BRANIFF THE NEW JOURNEY
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BRANIFF THE NEW JOURNEY
JOURNEY / noun / 1. traveling from one place to another, usually taking a rather long time. 2. a distance, course, or area traveled or suitable for traveling. 3. a period of travel. 4. passage or progress from one stage to another. / verb / 5. to make a journey; travel.
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IF WE DEFINE A PERIOD OF TRAVEL AS A JOURNEY... BRANIFF THE NEW JOURNEY
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...AND LIFE IS A LONG PERIOD OF TIME...
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WHY DON’T WE MAKE OUR LIVES BECOME AN EXCITING JOURNEY?
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CONTENTS
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THE BEGINNING OF THE JOURNEY
THE NEW IDENTITY
BRABIFF IN BRIEF
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NEW LOGO
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LOVE YOUR LIFE
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DO THIS
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PAST AND FUTURE
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DON’T DO
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THE NEW START
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NEW LOOK
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ANALYSIS
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KEEP IN TOUCH
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ELEVATE YOUR LIFE
EMBRACE THE LIFE
ACTIVELY LIFE
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MIND
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3 STEPS TO ELEVATE
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BODY
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LIFE
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BEYOND
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1 THE BEGINNING OF THE JOURNEY BRABIFF IN BRIEF LOVE YOUR LIFE PAST AND FUTURE THE NEW START ANALYSIS
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BRANIFF IN BRIEF
OUR STORY THEN AND NOW
Originally incorporated June 20, 1928, Paul R. Braniff, Inc. represented a vision for the future of successful financier and his barnstorming brother, Thomas E. Braniff. From its original route between Tulsa and Oklahoma City, Braniff Airways expanded to include Wichita Falls, Kansas City, St. Louis, and Chicago in the early Thirties. The company’s stability was insured when it secured the air mail route between Dallas and Chicago in 1934. Acquiring Long and Harman Airlines in 1935, and subsequent route expansion south through Texas to Brownsville, Braniff Airways advertised routes from “The Great Lakes to the Gulf.” The introduction of 14-passenger DC-2 airplanes in 1937 necessitated the introduction of flight attendants. DC-3s ushered in a new age of aviation technology in the late 018
Thirties, and Braniff, “the B-line,” responded. Now equipped with heated and soundproofed cabins, power brakes, and
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constant speed propellers, air travel took on new luxury and comfort. Braniff focused its attention on the war effort during the early Forties. Facilities at Dallas Love Field and throughout the country became training sites for pilots and mechanics. Like most airlines, Braniff dedicated a portion of its service fleet to carrying military cargo and personnel. Following the war, Braniff leapt forward, expanding operations to South America. Their international El Conquistador service required constructing airports, terminals, and navigational beacons throughout the continent. The 1950s saw further domestic
THE BEGINNING OF THE JOURNEY
From early days as a short-haul regional carrier to membership among the world’s top twenty international airlines, Dallas-based Braniff International Airways made its mark in the world of aviation. Braniff revolutionized the concept of how an airline should look and operate, and in the process created an industry legend. route expansion through merger with Mid-Continent Airlines. Braniff entered the jet age in 1959 introducing Electra Prop jets and then the Boeing 707-227. They introduced the British BAC-111 jets in 1965. Following thirty-seven years of steady conservative growth, Braniff surprised the aviation industry by redefining the rules. Fulfilling the vision of the company’s new president, Harding L. Lawrence, Braniff International Airways completely re-invented itself. The “plain plane” became a thing of the past in 1965 as Braniff tapped into the talents of internationally renowned designers, Alexander Girard and Emilio Pucci. With a bold and colorful new image, BI logo, and completion of acquisition of Pan America- Grace Airways (Panagra), Braniff entered a period of continued Pacific began in 1969. Interchange service to Alaska in 1974. European routes were added in 1979. Years of accumulated corporate debt coupled with deregulation of the aviation industry, economic recession, and market over-expansion spelled Braniff’s doom in the Eighties. The company of “Flying Colors” filed Chapter 11 bankruptcy on June 1, 1982.
