Roche Cattle 7th Annual Bull Sale

It’s with great pleasure, anticipation and relief I present to you the 7th Annual Roche Cattle Bull Sale. It is a lot of work to put on a sale and I can’t help but first thank the Badiola family. They have been so gracious in hosting the event. I realize this format of a sale is new for our area but I feel like this is the future of cattle sales, it is easier on both the staff and the cattle. Plus, we can enjoy the sale inside a stunning facility.

I feel the cattle we have brought to town represent our program with class and a ton of mass. We make our living in the commercial cow world so WE KNOW what it takes to make ends meet in this difficult profession. We have run cattle in the toughest Nevada desert to the prettiest, elevated meadow. All situations are different and we all have what we prefer. That being said, I feel these bulls can improve any commercial cowherd. They are bred with a functional female and stout commercial steer in mind. Some producers chase numbers (EPDs), while some chase looks. We work to keep an even balance between the two. If I have to work with cattle every day, I want them to be attractive! That being said, they also have to pay the bills, so they must be functional. These bulls are exactly both. I will put our feeder cattle up against anyone in terms of performance and eye appeal. Cattle buyers like good looking rigs and better looking cattle.

The Simmental influenced bulls are what every cow/calf guy should be using. We are mostly Angus based cowherds in the west and when Simmental genetics are introduced, one will be amazed with the change. Calves will be heavier in the fall due to hybrid vigor, but not from an increase in frame. It is usually an increase in actual thickness of the cattle. The females will greatly improve the longevity in the herd as well as the reproductive consistency when crossbred. The Angus bulls in the offering represent exactly what I want to see in an Angus. They are loaded with power and break the stereotypical mold of not having anything to them. There is also a group of Angus bulls offered that will be great heifer bull candidates, and not just because of an EPD. They were low birth weight calves and are made to come out. One must look at the phenotype and EPDs. In my opinion, they are from proven bulls and great females.

Thanks again for taking to time to sort these bulls. I truly appreciate the interest and please feel free to call whenever with any questions or to just talk cattle!

Trevor Roche

Roche Cattle - Parma, Idaho

SALE DAY PHONES:

Trevor Roche.............................................................208.880.7676

LaMar Roche.............................................................208.250.5575

SALE STAFF:

Trent Stewart.......................Auctioneer…................541.325.3662

Kyle Colyer…............................................................208.250.3924

Mark Frisbey..........................................................208.890.4517

CONSULTANTS:

Jonas Flake...............................................................775.385.0187

Reece Wilkins...........................................................970.380.3314

Brian Bott.................................................................208.431.1234

Dr. Travis Allen...........................................................208.989.7830

Carey Hawkins..........................................................208.724.6712

Justin Roche.............................................................435.327.1842

Nate Gillam...............................................................208.741.0685

Cody Wayment.........................................................801.458.5813

JB Salutregui.............................................................541.212.3278

Doug Mikelson.........................................................208.880.0834

Bobby Lax.................................................................208.739.6119

SALE LOCATION & DETAILS:

Badiola Arena • 402 US Hwy 95 • Homedale, ID 83628

The bulls and heifers will be on display in the pens behind Badiola Arena. The actual action will be held inside “The Tango” restaurant located in front of the arena next to the entrance. No animals will enter a ring, instead, each animal will be individually videoed and sale in catalog order on big screen TVs. If you have any questions how the sale will operate please feel free to call.

DINNER:

A ribeye steak dinner will be offered for all of those in attendance sale day. Please come early because the sale will start promptly at 4 PM.

ANNOUNCEMENTS:

Announcements from the auction block will take precedence over any printed matter.

GUARANTEE:

Every bull comes with a 100% first breeding season guarantee. If any problems present themselves please call ASAP. We don’t have a fancy equation or program. We will just try to make you happy!

BIDDING:

If you are unable to be present, contact one of the sale consultants to place a bid, or bid over Superior Click To Bid:

LIABILITY:

All persons attending this sale do so at their own risk, legal or otherwise, for their safety or the behavior of the animals. The owners, auction service and sale staff assume no liability for property loss or any accidents that may occur.

TRUCKING & DELIVERY:

Free delivery, nationwide, on all bulls selling for over $3,500. We have sold cattle to 25 states the past few years and have many options in assisting with transportation. Please don’t allow distance to keep you from bidding. We have always been able to find a ride and will guarantee no more then $300 a head to central points throughout the United States.

