more often and will be more likely to remember you. The Northern Light offers a 15% frequency discount for advertisers, allowing your business to get the repetition needed to make readers remember you. Frequency discounts are offered to businesses who purchase 10 or more ads at one time. Both print and digital ads can be combined to count towards the frequency discount.
15% frequency discount when 10 or more ads purchased in one insertion order
Online and App Advertisements Digital Advertisements 7,000 hits on website monthly, responsive web design, site chosen as Best Media Website by the Alaska Press Club in 2015, online ads run on the home page of The Northern Light. Over 200 app downloads.
Online Block Ad
$60/week
$200/month
Online block ads provide advertisers a premium ad space on The Northern Light website’s homepage. Block ads have a click to url response. Artwork must be 300X250 pixels. App Home Tile Ad
$40/week
$120/month
Home tile ads provide exclusive placement on the homescreen of our app. They have a click to url or click to call response option. Artwork must be 424X400 pixels.
App Banner Ad
$250/month
$2,750/year
App banner ads are in rotation with app content, they are in-line/scrollable, and are click to url. Three ad sizes must be created for use across multiple platforms. Artwork must be designed at 640X100 pixels, 640X200 pixels and 600X500 pixels.
Print Advetisements
Insert advertisements are also available. Please contact the Ad Manager at (907)-786-6195 for rates. Circulation 2,500 copies printed every Tuesday during the school year, stands refreshed throughout the week, every issue posted digitally, 26 stands on campus and 38 off campus, papers handed out weekly.
26
OFF CAMPUS STANDS ON CAMPUS STANDS
38
Design Checklist The following checklist is to help ensure the best quality print of your ad in The Northern Light. If your ad doesn’t meet all these specifications or if your ad is not in the proper dimensions then an ad prep fee of $30 will be charged. The ad prep fee is only for resizing and color correcting ads if you need an ad designed please contact the Ad Manager for details and pricing.
Specifications for print ad
Specifications for online ad
Color mode: CMYK for color, Black Color mode: RGB and White for Black and White ads Resolution: 72 dpi/ppi Resolution: 300 dpi/ppi Dimensions: 300X250 for online block Dimensions: see ad sizes ad, see ad sizes for app dimensions Fonts: Embedded (convert to Fonts: Embedded (convert to outlines) outlines) Images: Embedded Images: Embedded
File types for print ad
File types for online ad
Adobe Photoshop (.psd) Adobe Illustrator (.ai) Adobe InDesign (.indd) Encapsulated Post Script (.eps) PNG (.png) JPEG (.jpeg)
GIF (.gif) Encapsulated Post Script (.eps) PNG (.png) JPEG (.jpeg) App ads may only be in PNG format
File types not accepted Microsoft Word (.doc, .docx) Microsoft PowerPoint (.ppt, .pptx) Microsoft Excel (.xls, .xlsx) Apple pages (.pages)
t s i l k c e h C n g i s De e d o m r olo c � on i t u l o s � re ns o i s n e � dim e p y t e l fi
�
Advertising Policies The Northern Light reserves the right to determine ad placement within the paper. The back page ad is the only guaranteed position of an advertisement. Any ad that does not meet all the requirements of the Ad Prep Checklist will be assessed the ad prep fee of $30. The Northern Light will only be held responsible for print quality of the ad if ad meets all of the specifications of the Ad Prep Checklist. The Northern Light does not assume responsibility for any errors on the ad that is sent in. No splitting of purchased ad space between entities or departments. Contractee/Client agrees to pay all collection fees, should it be deemed necessary by UAA to send a delinquent account to a collection service. Signature for the Contractee may personally be fiscally responsible should the Contractee/Client organization’s account become delinquent. A signature of the contract says that all ad copy and information will be sent to the publication by ad deadline. We are not responsible for ad copies not received. There is no guarantee for publication of any ad turned in after the ad deadline on Friday at noon before publication without prior notice and approval of the Ad Manager or Executive Editor. The advertiser will be billed even if ad copy is not received, or if the publication is not notified of cancellation at least two business day prior to the Friday deadline. Advertisers who have booked the back page ad will still be charged the full price even if cancellation notice is given. All rates and issue dates are subject to change. The Northern Light does not run ads that display alcohol or marijuana. However, related businesses may still advertise, but alcohol and marijuana may not be a part of the ad. The Northern Light has the right to refuse ad space to any business.
