A MESSAGE FROM GRETCHEN
GRETCHEN ROSENBERG CEO, Kentwood Real Estate
If you’re receiving this booklet, you are an outstanding real estate professional.
At Kentwood Real Estate, our high standards influence our decision making for everything we do. From creating the latest marketing pieces to who we add to our team.
Kentwood is the premier real estate brand in Colorado because of the hard work and attention we pay to our profession, our clients, our employees and associates, and our communities. We’re always on the lookout for outstanding brokers, but we add sparingly because we’re choosy. We create a partnership with our brokers, and we’re invested in your success.
Please feel free to reach out to me at any time, I’m looking forward to getting together, answering your questions, and particularly – to saying, “Welcome to Kentwood!”
GRETCHEN ROSENBERG CEO, Kentwood Real Estate Gretchen@Kentwood.com
Legendary. Local. Limitless.
Colorado’s top brokers put down roots with Kentwood Real Estate for a very simple reason – we believe in collaborating to make everyone better, more productive and wildly successful.
The Kentwood management team is invested in bringing our best every day for our brokers and for their clients. Whether you’re looking to grow your business to the next level or surround yourself with legendary colleagues, you’ll find a culture of hardworking professionals who are dedicated to their craft and limitless possibilities for clients.
Kentwood brokers have deep roots in our company and our communities. They come, and they stay, because once you hit the pinnacle, there’s nowhere left to go. We all rise together.
Rooted in Excellence
ETHICAL
We affiliate with the top brokers in the marketplace and hold ourselves to the highest standards. Our values are worn on our sleeves to prove to our customers that we are there for them, and that we’ll always strive for an ethical solution.
PROFESSIONAL
We have never cut corners and we never will. No matter the size or scope of our clients’ needs, we provide first class service to all. When you walk through our doors you are valued – we are offering our trust. Our brokers are committed to helping our clients, and each other, successfully reach their goals. Kentwood brokers are family and, as soon as you work with one, so are you.
LOCAL
We are nimble because we are part of the community, Colorado is our home. We believe in our communities and our hearts belong here. Our brand is local and will stay that way, but we’re able to bring the world to Colorado when we need to.
QUALITY
We are leaders, and guarantee a personal touch to every client – this is our passion. We adapt and bend to challenges, are problem solvers and dream makers. Through our affiliation with HomeServices of America, we have the backing of one of the most trusted brands in the world—Berkshire Hathaway.
EXPERT
We are able to offer our superior service because we are all at the top of our craft. We are knowledgeable, prestigious, and offer a full-service product – we are quality, not quantity, here to help our community. Luxury is in the eye of the beholder, and we are experts at luxury, locally and globally.
PROUD LEGACY
Our proud legacy is born of our founders’ vision to create the most professional, ethical and expert real estate firm in Colorado. Our past and our future are inspired by the drive to pair top talent with incomparable client-service, the latest technology and stand-out marketing for custom solutions to client goals.
RELENTLESS PURSUIT
We aren’t satisfied with status quo. We continually search for new solutions and focus on evolution toward the pursuit of excellence. We’re honest with ourselves when we need to be, and continually hone our craft. Our clients are our family, and that’s what drives us to bring our A game every day. We never rest, and never compromise. We know that our community expects nothing less.
LEADING THE WAY
Our Brokers are leaders. We produce more sales volume per agent than 99% of the real estate companies in the U.S. We also serve on local charity boards, Association of Realtors committees and our children’s hockey leagues. Our performance is inspirational, and our brokers are the top of their class. It’s an enviable combination.
Our Tree
Our tree is the symbol of our roots in Colorado. Of our commitment to the building blocks of home and the strength of community. It represents the foundation of life, landscape and an evergreen mentality. Trees breathe life into this world and remind us to slow down and take the long view.
Kentwood Voices
MARY JONES
“I have been at Kentwood since 2008 and cannot imagine being at another company. After being at a very large brokerage that was extremely corporate, Kentwood was the perfect place for me. It had a well known name with experienced agents, in a premier organization. It is just large enough to provide the services I need, but small enough that I feel comfortable being able to reach out to anyone on the management team. The supportive environment truly makes working at Kentwood feel like working with family. Everyone will help out anyone else when needed, whether ideas to help market a listing, or strategies when dealing with buyers. Kentwood is always helping us to be the best agents we can be.”
