Actyva represents Kemon’s solid commitment to making professional cosmetics more and more advanced, effective and sustainable. It is our best contribution for true, visionary and uncompromising beauty to no longer have to choose between a natural approach and effectiveness.
By combining cosmetic research on technologically advanced raw materials and the utmost attention to natural ingredients, we can make increasingly sustainable and efficacious products
These are the pillars of Actyva that also lie at the very origin of Coloro.
Actyva Coloro is the professional hair colour system comprising two different Green&Clean Cosmetics-certified hair colour treatments, both formulated according to the principles of transparency, environmental sustainability and consumer safety to offer a thoroughly customised service
Hair colouring becomes a beauty treatment that takes care of the scalp and hair in a natural and gentle way.
Each hair colour line has been developed with dedicated key ingredients to ensure performance and comfort during application
Both colour treatments contain Velian Complex, Kemon’s patented blend of the extracts of 4 medicinal plants organically grown in the Kemon Open Lab and providing antioxidant, emollient and soothing activity.
From the research activity of Kemon’s laboratories and the principles of skin care comes the new Actyva Coloro This innovative way of colouring hair with bespoke performance offers intense and shiny results while fully respecting the scalp and hair, and allows for one-step lightening and toning thanks to its exclusive Alkela Complex technology.
Both Actyva Coloro System hair colour treatments contain Velian Complex, Kemon’s patented blend of the extracts of 4 medicinal plants organically grown in the Kemon Open Lab and providing antioxidant, emollient and soothing activity
In 2006, in the hills of Umbria – not far from our plant – we converted 20 hectares of land to organic farming. This is how we started a long and intense period of experimentation with the plants in our “open-air laboratory”, a research activity that still goes on today and has led us to achieve unprecedented results for cosmetics. After a long period of studies, we selected four plants for their emollient and soothing properties. These plants, native to the area, hardy and resistant, do not need a lot of water and are grown in accordance with organic farming techniques in our Kemon Open Lab
Velian Complex is the result of a combination of:
- Mullein (Verbascum densiflorum): with soothing powers.
- Helichrysum (Helichrysum italicum): with calming and refreshing powers.
- Flax (Linum usitatissimum): with protective and emollient powers.
- Dyer’s Chamomile (Anthemis tinctoria): with antioxidant powers.
The result is a patented blend of plant extracts, the fruit of extensive research conducted by Kemon in collaboration with Vivacell Biotechnology (Denzlingen, Germany) and the University of Ferrara.
Scientific studies have demonstrated that “specific blends of extracts of mullein, helichrysum, flax and dyer’s chamomile, produced using plants grown in accordance with organic farming techniques in our Kemon Open Lab, possess noteworthy anti-inflammatory, antibacterial and antioxidant characteristics”, and that the patented Velian Complex blend produces an important synergistic effect, with results greater than those expected from the sum of the individual extracts
As a testament to our constant commitment to excellence, the sustainability and quality of our Actyva Coloro System products meet the needs of consumers who are sensitive to environmental protection and cosmetics safety.
With Actyva Coloro, we renew our commitment towards more advanced, effective and sustainable professional cosmetics. All formulas are certified Green&Clean Cosmetics, a self-imposed procedural guideline that sets very high standards for our research and development of every product in the line. This guideline stands on three pillars: transparency, Green&Clean formulas, sustainability and safety for the environment and consumers
Our aim is to communicate with all users in a clear and transparent way. For this reason, we have chosen “talking” packaging, which tells about the product line and its attributes through symbols.
We deliberately search for the things that bring tangible quality and value to beauty, health and the environment, leaving out the superfluous and harmful. For this reason, our procedural guideline includes a list of ingredients that are allowed to be used in cosmetics but that we have chosen to replace with nextgeneration alternatives that can offer increasingly sustainable products
We pursue scientific and technological innovation to harness and boost what nature offers, drawing inspiration from the principles of green chemistry. Our orientation towards natural cosmetic products is demonstrated by the high percentage of ingredients of natural origin utilised in our formulas. Actyva uses over 100 raw materials of natural origin; their percentage in the formula is shown on the front label of every product.
