Aklean Long Proposal

Page 1 > ABN 84 897 983 323 > wwwAklean.com

Proposal

Web Design Proposal for an Important Client.

Aklean Project # 456 Prepared for: Steve Rogers

Statement of Confidentiality This proposal and supporting materials contain confidential and proprietary business information of Aklean.

These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.

Proposal Issued; 12.02.2013 Proposal Valid to 01.12.2012

We will work with you to fully understand your business.

Page 3 > ABN 84 897 983 323 > wwwAklean.com

Contents

Introducing, your Aklean proposal.

Aklean Proposal Ref #456 Prepared for: Steve Rogers, Brand Manager.

Make Lemonade Date prepared: 12 December, 2013.

About Us

4

Our Team

5

About Us

6

Our Team

7

Case Study

8

Our Services

9

Case Study

10

Our Services

11

Brief

12

Project Description

13

Brief

14

Project Description

15

Target Market

16

Deliverables

19

Timeline

20

Siteplan

21

Aklean

Timeline

22

Address 888 Business st Suburb, 4000. Q.

Siteplan

23

Our Offer

24

Budget BReakdown

25

Quote valid until: 12 January 2014.

Welcome to Aklean! We’re very happy to be able to present you with this proposal for your project.

We believe we’ve covered everything, but if you have further questions or your project specifications have changed, please contact us today.

Phone 1300 000 000

Our OFfer

26

Email info@aklean.com

Budget Breakdown

27

Your Project Manager Johnny Appleseed 0412 000 000 johnny@aklean.com

Our Offer

28

Budget BReakdown

29

Acceptance

30

Further information

31

Terms and conditions

32

Notes

33

Extras

34

Page 4 > ABN 84 897 983 323 > wwwAklean.com

About Us

We work flexibly with clients to fulfil their needs.

Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.

Aklean Studio Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce ultrices mi eget turpis venenatis commodo condimentum ligula vulputate. Vestibulum mollis purus eget elit porta dapibus. Mauris porttitor dolor ut est rhoncus et consectetur sem euismod gradaft.

We work with clients big and small across a range of sectors and we utilise all

How to find us Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce ultrices mi eget turpis venenatis commodo condimentum ligula vulputate.

areas of business so you can be sure that you won’t receive a generic service and

Office Hours: Mon - Fri 8am - 6pm Other times by appointment Address 888 Business st Suburb, 4000. Q.

Phone 1300 000 000

forms of media to get your name out there in a way that’s right for you. We believe that analysis of your company and your customers is key in responding effectively to your promotional needs and we will work with you to fully understand your business to achieve the greatest amount of publicity possible so that you can see a return from the advertising.

We have a number of different teams within our agency that specialise in different although we can’t boast years and years of service we can ensure you that is a good thing in this industry.

Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency, not someone who is relying on the same way of doing things that worked 10 years, 5 years or even a year ago.

We will work with you to understand your business and target audience to inform our marketing strategy.

Whatever the level of support you require, we are sure that we will have a package that meets your needs. All of our virtual professionals are highly experienced in the areas in which they work and have been through a thorough recruitment process to ensure they deliver to the high standard that you would want for your business.

We will work with you to fully understand your business and your target audience to inform the most effective marketing strategy for your business.

Take a look at out Recent Work and Clients to see what we mean.

Page 5 > ABN 84 897 983 323 > wwwAklean.com

Our Team

Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.

Tom Riddick

Marilyn Warner

Position: Creative Director

Position: Project Manager

Experience: 10 years

Experience: 10 years

Tom Riddick 0412 000 000 johnny@Aklean.com

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Marilyn Warner 0412 000 000 johnny@Aklean.com

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Katherine Valient

Henry Percival

Position: Graphic Designer

Position: Business Manager

Experience: 8 years

Experience: 15 years

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Lazarus Wendell

Melanie Hoburg

Position: Web developer

Position: Social Media Manager

Experience: 10 years

Experience: 10 years

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adipiscing elit. Fusce ultrices miegetere

adipiscing elit. Fusce ultrices miegetere

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Contact Details

Katherine Valient 0412 000 000 johnny@Aklean.com Henry Percival 0412 000 000 johnny@Aklean.com Lazarus Wendell 0412 000 000 johnny@Aklean.com Melanie Hoburg 0412 000 000 johnny@Aklean.com

Page 6 > ABN 84 897 983 323 > wwwAklean.com

About Us

We work flexibly with clients to fulfil their needs.

Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.

Aklean Studio Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce ultrices mi eget turpis venenatis commodo condimentum ligula vulputate. Vestibulum mollis purus eget elit porta dapibus. Mauris porttitor dolor ut est rhoncus et consectetur sem euismod gradaft.

