Proposal Template

Veritas Project # 456 Magic Ninja Fish Brand & Website Proposal John Sablan

Issued: 11.19.2012

Magic Ninja Fish 123 Alphabet St, Capital City, 4000 P 1300 000 000 E info@magicninjafish.com

Valid to: 01.12.2012

Statement of Confidentiality This proposal and supporting materials contain confidential and proprietary business information of Veritas. These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.

ABN 84 897 983 323 | www.veritas.com | info@veritas.com

About Us

What we do All aspects of brand design and development Website, app & software development Effective marketing, promotion & advertising

Veritas. More than Just a funny name.

We are a fairly small, flexible design studio that designs for print and web. Whether you need to create

The Right Mix

a brand from scratch, including marketing materials and a beautiful and functional website or looking for

Success means we’ve struck the

a design refresh, we are confident you will be pleased

right balance between design,

with the results.

development and marketing.

We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic

Contact us today to see how we can use these principles to improve your business.

service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency, not someone who is relying on the same way of doing things that worked 10 years, 5 years or even a year ago.Whatever the level of support you require, we are sure that we will have a package that meets your needs.

Take a look at out Recent Work and Clients to see what we mean

2

Veritas | Proposal for Magic Ninja Fish

Our super awesome tagline could go here

Our Team Tom Riddick Creative Director

@veritas_Tom

Tom is our Creative Director, digital designer, web designer and front-end developer.

He is also pretty good with a sketchbook. Before starting the company Tom worked as a designer and studio manager for a design house who boasted a number of big name clients. Tom has brought his vast experience from this role to the work he does now.

Henry Percival Business Manager

@veritas_Henry

Henry is our Business and Project Manager looking after the day to day running of our studio. He makes a mean cappuccino. Henry’s focus is on bringing new business to the company. He has won a number of big clients recently and his qualifications in project management to ensure that all of our projects run smoothly.

Katherine Valient Graphic Designer

@veritas_Kate

Katherine is our graphic designer, specialising in print design. She has also worked with some big names and her designs have won her a number of industry awards. She has just finished her doctorate in Graphic Design and enjoys continuing to learn and building her experience within the industry.

Mary Blackwater Marketing Manager

@veritas_Mary

Katherine is our graphic designer, specialising in print design. She has also worked with some big names and her designs have won her a number of industry awards.

She has just finished her doctorate in Graphic Design and enjoys continuing to learn and building her experience within the industry.

Our Combined Experience Design Development Marketing

All of our professionals are highly experienced in the areas in which they work and have been through a thorough recruitment process

Copywriting

to ensure they deliver to the high standard that you would want for

Social Media

your business

Veritas | Proposal for Magic Ninja Fish

3

ABN 84 897 983 323 | www.veritas.com | info@veritas.com

Case Study Enochio Footwear Website

Et quiatquaepe dolutatio. Et que natur?

Qui sumqui con nienda se cum nus dolut quam et voluptas arunt etur?

Nequo doluptae nihic temolore nihit est ex et, quos mos est, nis sus venisqui dolorum idisquae. Nemod ullaciissi aborempero cusciam.

- Natasha Romanoff

In just four short months, Enochio’s rebranded website saw their sales jump 400% - and they’re still climbing!

Imagine what similar results could do for your business.

A website with more.

After launch sales

The Enochio Footwear required a vibrant, dynamic, easy to update and access website which allowed users to find events near them, and advertise their own.

During the briefing phase it because apparent that this was a special project that would need a high-level of customisation. Working with Enochio Footwear’s project planners and managers, we were able to turn their vision into reality, on time and on budget.

The Enochio Footwear website features many new technologies and

May

June

July

August

accessibility options design to be easily accessible to all members of the community. The website launch as a successful event, attended by some of the leaders in the local IT industry.

4

Veritas | Proposal for Magic Ninja Fish

Our super awesome tagline could go here

Client Testimonials

Jeordie White

Nero Bellum

Website

Website

“Et et hariatati blaut aut mo intiorum saecus di cullit modio.

