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how to be the digital intern at
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Accounts to familiarize yourself with
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Responsibilities
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Names to familiarize yourself with
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Resources
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accounts to familiarize yourself with 7-Eleven Point of contact Rod Lowe Account goals Market 7-Eleven franchising in such a way that people want to buy 7-Eleven franchises Take note Rod is in contact with us almost everyday with questions, so that’s just a name that you should know. This is an account with a lot of needs so monitoring them closely and making sure those needs are met is really important. Website https://franchise.7-eleven.com/franchise/home
Heritage Land Bank (often referred to as “HLB”) Point of contact Tim Niedecken Account goals Paid search, social media management, and our Web Development Team (often referred to as “Dev Team”) is in the process of designing a landing page/redesigning their website for them. Take note One of the tasks you will likely be assigned on this account is the responsibility of processing invoices for the advertisements via media that we secure for this client. You will be trained on how to do this and it is super important that you do this task carefully and well (mostly because it will save Dede in accounting a lot of headaches)! Website https://heritagelandbank.com
Direct Orthopedic Care (often referred to as “DOC”) Point of contact Dan Melvin Account goals Keeping their blog up-to-date using Wordpress and the almost complete redesign of their website. Take note What are they? A provider of urgent orthopedic care. For example, if someone knows for a fact that their arm is broken, they would want to call DOC instead of going to the hospital and getting referred to an urgent orthopedic care provider. Website https://www.directorthocare.com New Website http://directorthocare.kinsta.cloud
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accounts to familiarize yourself with Boise Image Enhancement Center (or “BIE”) Point of contact Dan Melvin Account goals Keeping their blog up-to-date and running their paid ads. Take note Their budget is small so we don’t do a lot for them and we just got a quote to do a landing page for them so they have the potential to become a larger client in the future. Website https://www.boiseimage.com
Dermatology San Antonio (often referred to as “Derm SA”) Point of contact Jenna Carter Account goals SEO and running their paid search. Take note We may be managing their website’s blog in the future so get excited! Website http://www.dermsanantonio.com
Crown Laboratories Point of contact Varies Account goals Management of the new site that we designed for them. Take note What are they? Dermatological product developers. Website (its so beautiful because we designed it) https://www.crownlaboratories.com
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accounts to familiarize yourself with Dermatology.com (often referred to as “Derm.com”) Point of contact Varies Account goals Dev Team designed a landing page for them in the past and are now designing their website. In addition to all of the website stuff, we also run paid searches for them. Take note Callie Jo doesn’t play a huge role on this account, but it is still one to take note of. Landing Page https://www.dermatology.com
OD360 Account goals An OrthoDerm (https://ortho-dermatologics.com/our-team/) app that we are currently designing and developing. Take note What is it? Its an app that acts as a hub for pharmaceutical reps.
Windsor Dermatology Points of contact Dr. Jerry Bagel and Kylie Lewis Account goals Purchasing blogs for their website via BKA Content and scheduling blogs to post every Wednesday. Dev Team also recently made some changes to the layout of their website. Landing Page https://www.windsordermatology.com
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responsibilities by client The following are some of the tasks that have been given to digital interns of old and while the scope of the responsibilities given to digital interns at GCG is bound to change and even expand over time, the jobs below are likely to remain the responsibility of you, the digital intern.
Windsor Dermatology Purchasing 4 blogs from BKA Content by the first week of each month. Optimally, we like to have the blogs written by BKA’s copywriters approved of by the client by the 15th of the month. Once approved by Windsor, we get the blog content copied over into Windsor’s wordpress and schedule one blog for the Wednesday of each week that month. One of the additional jobs that you will for this client is finding photos to use for the featured image on each of the month’s blog posts. The following are a few sites that we have found to be good sources for free images in the past: • • • •
Pexels | https://www.pexels.com Unsplash | https://unsplash.com Burst | https://burst.shopify.com Reshot | https://www.reshot.com
If unable to find an image on any of the above sites that would be appropriate to use on Windsor’s blog, you can resort to purchasing a photo on Getty Images - just make sure to get photos approved by Callie Jo prior to purchasing them. After you find an image to use for each of the blog posts, you will need to resize each of them using Photoshop. The dimensions for each photo will need to be the following: Width - 720px and Height - 483px After posting each blog for the month, add the information about said blog post to the following Google doc: https://docs.google.com/spreadsheets/d/1r5bwtFQUZqvMnJwO96csS0gLTuoB53QkO1JJmhRiMo4/edit#gid=0
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responsibilities by client 7-Eleven Manage 7-Eleven Franchising’s social channels (Instagram/Facebook/LinkedIn) with Sprinklr. We make it our goal to keep Rod (our point of contact for this client) happy by responding to all inquiries that come in over the course of the day by EOD. A few links you’ll need to complete this task: 1. https://docs.google.com/document/d/1nA0wIy6ZsC4_Tv2NhI4YMSezj_nHLsQhwiD-ShUvJ2U/edit 2. https://franchise.7-eleven.com/franchise/stores-available?search=
Direct Orthopedic Clinic Every month, DOC will send us 3 or 4 blogs that they would like posted on their website. You should have drafts typed up, approved by Callie Jo, and live on their site within 1-2 days following the date that you initially received them. All of their blog posts follow a certain format and you will, of course, be taught how to follow that format by Callie Jo.
Heritage Land Bank Invoices, invoices, invoices! Tiffany Frey, Account Coordinator, will train you! Reach out to her and schedule an hour for training.
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people to familiarize yourself with While you should absolutely get to know every member of the GCG team, there are a few people that you will interact with more than others. Over the course of your internship, make it a point to get to know the people below. If you find yourself a little bored at any point throughout the day, send these people a slack and ask them if they need help with anything.
Callie Jo Williams Digital Project Coordinator
Carrie Anne Peeler Digital Specialist
Jenny Manning Senior Media Manager
Tiffany Frey Account Coordinator
Stephanie Dominguez Senior Account Services Intern
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helpful resources MOZ | https://moz.com Got questions about SEO, keywords, writing meta descriptions and alt texts, etc.? Moz is a great place to find resources about all of the above.
GCG’s site | https://www.gcgmarketing.com/crew/ Did someone just ask you to take a paper to someone, but you have absolutely no idea what that person looks like? Lucky for you, names and photos of the entire GCG crew are on our website.
Wordpress Help | https://www.wpmadesimple.org/guides/wordpress-basics/ New to Wordpress? This is a great resource that will help you become familiar with the basics! In addition, remember: you will be posting blogs for clients so much over the course of the internship that it will become second nature at some point.
Google Ads Help | https://support.google.com/google-ads?visit_ id=637003600371401328-475719236&rd=1#topic=7456157 New to Google Ads? This is a great resource that will help you become familiar with the basics and terms used by the Google Ads pros. I recommend exploring this page in your spare time and slowly familiarizing yourself with the verbiage (this will help you follow along in some of the meetings you will attend as the digital intern.)
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