Off Campus Stands
Tudor Kaladi Bros. UAA Tudor Diplomacy Building Tudor Uncle Joes Tudor Starbucks Moose’s Tooth University Center Peppercini’s Deli Natural Pantry Aurora Coffee Great Harvest Bread Company Cafe Amsterdam Colden Donuts Modern Dweller’s Chocolate Lounge Beart Tooth TitleWave Books Trendsetters Success Cent Industry Way Kaladi Bros. Glacier Brewhouse Snow City Cafe
UAA Aviation Building Downtown Kaladi Bros. Northern Lights Kaladi Bros. Midnight Sun Cafe Humpy’s Planned Parenthood YWCA Tap Root Old Seward Gallo’s Arctic Gallo’s Side Street Espresso Cyrano’s Theatre Sleepy Dog Cafe UAA Eagle River Campus Midtown New Sagaya Market Anchorage Athletic Club UAA Bragaw Diplomacy Building MORE STANDS COMING THIS FALL!
On Campus Stands
Professional Studies Building x2 Beatrice McDonald Hall Gordon Hartlieb Hall Lucy Cuddy Hall Sally Monserud Hall Eugene Short Hall Allied Health Building Rasmuson Hall Wells Fargo Sports Complex Engineering and Industry Building
Student Union x5 Engineering Building Spine over UAA Drive Social Sciences Building Consortium Library Admin and Humanities Building ConocoPhillips Science Building Arts Building Alaska Airlines Center x2 Gorsuch Commons
UAA’S NEWS SOURCE
WWW.THENORTHERNLIGHT.ORG
2016 Issue Dates
July 2016 Su M 3
4
T W Th F
S
1
2
8
9
5
6
7
January 2017
October 2016 Su M 2
3
T W Th F 4
5
6
7
April 2017
S
Su M
T W Th F
S
1
1
2
3
7
8
8
9 10 11 12 13 14
4
5
6
Su M
T W Th F
S 1
2
3
4
5
6
7
8
10 11 12 13 14 15 16
9 10 11 12 13 14 15
15 16 17 18 19 20 21
9 10 11 12 13 14 15
17 18 19 20 21 22 23
16 17 18 19 20 21 22
22 23 24 25 26 27 28
16 17 18 19 20 21 22
24 25 26 27 28 29 30 31
23 24 25 26 27 28 29 30 31
29 30 31
23 24 25 26 27 28 29 30
August 2016
November 2016
Su M 7
T W Th F
S
1
2 3
6
8
9 10 11 12 13
4
5
Su M 6
7
T W Th F
S
1
2
5
8
9 10 11 12
3
4
14 15 16 17 18 19 20
13 14 15 16 17 18 19
21 22 23 24 25 26 27
20 21 22 23 24 25 26
28 29 30 31
27 28 29 30
September 2016 Su M 4
5
T W Th F 6
7
S
1
2
8
9 10
February 2017 Su M 5
T W Th F
3 4
5
6
7
S
1
2
3
8
9 10
11 12 13 14 15 16 17
11 12 13 14 15 16 17
18 19 20 21 22 23 24
18 19 20 21 22 23 24
25 26 27 28 29 30
25 26 27 28 29 30 31
7
3
S
Su M
4
1
2
8
9 10 11
7
T W Th F
S
1
2
6
8
9 10 11 12 13
3
4
5
12 13 14 15 16 17 18
14 15 16 17 18 19 20
19 20 21 22 23 24 25
21 22 24 24 25 26 27
26 27 28
28 29 30 31
June 2017
March 2017
December 2016 Su M
6
T W Th F
May 2017
Su M 5
6
T W Th F 7
3
S
1
2
8
9 10 11
Su M
T W Th F
4 4
5
6
7
S
1
2
3
8
9 10
12 13 14 15 16 17 18
11 12 13 14 15 16 17
19 20 21 22 23 24 25
18 19 20 21 22 23 24
26 27 28 29 30 1
25 26 27 28 29 30
Special Issue Dates Freshmen Edition August 9, 2016
Fall Commencement Edition December 13, 2016
Kick-Off Edition August 23, 2016
Spring Commencement Edition May 2, 2017
Please note we are no longer doing a Shootout Guide
Ads are due the Friday before publication at noon. All issue dates subject to change. Rates subject to change. Please note special rates apply for special editions. Regular issue date
Special issue date
UAA’S NEWS SOURCE
WWW.THENORTHERNLIGHT.ORG
2016-17 Web Insertion Order social media/web/app
3211 PROVIDENCE DR., STUDENT UNION ROOM 113, ANCHORAGE, AK 99508
(907) 786-6195 ADMANAGER@THENORTHERNLIGHT.ORG
Advertiser Name of Ad Contact Billing Address City/State/Zip Phone Email Alt. Contact Phone/Email
Ad Specifications (see also design checklist)
Fund/Org # (on campus only) Campaign dates SPECIAL INSTRUCTIONS (include boost amount if you would like to boost a social media ad):