JONATHAN LOPEZ
“Kentwood has been very supportive of our family team and instrumental in our growth. Having the Kentwood brand behind our name has given us an edge on listing appointments, and the company is continually thinking of ways they can improve the company for their brokers. In the past year they updated our CRM, refreshed the brand, introduced Real Scout as a free service and as a result our business has grown exponentially. That’s just in a year. The value and support the company provides is unsurpassed and management tries to put themselves in our shoes to help us be better brokers for our clients.”
“I joined the Kentwood family about 17 years ago and have loved every minute of it. I started out my real estate career dreaming of working at Kentwood, but I knew they didn’t hire new agents. So, I spent a year learning the business and working as hard as I could until a year later when I had a fateful meeting that led to my acceptance into the Kentwood family. I knew from the very beginning that if I surrounded myself with the best in the business I would receive an education paralleled to none. I am the professional that I am today because of my tenure with Kentwood!”
“I joined Kentwood Real Estate four years ago and couldn’t be happier. Kentwood sets you up for success. The support is outstanding, from the administration team, to marketing, to the transaction coordinators. Such a strong structure really guides you. It’s nice to know that this amazing company always has your back.”
LIBBY LEVINSON
PARKER LOVELESS
LORI PACE
“I joined Kentwood not once but twice. After being with Kentwood for many years, I decided to leave, and changed my approach to doing business. It was certainly the right decision for me at the time. I came back to Kentwood with a new perspective, realizing what I appreciated the most was that not only did the agents represent the top producers in our market, but they were leaders and experts in the industry, as well as philanthropists. My objective to invest in my community as a leader and contribute to strengthening the industry is supported by my colleagues serving in different capacities in the company. They each play unique roles in supporting my passion to rigorously stretch my personal and professional goals.”
DOTSON & PAM SKAGGS
“We joined Kentwood 16 years ago with the goal to be part of Denver’s premier real estate company. At the time, we defined “premier” as the company excelling in all price ranges of homes sales with an emphasis on the upper end. Little did we realize Kentwood was far more than home sales. The culture created by the brokers, staff and management far exceeded my most optimistic hopes and expectations. Kentwood’s environment would be difficult, if not impossible, to duplicate or surpass. In hindsight, the decision to change real estate companies after owning my own company for 20 years and become part of the Kentwood experience was the most fortuitous decision of our entire real estate career.”
Walking the Walk
Every broker, and every employee, knows that we expect excellence, nothing less. We authentically live our brand, and we’re authentically proud of it. Each day we ask ourselves how we can be the best stewards we can be of the brand passed to us trustingly by our predecessors. Things will naturally change over time, but we will never lose sight of who we are, or who we serve.
Kentwood’s History
THE STORY BEHIND THE NAME
In January 1981, five brokers at Van Schaack and Company, Jack Bradbury, John Burns, Roger Campbell, Jim Nussbaum, and DeWayne Willardsen, formed the beginnings of their own distinguished brand, which would become Kentwood Real Estate.
“WE WANTED A NAME THAT WAS EASY TO SAY, EASY TO SPELL, MEMORABLE, AND UPSCALE.”
- ROGER CAMPBELL -
The incorporation papers were signed by Roger Campbell, on March 19, 1981 and the principals began the arduous task of creating a quality brand, starting with the company name. “We wanted a name that was easy to say, easy to spell, memorable, and upscale,” said Campbell. “We referenced a map of England and looked at the names of cities and counties. We initially settled on The Kent Company, and then changed our minds.”
Other names in consideration were Remington, Winchester, Camelot, Essex, Sussex, Kenwood, and finally Sherwood.
The Sherwood Company’s advertising agency designed a logo containing a tree. The name didn’t last, and the Founding Five returned to the original “Kent” idea, and added “wood,” creating Kentwood. The Kentwood Company became the final, permanent name, and the tree in the logo remained, absent Robin Hood’s hat.
