A MESSAGE FROM J. ARIS KOROYAN We are…first and foremost Artists. Our gift? The ability to see be yond the chair, the client, the color and cut and see the Design. The Design may be subtle, dramatic…Avante Garde or ultrafuturistic, but it is and always must be an enhancement which complements the lifestyle and attitude of the client and personify in hair the very essence of who they are. To do this and do it well, we need: inspirations that are Artful and current; the Design skills to craft unique looks for every client; and Innovative tools which truly perform, incorporating the latest in cutting edge cosmetic Science. This need and desire led me to pursue, blend and design SUDZZfx®…Artful Design, Innovative Science for the Fresh, Edgy Stylist. If you are reading this you have demonstrated that your imagination, creativity, artistry and proficiency in wielding shears and comb are second to none. Moreover, you have demonstrated a wholehearted passion for SUDZZfx® and our vision to offer fellow hairdressers the tools to artfully design their client’s look with cutting edge, innovative science that treats and protects the canvas you artfully design upon… hair. Our goal with this program is simple: support you & inspire to keep doing what you do best: create great hair. So experiment…get artistic…be great…be original. We’ve got your back.
J. Aris Koroyan SUDZZfx® Founder
PROGRAM DETAILS What is it? The Ambassador Programs supports individual hairdressers who have demonstrated a passionate love of SUDZZfx products and would like to formally showcase the hair artistry they create & inspire fellow hairdressers. As a SUDZZfx Ambassador, you not only get an inside scoop on new products, treatments & education we develop, but also elevate your own personal brand, gaining access to a larger global audience.
How does this program benefit you? For hairdressers who have a personal goal to rise beyond the chair, there are endless opportunities in the professional beauty industry. The key to this roadmap to take your career in hair as far as you dream begins with defining who YOU are as a creative artist. Defining this, you can start to build buzz & awareness of yourself beyond your salon & local area‌giving you powerful value to your name and skills. More concretely, ambassadors get special privileges from SUDZZfx: 1. FREE Monthly Products: shipped to you to play with and create content to share with us, your followers and our followers. 2. Hair Tips, Product Knowledge Education on all SUDZZfx products. 3. Personal Brand Ambassador Spotlight on the SUDZZfx Website and Social Media shoutout. 4. Insider access to products in development, assisting our team in creating the next generation of new products & treatments!
5. Massive boosts through Search Engine Optimization, the more frequently your social media channels are linked to, the more often your name appears in search engine indexes, the more visible you become. 6. Monthly trend forecasting to help you plan what hair creations you can create, tied to what’s trending in hair and our rotating product focus.
WHAT WE LOOK FOR What do we look for in SUDZZfx Ambassadors? Very simply: represent a never-ending passion to push yourself, empower clients to feel great & look great and spread endless positivity & empathy to your fellow hairdressers & clients, no matter their skin color, hair type or race.
What kind of content are you looking for? We’re looking for you to share two types of content: 1. Video: Video content is king now, and gets the best engagement. 60 second content works best, but for really valuable content up to 2 minutes is okay. Here are a few examples: Video of you cocktailing SUDZZfx products together to finish a client Short clip of you engaging with product (spraying, playing, shampooing, etc.) Hair hacks & teachable moments – some cool technique you’ve learned or created that other hairdressers could benefit from (for example, using hairspray on bobby pins before putting them to help them “stick” better in updos)
You creating a currently trending “hot” hairstyle that is timely based on the season, what’s happening on the Red Carpet, etc. Show the before and after ALWAYS. 2. Still Images Fun, lifestyle & concept shots – do you take SUDZZfx on the road with you? To photoshoots? Snap a quick photo of your “must-have” where you make the product hero. Cool ways of showcasing of displaying SUDZZfx products. On your station, on the shelf. If you have a unique way of showcasing products to get client’s attention…share it! Before & afters – in some instances, it may not be possible to capture good video…or perhaps the client doesn’t want to be on video. IF you do a simple series of photos of before & afters, make sure the work is unique or exceptional. Just like editorial photo shoots, still photos only really “sing” if they are flawless…every hair in place, really great shine.
BEFORE YOU CREATE… A few suggestions & “rules of the road”
Always get your client’s approval. A simple signature on the model release worksheet is sufficient.
Define who needs credit. If you are working with a professional photographer or a professional model, when you share your work with us, clearly give us their full name and social media channel if they want to be tagged on Instagram or Facebook.
If your voice will be in the video clip, use full product names for clarity so fellow hairdressers understand exactly which products you are using. (Example: ColourFix3, you should say SUDZZfx ColourFix3 Leave-In Conditioner). what’s trending in hair and our rotating product focus.
BRAND AMBASSADOR AGREEMENT This Brand Ambassador Agreement (this “Agreement”) is between SUDZZfx, Inc., a California based corporation (“SUDZZfx”, “Company”, “Manufacturer”, “we”, “us” or “our”), and the person whose name, contact information and signature appears in the signature block of this Agreement, below (“you” or “your”).
SERVICES Defined. You agree, on a non-exclusive basis, to provide your truthful endorsement of certain products designated by us from time to time (each, a “Product”) by, among other tasks, creating and sharing your own content & participating in social media opportunities related to the Product, providing Product-related endorsements, and providing similar, related services that generally support the brand platform of the Product as requested by the Company (collectively, the “Services”). No Guarantee. You are not required to accept any particular request from the Company to provide the Services for a Product. Similarly, the Company is not required to offer you any particular opportunity to provide the Services for a Product.