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growth and high visibility. Service to Hawaii and the South
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1928
1936
1952
Paul R. Braniff, Inc. started services
Tom Braniff ’s brother Paul had left
On August 16, 1952, Braniff acquired
from Oklahoma city with three
the company. Tom Braniff was now
Mid-Continent Airlines and its
round-trip flights daily, Monday thru
fully in charge of the airline..
fleet of Convair 240’s. Also Braniff
Friday in 1928.
acquired some L-188 “Lodestars.” Braniff acquired Minneapolis/St. Paul, Sioux Falls, Sioux City, Omaha, Des Moines, St. Louis, Shreveport, and New Orleans in the merger.
THE BEGINNING OF THE JOURNEY
1982
NOW
Noted New Mexico architect and
Braniff shut its doors on May 12th,
With the strategy refined, we
graphic designer, Alexander Girard,
the result is shock for the aviation
introduce the whole new Braniff .
was hired by Jack Tinker to redesign
industry, passengers and the 10,695
“every aspect” of Braniff. He created
employees of Braniff. All planes were
the idea to use bright color schemes
recalled to D/FW, leaving an unreal
and ethnic art for Braniff. This was
scene at D/FW Terminal 2W.
officially called “The End Of The Plain Plane,” and was applied to aircraft, lounges, ticket counters, ground equipment and everything else the “flying public” would view.
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1965
THE BRANIFF LEGACY
May 12th 1982, the worlds most colorful airline ‘Braniff International Airways’ ceased operations. 30 years ago, the skies were definitely a more colorful place. Long gone the days of the humdrum, Braniff took the aviation experience to a whole new level, with space helmets for cabin crew, bold planes, partnerships with artisans, innovative ideas for their fleet which are now commonplace within commercial aviation but back then were shockingly futuristic. They were an airline with a vision for the future, very much a ‘Star Trek’ of aviation. Many airlines since have looked back at Braniff and tried to emulate the emotion the airline created within their own brand, perhaps the most successful since is Virgin, however they still haven’t ever taken such risks and pushed 022
boundaries as much as Braniff had in their time. Braniff partnered with Emilio Pucci to create their uniforms
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and partnered with artist Alexander Calder to redesign their planes, each one was unique and the uniforms were highly futuristic in feeling compared to the competition. The colorful palette was created to emulate the culture of the destinations the airline flew too, trying to create the idea of starting your holiday once you boarded the plane. Still, 3 decades on, the airline continues to bring smiles to peoples faces and isn’t really ever missed with anything apart from real admiration for what the airline stood for. With the 5 second trailers after every episode of South Park, or cameos in The Simpsons, it’s fair to say, even in modern day culture, Braniff won’t ever really die in our thoughts.
THE BEGINNING OF THE JOURNEY
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LOVE YOUR LIFE
REBRANDING OBJECTIVE
Braniff International Airways is not only a airline, It is the spirit of extends the customers’ lifestyle from their home to wherever they are. 30 years ago, the skies were definitely a more colorful place. Long gone the days of the humdrum, Braniff took the aviation experience to a whole new level, with space helmets for cabin crew, bold planes, partnerships with artisans, innovative ideas for their fleet which are now commonplace within commercial aviation but back then were shockingly futuristic. They were an airline with a vision for the future, very much a ‘Star Trek’ of aviation. Although on May 12th, 1982, the worlds most colorful airline ‘Braniff International Airways’ ceased operations, it still worth to bring the Braniff spirit back. The key objectives in this rebranding project are to create a new brand identity 024
that clearly communicates the value of Braniff, bring new types of customer, and extend the range of Braniff’s services
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and products.