Over the years, principals came and left, but the core of Burns, Campbell, and Nussbaum remained. Campbell and Nussbaum are still associated with the firm today. Other recognizable names in Denver real estate history who were at one time owners of the company and/or partial owners of specific offices are Dee Chirafisi, Hank Edler, John Fitzpatrick, Julie Hummel, Bill Moore, Peter Niederman, Jim Theye, and Chris Vuletich.
The original office was located in the Denver Tech Center. The partners opened a boutique location in Cherry Creek in 1982, which closed in 1986.
In 1987 Bill Moore, CEO of the nationally renowned Moore & Company purchased 40% of Kentwood. At the same time, John Fitzpatrick purchased 10%, completing the leadership team that would carry Kentwood into the future.
The benefits to this merger were obtaining Moore & Company’s top five agents, access to Moore’s national relocation network, an infusion of cash, and Jerry Weigand in the role of managing broker – notably Weigand and his wife, Sandy, remain Kentwood brokers today.
The company’s name changed to The Kentwood-Moore Company from 1987 - 1997.
During this time, Campbell remained President and Fitzpatrick, “Fitz” became the General Sales Manager. Together they created an era of growth, leading the company into the new millennium. Fitz remains with the company today.
In 1997 when the Kentwood-Moore joint partners on the Moore side sold Moore & Co. to Coldwell Banker, the Kentwood Company owners took back full ownership, and the original name was restored.
In October 1998, 33 agents at Moore & Company’s Cherry Creek office joined together to launch Kentwood Real Estate Cherry Creek (KCC). A number of those agents are still with the company, including the current President/ CEO, Gretchen Rosenberg.
In 1999, the KCC partners added two additional principals, Dee Chirafisi and Jim Theye, to open Kentwood Real Estate City Properties (KCP), an upscale real estate office in LoDo specializing in downtown properties. Chirafisi’s brainchild and passion, Kentwood Real Estate City Properties was well ahead of the development explosion downtown.
In 2007, Peter Niederman and Bill Moore purchased the majority of the company and Niederman assumed the role of CEO. Niederman, Moore, Campbell, and Fitzpatrick saw the company through the worst financial crisis and market downturn since the Great
Depression and grew the company to 200 agents and $2.4 billion in sales volume in 2015 – a record high for sales volume per agent across the United States.
Campbell and Fitzpatrick stepped away from management in 2011 and remain with the company as brokers. Luisa Staerkel assumed the role of Managing Broker in the DTC office. Moore retired a few years later, and passed away in 2019.
Peter Niederman, a nationally respected CEO, continued to grow the company, and the Kentwood name continued to represent the top boutique brand in metro Denver. He sold the three residential offices, along with the Denver Rental division, to Berkshire Hathaway’s HomeServices of America in June 2016.
Niederman remained CEO of the company after the sale to HomeServices until January 2018. He was instrumental in starting Kentwood’s Commercial division, and also created a Business Development division out of the relocation department. In 2017 HomeServices Lending was added to the Kentwood family of companies, and was rebranded to Prosperity Home Mortgage in 2019.
In January 2018, Niederman transitioned to the role of Chairman, and handed over day-to-day operations to the current President/CEO, Gretchen Rosenberg. In 2019, Niederman retired from Kentwood operations.
Brandon Brennick manages the Denver Tech Center office, Rebecca Ferguson manages the Cherry Creek office, and Thomas Dutzer manages the City Properties and Boulder Valley offices. Sarah Tyler is the manager of the Northern Properties office located in Fort Collins.
In late 2018, Kentwood moved north, with the opening of the Kentwood Real Estate Northern Properties office located in Fort Collins, Colorado. Expect to see thoughtful and measured growth in the future, and for the Kentwood name to remain synonymous with top-tier brokerage services in Colorado.
Gretchen Rosenberg’s vision for the company, as the current President/CEO, is to continue fostering excellence in everything Kentwood stands for.
She has been with the company since 1998, and is proud to lead one of the most respected real estate brands in the U.S. The addition of COO Dierk Herbermann in 2019 has added to the bench strength of leadership, passion for excellence and commitment to our brokers.
Today’s real estate landscape is complex and changing. Kentwood Real Estate’s leadership team has positioned the company, and our next generation of brokers, to continue paving the road of success our founders began building in 1981.
