ALITAPTAP | Compilation

ALITAPTAP

DEVELOPED BY

AMORAH UTTO JETHRO BATISLAONG ISSA SOMBILLO KENNETH RAMPING

BUSINESS COMPILATION

THE TEAM

aliTapTap is the brainchild of four visionary young entrepreneurs who are poised to revolutionize the world of transportation with their cutting-edge NFC-based transit wallet. With their passion for innovation and commitment to simplifying the way people navigate through urban environments, this dynamic team is set to transform the way we travel.

Jethro Batislaong , CTO MOTIVATED. PASSIONATE. VISIONARY.

Amorah Utto , CEO DYNAMIC. STRATEGIST. LEADER.

Kenneth Jay Ramping , CMO STRATEGIC. CREATIVE. COLLABORATIVE.

Issa Bernadette Sombillo , CFO ANALYTICAL. RESOURCEFUL. FORESIGHTED.

TO THE INVESTORS

I hope this note finds you in good health and high spirits. Today, I am thrilled to share an exciting update on our latest product, AliTapTap: Your Personal Transit Wallet. With its innovative features and immense potential, AliTapTap is set to revolutionize the way we navigate and experience public transportation.

At its core, AliTapTap is a smart and seamless payment solution designed to simplify the daily commute of millions of individuals around the world. With urbanization on the rise and cities becoming more connected than ever, the need for efficient, reliable, and user-friendly transportation solutions has never been greater.

AliTapTap is not just another payment app. It represents a comprehensive platform that integrates multiple modes of transit, allowing users to effortlessly navigate through a myriad of transportation options for PUVs. By providing a centralized hub for all transit-related activities, AliTapTap eliminates the inconvenience of carrying exact cash, tokens, or tickets, streamlining the entire transit experience for commuters.

I would like to express my sincere gratitude to each and every one of you for your unwavering support and confidence in our vision. Together, let us embark on this transformative journey and revolutionize the future of transportation.

Warm regards,

ABOUT US

Amorah Utto CEO, AliTapTap

Welcome to AliTapTap, where innovation meets seamless mobility. As a pioneering force in the transportation industry, our vision is to revolutionize the way people commute, providing them with an unparalleled experience through our flagship product, Alitaptap: Your Personal Transit Wallet. Our mission is to eliminate the hassle of cash and physical tickets, introducing a contactless payment system that empowers both passengers and drivers. With Alitaptap, passengers can bid farewell to the inconvenience of carrying exact cash, enjoy the flexibility of preferred payment methods, and gain access to real-time fare updates and travel history, all while ensuring enhanced safety and hygiene. Meanwhile, drivers experience streamlined operations, as our secure and transparent system reduces cash handling risks and offers valuable data and insights for efficient planning and decisionmaking.

AT ALITAPTAP, WE BELIEVE IN THE TRANSFORMATIVE POWER OF TECHNOLOGY, CREATING A FUTURE WHERE PUBLIC TRANSPORTATION IS SEAMLESS, EFFICIENT, AND ACCESSIBLE TO ALL.

FIREFLY TECHNOLOGIES

The name “Firefly” draws inspiration from the enchanting insect known for its radiant glow. Just like the tiny creature that lights up the night, our company embodies the essence of illumination, efficiency, and seamless mobility. The word “Firefly” represents our commitment to providing innovative solutions that bring brightness and convenience to the transportation industry. By harnessing the power of technology, we aim to create a transformative experience for passengers and drivers alike. With our contactless payment system, we illuminate the path towards a future of hassle-free travel, where journeys are made effortless and captivating. Experience effortless travel wonders with Firefly.

WHY “ALITAPTAP” ?

