Veritas Project # 456 Magic Ninja Fish Brand & Website Proposal John Sablan
Issued: 11.19.2012
Magic Ninja Fish 123 Alphabet St, Capital City, 4000 P 1300 000 000 E info@magicninjafish.com
Valid to: 01.12.2012
Statement of Confidentiality This proposal and supporting materials contain confidential and proprietary business information of Veritas. These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.
ABN 84 897 983 323 | www.veritas.com | info@veritas.com
About Us
What we do All aspects of brand design and development Website, app & software development Effective marketing, promotion & advertising
Veritas. More than Just a funny name. We are a fairly small, flexible design studio that designs for print and web. Whether you need to create
The Right Mix
a brand from scratch, including marketing materials and a beautiful and functional website or looking for
Success means we’ve struck the
a design refresh, we are confident you will be pleased
right balance between design,
with the results.
development and marketing.
We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic
Contact us today to see how we can use these principles to improve your business.
service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency, not someone who is relying on the same way of doing things that worked 10 years, 5 years or even a year ago.Whatever the level of support you require, we are sure that we will have a package that meets your needs. Take a look at out Recent Work and Clients to see what we mean
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Veritas | Proposal for Magic Ninja Fish
Our super awesome tagline could go here
Our Team Tom Riddick Creative Director
@veritas_Tom
Tom is our Creative Director, digital designer, web designer and front-end developer. He is also pretty good with a sketchbook. Before starting the company Tom worked as a designer and studio manager for a design house who boasted a number of big name clients. Tom has brought his vast experience from this role to the work he does now.
Henry Percival Business Manager
@veritas_Henry
Henry is our Business and Project Manager looking after the day to day running of our studio. He makes a mean cappuccino. Henry’s focus is on bringing new business to the company. He has won a number of big clients recently and his qualifications in project management to ensure that all of our projects run smoothly.
Katherine Valient Graphic Designer
@veritas_Kate
Katherine is our graphic designer, specialising in print design. She has also worked with some big names and her designs have won her a number of industry awards. She has just finished her doctorate in Graphic Design and enjoys continuing to learn and building her experience within the industry.
Mary Blackwater Marketing Manager
@veritas_Mary
Katherine is our graphic designer, specialising in print design. She has also worked with some big names and her designs have won her a number of industry awards. She has just finished her doctorate in Graphic Design and enjoys continuing to learn and building her experience within the industry.
Our Combined Experience Design Development Marketing
All of our professionals are highly experienced in the areas in which they work and have been through a thorough recruitment process
Copywriting
to ensure they deliver to the high standard that you would want for
Social Media
your business
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ABN 84 897 983 323 | www.veritas.com | info@veritas.com
Case Study Enochio Footwear Website
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In just four short months, Enochio’s rebranded website saw their sales jump 400% - and they’re still climbing! Imagine what similar results could do for your business.
A website with more.
After launch sales
The Enochio Footwear required a vibrant, dynamic, easy to update and access website which allowed users to find events near them, and advertise their own. During the briefing phase it because apparent that this was a special project that would need a high-level of customisation. Working with Enochio Footwear’s project planners and managers, we were able to turn their vision into reality, on time and on budget. The Enochio Footwear website features many new technologies and
May
June
July
August
accessibility options design to be easily accessible to all members of the community. The website launch as a successful event, attended by some of the leaders in the local IT industry.
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Veritas | Proposal for Magic Ninja Fish
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Client Testimonials
Jeordie White
Nero Bellum
Website
Website
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Brian Warner
Merrit Goodwin
Product launch
Brand creation
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Veritas | Proposal for Magic Ninja Fish
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ABN 84 897 983 323 | www.veritas.com | info@veritas.com
Our Services Veritas More than just a funny name
Design
Marketing
Analysis
Development
In just four short months, Enochio’s rebranded website saw their sales jump 400% - and they’re still climbing! Imagine what similar results could do for your business.
