Sign and Symbol Process

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Research Persian Art Starting at the ancient motifs made and imprinted on buildings, to the newest modern persian art, was just the beginning to our research in representing one of the oldest culture in the united states. This was the beginning of searching and creating my marks.v

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Research Persian Motifs Angular, three dimensional, patterned, symmetircal; are only a few words that can describe the beauty of the diversity and contemporary thought.

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Marks Preliminary Motifs is where i started drawing patterns that could connect and make a larger connecting image, however, another large part of history and even displayed on the persian (iranian) flag for several years was the lion. It is an international mark that is easily recognizable by eastern people. This was my main drive and motivation, after I felt like patterns weren’t enough to be identified as a persian center.

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Marks Final marks In our mission statement, we mentioned that we are all for progressive and a responsible persian hub; this was the main drive in my design. The two pieces on the left, the bird, and the jaguar, come from modern persian artists, the fish come from a bowl made hundreds of years ago. Even though it is not modern, it is the best of its kind. Some things are unchanged by time. The bird, is often referred to in modern and ancient poetry as God, and is included in many poems and paintings. I simplified to make it to a mark. The lion, come almost straight from the old persian flag. Simplified shaped and a flowy calligraphic style were my main inspirations. The fish, the thought was to have paisley, or a pattern like motif with an animal to complete the trio. It was found from traditional pottery and simplified. These are the final marks chosen for Persia.

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Research Calligraphy The connection, the tails and the curves all define a humanist typeface.

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Research Calligraphy An inspiration to a humanist typeface choice.

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Typeface Preliminary a. Stempel Garamond LT Std b. Parisian Std Medium c. Florens LP Std d. Yevida Potens* e. Palatino LT Std

a.

Zanza Pardís Araya Zanza Pardís Araya Zanza Pardís Araya Zanza Pardís Araya Zanza Pardís Araya

b.

c.

d.

e.

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Typeface Final These are our final marks with final typeface chosen. The tails on the letter, resemble somewhat of a calligraphy end, and this humanist typeface has a voice, a strong voice, that has a voice, a voice of the persian people.

Pardís Pardís PardísZanza Zanza ZanzaAraya Araya Araya

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Research Color Reference Traditional persian rug, a piece of modern poetry and a painting is directly where our color pallete came from. Traditional color and modern colors introduced in the last century have been iconical and representative of the persian culture.

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Research Color Reference Piece of modern art with strong and deep colors with high contrast. Identical in color to early persian motifs, this modern artist was able to connect the past with the present through the use of color.

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Color Palette Final Color All these colors come directly from Persian motifs, modern Persian Art and Pesian Rugs, all from ancient and modern times.

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Color Palette Final Logo Color Here is an example of any color used with the logo. These are the only clolors we will be using. It is your identity standards and this color will represent you.

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Research Poster Though these are political Persian (iranian) posters, the pattern, the contrast is so beautiful that I implemented into my own poster ideas.

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Research Poster Piece of modern Persian (iranian) art depicting a persian dome cieling. These pattern and angles and repititon of triangles is beautiful.

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Poster Sketches Here are my first sketches to what my poster series might look like. I foxued on individual posters with high contrast that would have a relationship with another poster when side by side.

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Poster Final Final posters chosen for our group. I used paisley, as a texture and pattern and a large logo to contrast with nice negative space.

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