The product “aliTapTap” takes its name from the Filipino term “ali” and the action-oriented word “TapTap,” combining to create a meaningful and engaging name. “Ali” originates from the Bisaya language and signifies “Come here.” In Filipino culture, “ali” is a universally recognized phrase used to invite or direct someone to approach or join a specific activity or location. The inclusion of “TapTap” in the name highlights the card’s primary function. By tapping the aliTapTap card on compatible readers, users can effortlessly

access various modes of transportation, such as buses, trains, and ferries. With aliTapTap, users can enjoy a hassle-free travel experience while fostering a sense of inclusivity and convenience throughout their journeys in the Philippines. Step into the future of transportation payments with aliTapTap - the convenient, contactless NFC solution designed to revolutionize your commute in the Philippines. Tap. Pay. Transform your commute. Discover aliTapTap - the future of transportation payments in the Philippines.

SURVEY RESULTS FROM PASSENGERS

This narrative report presents the findings of a survey conducted to gather insights into public transportation habits, payment preferences, and the potential adoption of Near Field Communication (NFC) cards for fare payments. The survey involved 50 respondents and aimed to understand their demographics, frequency of public transportation usage, current payment methods, concerns with traditional cash payments, and their views on NFC cards as a convenient payment solution.

ALWAYS OFTEN SOMETIMES OTHERS

88%

When asked if they considered NFC cards a convenient method of paying transportation fares

46% acceptance acceptance

When asked whether of NFC cards for transportation payments would encourage people to use public instead of private vehicles

FACTORS THAT ARE IMPORTANT TO PASSENGERS WHEN IT COMES TO PUBLIC TRANSPORTATION PAYMENT METHODS

COMMON PROBLEMS ENCOUNTERED COMMUTERS WHEN USING TRADITIONAL PAYMENTS FOR TRANSPORTATION

HOW OFTEN DO YOU USE PUBLIC TRANSPORT?

The survey examined the frequency of public transportation usage among the respondents. The results indicated that 62% of the respondents reported using public transportation always, suggesting a high dependency on this mode of travel. 18% stated they use public transportation sometimes, while 14% mentioned using it often, indicating that public transportation plays a significant role in their daily commuting routines.

whether the use transportation encourage more public transportation vehicles

98% pay via cash

This finding suggests that cash remains the dominant payment method for public transportation fares among the surveyed individuals.

PREFERRED PUBLIC TRANSPORTATION VEHICLES WHEN TRAVELING TO DESTINATIONS

FEATURES PASSENGERS WOULD LIKE TO SEE IN AN NFC-BASED CONTACTLESS PAYMENT SYSTEM

ENCOUNTERED BY TRADITIONAL CASH TRANSPORTATION FARES

SURVEY RESULTS FROM DRIVERS

In response to the growing need for more convenient and secure payment methods in transportation fare systems, a survey was conducted to gather insights from drivers regarding a proposed product—an NFC-based smart card for fare payment. The survey aimed to identify the common problems drivers face with traditional payment methods, determine their willingness to invest in accepting contactless payments, and understand their primary concerns about adopting such a system.

The survey was distributed to a sample of drivers operating in various transportation sectors, including taxis, buses, and rideshare services. A total of 100 drivers participated in the survey, providing valuable feedback that forms the basis of this report.

WILLINGNESS TO INVEST IN CONTACTLESS PAYMENTS

When asked if they would be willing to invest in the necessary equipment to accept contactless payments, an encouraging 66.7% of drivers responded positively. This indicates a strong interest in adopting more modern payment methods, acknowledging the potential benefits they offer. However, it’s worth noting that 33.3% of respondents expressed their hesitancy to invest, potentially due to factors such as cost, perceived complexity, or concerns about technology integration. YES NO

CHALLENGES OF TRADITIONAL TRANSPORTATION PAYMENT METHODS

The responses indicated several key issues when asked about the common problems encountered when using the traditional method of paying transportation fares (i.e., cash or coins). The highest percentage, 83.3%, cited the inconvenience of collecting cash and giving exact change as a significant problem. This highlights the time-consuming nature of cash transactions, which can result in delays and frustration for drivers and passengers. Additionally, 33.3% of respondents mentioned difficulty reconciling payments, suggesting a potential source of financial discrepancies. 10.7% expressed concerns about the security risks associated with carrying cash while driving, emphasizing the need for safer alternatives. Lastly, 6% expressed concerns regarding hygiene and contact with germs during payment.