EPDs:

Epds for all SimAngus bulls are calculated on an Angus base. Thus making it easier for the buyer to understand and compare the SimAngus to the Angus. The higher % Simmental Bulls are calculated on a Simmental basis. EPDs may change from the time of catalog production till the conclusion of the sale.

REGISTRATIONS:

All bulls selling for $4,000+ will be registered free of charge. A $50 registration fee will apply to any bulls selling for less than that. Papers will be furnished upon all bulls selling if requested by the buyer within 3 weeks. Please leave a name, address and member association number with the sale staff at the conclusion of the sale. If papers are requested after 3 weeks an additional charge may apply.

As many people know I am not the biggest believer in EPDs. I have seen them proven wrong and pointless countless times when raising and marketing livestock. When’s the last time a local auction was stopped to talk about the $B or YW EPD of the calves being sold? Far too often we as producers buy into the propaganda as we strive to improve the product we are producing and increase our bottom line. There is absolutely nothing wrong with always seeking improvement, but when that improvement is based on unproven data, we begin to chase a mirage. With the increased focus on genomics and DNA testing, the amount of data can become overwhelming. I can see it perpetuated from all breed associations with new EPDs and inflated numbers. I was about to jump into the top 1% EPD profiled cattle. I traveled across the Midwest visiting the ultraprogressive herds right when the CRAZY numbers we starting to be seen. I was searching for a few donors to bring this new concept west, and mass produce them in a hurry. I found myself at a farm in Wisconsin looking at a set of females with the ridiculously high EPDS and $B values. I wanted to like the cattle so bad, and take the west by storm, but as I was walking through the cattle, I realized the stock was no different than what I had at home. They weren’t lunkers or dinks, just common angus that read amazing on paper. I left disgusted confused and returned to Idaho trying to figure what to do with EPDs and data.

I have always believed heterosis, at any level, can beat EPDs, but I could not find a study to support either side of the argument. The opportunity for clarity came when my dad decided to sell his commercial cows. I thought no better way to put EPDs and my philosophy to the test then with actual cattle in a real-world environment entirely based on actual PROFIT.

I purchased 300 3-7-year-old cows and split them right down the middle. 150 cows were bred to my Simmental yearling bulls that didn’t quite pass semen test for the bull sale. The other 150 cows were bred to Angus bulls I purchased with the very best EPD profiles you can find. They were top 5% for WW and YW, as well as $C, $B and $F. Both groups wintered and calved together on cornstalks, summered in Donnelly, Idaho, and weaned the same day. EID tags were placed in each calf at birth. Individual birthweights and weaning weight were taken on each calf. A load of each group (2/3 steers, 1/3 heifers) were fed out in Wisner, Nebraska, to avoid any bias data. The results speak for themselves.

ANGUS

Average BW..........................................71 lb. Average WW.......................................521 lb. Average Daily Gain............................3.34 lb. Average Conversion DMF...................7.09 lb. Average Cost of Gain........................$1.1185

Average Gross Income/Head..........$1,975.04

SIMMENTAL

Average BW..........................................80 lb. Average WW.......................................582 lb. Average Daily Gain............................3.73 lb. Average Conversion DMF...................6.43 lb.

Average Cost of Gain........................$1.0162

Average Gross Income/Head..........$2,111.00

CROSSBRED SIRED CALVES OUTPERFORMED THE ANGUS BY 10%

After feeding the cattle out and getting back the kill data from my commercial experiment I don’t believe EPDs can outperform heterosis, and the numbers don’t lie. The crossbred calves WEANED, CONVERTED and GAINED over 10% better than the Angus. I believe heterosis from a plethora of continental breeds would show the same dominance in the pasture and feedlot. I’m not anti-Angus! I’m just saying the current EPD profiles paint a picture that can easily be crushed by crossbreeding. I have always heard heterosis is a free lunch, now I know that statement is true. Moral of the story for the commercial cattleman, crossbreed until the EPDs can beat divine design. The dairy breeds have figured out genomics and EPDs. I truly believe someday the beef producers will do the same, but that day is not today!

And don’t forget a crossbred cow will run much longer than any purebred. LONGEVITY is one of the most profitable characteristics that nobody talks about when building a cowherd.

It does not matter if you are selling your calves at weaning, as yearlings or retaining ownership through the feedlot; you cannot afford to give up the advantages that hybrid vigor will convey to your bottom line.