Analysis & review
Development
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Design
Marketing
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Veritas | Proposal for Magic Ninja Fish
Our super awesome tagline could go here
Our Rates Whether you need to create a brand or website from scratch, or you are looking for a design refresh, we are confident you will be pleased with the results. The services we offer are:
All aspects of brand design and development
Website, app and software development
Effective marketing, promotion & advertising
Design Logo and brand design and refresh
$150 p/h
Complete corporate stationery packs and brochures
$150 p/h
Website, app and digital collateral design
$180 p/h
Development Front and rear-end website development
$200 p/h
Corporate software development
$250 p/h
Custom app and game programming
$200 p/h
Promotion SEO and traffic monitoring/analysis
$120 p/h
Traditional print media advertising and television
$150 p/h
Corporate and launch functions
$300 p/h
Veritas | Proposal for Magic Ninja Fish
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ABN 84 897 983 323 | www.veritas.com | info@veritas.com
Brief Magic Ninja Fish Brief If you have any questions regarding this proposal or about website design, graphic design or visual communication in general, please feel free to contact us. We look forward to the prospect of working with you in the future.
Web Specifications
Product Majic Ninja Fish is an Australian-owned IT recruitment specialist. They
18 page. 9 public pages, 4 temporary pages, 5 hidden page. See sitemap.
create connections between talented IT people and prospective employers. Majic ninja Fish is in need of a comprehensive guide and reference point for their brand and associated branding.
General and Subscriber User Levels Content Restrictions Based on User Level Subscription Purchase System Basic Search Functionality
Web Design Design a website which is flexible in its design and presentation, such that its design can evolve as the look and feel of the design of the journal evolves. The design should adhere to applicable identity guidelines laid out in the style guide. That said, design should work to reinforce the branding. Website Development
Custom Advanced
This includes all front end site construction in HTML and CSS, the creation
Search Functionality
of graphic elements and features, quality control and testing as well as
Custom Article Posting System Interactive User Commenting on Articles* Verified Contact Form on ‘Contact’ page
browser testing. Make Lemonade works to the highest standards when developing your site; all HTML and CSS coding is SEO friendly; working from our knowledge of your business, we code your site to be found. Graphics creating includes Favicon creation and setup. Make Lemonade builds your site using in a Content Management System
CMS with Training
(CMS). A CMS is a easy to use web-based systems providing the ability to
eMail MS Integration
website at anytime; updates occur in real time.
update, manage and change text and image content in most area’s of your
Target Market The primary target market is Postgrads; 25+, located in Brisbane, early in their careers. They will be multidisciplinary, possibly with a limited understanding of design but having the ability to pick up material quickly.
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Veritas | Proposal for Magic Ninja Fish
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Sitemap Magic Ninja Fish Corporate Website
www.samplesite.com.au
About
Services
Products
Services
News
Contact
Popup
Success/Fail
Services
Services
Sitemap Legend Static
Veritas | Proposal for Magic Ninja Fish
Popup
Temp
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ABN 84 897 983 323 | www.veritas.com | info@veritas.com
Project Description Project Specifications Analysis: We conduct a comprehensive analysis of your busienss.
10 hours
Design: logo, corporate identity, print providers
20 hours
Design: corporate website
20 hours
Development: Front and rear-end development of website
30 hours
Development: domain name, hosting, SEO, social media management
5 hours
Launch: Reaching more people means more sales. It’s really that simple!
1 hour
Project Progression
Sign on
Design Logo, corporate identity, print providers
Design Corporate website
Development Front and rear-end development of website
Development Domain name, hosting, SEO, social media management
Launch
At Veritas we want you to feel informed and empowered during the progression of your project so there are no suprises. We have outlined in detail what each of your unique project specifications will involve.
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Veritas | Proposal for Magic Ninja Fish
Our super awesome tagline could go here
Project Detail Sign on We conduct a comprehensive analysis of your busienss.
Design and Development Phase Design of logo and corporate print collateral. Print providers. A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). Corporate website design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. Front and rear-end website development. Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/ server-side scripting, web server and network security configuration, and e-commerce development. Ajax: Asynchronous JavaScript provides new methods of using JavaScript Flash: Adobe Flash Player is a ubiquitous browser plugin ready for RIAs JavaScript: JavaScript is an ubiquitous client side platform for creating and delivering rich Web applications Domain name, hosting, SEO and social media management. A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Social media employ web- and mobile-based technologies to support interactive dialogue. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques.