The survey findings indicate a clear demand for improved payment methods among drivers, with the majority expressing dissatisfaction with traditional cash transactions. The willingness of 66.7% of drivers to invest in accepting contactless payments demonstrates their openness to adopting new technologies that offer convenience and efficiency. However, concerns about security risks, system operation, payment reconciliation, and transaction fees need to be addressed to ensure the successful implementation of an NFC-based smart card for fare payment. This survey provides valuable insights that can guide the development of a robust, user-friendly, and secure system that meets the needs of both drivers and passengers, paving the way for a more seamless transportation experience.

PRIMARY CONCERNS AND CONSIDERATIONS FOR ACCEPTING CONTACTLESS PAYMENTS

ABOUT OUR MISSION

As the electronics engineers of the future generation, we promote smart city initiatives. The contemporary problems faced by the society grow as the population increases, and we highly believe that these challenges could not be efficiently solved in any way but with the use of technology. Among the problems that can be solved using smart city technologies are the issues faced by the transportation sector, and the integration of technology in solving transportation challenges leads to so-called smart transportation.

Public transportation in the Philippines is a complex and diverse system that serves millions of Filipinos daily. The most common modes of public transportation are jeepneys, buses, tricycles, taxis, and motorcycle taxis. According to a survey on the automotive industry in the Philippines in 2022, approximately 42 percent of respondents used public transportation. While most people use public transportation as a mode of transportation, it comes with different problems. Commuters often face various problems when they use public transportation which include the following: the need to carry cash or coins to pay for the fare, which can be inconvenient, unsafe or insufficient; the need to buy or recharge a specific card or ticket for each mode of transportation, which can be costly, time-consuming or confusing; the risk of losing or forgetting the card or ticket, which can result in fines, delays or denial of service; and the lack of transparency and accuracy in the fare calculation and payment process, which can lead to overcharging, undercharging or disputes.

Leveraging Technology for the Better

A technology that can solve these issues is near-field communication (NFC). NFC is a wireless technology that allows devices to exchange data over short distances. NFC in transportation is a convenient and secure way to pay for public transit services. NFC-enabled devices can be used as digital wallets to store and access transit passes, tickets, or fares. By simply tapping the device on a reader at the station or on board the vehicle, the payment is processed and verified in seconds. Payment via NFC in transportation can improve the experience and satisfaction of the commuters, as well as the efficiency and profitability of the transportation providers. It can also reduce the environmental impact of transportation by eliminating the need for paper or plastic cards or tickets.

NFC as the Promising Potential Solution?

The use of NFC for transportation payment is not new. One example of NFC in Philippine transportation is the Beep card, which is a prepaid contactless card that can be used on Metro Manila’s elevated railways, buses, and public utility vehicles. Users can top up their Beep cards using their NFC-enabled smartphones or at designated kiosks. Beep cards can reduce queueing time, prevent fraud and enable seamless transfers between different modes of transport. Although the Beep card is used for elevated railways in Metro Manila, the contactless payment method is not fully embraced in other modes of transportation. Also, while it is widely used in Metro Manila transportation systems, there is little to no penetration of NFC-based payment in the regional transportation systems.