THE BEGINNING OF THE JOURNEY
LIFE IS A JOURNEY. IT IS NOT JUST GETTING THERE, IT IS ABOUT ENJOYING YOUR EXPERIENCE ALONG THE WAY. BRANIFF THE NEW JOURNEY
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PAST AND FUTURE
A SHIFT IN THE JOURNEY
PAST
026 BRANIFF THE NEW JOURNEY THE BEGINNING OF THE JOURNEY
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FUTURE
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THE NEW START
OUR NEW MISSION
BRANIFF BRAND SOUL
EMBRACE THE JOURNEY
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BRANIFF BRINGS EXCITEMENT TO YOUR LIFE JOURNEY AND HELPS YOUR DEVELOP NEW GOALS. BRANIFF THE NEW JOURNEY
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HOW WE CHANGE
FROM VIRTUAL TO REALITY
The old Braniff focused on the businessman. In 70s, the plane travel was more for business purpose. The high price also made the aviation is not really for everyone. These two reasons made braniff set its target audience on businessman, and the brand image of Braniff was formal and business feeling. At the same time, the audience of old Braniff was passively because they mostly tend to accept Braniff’s fixed service, and it was the situation that lack of customize, Both the formal and passively characters should be changed. Now we should have a whole new brand image for new Braniff. The new Braniff’s new goal is about enjoying daily life, and services for more types of people. Now we will extends our customers’ life style to wherever they are. It means Braniff will be more friendly and actively. We will 030
be more friend because Braniff cares your life, we likes you friend in you life, when you need help, we will be
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there; We will be more actively because now we encourage people leave their home and go outside, the outside world is the place will life shows its colors. With these two new characters, Braniff will have a new start.
THE BEGINNING OF THE JOURNEY
FRIENDLY
NIKE NEW BRANIFF
KICKSTARTER
GALLIVANT
BOLD ITALIC
A&F
HERTZ LOUIS VUITTON W HOTEL
AVIS OLD BRANIFF
FORMAL
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PASSIVELY
ACTIVELY
UNCRATE
WHO WE WANT
Everybody has their own life goal and ways to enjoy life, but there are certain types of people have more motivation and desire to shift their life to a new level. There are the types of people we want. We want the people who is enjoy their life with passion, excitement, and want to be a extroverted and uncommon person. Those are the people we want to join the Braniff family – someone who desire excitement to shift their life to a new level.
032 BRANIFF THE NEW JOURNEY THE BEGINNING OF THE JOURNEY
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WE DO CATER A CERTAIN TYPE OF PEOPLE—SOMEONE WHO DESIRE EXCITEMENT TO SHIFT THEIR LIFE TO A NEW LEVEL.
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TIMMY ACTIVELY FRASHMEN Timmy is a college student. He was born in a mid-class family. He cares about his lifestyle. Designed products is his favorite choice. He curious on almost everything. After the school, he uses lots of time in music and movie. He constants learning new knowledge.
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JACKSON DREAMER Jackson is a freelance designer. His job makes him move home frequently. He likes travel because he thinks travel will gives him lots of experience. Every time he returns from the travel, he will share his travel experience with his friends. He put faith on a fair society. He says he is a easygoing person.
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STEVEN PROACTIVE GUY Steven is a producer of film studio. Stay sharp, think smart is his motto. As a member of creatively industry, he need lots of inspiration. He believes the daily life is the best source of inspiration, so he will try as much new things as he can. In his mind, life is a adventure, work hard, makes life meaningful.
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JANE SELF-DETERMINATION LADY Jane, likes most young ladies, is a fashionista. She is following the latest trends. She is also a brand follower, she will pay more for her favorite brands. Beside fashion, she also like every moment in her life. She has strong personality. Don’t judge she by her interesting on fashion, she works hard for a better life.
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GEORGE INSIGHTFUL BUSINESSMAN George Is a successful businessman. He like collect quality stuff from all over the world. He has his own opinion and it is difficult to change his decision, but he always make the right decision. One of his habit is try new restaurant and new type of food. He don’t care about the price, enjoy the mood is much more important.