Icea Vegan-certified formulas
We want to promote a more respectful way of making cosmetics. To us, this means safeguarding life and nature in all of its forms and also keeping animal welfare in mind. The ICEA Vegan certification ensures that in the ingredients and throughout the entire production cycle of Actyva products, no raw material, process aid or auxiliary agent of animal and GMO origin is used. What’s more, production and hygiene standards are very high
We prefer short supply chain raw materials that are found in close proximity to the place of production. This significantly reduces packaging and transport-related CO2 emissions. For this reason, many years ago we converted a 20-hectare piece of land near our production plant to organic agriculture, to grow medicinal plants and local crops. We call it our Kemon Open Lab, an open-air laboratory where the best locally sourced organic ingredients are tested and sustainable cosmetics produced. Our Velian Complex was created here, a patented blend of medicinal plant extracts that work synergistically to provide soothing, emollient and protective effects, boosting the effectiveness of our Actyva products even further.
To us, protecting the user’s health and creating gentle formulas are essential in the development of our products. This is why Actyva product formulations are subject to thorough and rigorous safety assessments by experts and are dermatologically tested by independent testing institutes to determine skin tolerability under the close supervision of a dermatologist.
Packaging made from sustainable materials
GREEN PE – This is the material used for the 1000 ml packaging of our Actyva Coloro Cream Activators. It is an innovative non-petroleum based material obtained from sugarcane, a renewable resource that helps to reduce greenhouse gas emissions.
rPET – This acronym stands for “recycled polyethylene terephthalate”, the material utilised for the packaging of Actyva Coloro Demi-Permanent Color and Actyva Coloro Gloss. The use of recovered and recycled packaging results in a significant decrease in plastic waste and CO2 emissions: recycling 1 kg of rPET reduces CO2 emissions by 3 kg.
r-ALU – Short for “recycled aluminium”. This is the material selected for the tubes of Actyva Coloro The Permanent Hair Color.
Clean energy
We implement actions to reduce the impact that emissions produced have on our planet. We only use clean energy from renewable sources generated by the power plants of Gruppo Dolomiti Energia. In addition, we voluntarily adhere to the Kyoto protocol, offsetting our total CO2 emissions from methane gas use.
Actyva Coloro The Permanent Hair Color contains up to 95% natural origin ingredients and Actyva Coloro Demi-Permanent Color up to 84% after mixing the colour treatments with Actyva Coloro Cream Activator.
This is a value calculated according to the ISO 16128 international standard. ISO (International Organization for Standardization) standards are internationally recognised and consist of industry standards, guidelines, rules and requirements for maintaining product quality, safety and consistency
ISO 16128 gives technical definitions and adopts quantitative criteria to indicate the natural and organic content in any cosmetic product by providing standard and comparable methods to determine natural and organic origin indexes
The Vegan certification delivered by the ICEA (Istituto per la Certificazione Etica e Ambientale, Ethical and Environmental Certification Institute) ensures that in the ingredients and throughout the entire production cycle of Actyva Coloro products, no raw material, process aid or auxiliary agent of animal and GMO origin is used. What’s more, production and hygiene standards are very high.
This permanent hair colour range developed by Kemon’s laboratories expresses the most advanced cosmetic research that combines science and nature. It is the new way of providing a bespoke hair colour treatment to respond to every demand and need, and is formulated according to the principles of skin care.
Actyva Coloro The Permanent Hair Color is a patent filed by Kemon. This confirms the level of innovation and uniqueness of our formulation that guarantees exceptional and lasting results: a patent-pending, cutting-edge solution
The unique pluses of our formula:
- ALKELA COMPLEX
- Equimolar formulation
- Up to 95% natural origin ingredients*
- ICEA Vegan certification
The colour range consists of 45 shades divided into 10 colour series, plus 5 Super-lighteners and 1 Booster
*This is a value calculated according to the ISO 16128 technical standard after mixing Actyva Coloro colour treatment with Actyva Coloro Cream Activator.