We work with clients big and small across a range of sectors and we utilise all

How to find us Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce ultrices mi eget turpis venenatis commodo condimentum ligula vulputate.

areas of business so you can be sure that you won’t receive a generic service and

Office Hours: Mon - Fri 8am - 6pm Other times by appointment Address 888 Business st Suburb, 4000. Q.

Phone 1300 000 000

forms of media to get your name out there in a way that’s right for you. We believe that analysis of your company and your customers is key in responding effectively to your promotional needs and we will work with you to fully understand your business to achieve the greatest amount of publicity possible so that you can see a return from the advertising.

We have a number of different teams within our agency that specialise in different although we can’t boast years and years of service we can ensure you that is a good thing in this industry.

Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency, not someone who is relying on the same way of doing things that worked 10 years, 5 years or even a year ago.

We will work with you to understand your business and target audience to inform our marketing strategy.

Whatever the level of support you require, we are sure that we will have a package that meets your needs. All of our virtual professionals are highly experienced in the areas in which they work and have been through a thorough recruitment process to ensure they deliver to the high standard that you would want for your business.

We will work with you to fully understand your business and your target audience to inform the most effective marketing strategy for your business.

Take a look at out Recent Work and Clients to see what we mean.

Page 7 > ABN 84 897 983 323 > wwwAklean.com

Our Team

Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.

Tom Riddick Position: Creative Director Experience: 10 years Lorem ipsum dolor sit amet, consectet adipiscing elit. Fusce ultrices miegetere turpis venenatis commodo condimen tum ligula vulputate.

Contact Details

Katherine Valient

Tom Riddick 0412 000 000 johnny@Aklean.com

Position: Graphic Designer

Katherine Valient 0412 000 000 johnny@Aklean.com Henry Percival 0412 000 000 johnny@Aklean.com Lazarus Wendell 0412 000 000 johnny@Aklean.com Melanie Hoburg 0412 000 000 johnny@Aklean.com

Experience: 8 years Lorem ipsum dolor sit amet, consectet adipiscing elit. Fusce ultrices miegetere turpis venenatis commodo condimen tum ligula vulputate.

Henry Percival Position: Business Manager Experience: 15 years Lorem ipsum dolor sit amet, consectet adipiscing elit. Fusce ultrices miegetere turpis venenatis commodo condimen tum ligula vulputate.

Lazarus Wendell Position: Web developer Experience: 10 years Lorem ipsum dolor sit amet, consectet adipiscing elit. Fusce ultrices miegetere turpis venenatis commodo condimen tum ligula vulputate.

Melanie Hoburg Position: Social Media Manager Experience: 10 years Lorem ipsum dolor sit amet, consectet adipiscing elit. Fusce ultrices miegetere turpis venenatis commodo condimen tum ligula vulputate.

Page 8 > ABN 84 897 983 323 > wwwAklean.com

Case Study

Selfy.

Client Make Lemonade Delivery date April, 2013 Project Selfy website, design and development. Included target market research and analysis, branding and website design and development and social media management.

Outcome Project develiered on time and on budget. View the new Selfy website by visiting:

Make Lemonade required a vibrant, dynamic, easy to update and access website which allowed users to register, find events near them, and advertise their own.

During the briefing phase it because apparent that this was a special project that would need a high-level of customisation. Working with Make Lemonade’s project planners and managers, we were able to turn their vision into reality, on time as well as on budget.

The Selfy website features many new technologies and accessibility options design to be easily accessible to all members of the community. The website launch as a successful event, attended by some of the leaders in the local IT industry.

Selfy is a beautiful Wordpress Theme dedicated to promoting, selling, and showcasing you.

Selfy was built for non-web designer and developers, and in a few moments you can customise this theme to suite your own needs. This theme is super organized, and highly documented, so

www.themecanon.com

working with these files is a breeze, plus there is full support for working with Selfy.

“Te venduci desseque non rerro consequia del ium ate dolore nihil molorec eroribus dolupta ssimus aperumque non re licienim invelig nihictem etur.”

Project Scope

Project Specifications

• • • • • • • •

• • • • • • •

-- Client Name, Selfy

Target market research and product positioning Search Engine Optimisation (SEO) and promotion Social media management Branding design and development Event launch and marketing promotions Website design and development Search Engine Optimisation (SEO) and promotion Social media management

Vibrant, engaging design social meida integration Easy to use control panel Clean, fresh, professional design Cross-platform compatibility.

Easy brand control Folio gallery

Page 9 > ABN 84 897 983 323 > wwwAklean.com

Our Services

We design for print and web.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. This includes; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and SEO.