FEES In consideration of the Services, you will be paid via complimentary product in lieu of formal payments or commissions (the “Gratis Product”). Gratis Product Schedule. Unless other arrangements are agreed upon by the Company and you in advance, all Gratis Products will be issued based on the social media, marketing & sales calendar of the Company. Gratis Product shipments will be on the last week of the month, in preparation of the following monthly focus.
RESTRICTIONS Although you will generally control the means and methods by which you provide the Services, you agree to adhere to the following guidelines at all times when providing the Services to SUDZZfx:
No Misrepresentation. You will not misrepresent the Product, or intentionally do anything that would lead to any misunderstanding or create disparaging views or opinions about the Product. Intellectual Property. You will respect the copyright and trademark rights of the manufacturer of the Product (the “Manufacturer”), and you will not engage in any behavior that tends to disparage, diminish or violate any of the Manufacturer’s intellectual property rights. All content created for SUDZZfx using the Product is shared intellectual property between SUDZZfx and you. There are no limitations in you sharing, resharing, promoting and directly posting to your own social media channels, blogs, website, etc. of shared intellectual property. Return of Property. Unless otherwise stated by the Company, you agree to maintain in good condition any Product-related accessories, apparel or equipment provided to you by SUDZZfx (“Company Property”), and to return all Company Property to the Company at the conclusion of the Services or sooner if requested by the Company. Endorsement. Any endorsement by you of a Product must be accurate, truthful, and based on your actual experience using or reviewing the Product. You will refrain from making any statements about any Product that you do not believe to be truthful or accurate. Compliance. At all times, the Services must be provided in accordance with all applicable laws and regulations. No Resale. If you are provided with an opportunity to acquire the Product(s) at a discounted or promotional rate, then you agree that you will use any Product(s) acquired in that manner for your personal use only, and you will not resell, lease or rent such Product(s) to any third party for reason whatsoever.
NO WARRANTY You understand and agree that the Company does not warrant or guarantee the effectiveness or quality of any particular Product. You will not state, implicitly or explicitly, that SUDZZfx endorses any particular third party Product or warrants the performance of any Product to which the Services relate.
TERM; TERMINATION This Agreement will begin as of the latest date of the signatures appearing in the signature block below. This Agreement may be terminated by any party at any time, for any reason, by providing the other party with notice of termination.
CONFIDENTIAL INFORMATION From time to time you may be provided with certain nonpublic and/or sensitive information concerning the Company, the Manufacturer or the Product (“Confidential Information”). Confidential Information may include non-public marketing plans, pricing schedules, customers lists, venue information and other data that is highly relevant to the Product, the Services or the Company’s or the Manufacturer’s business interests. You agree to keep confidential all Confidential Information, and to not disclose such information (i) unless required to by law or court order, or (ii) until such information becomes non-public through no fault of yours. You understand and agree that your compliance with this confidentiality requirement is a material inducement for the Company to select you to provide the Services.
RELEASE You hereby agree that the Company, and any of the Company’s assigns, licensors, affiliates and clients (collectively, “Licensed Parties”), are authorized in perpetuity to use, reproduce, edit, publish, assign and/or distribute any text, video, audio or multimedia materials created by you or in which you or your likeness appear as a result of your provision of the Services, including but not limited to any footage recorded at an Event (“Licensed Materials”). To that end, you hereby grant to the Licensed Parties a perpetual, irrevocable, worldwide, royalty-free right to use the Licensed Materials for the purpose of promoting, advertising and/or endorsing the Product, as well as for the purpose of advertising SUDZZfx’s services, in any form of media (including but not limited to electronic media), and in any format now known or which may be developed in the future. This license shall survive the termination of this Agreement.
ADDITIONAL INFORMATION This Agreement will be governed under the laws of the State of California, and will be the sole and exclusive venue for all claims or causes of action arising from or related to this Agreement. This Agreement constitutes the entire understanding between the Company and you with regard to the brand ambassador-related services described herein, and is not intended to be (and shall not be) construed by, interpreted or otherwise linked to any other contract, agreement or understanding that may exist between the Company and you. You are, and at all times will remain, an independent entity, and not an employee of the Company, within the meaning of all federal, state and local laws and regulations governing employment insurance, workers compensation, industrial accident, labor and taxes. You agree and acknowledge that you are not authorized to enter into any contract or assume any obligation on behalf of the Company without the prior written consent of the Company.
This Agreement may be signed in counterparts, and each counterpart shall be deemed to be an original and all of which, when taken together, shall be deemed to be one agreement. The parties may sign and transmit this Agreement electronically.
Your Signature: ___________________________________________________
Date: _________________________
Signature: _________________________________________________________ Fax this final signed page to: 1.805.983.6575
Date: _________________________
MODEL RELEASE QUICKFORM Thank you for allowing us to share your hairstyle with our fans! By signing the below, you agree to the following: You hereby agree that SUDZZfx, and any of the SUDZZfx assigns, licensors, affiliates and clients (collectively, “Licensed Parties”), are authorized in perpetuity to use, reproduce, edit, publish, assign and/or distribute any text, video, audio or multimedia materials created with you or in which you or your likeness appear, including but not limited to any footage recorded. To that end, you hereby grant to SUDZZfx a perpetual, irrevocable, worldwide, royalty-free right to use this content for the purpose of promoting, advertising and/or endorsing SUDZZfx products, as well as for the purpose of advertising SUDZZfx’s services, in any form of media (including but not limited to electronic media), and in any format now known or which may be developed in the future. NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________ NAME (print) ____________________________ SIGNATURE: ___________________________DATE: ___________