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WILLIAM THE SUCCESSOR William used to be a CEO. After he got great success in his career, he decided to exit the business world and start his new life. He says he put too much time on his career, that made him ignored his family and his childhood dream. Now he want to bring them back to his life. “Never forget the meaning of life.”, He said.
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2 THE NEW IDENTITY NEW LOGO DO THIS DON’T DO NEW LOOK KEEP IN TOUCH
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NEW LOGO
THE NEW BRANIFF
The new logo was designed with 2 ideas: route and destination. The trace of route constructs the letter B, and the arrow show the direction of destination. The new Braniff is a company makes people enjoy their life journey, and helps them to develop their new life goal. The idea of route refers the concept of journey, and the idea of destination refers the concept of goal. The whole design refers Braniff’s new mission.
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MARK STRUCTURE
STRUCTURE The mark is designed with the idea of journey and destination. The mark demonstrates the soul of Braniff. The path of mark refers the idea of journey, and the arrow refers the idea of destination. Braniff is not only care about your destination but also the process that how do you get there.
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CLEAR SPACE The space around the logo is as important as the logo itself.
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Never encroach upon the space allotted the logo. The measurements show below is the minimum requirement. The logo feels more important when more space is allotted. To better represent the Braniff brand, leave as mush space as it is allowed.
THE NEW IDENTITY
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DO THIS
ALTERNATE MARKS
Beside the full logo, there are different alternate marks can be used in different situation. It is impossible to use the full logo in any situation, so you have to choose the best solution for different purpose. On the right page we show three alternate of our new mark. There are icon only, monogram and black&white. Icon can be used when simplicity is needed. For example the product logo or simple brand solution. Monogram is intended to be used when no enough height to place the entire logo. When we need to put logo on a deep color background, the black&white will be the only choice.
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ICON
MONOGRAM
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B&W
DON’T DO
IDENTITY MISUSE
The full logo was combined by mark and monogram, and will be used in different kinds of possibilities. That means the mark might be use in many uncorrected combinations. Although the mistake will be happen in many situation, please remember the basic rule–make the logo stand out and don’t change it. Below are examples of misuse of our identity. Never make these mistakes. The identity is the visual represent of Braniff brand, the misuse of our brand identity will jeopardize our image.
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NEVER ALTER PROPORTIONS
NEVER USE COLOR MARK WITH PATTERN OR IMAGE
NEVER USE INAPPROPRIATE COLOR
NEVER REARRANGE PIECES
AND SHADOW
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NEVER USE COLOR ON MONOGRAM
NEVER TRANSFORM IDENTITY
NEW LOOK
COLOR PALETTE
Color shows our spirit and promotes brand recognition. Our powerful corporate colors, fire, sun, gold and carbon reinforce the stature of our company. These colors are full of energy and motivation, they refer the Braniff key values–actively, exciting, dullness, enjoyment, extroverted and uncommon. The secondary is sky, grass and cloud. The concept of secondary color comes from the nature. The new Braniff encourages people to go outside to feel the excitement of life, these colors are inspired from the basic elements of nature.
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PRIMARY
FIRE CMYK
RGB
SUN
GOLD
CARBON
C 000
C 000
C 000
C 000
M 100
M 050
M 005
M 000
Y 100
Y 090
Y 100
Y 000
K 010
K 000
K 000
K 080
R 215
R 247
R 255
R 065
G 025
G 148
G 210
G 064
B 037
B 051
B 000
B 066
COATED
200 C
151 C
109 C
425 C
UNCOATED
200 U
151 U
109 U
425 U
MATTE
200 M
151 M
109 M
425 M
SKY
GRASS
CLOUD
SECONDARY
RGB
C 040
C 020
C 000
M 005
M 000
M 005
Y 000
Y 085
Y 005
K 000
K 000
K 005
R 160
R 215
R 240
G 210
G 225
G 240
B 240
B 090
B 230
COATED
2905 C
389 C
WARM GRAY 1 C
UNCOATED
2905 U
389 U
WARM GRAY 1 U
MATTE
2905 M
389 M
WARM GRAY 1 M
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CMYK
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TYPOGRAPHY
PRIMARY – DIN PRO We selected DIN Pro as our primary typeface for its beauty of simplify and feeling of standard. We use both bold and light weight. The bold weight will be use in high level copy including title,headers and pull quotes. The light weight type will be used on secondary level texts like subtitle.