The new face cream with 97% natural ingredients, specifically designed by Kemon’s laboratories, offers a skin care solution using the same ingredients that make up the base formulation of Actyva Coloro The Permanent Hair Color
It represents Kemon’s excellence by combining the passion for hair care and skin beauty in one revolutionary product.
Its formula has been carefully studied to ensure maximum skin benefits by delivering intense hydration and deep nutrition
Alkalisers play a decisive role in permanent hair colours, their actions consisting in:
- Swelling the hair structure
- Promoting the penetration of hair dying substances
- Triggering off the oxidative process
The way these actions are performed determines not only the quality of the colour result, but also the quality of the entire hair structure.
To date, hair colours were divided into two types:
- With ammonia
- Ammonia free (with Monoethanolamine)
Both types of alkalisers are legally allowed and not harmful to health.
ALKELA
From Kemon’s Research and Development laboratories comes ALKELA COMPLEX, a synergistic blend of molecules with alkalising/chelating activity that goes beyond the concept of traditional alkalisers in oxidative hair colours.
Due to its innovative “alchelating” action, ALKELA COMPLEX ensures controlled cuticle opening while binding and removing metal ions* not only from the hair surface, but also from the innermost layers of the hair structure.
This dual effect of gentle cuticle swelling and deep hair detox remarkably preserves hair integrity and guarantees out-of-sight shine and extraordinarily even results
ALKELA COMPLEX enables:
- Controlled cuticle swelling
- Increased gentleness to the scalp and hair
- More even colours as a result of its chelating and detoxifying action
- Improved shine due to a healthy cuticle that reflects a more radiant colour
- Longer-lasting colour results, as an intact cuticle locks in colour molecules within the hair, extending colour longevity
- Greater lightening of the cosmetic colour
- Extremely comfortable use thanks to its delicate fragrance
Actyva Coloro The Permanent Hair Color is formulated according to the equimolar principle for greater:
- Colour stability
-
Scalp tolerance
- Shine, as a result of correctly balanced oxidative intermediates
-
Colour accuracy
-
Colour longevity
At the core of pomegranate oil is a rare omega-5 fatty acid named punicic acid
This cosmetic active ingredient is contained in pomegranate oil at a level of over 60% and has exceptional antioxidant properties that protect skin and hair against free radical-induced oxidative stress The use of pomegranate oil on hair improves its appearance by adding shine, volume and softness.
Upcycling is a process that consists in transforming by-products or waste materials considered useless into higher-value products without compromising their quality in order to use them as ingredients in the cosmetics industry.
The remaining seeds from pomegranate juice production are used to obtain this valuable, nutrient-rich, high-quality organic oil.
PROTECTION: BIOMIMETIC BLEND OF AMINO ACIDS
Actyva Coloro The Permanent Hair Color is enriched with a biomimetic blend of specific amino acids mimicking the composition of keratin to restructure the hair fibre and repair any damaged areas. As a result, the hair will be more evenly structured and, therefore, able to lock in colour pigments more effectively for improved colour fastness to washings
NATURALS
ASH COPPERS .14
BEIGE COPPERS .24
GOLDS .3
ASH PEARLS .18 COPPERS .4 .44
The following table shows the grey/white coverage percentage provided by each shade.
This is a cream containing the innovative ALKELA COMPLEX: its breakthrough formula enhances colour performance by promoting pigment penetration and boosting colour lightening
The lightening action is limited to the regrowth area, which should not exceed 1.5 centimetres to avoid demarcation lines.
50 ml of Actyva Coloro
The Permanent Hair Color Super-lightener + 100 ml of 40-vol. Actyva Coloro Cream Activator
For more intense lightening, deposit a generous amount of mixture on the regrowth area only, and do not brush to avoid bringing the lightening product down the mid-shafts and ends.
Leave in place for 50 minutes. Once the processing time is up, do not comb or massage the product along the midshafts or on the ends. After rinsing and washing the colour, the mid-shafts can be toned with the desired shade of Actyva Coloro Demi-Permanent Color mixed with 6.5-vol. Actyva Coloro Cream Activator. Apply the mixture to the base that has just been lightened, too.
Mixed with Actyva Coloro Booster, the Super-lighteners let you lighten and tone the cosmetic colour in just one step. For instructions on how to use them, refer to the Hi-Lift service.
