BRAND GUIDELINES
“WHERE MUSIC HAPPENS” Because The Grand Stafford Theater is “where music happens”, we aim to be the BCS community’s go-to when it comes to all things music. We are experts on the subject and for that reason, our social media channels exist not only to promote upcoming shows, but to communicate our love for music to what are, oftentimes, musically diverse audiences.
PRIMARY LOGO
HOW TO USE OUR LOGO 01
Always leave plentiful space around the logo when using it alongside other elements such as type or graphics.
02
Do not add embellishments like drop-shadows, embossings etc. to the logo.
03
The logo is great the way it is, so please leave it be. For example:
04
Feel free to place the logo on photos or colored backgrounds, but should you do so, double check for readability.
Don’t adjust the height
or the width.
SUPPLEMENTARY GRAPHICS
HELPFUL APPS Below is a list of iPhone apps that past Grand Stafford social media managers have found useful. It is our hope that the use of these apps by future social media managers will help keep the Grand Stafford’s presence on all social media platforms looking consistent and awesome for years to come. For Instagram story layouts: Unfold, Adobe Spark Post, Cutstory To add a white border around photos before posting them: Instasize
INSTAGRAM STORIES Instagram stories have proven to be a great tool to promote everything from most recent posts to the bands that play on our stage. In order to be consistent, we stick to certain fonts and layouts when it comes to what we share on our Instagram story. You can ďŹ nd examples of past styles and best practices in the our brand guide full of previous social media examples.