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SECONDARY – ST MARIE
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We selected St Marie as a secondary typeface. We choose St Marie because it combines both curvy and straight stroke in one typeface, and it feels friendly and full of energy. It refers the idea of daily life. This beautiful slab serif typeface will be used on body copy only.
THE NEW IDENTITY
DIN PRO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()-+:”<>?
DIN PRO LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z
ST MARIE
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + : ” < > ?
ab c d e f g h i j kl m n o p q r s t u v w x y z 1 234567890!@#$%^&*()-+:”<>?
GRAPHICS& IMAGES
The main graphic element of new Braniff is the parallelogram shape. The shape comes from the idea of route, which was used on mark design. The angle of the line follows the angle which was used in the mark design. Because the new braniff cares your daily life, and the parallelogram shape can be referred to our life trace, we decide to use it as our main graphic element. The image style will be warm saturated color with film gains. When focus on smaller or specific object, use shallow depth of field on photography. The image style is in order to create the atmosphere of life. The image will always use wide angel to contain more contents. The reason to use wider angle is because it is similar to the feeling of human eye. The photos will make people think about the scene of daily life, 054
the subject that the new Braniff focus on.
BRANIFF THE NEW JOURNEY THE NEW IDENTITY
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KEEP IN TOUCH
STATIONERY SYSTEM
HOWARD PUTNAM
CEO
1936 HARBOR AVENUE SEATTLE, WA 98105 P. 206 457 6485 HOWARD@BRANIFF.COM
056 BRANIFF THE NEW JOURNEY WWW.BRANIFFJOURNEY.COM
THE NEW IDENTITY
May 19, 2012 MR. Timothy C. Volker 2576 Parrish Avenue Kerrville, TX 78028
Dear MR. Timothy C. Volker, What an amazing year this has been at Braniff. After 30 years, the Braniff is back. We are working hard to rebuild the Braniff with our passion. Let me introduce the new Braniff. Although the new Braniff is not in the aviation industry anymore, we still keep the Braniff spirit in this new company. The old Braniff focused on the businessman. In 70s, the plane travel was more for business purpose. The high price also made the aviation is not really for everyone. These two reasons make braniff set its target audience on businessman, and the brand image of Braniff is formal and business feeling. At the same time, the audience of old Braniff is passively because they mostly tend to accept Braniff’s fixed service, and it is the situation that lack of customize, Both the formal and passively characters should be changed. Now we should have a whole new brand image for new Braniff. The new Braniff’s new goal is about enjoying daily life, and services for more types of people. It means Braniff should be more friendly and actively. With these two new characters, Braniff will have a new start.
Your Sincerely, John J. Getek
BRANIFF 1936 HARBOR AVENUE SEATTLE, WA 98105 P. 206 457 6485 WWW.BRANIFFJOURNEY.COM
BRANIFF 1936 HARBOR AVENUE SEATTLE, WA 98105
MR. Timothy C. Volker 2576 Parrish Avenue Kerrville, TX 78028
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3 ELEVATE YOUR LIFE ACTIVELY LIFE 3 STEPS TO SHIFT
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ACTIVELY LIFE
PREPARE YOUR NEXT ADVENTURE WITH NEW BRANIFF
Braniff Airways used to be a pioneer in the aviation industry. Besides takes passenger from point-A to point-B, Braniff brings excitement and pleasure into the ordinary trip. Braniff means embrace the journey before arrive destination. This is the core value of the old Braniff. These days, trip, or we can call it journey, has more meaning than before. It is not about getting there. It is about experience the world around us; it is about seem each other; it is about lost your way and find a new favorite place. Because life should be enjoyed, we decide to bring Braniff brand back and extend it is service to a whole new area. Now the new Braniff has opportunity to enrich your life journey. We didnâ&#x20AC;&#x2122;t sell you a pleasure trip on the flight any more. Instead we build an one-step shop to help you prepare 060
your next adventure. We provide our unique service to help improve your life experience to elevate your life. With Braniff,
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you always ready to go.