Demi-permanent hair colour treatment endowed with strong illuminating and silkening properties that gives a new meaning to the concept of hair colour.
Actyva Coloro Demi-Permanent Color ushers in multiple colour services in the salon, both for natural and cosmetically treated hair, guaranteeing unique performance even when it comes to grey/white coverage, and preserving its high conditioning and silkening power in all circumstances.
Its characteristics are as follows:
- MpH technology
- Up to 84% natural origin ingredients
- ICEA Vegan certification
The colour range consists of 43 shades divided into 10 colour series, plus 3 correctors/intensifiers and 1 Gloss
Actyva Coloro Demi-Permanent Color introduces the new MpH technology that modulates the pH of the colour mixture depending on the activator used. Thus, the same product can be utilised to achieve different results and meet multiple needs:
- Cover grey/white hair with a natural-looking effect while making hair colour regrowth minimally noticeable
- Add shiny, long-lasting tones to natural hair
- Restore the level and tone in cosmetically treated hair, leaving it silky soft and radiant
Actyva Coloro Cream Activator – available at 6.5 and 10 volumes – is an essential complement to the exclusive MpH technology of Actyva Coloro Demi-Permanent Color. This technology enables pH modulation for maximum coverage and extremely lustrous results, allowing service diversification.
- Vibrant and luminous colour
- Radiant, natural-looking hair
- Long-lasting tone
- Minimally noticeable hair colour regrowth
The following table shows the grey/white coverage percentage provided by each shade.
This colour series is used to intensify the tone or personalise the end result. The amount of corrector to be used depends on the degree of intensification required. In combination with the other shades, it is necessary to add the amount of Actyva Coloro Cream Activator corresponding to the sum of the quantities of corrector and shades used.
Clear illuminating and nourishing demi-permanent treatment. Used on its own, it makes hair shinier and visibly healthier without changing its colour. In combination with any other shade, it modulates the intensity of its tone, enhancing lustre.
Depending on the desired tone intensity, the amounts to be used vary as shown in the following table:
Actyva Coloro Cream Activator features a smooth texture and acts synergistically with Actyva Coloro, nourishing and protecting the hair during the colour treatment. It is available in the following strengths: 6.5, 10, 20, 30, and 40 volumes.
Its actions within the mixture consist in:
- Lightening the hair depending on the strength used
- Developing the colour by triggering off the oxidation reaction of the intermediates
Actyva Coloro Cream Activator comes in a 1000 ml GREEN PE* bottle. *PE obtained from sugarcane and not from petroleum.
ACTYVA COLORO SERVICES
OBJECTIVE
1. PERMANENT COLOUR Up to 100% grey/white coverage
2. TONE-ON-TONE GEL
3. TONE-ON-TONE CREAM
4. TONE-ON-TONE HIGH COVERAGE CREAM
5. RECOVERY
6. PERFECT BLONDE
Up to 70% grey/white coverage
Up to 70% grey/white coverage
Up to 90% grey/white coverage
Level and tone recovery in any type of cosmetically treated hair
Achieve a perfect blonde result after any lightening technique
7. GLOSS Maximum shine
8. DARKENING
9. COLOUR AND STRENGTH
10. COLOUR AND SHAPE
11. HI-LIFT
One-step colouring and re-pigmenting
Intensive repair treatment that colours and improves the condition of damaged hair
Hair colouring combined with waving services
Up to 3 levels of lift on colour-treated hair
12. LIFT
13. CLEAN
Up to 2 levels of lift on colour-treated hair
Remove classic oxidative colour build-up
Objective – Up to 100% grey/white coverage.
Natural hair
GREY/WHITE COVERAGE PERCENTAGE
IDEAL ON 100%
Shiny, long-lasting and true-totone colours
Maximum coverage and colour longevity
LEVELS OF LIFT
BENEFITS Up to 4-5 levels
PRODUCT(S) USED
Actyva Coloro The Permanent Hair Color
ACTYVA COLORO CREAM ACTIVATOR
10, 20, 30, 40 vol.