Today’s industry demands an animal that can gain, grow and grade. Simmental composite cattle posses the true genetic potential feedlots are searching for while improving the longevity and total production of the base cowherd through heterosis.

After years of advanced genetic evaluation, a commitment to research and consistent breed improvement, Simmental and SimGenetics are poised in the position as the most logical and profitable choice for the Continental genetic component for profit driven crossbreeding programs. No other Continental option generates the combination of growth, carcass value, calving ease, maternal and efficiency traits that Simmental does. Some provide comparable terminal value, others bring some wonderful maternal traits to the table, but SimGenetics offer both. In fact, they rank first or second in almost every economically important trait category listed in the latest MARC data. So whether you choose Simmental genetics to complement British breed commercial females or one of the popular SimGenetic composite options like SimAngus to preserve a balance of Continental and British genetics and retain heterosis in your herd, you can be confident you are using all of the facts available to make the most logical genetic choice possible.

The Goal: Produce for the Market

According to Tom Brink of Five Rivers Ranch Cattle Feeding, LLC., Five Rivers first choice in feeders is the Angus /Continental cross, 50% to 75% Angus and 25% to 50% Continental. This blend of Angus and Continental cattle “creates a good feeding, good grading, good yielding animal that is usually the right size.”

“Over the last few years I have had the opportunity to run both steers and heifers purchased from the Roche family. These simmental influence calves are by far some of my favorite to watch throughout the season. They possess a great frame, with extreme muscle shape, very sound at the ground, and perform exceptional for commercial calves. If you want to improve the overall quality of your commercial calves incorporate Roche Simmental genetics and reap the benefits.”

Curtis Thomas

- Duane Martin Livestock

Foreman

Here is a super functional, deep bodied, powerful, 20-20 son. I love this type because they can thrive in any environment and will always stay in respectable shape. 20-20 has done an exceptional job, and this son will do the same for you. He comes from a great donor. He will add volume, power and eye appeal. He is my type, and will be yours, after watching his video. He glides across the pen with a cocky attitude. He knows he is good and has a ton of power and a great look with plenty of actual performance. He’s lot 1 for a reason and you will agree on February 22nd!

2

3/4 Simm

1/4 Angus

Roche Makers Mark 117

DOB: 2/22/22

MR CCF 20-20

Roche Makers Mark 717F

ROCHE PIL/DRIVER 6234

Duello’s Foundation 342 Roche Foundation 738 Donor

3C Macho

BW: 2.1

WW: 62

YW: 89

Milk: 19

Scrotal: 32

Act. BW: 82 Adj. YW: 1,151 Test Gain: 3.60 Sale Weight: 1172 Act. WW: 680

Difficult to find a hole is this stud. He’s made right from the ground up with a massive foot and bone like a rhino. Extremely soft from the side and possible one of the smoothest shouldered bulls in a high percentage. Out of the new sire, Makers Mark, that has far outperformed expectations. Inject something new into your herd and put this beast to work.

This is the type of 3/4 bull I am trying to raise more of with a focus on quality over numbers. On paper he is mediocre. There are plenty of bulls that read better than him on paper, but very, very, very few of them will look like him in person. Which do you prefer? A bull that hopefully breeds better then he looks? Or one that looks like a Man Among Boys when compared to others with better EPDs? I will take the actuals all day, every day! EPDs are as trustworthy as a gypsy selling snake oil, and with all of the new data they are coming out with on a weekly basis, it has just got ridiculous. Each breed association is just trying to one-up the next and their “data” has turned into “wishful thinking,” if you ask me. EPDs were once a tool, now they are a breed selling tactic. Focus on raising good stock and you will always have the most profitable and marketable product to sell, and this monster will do just that!

“My SimAngus Roche bulls have held up well in extreme conditions. They have covered a lot of big, rough country and have gotten the job done. “

- Ira Renner Jiggs, Nevada

4

3/4 Simm

1/4 Angus

Roche 20-20 211

DOB: 1/18/22

BR CCF Vision

MR CCF 20-20

HTP SVF Dew the Stroke

Duello’s Foundation 342

Roche Foundation 738 Donor

3C Macho

BW: 2.5

WW: 68

YW: 92

Milk: 22

Scrotal: 37

Act. BW: 86 Adj. YW: 1,209 Test Gain: 3.40 Sale Weight: 1311 Act. WW: 840

A true power and perfomance bull in lot 4. He’s as stout and you would want one with a very soft muscle pattern for the amount of meat he is packing. His test gain is a little under the average because of some hoof rot he was battling during the wet fall we enjoyed so much in the feedlot.