Price structure All Services

Design

Print design.

Website /app design

$150 P/H

Website/App development

$180 P/H

Social Media Managment

$120 P/H

Logos, business cards, stationery, greeting cards, packaging design, special event design.

Web and app design Donec fermentum augue nec mi semper id rhoncus sem ultrices.

Web and App Development

Web and app development

Website /app design

$150 P/H

Website/App developzment

$180 P/H

Social Media Managment

$120 P/H

Aliquam tellus lectus, consectetur nec tincidunt quis, fermentum ut enim.

Aliquam pulvinar, risus ac tincidunt.

Social media management.

Praesent ultrices, est quis accumsan egestas, odio libero vehicula dui, id interdum lorem velit non lacus.

Social Media Management

Brand and product launches.

Website /app design

$150 P/H

Donec fermentum augue nec mi

Website/App development

$180 P/H

vehicula dui, id interdum lorem velit.

Social Media Managment

$120 P/H

semper id rhoncus sem ultrices.

Brand management Aliquam tellus lectus, consectetur nec tincidunt quis, fermentum ut enim.

Aliquam pulvinar, risus ac tincidunt.

Promotions Brand and product launches

$150 P/H

Email marketing campaigns

$180 P/H

Copywriting

$120 P/H

Email marketing campaigns Praesent ultrices, est quis accumsan egestas, odio libero vehicula dui, id interdum lorem velit non lacus.

Page 10 > ABN 84 897 983 323 > wwwAklean.com

Case Study

Selfy.

Client Make Lemonade Delivery date April, 2013 Project Selfy website, design and development. Included target market research and analysis, branding and website design and development and social media management.

Outcome Project develiered on time and on budget. View the new Selfy website by visiting:

Make Lemonade required a vibrant, dynamic, easy to update and access website which allowed users to register, find events near them, and advertise their own.

During the briefing phase it because apparent that this was a special project that would need a high-level of customisation. Working with Make Lemonade’s project planners and managers, we were able to turn their vision into reality, on time as well as on budget.

The Selfy website features many new technologies and accessibility options design to be easily accessible to all members of the community. The website launch as a successful event, attended by some of the leaders in the local IT industry.

Selfy is a beautiful Wordpress Theme dedicated to promoting, selling, and showcasing you.

Selfy was built for non-web designer and developers, and in a few moments you can customise this theme to suite your own needs. This theme is super organized, and highly documented, so

www.themecanon.com

working with these files is a breeze, plus there is full support for working with Selfy.

“Te venduci desseque non rerro consequia del ium ate dolore nihil molorec eroribus dolupta ssimus aperumque non re licienim invelig nihictem etur.”

Project Scope

Project Specifications

• • • • • • • •

• • • • • • •

-- Client Name, Selfy

Target market research and product positioning Search Engine Optimisation (SEO) and promotion Social media management Branding design and development Event launch and marketing promotions Website design and development Search Engine Optimisation (SEO) and promotion Social media management

Vibrant, engaging design social meida integration Easy to use control panel Clean, fresh, professional design Cross-platform compatibility.

Easy brand control Folio gallery

Page 11 > ABN 84 897 983 323 > wwwAklean.com

Our Services

We design for print and web.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. This includes; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and SEO.

Price structure All Services

Design

Print design.

Website /app design

$150 P/H

Website/App development

$180 P/H

Social Media Managment

$120 P/H

Logos, business cards, stationery, greeting cards, packaging design, special event design.

Web and app design Donec fermentum augue nec mi semper id rhoncus sem ultrices.

Web and App Development

Web and app development

Website /app design

$150 P/H

Website/App developzment

$180 P/H

Social Media Managment

$120 P/H

Aliquam tellus lectus, consectetur nec tincidunt quis, fermentum ut enim.

Aliquam pulvinar, risus ac tincidunt.

Social media management.

Praesent ultrices, est quis accumsan egestas, odio libero vehicula dui, id interdum lorem velit non lacus.

Social Media Management

Brand and product launches.

Website /app design

$150 P/H

Donec fermentum augue nec mi

Website/App development

$180 P/H

vehicula dui, id interdum lorem velit.

Social Media Managment

$120 P/H

semper id rhoncus sem ultrices.

Brand management Aliquam tellus lectus, consectetur nec tincidunt quis, fermentum ut enim.

Aliquam pulvinar, risus ac tincidunt.

Promotions Brand and product launches

$150 P/H

Email marketing campaigns

$180 P/H

Copywriting

$120 P/H

Email marketing campaigns Praesent ultrices, est quis accumsan egestas, odio libero vehicula dui, id interdum lorem velit non lacus.