SHIFT THE LIFE
WE BUILD A ONE-STEP SHOP TO HELP YOU PREPARE YOUR NEXT ADVENTURE. WITH BRANIFF, YOU ARE ALWAYS READY TO GO. BRANIFF THE NEW JOURNEY
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3 STEPS TO ELEVATE
BRAND FUTURE BREAKDOWN
MIND
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SCHOOL
WORK
BODY
BRANIFF HEALTH INSTITUTE
BRANIFF SPORTS TEAM
EDUCATION CHANNEL
FITNESS CLUB
STRESS MANAGEMENT CLASS
OUTDOOR CAMPS
VOLUNTEER PROGRAM
SKY DIVING
HEALTH INSURANCE
SPORT APPAREL AND ACCESSORIES
SPA & WELLNESS CENTER
HEALTHY INSURANCE NUTRITION SUPPLEMENT
RETIREE
SHIFT THE LIFE
BEYOND SHIFT
BRANIFF SERVICES CHAIN
BRANIFF SUMMIT CLUB
RESTAURANT
EXCLUSIVE CLUB
HOTEL CHAIN
PRIVATE TRANSPORTATION
TRAVEL AGENCY
PERSONAL ASSISTANT
CAREER PLANNING PROPERTY MANAGEMENT INTERIOR DESIGN FIRM PERSONALLY-CURATED TRIP
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LIFE LIFE
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4 EMBRACE THE LIFE MIND – BRANIFF HEALTH INSTITUTE BODY – BRANIFF SPORTS TEAM LIFE – BRANIFF SERVICES CHAIN BEYOND - BRANIFF SUMMIT CLUB
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EMBRACE THE LIFE
ARE YOU READY TO SHIFT YOUR LIFE? IF THE ANSWER IS YES, WELCOME TO THE NEW BRANIFF. BRANIFF THE NEW JOURNEY
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BRANIFF HEALTH INSTITUTE
Mental well being is the most fundamental requirement of enjoying life. We know how important mental wellness is, so we introduce the Braniff Health Institute. This institute focus on your health, especially the mental health. We offer different classes and programs to help you improve your inner confidence, and also your life style. In Braniff Health Institute, we believe the power of mind is the base of your success life.
068 BRANIFF THE NEW JOURNEY EMBRACE THE LIFE
MENTAL WELL BEING IS THE MOST FUNDAMENTAL REQUIREMENT OF ENJOYING LIFE. BRANIFF THE NEW JOURNEY
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STRESS MANAGEMENT CLASS You donâ&#x20AC;&#x2122;t need a clinician to tell you that stress is no fun, but did you know that even a mild stress-induced mood disorder like sub-clinical depression can ravage your life? In Braniff stress management class, we help you get rid of your stress to enjoy every moment of your life.
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VOLUNTEER PROGRAM Helping someone in need is the core value of our volunteer program. In our volunteer program, we encourage you to join our group to help your local community. Help people is not only a simply pleasure to brighten your life, it also keep you in touch with people and the society,
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BRANIFF SPORTS TEAM
Braniff Sports Team is a very exciting department in our company. The mission of Braniff Sports Team is help you keep your body in its best stat. We are not only a simple fitness center, we offer the full-range service which covers both hardware and software. Our hardware includes the retail fitness center and sports apparel. Besides the products, we have the services like health insurance and nutrition supplement to keep your body health. Between the product and services, we have our special outdoor campus. You canâ&#x20AC;&#x2122;t enjoy your life without a health body. Come to join the Braniff Sports Team.