PROCESSING TIME
30 to 50 minutes depending on the activator used
MIXING RATIO
1:1.5
Super-lighteners 1:2
Objective – Up to 70% grey/white coverage.
IDEAL ON
Natural hair
GREY/WHITE COVERAGE PERCENTAGE
Up to 70%
RESULT
Shiny colours with no lift
BENEFITS
Natural-looking coverage with limited root regrowth effect. The gel allows fast application to the entire head of hair
LEVELS OF LIFT
Tone on tone
PRODUCT(S) USED
Actyva Coloro
Demi-Permanent Color
ACTYVA COLORO CREAM ACTIVATOR
10 vol.
PROCESSING TIME
30 minutes
MIXING RATIO
1:1
Objective – Up to 70% grey/white coverage.
IDEAL ON
Natural hair
GREY/WHITE COVERAGE PERCENTAGE
Up to 70%
RESULT
Soft colours with excellent grey/ white blending
BENEFITS
Ideal for targeted application at the roots
LEVELS OF LIFT
Tone on tone
PRODUCT(S) USED
Actyva Coloro Demi-Permanent Color + Actyva Coloro The Permanent Hair Color
ACTYVA COLORO CREAM ACTIVATOR
6.5 vol.
PROCESSING TIME
No processing time defined. Manage depending on the technique used.
MIXING RATIO
1:1
When Actyva Coloro Demi-Permanent Color is mixed at a ratio of 1:1 with Actyva Coloro The Permanent Hair Color (e.g. 30 gr of Actyva Coloro The Permanent Hair Color + 30 gr of Actyva Coloro Demi-Permanent Color), the gel texture turns into a cream that can be used with the 6.5-vol. activator to:
- Leave the natural base unaltered
- Cover grey/white hair
Objective – Up to 90% grey/white coverage.
Natural hair
GREY/WHITE COVERAGE PERCENTAGE
IDEAL ON Up to 90%
RESULT
Soft colours with excellent grey/ white blending
BENEFITS
Ideal for targeted application at the roots
LEVELS OF LIFT
Tone on tone
PRODUCT(S) USED
Actyva Coloro Demi-Permanent Color + Actyva Coloro The Permanent Hair Color
ACTYVA COLORO CREAM ACTIVATOR
10 vol.
PROCESSING TIME
No processing time defined. Manage depending on the technique used.
MIXING RATIO
1:1
When Actyva Coloro Demi-Permanent Color is mixed at a ratio of 1:1 with Actyva Coloro The Permanent Hair Color (e.g. 30 gr of Actyva Coloro The Permanent Hair Color + 30 gr of Actyva Coloro Demi-Permanent Color), the gel texture turns into a cream that can be used with the 10-vol. activator to:
- Leave the natural base unaltered
- Cover grey/white hair
Objective – Level and tone recovery in any type of cosmetically treated hair.
IDEAL ON
Cosmetically treated hair
GREY/WHITE COVERAGE PERCENTAGE
No coverage
RESULT
Maximum colour shine
BENEFITS
The gentle formula makes it possible to colour all types of cosmetically treated hair
LEVELS OF LIFT
No lift
PRODUCT(S) USED
Actyva Coloro Demi-Permanent Color
ACTYVA COLORO CREAM ACTIVATOR
6.5 vol.
PROCESSING TIME
20 minutes
MIXING RATIO
1:1
Objective – Achieve a perfect blonde result after any lightening technique.
IDEAL ON
Lightened hair
GREY/WHITE COVERAGE PERCENTAGE
No coverage
RESULT
Perfectly toned blondes after any lightening technique
Tones lightened areas only without altering the natural base
LEVELS OF LIFT
BENEFITS No lift
PRODUCT(S) USED
Actyva Coloro Demi-Permanent Color
ACTYVA COLORO CREAM ACTIVATOR
6.5 vol.
PROCESSING TIME
Process visually for up to 20 minutes
MIXING RATIO
1:1
Objective – Maximum shine.