Page 12 > ABN 84 897 983 323 > wwwAklean.com

Brief

Make Lemonade.

Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.

Aklean Proposal

Product

Ref #456

Lorem ipsum dolor sit amet, consectet adipiscing elit. Fusce ultrices miegetere turpis venenatis

Prepared for: Steve Rogers, Brand Manager.

Make Lemonade

Mauris porttitor dolor ut est rhoncus et consectetur sem euismod. Sed eget dolor purus, id fringilla

Date prepared: 12 December, 2013.

• Mauris porttitor.

Quote valid until: 12 January 2014.

commodo condimen tum ligula vulputate. Vestibul umbalet mollis purus eget elit porta dapibus. purus. Curabit tristique tortor ut sem vulputate quis eleifend tellus faucibus.

Requested Specifications Praesent ultrices, est quis accumsan egestas, odio libero vehicula dui, id interdum lorem velit non lacus.

• Vestibulum mollis.

Donec fermentum augue nec mi semper id rhoncus sem ultrices.

This brief, proposal and quote have been put together with the aim of your success in mind. It is our goal to facillitate the succesful design, development and launch of your new brand and website.

Thanks from everyone at Aklean for your interest in working with us. We hope you find our letter of proposal inspiring and are jut as exicted as we are at the prosppect of seeing it get off the ground.

• Fusce ultrices mi.

Aliquam tellus lectus, consectetur nec tincidunt quis, fermentum ut enim. Aliquam pulvinar, risus ac tincidunt.

• Sed eget dolor.

Donec fermentum augue nec mi semper id rhoncus sem ultrices.

Design Sed in molestie odio. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse id lobortis libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur sit amet augue sit amet ante tincidunt lacinia a ac leo. Sed neque sapien, rutrum eget viverra ut, porta a mi. Mauris aliquam arcu vel libero ullamcorper suscipit. Quisque hendrerit feugiat lectus, eget volutpat.

Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur sequiam rem alibusant.

Development Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur sequiam rem alibusant. Sed in molestie odiom getia.

Tur, quibus. Dipitaspel is audiatu ribusandaes et iur, aut lautem. Namustium quaeruntibus dolorrum ea si dolut ea poreribusdae seque volupti utendipis esequis neceariatur aut ligendia dolores voluptatus, senihil iurionsed quas etumquo cone odist dolorese veliam rectus voluptas dolora.

Page 13 > ABN 84 897 983 323 > wwwAklean.com

Project Description

Brand refresh, website design and dev.

Logo and corporate identity.

Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either

Design Logo, corporate identity, print collateral and third party providers Design Corporate website Development Front and rear-end development of website Development Domain name, hosting, SEO, social media management, copywriting and launch

software, user experience design and search engine optimization.

Often many individuals will work in teams covering different aspects of the design process, although some

purely graphic (symbols/icons) or

designers will cover them all.

are composed of the name of the

Design

organization (a logotype or wordmark).

In the days of hot metal typesetting,

Specifications

standardised code and proprietary

a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo

Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur

is today often synonymous with its

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trademark or brand.

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Corporate identity comes into being

ribusandaes et iur, aut lautem.

when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most

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profound, the public feel that they have

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ownership of the philosophy. Corporate

Development

identity helps organizations to answer questions like “who are we?” and “where are we going?”

Corporate website design.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including

Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur sequiam rem alibusant. Sed in molestie odiom getia. Tur, quibus. Dipitaspel is audiatu ribusandaes et iur, aut lautem.

Namustium quaeruntibus dolorrum ea si dolut ea poreribusdae seque.

Page 14 > ABN 84 897 983 323 > wwwAklean.com

Brief

Make Lemonade.

Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.

Aklean Proposal

Product

Ref #456

Lorem ipsum dolor sit amet, consectet adipiscing elit. Fusce ultrices miegetere turpis venenatis

Prepared for: Steve Rogers, Brand Manager.

Make Lemonade

Mauris porttitor dolor ut est rhoncus et consectetur sem euismod. Sed eget dolor purus, id fringilla

Date prepared: 12 December, 2013.

• Mauris porttitor.

Quote valid until: 12 January 2014.

commodo condimen tum ligula vulputate. Vestibul umbalet mollis purus eget elit porta dapibus. purus. Curabit tristique tortor ut sem vulputate quis eleifend tellus faucibus.

Requested Specifications Praesent ultrices, est quis accumsan egestas, odio libero vehicula dui, id interdum lorem velit non lacus.

• Vestibulum mollis.

Donec fermentum augue nec mi semper id rhoncus sem ultrices.

This brief, proposal and quote have been put together with the aim of your success in mind. It is our goal to facillitate the succesful design, development and launch of your new brand and website.

