Thousands of advertising impressions.
ZERO COST.
Become a NewsPerks program partner, and we’ll help you reach our entire Kenosha News audience — in print, online and via email — every week. And we won’t ask you to pay a penny. In fact, we might even pay you. To participate, all you need to do is offer
There are four ways we can help you
our NewsPerks program members — 350
get your message in front of our audience.
strong and growing — a special discount
One, or more, is sure to be right for your
offer from your business. There are very
business:
few restrictions on what you can offer. We
› Participating advertiser
ask only that it provide measurable value
› Special offers
to our NewsPerks members and be entic-
› Free offers
ing enough to drive traffic to your store.
› Monthly premium partner
For more information, contact Andrew Barnhill at 262-656-6353 or email Marketing@KenoshaNews.com
Good stuff for our best customers.
The good stuff’s on the inside
Participating advertisers Looking for an way to stay top of mind with customers, encourage repeat visits and reward loyalty? Consider becoming a NewsPerks participating advertiser. To be a participating advertiser, you must be willing to extend a regular, recurring discount or special offer to NewsPerks program members (currently 350 strong and growing). NewsPerks members will take advantage of your offer by presenting their membership card when they make a purchase
in your store. Your store’s name, address, phone number and offer will be featured, along with other participating advertisers in a weekly promotional ad in the Kenosha News (and in our weekly email and online at KenoshaNews. com/NewsPerks). To participate, we ask that you offer at least 10%
(or the equivalent) off a purchase, product line or service. We’ll provide signs for your store that promote your offer and provide additional information about our NewsPerks program. Offers may be changed quarterly. There are no limits on the number of participating advertisers.
Advertiser benefits › Business name, address and NewsPerks member offer featured in the Kenosha News and via email weekly › Business name, address and offer featured in our NewsPerks offer database at KenoshaNews.com › Signs for your business, promoting your offer and the NewsPerks program › Training, follow-up and support from the Kenosha News › Credits good for discounts on advertising when your customers request additional NewsPerks information › Additional exposure — no purchase required — for your business
Participation requirements › Offer a regular, recurring discount or special offer to NewsPerks members that helps them save at least 10% (or the equivalent) off a purchase, product line or service from your business.
Special offers Stand out from the crowd. Generate excitement. Do something unique and memorable. Consider a limited-time special offer for NewsPerks members. There are a limited number of opportunities to present special offers to NewsPerks members. We’re seeking seasonal, themed, limited-time offers (a month, a week, a day) that will generate buzz and excitement about your business and the NewsPerks program. There are very few restrictions. The offer has to be a good
one —like buy one, get one; save 35%, 40%, 50% (or more! We won’t stop you) — and we’ll allow you to reduce your exposure by limiting the amount of time the offer is available (within reason, of course — available from midnight to 1 a.m. or for the last 30 seconds before close probably isn’t going to cut it). We’ll feature
your store’s logo (address, phone number, etc.) and the offer in our weekly NewsPerks promotional ad and we’ll provide signs for your store that promote your offer and provide additional information about our NewsPerks program. The number of special offers will be limited to keep advertiser value high.
Advertiser benefits › Business name, address and NewsPerks member offer featured in the Kenosha News and via email weekly › Business name, address and offer featured in our NewsPerks offer database at KenoshaNews.com › Signs for your business, promoting your offer and the NewsPerks program › Training, follow-up and support from the Kenosha News › Credits good for discounts on advertising when your customers request additional NewsPerks information › Additional exposure — no purchase required — for your business
Participation requirements › A limited-time special offer (like 2-for-1 or deep discount) for NewsPerks members off a purchase, product or service from your business.
A couple more excellent opportunities await you on the back
Weekly free offer Are you a gambler? Do you like taking risks? Do you laugh in the face of danger? Do you have something in your inventory that you just can’t give away? If you answered yes to any of the questions above, then you might want to give this offer a try. At least once a week, every week, all year long, we will offer something free — with no purchase required — to our NewsPerks members. To participate, you’ll need to provide an item with some value (an appetizer, a beverage, a quart of milk, a car wash, shoe laces, windshield washer fluid, a game of bowling, a spool of thread, etc.) — that NewsPerks members can pick up for free — without making a purchase — at your place of business. We know it’s a bit risky, and we know that Kenoshans are notoriously “frugal,” but we also
know that the offer could bring some new customers to your store — and if we craft the offer and restrictions just right and you apply a little sales pressure — they just might spend some money while they’re there. Your advertising exposure will include two standalone 2 col. x4” NewsPerks-branded ad in the Kenosha News (valued at more than $200) promoting both your store and your free offer. Plus, we’ll feature your logo and a reminder to check the newspaper for your offer in our weekly NewsPerks ad. And, we’ll allow you to include restrictions (within reason) to limit your out-of-pocket risk. Obvi-
ously, your offers will be restricted to NewsPerks members only (so far there are about 350 of them). Your offer may be limited to a single day or a portion of a day. You may limit the number of times a NewsPerks member may access an offer to one per household. You may limit the number of free items available. We may even be willing to co-brand a giveaway and help you cover a portion of the cost. Don’t worry, we’ll figure something out. After we’ve done this a few times, we’ll be able to let you know what kind of traffic and redemption rates to expect. Currently, we’re limiting participation to one offer per week.
Advertiser benefits › Advertising exposure in a standalone 2 col.x4 ” ad in the Kenosha News › Business name, address and offer featured in our NewsPerks offer database at KenoshaNews.com › Signs for your business, promoting your offer and the NewsPerks program › Training, follow-up and support from the Kenosha News › Credits good for discounts on advertising when your customers request additional NewsPerks information › Additional exposure — no purchase required — for your business
Participation requirements › Offer a free — no purchase required — item to NewsPerks customers who visit your store.
Monthly premium partner For more information about being featured as a premium NewsPerks advertising partner, contact our advertising department at 262.656.6231 or ads@kenoshanews.com
To become a NewsPerks advertising partner, please contact Andrew Barnhill at 262-656-6353 or email Marketing@KenoshaNews.com
Advertiser Agreement Form Today’s Date: __________________________ NewsPerks Representative: _____________
Advertiser Contact: Business Name: _______________________________________________________________________________ Contact Person and Title: ______________________________________________________________________ Business Address: ______________________________________________________________________________ City: __________________________________ State:_________ Zip:_____________________ Business Phone: ______________________________________________________________________________ Business Fax: _________________________________________________________________________________ Business E-Mail: ______________________________________________________________________________
Offer Type: ( Please Check One:) Participating Advertiser
Special Offer
Weekly Free Offer
Offer Details and Restrictions: ______________________________________________________________________________________________ ______________________________________________________________________________________________ _________________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ Offer Valid Through: _________________________________________________________________________
By signing this form, you are agreeing to become a NewsPerks advertising member. Advertiser Signature: _____________________________________________________ Date: _______________ NewsPerks Representative Signature: _______________________________________ Date: _______________
Please contact Andrew Barnhill at 262-656-6353 or e-mail Marketing@KenoshaNews.com with questions.
Good stuff for our best customers.