074 BRANIFF THE NEW JOURNEY EMBRACE THE LIFE
KEEP YOUR BODY IN ITS BEST STAT. BE READY FOR YOUR NEW LIFE.
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OUTDOOR CAMPS Outdoor campus is a good way to train yourself and get in touch with nature. The more important thing is you are in a social environment, so you can talk to people, share stories, and inspire yourself.
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SPORTS APPAREL AND ACCESSORIES When you go to our fitness center, your urban equipment is not suit the sport environment. Now you can choose Braniff sport apparel and accessories to meet your needs. We not only offer you a wide range of sport apparel, we also offer your a confidence to face new challenges. It is not only gears, it is a attitude to face your life journey.
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BRANIFF SERVICES CHAIN
When both your mind and body are ready, we can start the new life. When you live in the really life, you will have to face a lot of challenges, and you will also have a lot of needs. We know what you want, so we introduce the Braniff Services Chain. This service covers three basic needâ&#x20AC;&#x201C;food, housing and trip. Wherever you are, you need the support for these three objects. We know you needs, so we carefully select our service items. We believe you will more enjoy your life with Braniff Services Chain.
080 BRANIFF THE NEW JOURNEY EMBRACE THE LIFE
WHEN BOTH YOUR MIND AND BODY ARE READY, WE CAN START THE NEW LIFE.
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CONCIERGE SERVICE Home is always your support. It is not only the place to relax yourself, it can be a place to enjoy with your friends. We offer four different floor plans so you can find the best one which suits you, and we always have the perfect location for you. All apartments come fully furnished and superbly decorated.
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RESTAURANT In Braniff restaurant chain, we choose best food from over the world. It is not only service you food, we service a place to share your enjoyment of life with the people you care about.
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PERSONALLY -CURATED TRIP Trip is the best way to enrich your journey. If it is part of your journey, it will be very personal. Braniff know everyoneâ&#x20AC;&#x2122;s trip is different, so we choose the best and the most suitable trip for you. With us, you can always find the most exciting trip and write it on your journey.
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BRANIFF SUMMIT CLUB
Introduce the summit of our brandâ&#x20AC;&#x201C;Braniff Summit Club. This is a member only service which services our elite customers. This club is a combination of our whole service and products, but with limitless and highly personal experience. In Braniff Summit Club, you can personalize our services to meet your personal needs. The Braniff Summit Club is not only a private club, it is a symbol of highly success life. It is the symbol that can encourage you to achieve your life to a higher level.
088 BRANIFF THE NEW JOURNEY EMBRACE THE LIFE
WE KNOW YOU ALREADY HAVE ENJOYED YOUR LIFE, BUT WE WANT TO SHIFT IT TO A NEW LEVEL. BRANIFF THE NEW JOURNEY
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EXCLUSIVE CLUB This exclusive club is for Braniff members only. This is a highly customized club. Everything in this club can be customize to meet our memberâ&#x20AC;&#x2122;s specific need. This club will be the best place to share with your best friends, or relax yourself.
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PRIVATE ASSISTANT AND TRANSPORTATION When you achieve to a high level of life, we know efficiency really means something. Braniff will support you a exclusive private service to offer you the most satisfy. This exclusive service includes personal assistant, private car service and private jet service. All these services will meet all your specific needs. Fast and efficiency is our promise.
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WE HOPE BRANIFF WILL HELP YOU FIND YOUR NEW DESTINATION AND THE NEW YOU. BRANIFF THE NEW JOURNEY
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EMBRACE THE JOURNEY.
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WRITTEN AND DESIGNED BY ZIJIAN KEN LI ACADEMY OF ART UNIVERSITY 2012
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BRANIFF THE NEW JOURNEY SHIFTYOURLIFEWITH.US