Ad Type
Online Block Ad App Home Tile App Banner Facebook Facebook Boosted Instagram Instagram Boosted Twitter Twitter Boosted
Price $60/week $200/month $40/week $120/month $250/month $2,750/year $50 $50 + boost payment $25 $25 + boost payment $50 $50 + boost payment
Contractee/Client agrees to pay all collection fees, should it be deemed necessary by UAA to send a delinquent account to a collections service. Signature for the Contractee may personally be fiscally responsible should the Contractee/Client organization’s account become delinquent. A signature of the contract says that all ad copy and information will be sent to the publication by ad deadline. We are not responsible for ad copies not received. The advertiser will be billed even if ad copy is not received. Rates are subject to change.
Printed Name
Client Authorization Signature
Date
Printed Name
Ad Dept. Signature
Date
Online Block Ad 300x250 pixels App Home Tile 424x400 pixels App Banner 640x100, 640x200, 600x500 pixels Twitter ads must be less than 160 characters Instagram ads must have a photo All social media ads can include any sized photo Ads must be submitted a week prior to your ad campaign start date All social media ads can be boosted, your company gets to choose the amount you would like to spend to boost the post.
AD PREP FEE
Fee of $30 will be charged for: 1. Ads that are not in the proper dimension 2. Ads that are not the appropriate file type
AD DEADLINE one week prior to campaign start date
OFFICE USE ONLY
Base Rate Discount Number of Ads Total Date Received
Notes:
5/10/2016
UAA’S NEWS SOURCE
WWW.THENORTHERNLIGHT.ORG
2016-17 Insertion Order ON-CAMPUS
3211 PROVIDENCE DR., STUDENT UNION ROOM 113, ANCHORAGE, AK 99508
(907) 786-6195 ADMANAGER@THENORTHERNLIGHT.ORG
Advertiser Name of AD Contact Billing Address City/State/Zip Phone Email Alt. Contact Phone/Email
Desired Dates:
Will one ad be repeated?
July 12, 26 August 9*, 23* Sept. 13, 20, 27 Oct. 4, 11, 18 , 25 Nov. 1, 8, 15, 22 Dec. 6, 13*
Jan. 17, 24, 31 Feb. 7, 14, 21, 28 March 7, 21, 28 April 4, 11, 18, 25 May 2*, 30 June 13, 27
Ad Manager for Special Issue * ContactRates & Insertion Order.
FULL BANNER: 9.75 in x 3.8 in
SPECIAL INSTRUCTIONS:
SHORT BANNER: 4.8 in x 3.8 in FULL PAGE: 9.75 in x 15 in
UAA Dept.
Ad Type
2 Page Spread Back Page Full Page Half Page Quarter Page Plus Quarter Page Full Page Banner Short Banner Small Square Business Card Online Block Ad
Color
$1,300 $750 $660 $375 $250 $215 $205 $150 $115 $50
Black & White
Student Org Color
$1,015 $975 $585 $750 $520 $500 $285 $275 $180 $175 $155 $150 $160 $140 $120 $85 $85 $75 $40 $25 $200/month
Black & White
$770 $540 $395 $215 $135 $100 $110 $65 $50 $20
Contractee/Client agrees to pay all collection fees, should it be deemed necessary by UAA to send a delinquent account to a collections service. Signature for the Contractee may personally be fiscally responsible should the Contractee/Client organization’s account become delinquent. A signature of the contract says that all ad copy and information will be sent to the publication by ad deadline. We are not responsible for ad copies not received. The advertiser will be billed even if ad copy is not received, or if the publication is not notified of cancellation at least one business day prior to the Friday deadline. The Northern Light reserves the right to determine ad placement within the paper. Rates are subject to change.