IDEAL ON
Natural, colour-treated and lightened hair
GREY/WHITE COVERAGE PERCENTAGE
No coverage
RESULT
Maximum shine
Extreme shine without altering the colour
LEVELS OF LIFT
BENEFITS No lift
PRODUCT(S) USED
Actyva Coloro Demi-Permanent Gloss*
ACTYVA COLORO CREAM ACTIVATOR
6.5 vol.
PROCESSING TIME
15 minutes
MIXING RATIO
1:1
*Used on its own, Actyva Coloro Gloss makes hair shinier and visibly healthier without changing its colour.
In combination with any other shade, it modulates the intensity of its tone, enhancing lustre.
Objective – One-step colouring and re-pigmenting.
IDEAL ON
Cosmetically treated hair
GREY/WHITE COVERAGE PERCENTAGE
No coverage
RESULT
One-step colouring and repigmenting
BENEFITS
True-to-tone, long-lasting result
LEVELS OF LIFT
No lift, only darkening
PRODUCT(S) USED
Actyva Coloro Demi-Permanent Color
ACTYVA COLORO CREAM ACTIVATOR
6.5 vol.
PROCESSING TIME
Up to 30 minutes, depending on how many levels darker are needed and hair porosity
MIXING RATIO
1:1
Objective – One-step colouring and restructuring.
IDEAL ON
Processed and damaged hair
GREY/WHITE COVERAGE PERCENTAGE
No coverage
RESULT
Shiny and visibly healthier toned hair
BENEFITS
One-step toning and restructuring
LEVELS OF LIFT
No lift
PRODUCT(S) USED
15 ml of Actyva Coloro Demi-Permanent Color + 15 ml of Gloss + 30 ml of Actyva Nuova Fibra Serum
ACTYVA COLORO CREAM ACTIVATOR
30 ml of 6.5-vol. activator
PROCESSING TIME
15 minutes
MIXING RATIO
1:1:1
Objective – Colour and add movement to hair.
IDEAL ON
All hair types
GREY/WHITE COVERAGE PERCENTAGE
No coverage
RESULT
Wavy and colour-treated hair
Hair can be coloured and permed on the same day
LEVELS OF LIFT
BENEFITS No lift
PRODUCT(S) USED
Actyva Coloro Demi-Permanent Color
ACTYVA COLORO CREAM ACTIVATOR
6.5 vol.
PROCESSING TIME
8 minutes: apply the colour to replace the second application of neutraliser
MIXING RATIO
1:2
Objective – Up to 3 levels of lift on colour-treated hair. Mix in equal parts Actyva Coloro Booster and the Actyva Coloro The Permanent Hair Color Super-lightener of your choice.
IDEAL ON
Colour-treated hair
GREY/WHITE COVERAGE PERCENTAGE
No coverage
Colour-treated hair is lightened and toned in just one step
BENEFITS
The cosmetic colour can be lightened directly, with no need for bleach
LEVELS OF LIFT
Up to 3 levels with foils
PRODUCT(S) USED
Actyva Coloro The Permanent Hair Color Super-lighteners + Actyva Coloro Booster
ACTYVA COLORO CREAM ACTIVATOR
40 vol.
PROCESSING TIME
35 minutes with foils
MIXING RATIO
1:2
Tips for choosing the right shade
Select a shade from the desired tonal series that is 2 to 3 levels lighter than the target result.
Example – Cosmetic base level 5 and target level 7: use a shade level 9 or 10 from the desired tonal series.
Objective – Up to 2 levels of lift on colour-treated hair. Mix in equal parts Actyva Coloro Booster and Actyva Coloro The Permanent Hair Color.
IDEAL ON
Colour-treated hair
GREY/WHITE COVERAGE PERCENTAGE
No coverage
RESULT
Colour-treated hair is lightened and toned in just one step
BENEFITS
The cosmetic colour can be lightened directly, with no need for bleach
Tips for choosing the right shade
Up to 2 levels with foils
PRODUCT(S) USED
LEVELS OF LIFT Actyva Coloro The Permanent Hair Color + Actyva Coloro Booster
ACTYVA COLORO CREAM ACTIVATOR
30 or 40 vol.
PROCESSING TIME
35 minutes with foils
MIXING RATIO
1:1.5
Select a shade from the desired tonal series that is 2 to 3 levels lighter than the target result.