5

3/4 Simm 1/4 Angus

Roche 20-20 232

DOB: 2/14/22

BR CCF Vision

MR CCF 20-20

HTP SVF Dew the Stroke

Duello’s Foundation 342

Roche Foundation 738 Donor 3C Macho

Lot 5

BW: 2.5

WW: 68

YW: 92

Milk: 22

Scrotal: 38

Act. BW: 78 Adj. YW: 1,154 Test Gain: 3.53 Sale Weight: 1175 Act. WW: 690

Really hard to find a fault in this guy. He is stout from the tip of his tail to the end of his nose. One of my favorites for the commercial man looking to add pounds, bone and thickness to his calf crop. I love an Angus-based cow herd with some added punch. This stud will certainly add the punch!

20-20 235

Hard to make a better-looking face if you ask me. I am a total sucker for a baldy. They are always the best steer calves and the best mothers. This calf will certainly not disappoint. He has been a stud from day one. Out of a great donor and the most consistent sire we have used around here. He reminds me a lot of Roche Makers Mark we sold in 2019 for $21,000. I have high hopes for this specimen and I am sure he will be able to leave his mark on anyone’s herd. Soft, powerful and sound! Hard to fault this stud. Props to the photographer with the perfectly timed picture. The bull next to him was throwing straw like a hay grinder!

Roche Profit 209

8

Roche Currency 224

Roche Currency 238

Roche Currency 748

I love the excessive amount of product this bull is packing. You will be hard pressed to find a more complete cowman’s bull. He has look, power and performance. This is my type.

Ultra complete Profit son selling as lot 11. Profits continue to rise to the top, and this is why the semen cost over $500/straw. He has changed the Simmental breed for years to come. Lot 11 is a great example of what Profit brings to the table. Profits always have awesome performance, clean front ends and destroy all of the bad stereotypes Simmentals had to deal with when they were first imported into the States. I don’t know what other breed you can turn to that has changed so much and now offers more than any other breed on the market. Trust me, we have experimented with them all! The daughters out of lot 11 will be jaw dropping.

Siblings to Lot 11

Roche Profit 502

Roche Duke 240

Roche Duke 233

An ultra complete meat-n-taters type in lot 14. The no holes kind, that will sire a set of calves the Superior rep will love to film.

Roche Duke 5429

There isn’t a lot of difference between this snip nosed calf and lot 1. He is certainly one of my favorites. His type and kind is one that will always gain a repeat customer.

Roche Duke 140F

Roche Duke F301

Roche Duke 723

Roche Makers Mark 234

Very similar to lot 11 in his build. I really like this type to sire replacement females. They balance very well from all corners and have that soft maternal look. I truly believe the crossbred mother can run five years longer then the modern, straight Angus and this stud will produce the keeper kind.

Roche Makers Mark 169

Roche Makers Mark 227

Roche Makers Mark 218

Roche Currency 164

Roche Currency 231

The red gene hit this one hard! He is a load. Tons of performance and a back on him you could use to serve your family Christmas dinner. I’m a total sucker for a different color or pattern, and this bull trips the trigger. He’s the real deal. He has been a beast from day one and will do any herd a whole lot of good. I just wish I could replicate him. The absolute ideal commercial bull, in my eyes. Power, performance, look and sound!

Lot

Roche Duke 516

Roche Duke 4520

Here is the start of the age advantage bulls. These have been raised right, with a hard foot underneath ready to go to work. Siegner Ranch in Riverside, Oregon, has been buying our age advantage bulls for the past fouryears. Give Monte a call for an honest opinion. They have worked great on his place and we all know there are a few rocks to walk on in that part of the world!

Roche Makers Mark 32B

Roche Makers Make 717H

Roche Makers Mark 168W

Roche Reactor 3245

Roche Firestorm 214

Roche Currency 207

I love lot 42. Mori’s, from Nevada, bought a maternal sib a few years back that was one of my favorites. This calf is loose made and stout. He can thrive in any environment.

43

Roche Currency 228

The only thing that would make this bull better is if he had a twin. I love the perfect blaze and this guy fits the mold. He is soft, big boned, smooth shouldered and has a great profile. I love this type and you will to. If you have never owned a blaze, buy this one! I guarantee you’ll be back for two next year.