Printed Name
Client Authorization Signature
Fund Number Printed Name
Date
QUARTER QUARTER PAGE: PAGE PLUS: 4.8 in x 5.78 in x 7.425 in 7.425 in
HALF PAGE: 9.75 in x 7.425 in
BUSINESS CARD: 3.8 in x 2 in
SMALL SQUARE: 3.8 in x 3.8 in
ONLINE BLOCK AD 300x250 pixels
AD PREP FEE
Fee of $30 will be charged for: 1. Ads that are not in the proper dimension 2. Black and white ads that are in four color black
AD DEADLINE
Fridays at 12:00 PM
OFFICE USE ONLY
Base Rate Discount Number of Ads Total Date Received
Notes:
Org. Number Ad Dept. Signature
Date
04/01/2016
UAA’S NEWS SOURCE
WWW.THENORTHERNLIGHT.ORG
2016-17 Insertion Order OFF-CAMPUS
3211 PROVIDENCE DR., STUDENT UNION ROOM 113, ANCHORAGE, AK 99508
(907) 786-6195 ADMANAGER@THENORTHERNLIGHT.ORG
Advertiser Name of AD Contact Billing Address City/State/Zip Phone Email Alt. Contact Phone/Email
Desired Dates:
Will one ad be repeated?
July 12, 26 August 9*, 23* Sept. 13, 20, 27 Oct. 4, 11, 18 , 25 Nov. 1, 8, 15, 22 Dec. 6, 13*
Jan. 17, 24, 31 Feb. 7, 14, 21, 28 March 7, 21, 28 April 4, 11, 18, 25 May 2*, 30 June 13, 27
Ad Manager for Special Issue * ContactRates & Insertion Order.
FULL BANNER: 9.75 in x 3.8 in
SPECIAL INSTRUCTIONS:
SHORT BANNER: 4.8 in x 3.8 in FULL PAGE: 9.75 in x 15 in
Ad Type
Color
2 Page Spread Back Page Full Page Half Page Quarter Page Plus Quarter Page Full Page Banner Short Banner Small Square Business Card Online Block Ad
QUARTER QUARTER PAGE: PAGE PLUS: 4.8 in x 5.78 in x 7.425 in 7.425 in
Black & White
$1,500 $1,100 $900 $900 $600 $775 $325 $450 $200 $275 $175 $250 $240 $160 $105 $185 $100 $150 $50 $75 $200 monthly
HALF PAGE: 9.75 in x 7.425 in
BUSINESS CARD: 3.8 in x 2 in
SMALL SQUARE: 3.8 in x 3.8 in
ONLINE BLOCK AD 300x250 pixels
AD PREP FEE
Fee of $30 will be charged for: 1. Ads that are not in the proper dimension 2. Black and white ads that are in four color black
Contractee/Client agrees to pay all collection fees, should it be deemed necessary by UAA to send a delinquent account to a collections service. Signature for the Contractee may personally be fiscally responsible should the Contractee/Client organization’s account become delinquent. A signature of the contract says that all ad copy and information will be sent to the publication by ad deadline. We are not responsible for ad copies not received. The advertiser will be billed even if ad copy is not received, or if the publication is not notified of cancellation at least one business day prior to the Friday deadline. The Northern Light reserves the right to determine ad placement within the paper. Rates are subject to change.
Printed Name
Client Authorization Signature
Date
Printed Name
Ad Dept. Signature
Date
AD DEADLINE
Fridays at 12:00 PM
OFFICE USE ONLY
Base Rate Discount Number of Ads Total Date Received
Notes:
4/01/2016
thenorthernlight.org 907-786-6195
admanager@thenorthernlight.org