Thanks from everyone at Aklean for your interest in working with us. We hope you find our letter of proposal inspiring and are jut as exicted as we are at the prosppect of seeing it get off the ground.

• Fusce ultrices mi.

Aliquam tellus lectus, consectetur nec tincidunt quis, fermentum ut enim. Aliquam pulvinar, risus ac tincidunt.

• Sed eget dolor.

Donec fermentum augue nec mi semper id rhoncus sem ultrices.

Design Sed in molestie odio. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse id lobortis libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur sit amet augue sit amet ante tincidunt lacinia a ac leo. Sed neque sapien, rutrum eget viverra ut, porta a mi. Mauris aliquam arcu vel libero ullamcorper suscipit. Quisque hendrerit feugiat lectus, eget volutpat.

Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur sequiam rem alibusant.

Development Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur sequiam rem alibusant. Sed in molestie odiom getia.

Tur, quibus. Dipitaspel is audiatu ribusandaes et iur, aut lautem. Namustium quaeruntibus dolorrum ea si dolut ea poreribusdae seque volupti utendipis esequis neceariatur aut ligendia dolores voluptatus, senihil iurionsed quas etumquo cone odist dolorese veliam rectus voluptas dolora.

Page 15 > ABN 84 897 983 323 > wwwAklean.com

Project Description

Brand refresh, website design and dev.

Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.

Logo and corporate identity

Specifications

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations

Design Logo, corporate identity, print collateral and third party providers

and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.

Corporate website design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and search engine optimization.

Design Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur sequiam rem alibusant. Tur, quibus. Dipitaspel is audiatu ribusandaes et iur, aut lautem.

Namustium quaeruntibus dolorrum ea si dolut ea poreribusdae seque volupti utendipis esequis neceariatur iurionsed quas etumquo cone odist Ur, optassimil expliqui tet at.

Development Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur sequiam rem alibusant. Sed in molestie odiom getia. Tur, quibus. Dipitaspel is audiatu ribusandaes et iur, aut lautem. Namustium quaeruntibus dolorrum ea si dolut ea poreribusdae seque volupti utendipis esequis neceariatur.

Design Corporate website Development Front and rear-end development of website Development Domain name, hosting, SEO, social media management, copywriting and launch

Page 16 > ABN 84 897 983 323 > wwwAklean.com

Target Market

Knowing to whom you appeal is key to your success.

Summary

About the product

The target markest is a 38 year-old

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male named Dave who earns $65, 000

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p/a. He is married with 2 kids, listens

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to classic rock and has a Bachelor-

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level education. Dave’s main financial

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conerns are his $400, 000 mortgage

Who product appeals to

and school fees. On the weekend, Dave likes to spend time detailing his Holden SS and drinking Crown Lager with friends around the BBQ.

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Similar quality brands

Target market The target markest is a 38 year-old male named Dave who earns $65, 000 p/a. He is married with 2 kids, listens to classic rock and has a Bachelor-level education.

Dave’s main financial conerns are his $400, 000 mortgage and school fees. On the weekend, Dave likes to spend time detailing his Holden SS and drinking Crown Lager with friends around the BBQ.

Tone and manner In consideration of the target market and what is likely to appeal to it, we suggest the following tone of voice be used in the brand development for your product.

• Friendly but professional.

Brand Position

• Trustworthy • Believeable. midway between high-end luxury and cheap and cheerful.

• Approachable and engaging.

Cheap and Cheerful

Luxury

• Modern, but not overtly futuristic.

Generally speaking, this product is at the higher end of spending for this market. It should therefore present as a considered indulgence, rather than a luxury.

Our goal is the succesful launch of your new website.

We want you to feel informed and empowered during your project.

Page 19 > ABN 84 897 983 323 > wwwAklean.com

Deliverables

A great plan lets everyone know what’s expected.

When

Deliverables due

Payment required

12/06/2013

Phase 1. Design of logo and corporate print collateral drafts.

You will receive two complete concepts to choose from. These will form the basis of all future design work, so we want you to be happy with your choice. * To keep to our timeline, we need your final feedback by 30/06/2013.

11/07/2013

Phase 1. Final Design of logo and corporate print collateral drafts.

You will received the finalised collateral and logo package files from the concept you chose.

From here, we go on to design your new website. * To keep to our timeline, we need your final feedback by 28/07/2013.

$2000

15/08/2013

Phase 2. Website concept and social media management plan.

You will receive two concepts for your website design to choose from. At this time, we will also present your with a social media plan and optiosn for your domain name and hosting.