“Et et hariatati blaut aut mo intiorum saecus di cullit mo-

Nam, nullit dem escid quis dendand iorerovid ea si occusda

dio. Nam, nullit dem escid quis dendand iorerovid ea si oc-

consequo de doluptat et volupta volorrum quid modit

cusda consequo de doluptat et volupta volorrum quid modit

eumendi onsequam, od experia placearum faccae dolupta

eumendi onsequam, od experia placearum faccae dolupta

dolorum quiscium eatum, sit, sent alitisqui ullaccuscia ant

dolorum quiscium eatum, sit, sent alitisqui ullaccuscia ant

officiis anis eum quat estiamend.”

officiis anis eum quat estiamend.”

Brian Warner

Merrit Goodwin

Product launch

Brand creation

“Et et hariatati blaut aut mo intiorum saecus di cullit mo-

“Et et hariatati blaut aut mo intiorum saecus di cullit mo-

dio. Nam, nullit dem escid quis dendand iorerovid ea si oc-

dio. Nam, nullit dem escid quis dendand iorerovid ea si oc-

cusda consequo de doluptat et volupta volorrum quid modit

cusda consequo de doluptat et volupta volorrum quid modit

eumendi onsequam, od experia placearum faccae dolupta

eumendi onsequam, od experia placearum faccae dolupta

dolorum quiscium eatum, sit, sent alitisqui ullaccuscia ant

dolorum quiscium eatum, sit, sent alitisqui ullaccuscia ant

officiis anis eum quat estiamend.”

officiis anis eum quat estiamend.”

Veritas | Proposal for Magic Ninja Fish

5

ABN 84 897 983 323 | www.veritas.com | info@veritas.com

Our Services Veritas More than just a funny name

Design

Marketing

Analysis

Development

In just four short months, Enochio’s rebranded website saw their sales jump 400% - and they’re still climbing!

Imagine what similar results could do for your business.

Analysis & review

Development

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

sed diam nonummy nibh euismod tincidunt ut laoreet

sed diam nonummy nibh euismod tincidunt ut laoreet

dolore magna aliquam erat volutpat. Ut wisi enim ad minim

dolore magna aliquam erat volutpat. Ut wisi enim ad minim

veniam, quis nostrud exerci tation ullamcorper suscipit

veniam, quis nostrud exerci tation ullamcorper suscipit

lobortis nisl ut aliquip ex ea commodo consequat.

lobortis nisl ut aliquip ex ea commodo consequat.

Design

Marketing

Duis autem vel eum iriure dolor in hendrerit in vulputate velit

Nam liber tempor cum soluta nobis eleifend option congue

esse molestie consequat, vel illum dolore eu feugiat nulla

nihil imperdiet doming id quod mazim placerat facer possim

facilisis at vero eros et accumsan et iusto odio dignissim

assum. Typi non habent claritatem insitam; est usus

qui blandit praesent luptatum zzril delenit augue duis dolore

legentis in iis qui facit eorum claritatem. Investigationes

te feugait nulla facilisi. Nam liber tempor cum soluta nobis

demonstraverunt lectores legere me lius quod ii legunt

eleifend option congue nihil imperdiet doming.

saepius. Claritas est etiam processus dynamicus.

6

Veritas | Proposal for Magic Ninja Fish

Our super awesome tagline could go here

Our Rates Whether you need to create a brand or website from scratch, or you are looking for a design refresh, we are confident you will be pleased with the results. The services we offer are:

All aspects of brand design and development

Website, app and software development

Effective marketing, promotion & advertising

Design Logo and brand design and refresh

$150 p/h

Complete corporate stationery packs and brochures

$150 p/h

Website, app and digital collateral design

$180 p/h

Development Front and rear-end website development

$200 p/h

Corporate software development

$250 p/h

Custom app and game programming

$200 p/h

Promotion SEO and traffic monitoring/analysis

$120 p/h

Traditional print media advertising and television

$150 p/h

Corporate and launch functions

$300 p/h

Veritas | Proposal for Magic Ninja Fish

7

ABN 84 897 983 323 | www.veritas.com | info@veritas.com

Brief Magic Ninja Fish Brief If you have any questions regarding this proposal or about website design, graphic design or visual communication in general, please feel free to contact us. We look forward to the prospect of working with you in the future.

