A MESSAGE FROM LEONARDO REDAVID One day...just like you, I woke up and LOVED hair. From that day my fundamental belief is that any hairdresser can be more than their license. You just need 3 things: the desire to find your inner artist, the hunger to never stop learning, and products that allow you to create any look, on any client…and pay on the promise that their hair will be healthier and more beautiful than when they first sat in the chair. Every REDAVID product you and your clients experience is born from over 3 decades of living and breathing the artistry of hairdressing. Ideas discovered behind the chair to fill an artistic need, formulated with care, and stress tested for 3 years before I’ll put it in your hands. We believe every drop…in every product found behind the chair, at the shampoo bowl or before a client steps out…should pamper, nurture, grow and leave hair as beautiful as when the hairdresser’s hands leave it. Not just until the client hits the sidewalk…but until they return. Sourced from the highest quality, naturally derived ingredients, every drop in every REDAVID product will treat, reinforce & thicken your client's hair, leaving it in better condition than before...without ever adding weight. I am thrilled that you have expressed an interest in taking your passion for what we have created to the next level. As you imagine, create, sculpt and shape, always remember that when you share your hair creations… strive to create style that stuns! Yours in hair,
Leonardo Redavid REDAVID® Founder
PROGRAM DETAILS What is it? The Ambassador Program supports individual hairdressers who have demonstrated a passionate love of REDAVID products and would like to formally showcase the hair artistry they create to inspire fellow hairdressers. As a REDAVID Ambassador, you not only get an inside scoop on new products, treatments and education we develop, but you also elevate your own personal brand, gaining access to a larger global audience.
How does this program benefit you? For hairdressers who have a personal goal to rise beyond the chair, there are endless opportunities in the professional beauty industry. The key to this roadmap to take your career in hair as far as you dream begins with defining who YOU are as a creative artist. Defining this, you can start to build buzz and awareness of yourself beyond your salon & local area‌giving you powerful value to your name and skills. More concretely, ambassadors get special privileges from REDAVID: 1. Quarterly station or backbar support, rotated on a season basis 2. FREE Monthly Products: shipped to you to play with and create content to share with us, your followers and our followers. 3. Hair Tips, Product Knowledge Education on all REDAVID products. 4. Personal Brand Ambassador Spotlight on the REDAVID Website and Social Media shout out. 5. Insider access to products in development, assisting our team in creating the next generation of new products & treatments!
6. Massive boosts through Search Engine Optimization. The more frequently your social media channels are linked to, the more often your name appears in search engine indexes, the more visible you become. 7. Monthly trend forecasting to help you plan what hair creations you can create, tied to what’s trending in hair and our rotating product focus.
WHAT WE LOOK FOR What do we look for in REDAVID Ambassadors? Very simply this: represent a never-ending passion to push yourself, empower clients to feel great & look great. Spread endless positivity & empathy to your fellow hairdressers & clients, regardless of skin color, hair type or race.
What kind of content are you looking for? We’re looking for you to share two types of content: 1. Video: Video content is king now, and gets the best engagement. 60 second content works best, but for really valuable content, up to 2 minutes is okay. Here are a few examples: Video of you cocktailing REDAVID products together to finish a client Short clip of you engaging with product (spraying, playing, shampooing, etc.) Hair hacks & teachable moments – some cool technique you’ve learned or created that other hairdressers could benefit from (for example, using hairspray on bobby pins before putting them in to help them “stick” better in updos)
You creating a currently trending “hot” hairstyle that is timely based on the season, what’s happening on the Red Carpet, etc. The before and after ALWAYS. 2. Still Images Fun, Lifestyle & Concept Shots – do you take REDAVID on the road with you? To photoshoots? Snap a quick photo of your “must-have” where you make the product hero. Cool ways of showcasing or displaying REDAVID products. On your station, on the shelf…if you have a unique way of showcasing products to get your clients' attention, share it! Before & Afters – in some instances, it may not be possible to capture good video…or perhaps the client doesn’t want to be on video. IF you do a simple series of photos of before & afters, make sure the work is unique or exceptional. Just like editorial photo shoots, still photos only really “sing” if they are flawless…every hair in place, really great shine.
BEFORE YOU CREATE… A few suggestions & “rules of the road”
Always get your client’s approval. A simple signature on the model release worksheet is sufficient.
Define who needs credit. If you are working with a professional photographer or a professional model, when you share your work with us, clearly give us their full name and social media channel if they want to be tagged on Instagram or Facebook.
If your voice will be in the video clip, use full product names for clarity so fellow hairdressers understand exactly which products you are using. (Example: Shea Butter Shampoo, you should say REDAVID Shea Butter Shampoo).
BRAND AMBASSADOR AGREEMENT This Brand Ambassador Agreement (this “Agreement”) is between REDAVID SALON PRODUCTS LTD, a Vancouver, British Columba based corporation (“REDAVID”, “Company”, “Manufacturer”, “we”, “us” or “our”), and the person whose name, contact information and signature appears in the signature block of this Agreement, below (“you” or “your”).
SERVICES Defined. You agree, on a non-exclusive basis, to provide your truthful endorsement of certain products designated by us from time to time (each, a “Product”) by, among other tasks, creating and sharing your own content & participating in social media opportunities related to the Product, providing Product-related endorsements, and providing similar, related services that generally support the brand platform of the Product as requested by the Company (collectively, the “Services”). No Guarantee. You are not required to accept any particular request from the Company to provide the Services for a Product. Similarly, the Company is not required to offer you any particular opportunity to provide the Services for a Product.
FEES In consideration of the Services, you will be paid via complimentary product in lieu of formal payments or commissions (the “Gratis Product”). Gratis Product Schedule. Unless other arrangements are agreed upon by the Company and you in advance, all Gratis Products will be issued based on the social media, marketing & sales calendar of the Company. Gratis Product shipments will be on the last week of the month, in preparation of the following monthly focus.