Once the design has been finalised, we move onto the website’s construction. Establishment of social media identities also occurs at this time. * To keep to our timeline, we need your final feedback by 25/08/2013.

$3000

20/09/2013

Phase 3&4. Completed website testing.

Your completed website will be thoroughly tested for functionality across all major platforms.

SEO, domain and hosting setup occurs during this time. Social media plan finalised, ready for launch. * To keep to our timeline, we need your final feedback by 28/09/2013.

10/10/2013

Project Handover Your website will be ready to to go live and,your social media campaign ready for launch. * To ensure the timely launch of your new website and social media campaign, please finalise your account.

N/A

N/A

$3500

Page 20 > ABN 84 897 983 323 > wwwAklean.com

Timeline

A well planned schedule helps to keep us on track.

In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.

Design

Development

Testing

Management

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3

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Development

4

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5

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Testing

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Launch

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Page 21 > ABN 84 897 983 323 > wwwAklean.com

Siteplan

We plan for your success.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. This includes; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and SEO.

www.samplesite.com.au

About

About

Website Specs

Notes

12 Pages

1. Point one should go here

10 static pages

2. Point two should go here

2 Temporary pages

3. Point three should go here

Social Media Integration

4. Point four should go here

Products

News

Contact

Popup

Success/ Fail

Siteplan Legend

Static

Popup

Temp

Page 22 > ABN 84 897 983 323 > wwwAklean.com

Timeline

A well planned schedule helps to keep us on track.

In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.

Design

Development

Testing

Management

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1

dolor sit amet, consectetur adipiscing

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Development

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Testing

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Launch

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Page 23 > ABN 84 897 983 323 > wwwAklean.com

Siteplan

www.samplesite.com.au

About

Services

Popup

Service 1

Temp

Service 2

Product 3a

Products

News

Contact

Popup

Product 1

Popup

Temp

Temp

Product 2

popup

Product 3b

Website Specs

Notes

12 Pages

1. Point one should go here

10 static pages

2. Point two should go here

2 Temporary pages

3. Point three should go here

Social Media Integration

4. Point four should go here

Product 3

popup

Product 3c

temp

temp

Siteplan Legend

Static

Popup

Temp

Page 24 > ABN 84 897 983 323 > wwwAklean.com

Our Offer

Design

Phase 1 & Phase 2 20 hours

$2990* • Design and development of two logo concepts to choose from • Development of a larger visual identity from chosen logo and brand direction.

Development

Phase 3 & Phase 4 50 hours

$4050* • Front and rear-end development of corporate website based on selected design • Supply of domain name including a number of related domains to protect brand online.

• Design of new corporate print collateral

• Provide hosting for 1 year

• Design of new corporate website in-line with new

• Search Engine Optimisation

brand and print collateral • Sourcing of third party providers for print collateral

• Social media management including, Facebook, Twitter, YouTube management.

We have established that a comprehensive design

The successful implementation of a new

schedule based on consideration of your needs.

digital identity is dependent on a disciplined

Every project needs to start with a strong foundation.

development phase.

In recognition of this, we recommend thorough

To ensure that the roll-out of your new website

attention be paid to establishing a strong and cohesive

and social media identity runs smoothly, we

visual identity for you that will cross platforms

have undertaken the responsibility of collateral

effectively and ensure that your brand does not get

management. Because of this, we will be providing

lost amongst the noise of your competitors.

everything from your domain name, to social media

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presences as well as ensuring your website functions as promised.

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* Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.

Page 25 > ABN 84 897 983 323 > wwwAklean.com

Budget BReakdown

We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail the budget breakdown for each phase of your project.

G Step 1: Design phase I

$1500

G Step 2: Design phase II

$1490

G Step 3: Development phase I

$3050

G Step 4: Development phase II

$1000

Step 1: Design phase I — Design of logo and corporate print collateral. Print providers.

Logo Design

$1000

Corporate print collateral and visual identity development

$500

Print sourcing

Free

Step 2: Design phase II — Corporate website design.

Corporate website design Social media page design (Facebook & Twitter)

$1000 $490

Step 3: Development phase I — Front and rear-end website development.

Front end and rear-end website development

$2000

Website testing

$550

Social media pages development

$500

Step 4: Development phase II — Domain name, hosting, SEO and social media management.

Domain name purchase and 1 year hosting plan

$250

SEO

$500

Social media management

$750

Total projected estimate

$7540

Page 26 > ABN 84 897 983 323 > wwwAklean.com

Our OFfer

Offer outline Phase 1

$2990*

Brand development Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.

• • • •

Logo design Stationery design Uniform design Corporate identity guidelines

L Phase 2

$2050*

Website design Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.