Roche Currency 34L

Roche Makers Mark 534B

Lot 45 has one of the most beautiful profiles in the offereing. He is smoothly made and balanced. Not extreme in any area, just ultra complete and consistent. I love this type, and the white strip down his face, certainly doesn’t disappoint.

Roche Makers Mark 222P

47

Roche Makers Mark 807

Roche Makers Mark 505B

Roche Currency 210

Roche Currency 202

Roche Currency 225

Roche Currency 216

This guy is a load and different from our other Currency sons. He is loaded with power in a moderate package. Put him on some Angus cows and make the neighbors jealous the next year. If you are needing to add power to your cow herd this guy will do it!

53

Roche Currency 10E

An ol’ boy from Nebraska once told me, “If you really want blaze face females get a bull with white feet.” Well, here he is. This is a really nice ET calf that is a maternal sib to numerous high sellers we have sold over the years. The daughters are awesome and the bulls have produced repeat customers.

Roche 20-20 2345

58

Roche 20-20 1634

Roche Makers Mark 12E

Lot 59 60

Roche Makers Mark 11E

62 Roche Makers Mark 13E

Lot 57

59

Roche Makers Mark 215

He could certainly be more photogenic, but with his gentle temperament and docility he has no urgency to raise his head very high. Extremely powerful from behind yet soft and smooth from the side. Out of the high seller from 2019 and the great 738 donor. This one will certainly change the direction of anyone’s herd. The females will be keepers and the bulls/ steers will be sought after. Buy with confidence here. He’s the real deal!

61

Roche Makers Mark

Roche Reactor 2335

Still great cattle and with a great look at the end of the book. Im not going to say we saved our best for last, but he certainly rises to the top!

Hopefully no one leaves early because one of the best will sell towards the end! This guy is awesome! He is a nickel younger then the most, but in terms of power and performance he rises to the top in a hurry. He is flat massive from behind and soft enough for Mike Lindell’s liking. Great prospect in 69. He will certainly not disappoint!

Fireman

Roche Fireman 855W

These heifer bulls are the sure-fire kind. They will produce calves in the 60’s no matter what they are bred to. I personally like the calving ease options of the Red Angus over the black Angus. They have more to them and don’t look like a black Holstein! On black heifers they will produce almost all black calves.

Lot 73 Lot 74

Roche Fireman 129W

Yes, he is a Fireman, he’s firetruck red haired, but I would not use him on heifers. He just fit the sort and got stuck with the red stock! Great bull with a stunning profile in a cool, red package.

Roche Fireman 129W

We use Agar transportation for all our trucking needs

Over the past few years we have placed thousands of frozen embryos from numerous producers across the United States. We noticed a great range of conception rates and quickly realized we needed to do quality control. In 2022 we built our own in-house, IVF Center where we are able to aspirate and use our own in house lab and technicians to provide a quality consistent collection. Conception rates reign supreme in the embryo transfer game. By eliminating variables and inconsistencies we are able to provide our customers with a consistent conception rate making embryo transfer a profitable venture.

IVF

IVF services provided under the direction of Dr. Dean Lusk. We have partnered with Bovatec to provide all IVF capabilities to our customers. Collections will happen on a weekly basis and can be frozen or placed fresh into our numerous recipients we have on hand.

$850 ($250 min. cost for FSH / Shots)

Embryo Placement - FREE - Shipping To/From Lab - FREE

Recipient Synchronization - FREE - Freight for Donors & Recips - FREE

CONVENTIONAL FLUSHING

For those that are not as concerned with the sex of the offspring, conventional flushing is still offered. Arrangements do need to be made prior. We can freeze or place fresh, any embryos collected at our facility.

$250 Minimum (FSH Included)

$85/Fresh Egg Implanted

$60/Frozen Egg

DONOR HOUSING

Donor housing will be offered at our cost. Donors will be kept under cover on a precise nutritional and mineral regiment. We do ask for those looking to do any embryo transfer work that the cow be on site [at least] three weeks prior to collection

$6 / HEAD / DAY

RECIPIENT PROGRAM

Recipients are available on a year-round basis. They will be predominantly black and 3 to 6 years of age. Temperament of the recipients will be taken into consideration. We are currently booking at $2,800 per pregnant recipient at 6 to 7 months bred. We will also cover the first $100 per head of freight costs towards their final destination.

$2,800 / Recip

($500/hd deposit required once pregnancy is confirmed with the remainder due ONE (1) month before shipment.)