RESTRICTIONS Although you will generally control the means and methods by which you provide the Services, you agree to adhere to the following guidelines at all times when providing the Services to REDAVID:
No Misrepresentation. You will not misrepresent the Product, or intentionally do anything that would lead to any misunderstanding or create disparaging views or opinions about the Product. Intellectual Property. You will respect the copyright and trademark rights of the manufacturer of the Product (the “Manufacturer”), and you will not engage in any behavior that tends to disparage, diminish or violate any of the Manufacturer’s intellectual property rights. All content created for REDAVID using the Product is shared intellectual property between REDAVID and you. There are no limitations in you sharing, resharing, promoting and directly posting to your own social media channels, blogs, website, etc. of shared intellectual property. Return of Property. Unless otherwise stated by the Company, you agree to maintain in good condition any Product-related accessories, apparel or equipment provided to you by REDAVID (“Company Property”), and to return all Company Property to the Company at the conclusion of the Services or sooner if requested by the Company. Endorsement. Any endorsement by you of a Product must be accurate, truthful, and based on your actual experience using or reviewing the Product. You will refrain from making any statements about any Product that you do not believe to be truthful or accurate. Compliance. At all times, the Services must be provided in accordance with all applicable laws and regulations. No Resale. If you are provided with an opportunity to acquire the Product(s) at a discounted or promotional rate, then you agree that you will use any Product(s) acquired in that manner for your personal use only, and you will not resell, lease or rent such Product(s) to any third party for reason whatsoever.
NO WARRANTY You understand and agree that the Company does not warrant or guarantee the effectiveness or quality of any particular Product. You will not state, implicitly or explicitly, that REDAVID endorses any particular third-party Product or warrants the performance of any Product to which the Services relate.
TERM; TERMINATION This Agreement will begin as of the latest date of the signatures appearing in the signature block below. This Agreement may be terminated by any party at any time, for any reason, by providing the other party with notice of termination.
CONFIDENTIAL INFORMATION From time to time you may be provided with certain nonpublic and/or sensitive information concerning the Company, the Manufacturer or the Product (“Confidential Information”). Confidential Information may include non-public marketing plans, pricing schedules, customers lists, venue information and other data that is highly relevant to the Product, the Services or the Company’s or the Manufacturer’s business interests. You agree to keep confidential all Confidential Information, and to not disclose such information (i) unless required to by law or court order, or (ii) until such information becomes non-public through no fault of yours. You understand and agree that your compliance with this confidentiality requirement is a material inducement for the Company to select you to provide the Services.
RELEASE You hereby agree that the Company, and any of the Company’s assigns, licensors, affiliates and clients (collectively, “Licensed Parties”), are authorized in perpetuity to use, reproduce, edit, publish, assign and/or distribute any text, video, audio or multimedia materials created by you or in which you or your likeness appear as a result of your provision of the Services, including but not limited to any footage recorded at an Event (“Licensed Materials”). To that end, you hereby grant to the Licensed Parties a perpetual, irrevocable, worldwide, royalty-free right to use the Licensed Materials for the purpose of promoting, advertising and/or endorsing the Product, as well as for the purpose of advertising REDAVID’s services, in any form of media (including but not limited to electronic media), and in any format now known or which may be developed in the future. This license shall survive the termination of this Agreement.
ADDITIONAL INFORMATION This Agreement will be governed under the laws of the State of California, and will be the sole and exclusive venue for all claims or causes of action arising from or related to this Agreement. This Agreement constitutes the entire understanding between the Company and you with regard to the brand ambassador-related services described herein, and is not intended to be (and shall not be) construed by, interpreted or otherwise linked to any other contract, agreement or understanding that may exist between the Company and you. You are, and at all times will remain, an independent entity, and not an employee of the Company, within the meaning of all federal, state and local laws and regulations governing employment insurance, workers compensation, industrial accident, labor and taxes. You agree and acknowledge that you are not authorized to enter into any contract or assume any obligation on behalf of the Company without the prior written consent of the Company.
This Agreement may be signed in counterparts, and each counterpart shall be deemed to be an original and all of which, when taken together, shall be deemed to be one agreement. The parties may sign and transmit this Agreement electronically.
ENROLLMENT GENERAL INFORMATION
Full Legal Name: _____________________________________________________________________________________ Address: _____________________________________________________________________________________________ City: ____________________________________________ State/Province: _________________ Zip: ______________ Tel: ___________________________________________ Email: ________________________________________________ Salon Name: _________________________________________________________________________________________ Salon Address: ______________________________________________________________________________________ City: ____________________________________________ State/Province: _________________ Zip: ______________ Preferred Shipping Address:
Salon
Home
Your Signature: ___________________________________________________
Date: _________________________
I understand that checking this box constitutes a legal signature confirming that I acknowledge and agree to the above Agreement.
MODEL RELEASE QUICKFORM Thank you for allowing us to share your hairstyle with our fans! By signing the below, you agree to the following: You hereby agree that REDAVID, and any of the REDAVID assignors, licensors, affiliates and clients (collectively, “Licensed Parties”), are authorized in perpetuity to use, reproduce, edit, publish, assign and/or distribute any text, video, audio or multimedia materials created with you or in which you or your likeness appear, including but not limited to any footage recorded. To that end, you hereby grant to REDAVID a perpetual, irrevocable, worldwide, royalty-free right to use this content for the purpose of promoting, advertising and/or endorsing REDAVID products, as well as for the purpose of advertising REDAVID’s services, in any form of media (including but not limited to electronic media), and in any format now known or which may be developed in the future. NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________