• Website layout • Website functionality design • Email marketing design

L Phase 3 Website development

$2590*

Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.

• • • •

Website development Website testing Website testing Social media established

• • • • •

Event management Event promotion Security Media Presence Catering

L Phase 4

$3490*

Promotional launch Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.

* Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.

Page 27 > ABN 84 897 983 323 > wwwAklean.com

Budget Breakdown

We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail the budget breakdown for each phase of your project.

G Step 1: Design phase I

$1500

G Step 2: Design phase II

$1490

G Step 3: Development phase I

$3050

G Step 4: Development phase II

$1000

Step 1: Design phase I — Design of logo and corporate print collateral. Print providers.

Logo Design

$1000

Corporate print collateral and visual identity development

$500

Print sourcing

Free

Step 2: Design phase II — Corporate website design.

Corporate website design Social media page design (Facebook & Twitter)

$1000 $490

Step 3: Development phase I — Front and rear-end website development.

Front end and rear-end website development

$2000

Website testing

$550

Social media pages development

$500

Step 4: Development phase II — Domain name, hosting, SEO and social media management.

Domain name purchase and 1 year hosting plan

$250

SEO

$500

Social media management

$750

Total projected estimate

$7540

Page 28 > ABN 84 897 983 323 > wwwAklean.com

Our Offer

Offer outline Phase 1

$2990*

Brand development Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.

• • • •

Logo design Stationery design Uniform design Corporate identity guidelines

L Phase 2

$2050*

Website design Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.

• Website layout • Website functionality design • Email marketing design

L Phase 3 Website development

$2590*

Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.

• • • •

Website development Website testing Website testing Social media established

• • • • •

Event management Event promotion Security Media Presence Catering

L Phase 4

$3490*

Promotional launch Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.

* Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.

Page 29 > ABN 84 897 983 323 > wwwAklean.com

Budget BReakdown

We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail the budget breakdown for each phase of your project.

G Step 1: Design phase I

$1500

G Step 2: Design phase II

$1490

G Step 3: Development phase I

$3050

G Step 4: Development phase II

$1000

Step 1: Design phase I — Design of logo and corporate print collateral. Print providers.

Logo Design

$1000

Corporate print collateral and visual identity development

$500

Print sourcing

Free

Step 2: Design phase II — Corporate website design.

Corporate website design Social media page design (Facebook & Twitter)

$1000 $490

Step 3: Development phase I — Front and rear-end website development.

Front end and rear-end website development

$2000

Website testing

$550

Social media pages development

$500

Step 4: Development phase II — Domain name, hosting, SEO and social media management.

Domain name purchase and 1 year hosting plan

$250

SEO

$500

Social media management

$750

Total projected estimate

$7540

Page 30 > ABN 84 897 983 323 > wwwAklean.com

Acceptance

Signoff to let us get this party started.

Aklean Proposal Ref #456 Prepared for: Steve Rogers, Brand Manager.

Make Lemonade Date prepared: 12 December, 2013.

Quote valid until: 12 January 2014.

Postal Address 123 Street st Suburb QLD, 4000, Country.

Bank Details

We here at Aklean are excited about this project and look forward to working with you to design, develop and launch your smashing new website and social media campaign. By signing below you are taking the first step towards a new and exicitng direction for your company.

Design (phases I & II) : logo, corporate identity, print providers, corporate website

$2990.00

Development (phases I & II): Front and rear-end website development, domain name, hosting, SEO and social media management

$4550.00

Management (phases III): Social media management and email marketing

$2000.00

Total incl.tax

$7540.00

Bank Company Name BSB: 000000 Account No: 0000000 EFT preferred Please contact us for an invoice to get your project underway.

Terms

Work cannot commence on the project until this Proposal has been signed by authorised representatives on behalf of the Client. Please sign and return

this contract to Aklean.

All services provided by Aklean to the Client are subject to the terms and conditions as available at:

Print name

Position

www.AkleanProposal.com

Sign here to approve

Date

Page 31 > ABN 84 897 983 323 > wwwAklean.com

Further information

Questions?

We’re here to help.

Contact us Aklean Address 888 Business st Suburb, 4000. Q.

In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors

Full Terms and Conditions

Phone 1300 000 000

Payment of the initial deposit will be considered an acceptance of the contract for work.

Email info@Aklean.com

indirect losses.

Website www.Aklean.com Your Project Manager Johnny Appleseed 0412 000 000 johnny@Aklean.com

Aklean’s liability will be limited to the cost of supply for this work. Aklean is not responsible for any Aklean will develop the quoted system based on the WordPress platform, WordPress is released under the GPL license and any modifications that we include also inherit the GPL license, including all CSS, HTML and code where appropriate.