Web Specifications

Product Majic Ninja Fish is an Australian-owned IT recruitment specialist. They

18 page. 9 public pages, 4 temporary pages, 5 hidden page. See sitemap.

create connections between talented IT people and prospective employers.

Majic ninja Fish is in need of a comprehensive guide and reference point for their brand and associated branding.

General and Subscriber User Levels Content Restrictions Based on User Level Subscription Purchase System Basic Search Functionality

Web Design Design a website which is flexible in its design and presentation, such that its design can evolve as the look and feel of the design of the journal evolves.

The design should adhere to applicable identity guidelines laid out in the style guide. That said, design should work to reinforce the branding.

Website Development

Custom Advanced

This includes all front end site construction in HTML and CSS, the creation

Search Functionality

of graphic elements and features, quality control and testing as well as

Custom Article Posting System Interactive User Commenting on Articles* Verified Contact Form on ‘Contact’ page

browser testing.

Make Lemonade works to the highest standards when developing your site; all HTML and CSS coding is SEO friendly; working from our knowledge of your business, we code your site to be found. Graphics creating includes Favicon creation and setup.

Make Lemonade builds your site using in a Content Management System

CMS with Training

(CMS). A CMS is a easy to use web-based systems providing the ability to

eMail MS Integration

website at anytime; updates occur in real time.

update, manage and change text and image content in most area’s of your

Target Market The primary target market is Postgrads; 25+, located in Brisbane, early in their careers. They will be multidisciplinary, possibly with a limited understanding of design but having the ability to pick up material quickly.

8

Veritas | Proposal for Magic Ninja Fish

Our super awesome tagline could go here

Sitemap Magic Ninja Fish Corporate Website

www.samplesite.com.au

About

Services

Products

Services

News

Contact

Popup

Success/Fail

Services

Services

Sitemap Legend Static

Veritas | Proposal for Magic Ninja Fish

Popup

Temp

9

ABN 84 897 983 323 | www.veritas.com | info@veritas.com

Project Description Project Specifications Analysis: We conduct a comprehensive analysis of your busienss.

10 hours

Design: logo, corporate identity, print providers

20 hours

Design: corporate website

20 hours

Development: Front and rear-end development of website

30 hours

Development: domain name, hosting, SEO, social media management

5 hours

Launch: Reaching more people means more sales. It’s really that simple!

1 hour

Project Progression

Sign on

Design Logo, corporate identity, print providers

Design Corporate website

Development Front and rear-end development of website

Development Domain name, hosting, SEO, social media management

Launch

At Veritas we want you to feel informed and empowered during the progression of your project so there are no suprises. We have outlined in detail what each of your unique project specifications will involve.

10

Veritas | Proposal for Magic Ninja Fish

Our super awesome tagline could go here

Project Detail Sign on We conduct a comprehensive analysis of your busienss.

Design and Development Phase Design of logo and corporate print collateral. Print providers.

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

Corporate website design.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.

Front and rear-end website development.

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/ server-side scripting, web server and network security configuration, and e-commerce development.

Ajax: Asynchronous JavaScript provides new methods of using JavaScript Flash: Adobe Flash Player is a ubiquitous browser plugin ready for RIAs JavaScript: JavaScript is an ubiquitous client side platform for creating and delivering rich Web applications Domain name, hosting, SEO and social media management.

A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Social media employ web- and mobile-based technologies to support interactive dialogue. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques.

Launch Once you’re happy with your new website and have signed off on the final account, we can llaunch your new digital prescence. Reaching more people means more sales. It’s really that simple!

Veritas | Proposal for Magic Ninja Fish

11

ABN 84 897 983 323 | www.veritas.com | info@veritas.com

Our Offer Magic Ninja Fish Website Every project needs to start with a strong foundation.

