jades
VIETNAMESE N OOD L E C A F E
SUPPORTING ELEMENTS
OUR TABLE IS YOUR TABLE
As opposed to use of a variety of supporting elements and icons, the Jades brand is supported by a single, distinct geometric pattern. This pattern will be used on a variety of collateral from packaging to business cards and is also present on menus.
SHADES OF JADES
WEBSITE
LINK TO ABOUT PAGE
LINK TO MENU PAGE
SETTING THE MOOD
OUR MISSION Jades Vietnamese Noodle Cafe is College Station’s new favorite place to get a good, hot bowl of pho. Jade is an element that transcends cultural, regional and even lingual barriers and with a namesake like the precious Jade stone, Jades, like a good bowl of pho, hopes to do the same.
OUR VALUES INCLUSIVITY, over exclusivity QUALITY, over mediocrity HUMAN, over everything
OUR TAGLINE OUR TABLE IS YOUR TABLE
OUR TYPEFACES
JADES TITANIA REGULAR
Think of Titania as the the fire ex tinguisher on the wall behind glass that should only be broken in case of emergencies. Emergencies would refer to instances where you need to make a connection to the Jades brand that is undoutedly a connection to the Jades brand.
VIETNAMESE NOODLE CAFE EUPHEMIA UCAS BOLD + REGULAR
A great choice for headlines, taglines, and even body copy making it an extremely versatile typeface. You are sure to see this one used across brand collateral.
CALIBRI
CALIBRI BOLD + REGULAR
The best choice for body copy.
MENU VARIATIONS COLOR VARIATION NO. 1 DARK ON LIGHT
FRONT
BACK
COLOR VARIATION NO. 2 LIGHT ON DARK
FRONT
BACK
TEXAS MONTHLY MAGAZINE AD
WEBSITE ABOUT + MENU PAGES