ALITAPTAP: AN NFC-BASED PERSONAL TRANSIT WALLET

With this, we propose aliTapTap, a contactless payment system using near-field communication for transportation transaction purposes. aliTapTap is a contactless payment system that can be used for public transportation in the Philippines. It is powered by NFC technology and can be loaded with cash or credit at various terminals or kiosks. The system makes use of a reloadable contactless smart card. We see aliTapTap being available as a smart card and mobile application for NFC-enabled smartphones. By just tapping their cards or NFC-equipped smartphones, commuters can now pay their transportation fares without the hassles of traditional payment methods. aliTapTap users can reload their respective accounts not only via card but also via e-cash through their smartphones, allowing for more flexible and seamless transactions. Using aliTapTap, public transportation commuters or the public transportation system in general, are benefited in the following ways: it reduces the need for cash, coins, or physical tickets, which can be lost, stolen, or damaged; it speeds up the boarding process and reduces congestion at the gates or fareboxes, improving the efficiency and reliability of transit services; it enables contactless and hygienic transactions, reducing the risk of spreading germs or viruses; it offers more flexibility and convenience for travelers, who can use their preferred device or payment method, and easily switch between different modes of transport; it provides more information and transparency for travelers, who can check their balance, transaction history, or travel history on their device or online; and it supports smart city initiatives and environmental sustainability, by reducing paper waste and enabling data collection and analysis for better planning and management of transit systems.

FEATURES

NFC TECHNOLOGY, CASHLESS PAYMENTS, BALANCE AND TRANSACTION TRACKING, PROMOS

aliTapTap transforms the way we travel, making commuting easier, faster, and more hygienic, while also promoting sustainability and enhancing the overall transit experience.

AMORAH UTTO CEO, FIREFLY TECHNOLOGIES

1-800-FIRE-FLY

VALUE PROPOSITION CANVAS PASSENGERS

A groundbreaking solution revolutionizing public transportation. In a world craving for methods, AliTapTap emerges as the game-changer. and physical tickets is now a reality, as our journey with real-time fare updates and travel carrying cash, overcharging, and hygiene concerns,

PRODUCTS & SERVICES

Contactless payment system for passengers

aliTapTap contactless payment system for passengers

NFC-enabled smart cards and mobile application for easy payment

Real-time information on fares, balances, and travel history for passengers

NFC-enabled smart cards and mobile application for easy payment

Real-time information on fares, balances, and travel history for passengers

Convenient and secure payment platform

GAIN CREATORS PAIN RELIEVERS

Convenient and secure payment platform that promotes safety and hygiene

Cashless or ticketless payment system

Hygienic payment method

Access to real-time fares, balances, and travel history

VALUE PROPOSITION

revolutionizing the way passengers and drivers experience for seamless, convenient, and hygienic payment game-changer. For passengers, bidding farewell to cash contactless payment system offers a ticketless travel history. Say goodbye to inconveniences when concerns, and embrace a whole new level of safety

and comfort. The drivers also benefit from this as well as Alitaptap streamlines operations, reducing cash handling risks, and providing transparent fare collection with data-driven insights. Join us in this transformative journey as we empower passengers and drivers by ensuring a future of efficient, secure, and modern public transportation experiences.

ALITAPTAP: REDEFINING THE WAY WE MOVE, ONE TAP AT A TIME.

Convenient and seamless payment experience

Increased hygiene and safety

Avoiding the hassle of carrying cash or physical tickets

Access to information about fares, balances, and travel history

Flexibility to use preferred payment methods for top-up

Going to destination

Purchase a ticket or fare card

Pay for transportation fare

Inconvenience of carrying exact cash or physical tickets

Risk of losing cash or tickets

Concerns about hygiene

Limited access to info about fares and travel history

Overcharging

M E R J

Hand in extra coins in addition to the fare to have the change

CUSTOMER SEGMENT

VALUE PROPOSITION CANVAS DRIVERS

A groundbreaking solution revolutionizing public transportation. In a world craving for methods, AliTapTap emerges as the game-changer. and physical tickets is now a reality, as our journey with real-time fare updates and travel carrying cash, overcharging, and hygiene concerns,

PRODUCTS & SERVICES

Enhanced operational efficiency with reduced cash handling and associated risks

Improved data and insights for better planning and decision-making

aliTapTap contactless payment system for public transportation operators

NFC-enabled smart cards and mobile application for fare collection

Secure and transparent payment platform with real-time data and analytics for operators payment platform

GAIN CREATORS PAIN RELIEVERS

Higher passenger satisfaction with convenient and modern payment options

Contactless payment system that reduces cash handling and associated risks

Automated fare collection and tracking through a secure and transparent system

VALUE PROPOSITION

revolutionizing the way passengers and drivers experience for seamless, convenient, and hygienic payment game-changer. For passengers, bidding farewell to cash contactless payment system offers a ticketless travel history. Say goodbye to inconveniences when concerns, and embrace a whole new level of safety

and comfort. The drivers also benefit from this as well as Alitaptap streamlines operations, reducing cash handling risks, and providing transparent fare collection with data-driven insights. Join us in this transformative journey as we empower passengers and drivers by ensuring a future of efficient, secure, and modern public transportation experiences.