Veritas

In recognition of this, we recommend thorough attention be paid to establishing a stong and cohesive visual identity for you that will

Project

cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.

Client Success

We have established a comprehensive design schedule based on the scope of your project’s individual needs.

Design

Development

$2990*

$4550*

Design of two logo concepts to choose from

Front and rear-end development of corporate website

Devleopment of a larger visual identity from chosen logo

Supply of domain name

Design of new corporate print collateral

Provide hosting for 1 year

Design of new corporate website

Search Engine Optimisation

Sourcing of third party providers for print collateral

Facebook and Twitter management

Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.

12

Veritas | Proposal for Magic Ninja Fish

Our super awesome tagline could go here

Project Budget Breakdown Distribution of Budget

I

2

3

4

Step 1: Design phase I — Design of logo and corporate print collateral. Print providers Logo Design

$1000

Corporate print collateral and visual identity development

$500

Print sourcing

Free

Step 2: Design phase II — Corporate website design Corporate web design

$1000

Social media page design (Facebook & Twitter)

$490

Step 3: Development phase I — Front and rear-end website development Front end and rear end website development

$2000

Website testing

$550

Social media pages development

$500

Step 4: Development phase II— Domain name, hosting, SEO and social media management Domain name purchase and 1 year hosting plan

$250

SEO

$500

Social media management

$750

Veritas | Proposal for Magic Ninja Fish

13

ABN 84 897 983 323 | www.veritas.com | info@veritas.com

Project Timeline

Weeks

1

2

3

4

5

6

Design Development

At Veritas we want you to feel informed and empowered during the progression of your project so there are no suprises. We have outlined in detail what each of your unique project specifications will involve.

Week 1: Logo designs

Week 4: Website development

In this first week, we focus on the research and drafting

Once you’ve signed off on the design and functionality

of concepts for your new logo. Towards the end of the

requirements of your new website, we’ll get to work

week, we will contact you to make an appointment to

making it a functional presence.

present two concepts to you.

Week 5: Website testing, social media development

Week 2: Selection of logo, identity design

It may looked done, but your website is bound to

Week 2 starts by polishing and setting the guidelines for

have little bugs and issues at this point and is why we

use of the logo you’ve selected. From here, we’ll start

dedicate a week to problem solving. We’ll also set up

to expand the visual identiy for your brand. This week

the social media pages you’ve requested.

includes the design of your corporate print collateral.

Week 6: Website implementation, client handover

Week 3: Website and social media design

Once we’re sure all is as it should be, we’ll upload your

Once a solid foundation has been created for your

website to your new host and double-check everything

visual identity, we’ll start working on translating it for

works. We will contact you to arrange a time to go over

use in your website and any additional digital collateral

the entire site with you and show you how to maintain

you’ve requested.

it. Once you’re satisfied we will hand over your new site.

14

Veritas | Proposal for Magic Ninja Fish

Our super awesome tagline could go here

Acceptance of Quote Magic Ninja Fish

Magic Ninja Fish

1300 000 000

Brand & Website

123 Alphabet St

info@magicninjafish.com

Capital City, 4000

www.magicninjafish.com

Veritas Project # 456 Design phase I — Design of logo and corporate print collateral. Print providers

$1,500.00

Design phase II — Corporate website design

$1,490.00

Development phase I — Front and rear-end website development

$2,050.00

Development phase II— Domain name, hosting, SEO and social media management

$2,500.00

Total incl.tax

$7,540.00

Payment

Terms

Veritas

I accept the proposal above and I have read and

Bank of Galactic Republic

understood the Terms and Conditions of Service

BSB: 099099

provided by Veritas, and agree to abide by them. I

Account No: 766888

include with this acceptance the deposit of 50% to

Issue date 11.19.2012 Valid to 01.12.2012

start the project.

Print name

Position

Sign here to approve

Veritas | Proposal for Magic Ninja Fish

Date

15