Launch Once you’re happy with your new website and have signed off on the final account, we can llaunch your new digital prescence. Reaching more people means more sales. It’s really that simple!
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ABN 84 897 983 323 | www.veritas.com | info@veritas.com
Our Offer Magic Ninja Fish Website Every project needs to start with a strong foundation.
Veritas
In recognition of this, we recommend thorough attention be paid to establishing a stong and cohesive visual identity for you that will
Project
cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.
Client Success
We have established a comprehensive design schedule based on the scope of your project’s individual needs.
Design
Development
$2990*
$4550*
Design of two logo concepts to choose from
Front and rear-end development of corporate website
Devleopment of a larger visual identity from chosen logo
Supply of domain name
Design of new corporate print collateral
Provide hosting for 1 year
Design of new corporate website
Search Engine Optimisation
Sourcing of third party providers for print collateral
Facebook and Twitter management
Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.
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Project Budget Breakdown Distribution of Budget
I
2
3
4
Step 1: Design phase I — Design of logo and corporate print collateral. Print providers Logo Design
$1000
Corporate print collateral and visual identity development
$500
Print sourcing
Free
Step 2: Design phase II — Corporate website design Corporate web design
$1000
Social media page design (Facebook & Twitter)
$490
Step 3: Development phase I — Front and rear-end website development Front end and rear end website development
$2000
Website testing
$550
Social media pages development
$500
Step 4: Development phase II— Domain name, hosting, SEO and social media management Domain name purchase and 1 year hosting plan
$250
SEO
$500
Social media management
$750
Veritas | Proposal for Magic Ninja Fish
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ABN 84 897 983 323 | www.veritas.com | info@veritas.com
Project Timeline
Weeks
1
2
3
4
5
6
Design Development
At Veritas we want you to feel informed and empowered during the progression of your project so there are no suprises. We have outlined in detail what each of your unique project specifications will involve.
Week 1: Logo designs
Week 4: Website development
In this first week, we focus on the research and drafting
Once you’ve signed off on the design and functionality
of concepts for your new logo. Towards the end of the
requirements of your new website, we’ll get to work
week, we will contact you to make an appointment to
making it a functional presence.
present two concepts to you.
Week 5: Website testing, social media development
Week 2: Selection of logo, identity design
It may looked done, but your website is bound to
Week 2 starts by polishing and setting the guidelines for
have little bugs and issues at this point and is why we
use of the logo you’ve selected. From here, we’ll start
dedicate a week to problem solving. We’ll also set up
to expand the visual identiy for your brand. This week
the social media pages you’ve requested.
includes the design of your corporate print collateral.
Week 6: Website implementation, client handover
Week 3: Website and social media design
Once we’re sure all is as it should be, we’ll upload your
Once a solid foundation has been created for your
website to your new host and double-check everything
visual identity, we’ll start working on translating it for
works. We will contact you to arrange a time to go over
use in your website and any additional digital collateral
the entire site with you and show you how to maintain
you’ve requested.
it. Once you’re satisfied we will hand over your new site.
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Acceptance of Quote Magic Ninja Fish
Magic Ninja Fish
1300 000 000
Brand & Website
123 Alphabet St
info@magicninjafish.com
Capital City, 4000
www.magicninjafish.com
Veritas Project # 456 Design phase I — Design of logo and corporate print collateral. Print providers
$1,500.00
Design phase II — Corporate website design
$1,490.00
Development phase I — Front and rear-end website development
$2,050.00
Development phase II— Domain name, hosting, SEO and social media management
$2,500.00
Total incl.tax
$7,540.00
Payment
Terms
Veritas
I accept the proposal above and I have read and
Bank of Galactic Republic
understood the Terms and Conditions of Service
BSB: 099099
provided by Veritas, and agree to abide by them. I
Account No: 766888
include with this acceptance the deposit of 50% to
Issue date 11.19.2012 Valid to 01.12.2012
start the project.
Print name
Position
Sign here to approve
Veritas | Proposal for Magic Ninja Fish
Date
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