ALITAPTAP: REDEFINING THE WAY WE MOVE, ONE TAP AT A TIME.

Increased operational efficiency and reduced cash handling risks

Enhanced tracking and management of fare collections

Improved passenger satisfaction with faster and more convenient payment options

Access to data and insights for better planning and decision-making

Driving from one location to another

Verify passengers’ tickets or passes

Security risks of carrying cash while driving

Difficulty in tracking and managing fares collected

Inconvenience of giving exact change

Collecting fare payments and giving exact change to passengers

Keep track of the fares collected and tickets issued

O M E R J SBO

Lack of transparency and accountability in fare collection

PROBLEM

PASSENGERS

• Inconvenience and risks of carrying cash or tickets

• Overcharging

DRIVERS

• Inconvenience and risks of carrying cash and giving exact change

• Lack of transparency and accountability

EXISTING ALTERNATIVES

PASSENGERS

• Public transport

DRIVERS

• Classic Transportation Service

SOLUTION

PASSENGERS

• Contactless and hygienic payment method

• Automated fare calculation

DRIVERS

• Contactless payment

• Efficient fare collection

KEY METRICS

• Number of rides

• Number of users

• Income

COST STRUCTURE

Product and mobile app

PRODUCT AND MOBILE APP DEVELOPMENT

LEAN CANVAS

UNIQUE VALUE PROPOSITION

PASSENGERS

NFC-enabled smart mobile application payment

DRIVERS

Secure and transparent platform with real-time analytics

HIGH-LEVEL CONCEPT

aliTapTap is a wallet pay fares without hassle.

MARKETING

COMPENSATION

INCENTIVES

CANVAS

UNFAIR ADVANTAGE

• Exclusive

• Cashless payments

• Incentives for regular use

CUSTOMER SEGMENTS

•

smart cards and application for easy transparent payment real-time data and wallet card used to hassle.

CHANNELS

CONCEPT

BUSINESS MODEL

KEY PARTNERS

KEY ACTIVITIES

• Marketing activities

• Product and mobile app development

• Passenger recruitment

VALUE PROPOSITION

DRIVERS

• Efficient fare process

Public transport operators

KEY RESOURCES

Financial technologies

• NFC Cards and Mobile App

• IT Professionals

• Drivers and Passengers

• Contactless and transaction

PASSENGERS

• Convenient and pay for fares

• Budget tracking management

• Personalized rewards

Investors

COST STRUCTURE

Product and mobile app

PRODUCT AND MOBILE APP DEVELOPMENT

MARKETING

COMPENSATION

INCENTIVES

MODEL CANVAS

CUSTOMER RELATIONSHIPS

• Marketing activities

CUSTOMER SEGMENTS

DRIVERS

fare collection and hygienic and hygienic to tracking and offers and

• Product and mobile app development

• Passenger recruitment

CHANNELS

• Web and Mobile App

• Social media

• Word of mouth

• Endorsements

• Traditional Advertising

REVENUE STREAMS

Product and mobile app

CONVENIENCE FEE OF P1.00 - 3.00 PER RIDE PER PASSENGER

ADVERTISING

PARTNERSHIPS

• Verify passengers’ tickets or passes

• Collecting fare payments and giving exact change

PASSENGERS

• Pay for transportation fare (exact amount)

• Purchase a ticket or fare card

IMAGES FROM FREEPIK, GOOGLE IMAGES

In partial fulfilment of the requirements of ECE193

SUBMITTED TO DR. NOEL S. GUNAY