The contracting party will not have the right to cancel this contract after the project has commenced. If, after commencing the project, the contracting party decides not to continue with project development or to contract another developer, then the contracting party is obligated to pay the total amount of work that has been completed up to the day of cancelation based on Aklean ’s standard hourly rate.

Web Design is a creative process and while Aklean will go to great length to ensure you get everything you are after, the onus is on you to ensure that if you are after a specific feature that it is outlined in the project scope. If not, this extra fees may incur at a later date.

If we do not receive all content for the website upfront we reserve the right to bill the final amount on completion of the development of your website.

Terms of Payment 40% will be required on commencement of the project.

30% will required on the sign-off of the homepage and expanded internal page designs (approx the week 4 mark) before development will commence.

30% will be required on completion of the project and before handover of any assets.

Page 32 > ABN 84 897 983 323 > wwwAklean.com

Terms and conditions

1.

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9.

2.

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3.

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4.

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5.

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6.

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7.

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8.

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15. Tur, et venis ipsapis nonsequiam aut vid magnisquos ellessim quam veniendit quidemp oriost, nisita sequatu ribust fuga. Ut ditati none enis estrum autatque qui is as dem cusam, con exerchicil maximus audae. Apid endicias ea duci conestiis des aligent qui sitatio rrovitat modiass imusand. Sant omniet voluptate con parum volorios vide venis eium nonsedio nectur as incit autem re, que vel illanto volorrorio. Itatiunt endaeped es dolor sit untiorum re cuscienis a apitestintin.

Page 33 > ABN 84 897 983 323 > wwwAklean.com

Notes

Page 34 > ABN 84 897 983 323 > wwwAklean.com

Extras

Want to enhance your project?

In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.

Extra 1

Extra 4

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etur adipiscing elit. Fusce ultrices mi

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ligula vulputate. Vestibulum mollis purus

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Yes, Please

Yes, Please

Extra 2

Extra 5

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etur adipiscing elit. Fusce ultrices mi eget turpis venenatis commodo condi mentum ligula vulputate. Vestibulum mollis purus eget elit porta dapibus.

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Yes, Please

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Yes, Please

Extra 3

Extra 6

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Yes, Please

Page 35 > ABN 84 897 983 323 > wwwAklean.com

Invoice

Invoice Due Date 21 December 2013

$8,085.00 Description

Issued to Fake McCompany 123 Alphabet St, Capital City, 4000 P 1300 000 000 E info@aklean.com

Qty

Rate

Amount

Logo and brand design and refresh

10 Hours

$150.00 p/h

$1,500.00

Complete corporate stationery packs and brochures

15 Hours

$150.00 p/h

$2,250.00

Purchase Order No 321311

Website, app and digitial collateral design

20 Hours

$180.00 p/h

$3,600.00

Date Issued 12.02.2013

Social Media Management

20 Hours

$180.00 p/h

$3,600.00

Aklean 888 Business st, Suburb, 4000. Q. 1300 000 000 info@Aklean.com

Aklean Project Ref 456 Tax Invoice No 321311

Payment Information Payment can be made by direct deposit. Please remember to include your project’s reference number when making your deposit.

Bank of Galactic Empire Account name BSB: 000000 Account No: 0000000

Subtotal

$7,350.00

Terms: 30 days from issue Tax Total

$735.00

$8,085.00

For customer service, billing, technical enquiries and payment please email us: info@Aklean.com

Page 36 > ABN 84 897 983 323 > wwwAklean.com

Project Signoff

If you’re happy and you know it signoff here.

We here at Aklean have had a great time working with you on this project. Now that everything is completed, please sign this form to acknowledge that you are happy with the deliverables and submit your final payment so that we can wrap everything up and hand it over to you to enjoy.

Aklean Proposal

I, the undersigned, acknowledge that Aklean have completed the project they were contracted to

Ref #456

and for Aklean send me their final invoice. I understand that I will do not have the right to use the

Prepared for: Steve Rogers, Brand Manager.

Make Lemonade Work Started 12 December, 2013.

according to the guidelines agreed upon. I am happy to for the project to be considered complete work completed by Aklean until final payment has been submitted and cleared.

Print name

Position

Quote valid until: 12 January 2014.

Sign here to approve Remember that if anything goes wrong, or you just need a little help and instruction, we are always here to help. Signing this document does not mean we’re abandoning you!

Date

Mini-survey Aklean thanks you for your business. We had a great time working with you on your project. We’d like to know how you felt about the experience too.

1. Were you happy with the level of communication with Aklean?

Y N

2. Does Aklean represent value for money?

Y N

3. Would you recommend Aklean to friends and collegues?

Y N

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