Example – Cosmetic base level 5 and target level 7: use a shade level 9 or 10 from the desired tonal series.
Objective – Remove classic oxidative colour build-up. Actyva Coloro Booster is used on its own with Actyva Coloro Cream Activator.
IDEAL ON
Colour-treated hair with colour build-up or looking darker
GREY/WHITE COVERAGE PERCENTAGE
No coverage
Shiny, even colour
Colour build-up can be removed directly, with no need for bleach
LEVELS OF LIFT
BENEFITS 1/2 level*
Actyva Coloro Booster
ACTYVA COLORO CREAM ACTIVATOR
PRODUCT(S) USED 30 vol.
Process visually PROCESSING TIME
MIXING RATIO
1:1.5
*The degree of lift depends on the intensity of the build-up.
How does MpH technology work in Actyva Coloro Demi-Permanent Color?
The new MpH technology modulates the pH of the colour mixture depending on the activator used: 10 or 6.5 volumes. 10-volume Actyva Coloro Cream Activator develops a slightly alkaline mixture that covers grey/white hair up to 60%.
6.5-volume Actyva Coloro Cream Activator develops a mixture with an essentially neutral pH that lends more shine and conditioning to hair.
What are the main distinguishing elements of Actyva Coloro Demi-Permanent Color?
The distinguishing elements of this range lie in its gel texture, strong conditioning and glossing power, and extraordinarily fast application.
Is the skin allergy test indispensable both for Actyva Coloro The Permanent Hair Color and Actyva Coloro Demi-Permanent Color?
The skin allergy test (patch test) is indispensable, just like for all other hair colour products.
Can I use Actyva Coloro Demi-Permanent Color after a perm?
Yes, it is possible to perm the hair and colour it with Actyva Coloro DemiPermanent Color on the same day, replacing the second application of neutraliser. This service, named “Colour and shape”, restores disulfide bonds as well as the colour faded during the waving service.
Is it possible to lighten hair with Actyva Coloro Demi-Permanent Color?
No, because Actyva Coloro Demi-Permanent Color has no lightening power. To lighten hair, it is necessary to use Actyva Coloro The Permanent Hair Color that can provide up to 5 levels of lift.
Can I use Actyva Coloro Demi-Permanent Color after streaking and bleaching hair?
Yes. Thanks to the Perfect Blonde service provided with Actyva Coloro DemiPermanent Color, this is indeed the ideal product to use after streaking and bleaching hair. Its colour palette offers a wide variety of tones and its smooth texture allows for fast application; bottle application is also possible using the Kemon graduated applicator bottle.
What is Actyva Coloro Gloss?
It is the neutral base of Actyva Coloro Demi-Permanent Color that makes it possible to modulate the intensity of all the tones. If used with 6.5-vol. Actyva Coloro Cream Activator, maximum lustre is achieved in natural and cosmetically treated hair.
Does Actyva Coloro The Permanent Hair Color Booster increase the alkalinity of the colour mixture?
Yes, because it contains a higher concentration of Alkela Complex. Does the Darkening service ensure a natural-looking result, with no undesirable tonal changes?
Yes. The pigments in the formulation of Actyva Coloro Demi-Permanent Color being perfectly balanced, the colour is beautifully restored in lightened hair without the undesirable tonal changes that may typically occur in these cases.
What makes Actyva Coloro The Permanent Color stand out from other permanent hair colour ranges currently available on the market?
The standout element of Actyva Coloro The Permanent Hair Color is Alkela Complex, the innovative alkalising system that allows new services to be provided while ensuring the utmost gentleness to the scalp and hair.
Can I mix Actyva Coloro The Permanent Hair Color with Actyva Coloro DemiPermanent Color using 20 vol.?
No, Actyva Coloro The Permanent Hair Color and Actyva Coloro Demi-Permanent Color can only be mixed using the 6.5- and 10-vol. activators.
Can Actyva Coloro The Permanent Hair Color Booster be used as a standalone product?
Yes, mixed at a ratio of 1:1.5 with the 30-vol. activator to provide the Clean service.