MARKET ANALYSIS AND MARKETING STRATEGY
PRESENTED
BY
GINA LORENZEN AND KARA COUZENS
table of contents
Comparable listings are pulled and presented to give a thorough picture of the current market.
market review
ACTIVE LISTINGS
PENDING LISTINGS
SOLD LISTINGS
COMING SOON
Gina and Kara specifically craft marketing strategies for your home, tailoring their approach to meet buyers needs.
Learn more about this dynamic mother-daughter team, and the unique real estate experience they offer.
and marketing strategy
With over 4 decades of combined real estate background, Gina and Kara are a dynamic mother-daughter team who offer a unique real estate experience, blending exceptional concierge-level service with intimate market knowledge.
Distinguished by honesty, integrity, and expertise at connecting buyers and sellers to achieve their real estate goals, Gina and Kara successfully navigate a wide spectrum of complex transactions, accomplishing the best results for every client, regardless of market and price point.
While demand for homes, indicated by pending transactions, increased slightly last month, closed transactions decreased significantly. This shift, along with a notable decline in both average and median sold prices, deviates from typical seasonal trends.
Buyer activity was relatively flat compared to the previous month but was up significantly compared to a year ago, showing that buyers are still active, even with these fluctuations.
*Counties Surveyed: Douglas, Arapahoe, Adams, Denver, Broomfield, Elbert, and Jefferson
SEPTEMBER 27TH - OCTOBER 3RD, 2023
10,745 total showings
-6 3% Week Over Week
6,889 active units
1.1% Week Over Week
897 closed units
42.2% Week Over Week
812 pending units
-5.1% Week Over Week
21 MEDIAN DOM
16.7% Week Over Week
2.0 SUPPLY IN MONTHS
6.6% Week Over Week
october 2nd - 8th, 2024
12,946 total showings
0 7% Week Over Week
0.5% Week Over Week
10,471 active units -3 7% Week Over Week -0.6% Week Over Week
875 pending units
561 closed units -44.2% Week Over Week
26 MEDIAN DOM
2.8 SUPPLY IN MONTHS
1.1% Week Over Week
COMPARABLE MARKET ANALYSIS
PREPARED BY GINA AND KARA
PREPARED
BY
GINA AND KARA
PREPARED
BY
GINA AND KARA
• Paint kitchen cabinets (white to match cabinets in family and living room)
• Paint all upstairs bathroom cabinets (white)
• Paint Primary bathroom c abinets (pull a medium to dark grey from granite, “pepper color”)
• Paint stairs on the inner and outer stringers (white), balusters (white) and banisters (black or dark brown to match the window rods)
• Paint Tiffany Blue room to match upstairs bedrooms
• Replace upstairs carpet (pull a light color from plaid carpet, creamy white or light grey, not white)
• Remove most/all items from storage areas
• Remove all plants
• White bedding on all beds with 2-3 Euro Pillows, link on previous email
• Only nightstands and matching lamps in bedrooms
• Henny’s office- remove couch and coffee table (put coffee table in basement, and remove completely current basement coffee table); hang tv and center desk in the middle of the room, facing the tv
• Stage basement (use wall sconces from upstairs staircases in basement staircase)
• Organize all closets
o Remove anything from the floor
o Remove items from the top shelf
o Fold linens
o Buy all matching hangers for clothing , link on previous email
o Color coordinate clothing, pants, long sleeves, etc
• Replace Light Fixtures, links on previous email
3d Tours
OF CONTENTS click here for a tour
01. Prepare for market
Professional Staging, Photography and 3D Matterport Tour
02. marketing exposure
Your Property Featured on Gina and Kara’s Curated Website
03. property tours
The Kentwood Offices tour your home along with other exclusive agent groups.
04. showings, contract negotiations, closing
Gina and Kara work diligently and efficiently towards successful Closing.
CUSTOMIZED APPROACH
Gina and Kara will develop a curated plan to suit your specific property, in accordance with your timing and goals. With unrivaled service and skilled execution, every detail will be taken care of to achieve a seamless, successful sale.
With vast vendor connections, this dynamic team will coordinate and schedule any repairs or updates as needed; and will then have the property staged, professionally photographed, a 3D Matterport tour created, and a floor plan drawn by a certified appraiser.
Customized property website at www.ginaandkara.com, an exceptionally sophisticated website with tremendous market reach that extends beyond the Denver market.
Property e-flyers sent to nearly 7,000 metro Denver brokers.
Numerous websites syndicated from the MLS listing, including Realtor.com, Redfin, Trulia, Zillow, Yahoo, Homes.com, and many more.
Social media posts to Instagram and Facebook.
Print media in local publications including Cherry Creek Lifestyle and Cherry Hills Village magazine; along with luxury magazines and nationwide publications including Luxe magazine and the Wall Street Journal.
In-house Kentwood Relocation Department with exposure to many out-of-state buyers.
Your property will have the benefit of local, national and international exposure, as Kentwood is affiliated with Luxury Portfolio International, the luxury marketing division of Leading Real Estate Companies of the World®, the largest network of premier locally branded real estate companies. LPI attracts a global audience and markets approximately 50,000 of the world’s most remarkable homes annually on www.luxuryportfolio.com.
Kentwood offices tour the property.
Your property will also be toured by Luxury Home Tour Colorado , an exclusive group of local brokers who showcase luxury listings.
Showings will be scheduled and recorded, and you will receive frequent communication including feedback and market updates.
Gina and Kara will present you with all Offers, advise you on price and terms, and expertly negotiate on your behalf.
Once the property is pending, you will be continually updated with Contract deadlines and requirements, in order to progress towards a successful Closing.
Gina has a proven track record and consistently ranks in the top 5 agents in Metro Denver and has been the number one agent at Kentwood Real Estate for the last 10 years, with over $1 billion in sales over the last two decades.
Gina has represented some of Denver’s most discriminating buyers and sellers and has sold some of the finest properties in the Metro area. She is results oriented with a high level of service, a persistent work ethic and a relentless commitment to her clients. She has an intimate knowledge of the real estate market and negotiates on behalf of her client’s and their best interests.
honored as number one
Kara offers exceptional service for a wide range of properties, with over a decade of experience in both Denver and Chicago. Before her family moved back to Denver last year, Kara was recognized as one of Chicago’s Fastest Growing Agents of 2022 with over $10 million in sales production.
As a Denver native, Kara comes from a successful, multi-vertical real estate family and holds an in-depth knowledge of the Denver market. Kara prides herself on her honesty, loyalty and confidentiality, which sets her relationships with her clients above all else.
dedicated and knowledgable
GINA LORENZEN AND KARA COUZENS
In addition to 45+ years of experience and a deep network, the sophistication of this team is defined by their innovative marketing strategy, curated PR support, unmatched service and execution, all with meticulous attention to detail. We appreciate the opportunity to present you with this market analysis, and would be honored to be entrusted with the sale of your home.