Kentwood by the Numbers
2023 Kentwood Accomplishments
Paving the path in our industry, we at Kentwood Real Estate are driven by an insatiable quest for excellence, never settling for the status quo. Our commitment to continuous innovation and growth is fueled by our dedication to finding novel solutions that set new benchmarks in the field. Recognizing the high expectations of our community, we strive to surpass them by consistently delivering superior service and results. Join us as we redefine standards and lead the way to excellence in real estate.
$2,022,219,967
2023 CLOSED SALES VOLUME
2,160
2023 CLOSED SALES TRANSACTIONS
43
280+ 20+ 5
170+ years in business consecutive years with total sales over $2 billion top producing agents average years of experience per agent strategically located offices charitable causes supported
11
$9,226,938
$3,161,762
2023 KENTWOOD REAL ESTATE
NORTHERN COLORADO
AVERAGE KENTWOOD SALES PRODUCTION
$4,743,75O
AVERAGE KENTWOOD UNITS SOLD 8.75 VS. VS.
AVERAGE FT. COLLINS SALES PRODUCTION
$3,900,000
AVERAGE FT. COLLINS UNITS SOLD 6.3
KENTWOOD NORTHERN PROPERTIES IS ONE OF THE FASTEST GROWING NOCO BROKERAGES AND 30% GROWTH IN 2023
data is from REcolorado and IRES MLS for January 1, 2023 – December 31, 2023
Kentwood Marketing
Kentwood has deployed cutting-edge technology to create an innovative web platform, including our consumer-focused company website along with powerful agent tools to administer your online presence easily. Our progressive design was created with a thorough understanding of buyers and sellers, creating a streamlined ecosystem of tools to give you the insights needed for smooth transactions and lasting business relationships with your clients.
Kentwood.com
All Northern Colorado and Denver Metro listings can be viewed 24/7 on the continually updated Kentwood.com. Kentwood has deployed cutting-edge technology in order to give you the most robust search tools, and information about brokers, home buyer resources, and market data.
• Real time, dynamic search functionality
• Display of all property listing data on the map according to the search characteristics from your selection
• The ability to draw custom search boundaries using the interactive ‘polygon’ search tool
• Point-of-Interest Plotting, enabling the buyer to search for area shops, services and amenities such as restaurants and schools
2023
SITE USAGE
226,913 USERS
572,353 PAGEVIEWS PER USER
327,886 SESSIONS PAGEVIEWS
2.53
AVERAGE PAGEVIEWS PER USER = 2.19
ENGAGEMENT TIME PER USER 1:10
AVERAGE ENGAGEMENT TIME PER USER = :53
• Satellite photos of entire search areas as well as close-up “Street View” photographs of any neighborhood
• Market Data and Statistics
• Relevant information that aligns with your Colorado lifestyle. Categories include Events, Restaurants, Things to Do, Theatre and Arts, Music and Concerts, and Sports
Kentwood App
Elevate your real estate experience with the Kentwood Real Estate app. We put the power of the MLS directly in your hands, ensuring you have access to the most up-to-date property listings and information. This isn’t just an app; it’s your personalized concierge for all your real estate needs in Colorado.
KEY FEATURES
Explore the entire localized MLS, effortlessly navigating Colorado’s active, pending and open house listings.
Uncover the true value of your home with our precise home valuation tools.
Empower yourself by determining your buying capacity with our advanced mortgage calculator.
Stay updated with notifications on saved searches and favorited listing changes.
Connect with premier local agents for personalized home tours throughout Colorado.
Denver, CO, 80211
Property Websites
Signs and the Internet are two sources used by prospective buyers to find their next home. Kentwood has combined these two advertising mediums into a unique marketing program that will help you sell your home faster.
Your home will be advertised around the globe on the Internet via a unique Individual Property Website (IPW) which is also embedded into Kentwood.com.
In order to make the process of finding your home easy, our agents will register a simple and specific domain name for your property.
These web addresses can be included on a rider over the Kentwood ‘For Sale’ sign. A prospective client passing by can use their mobile device to view a complete online brochure, including outstanding photographs, a property description, price, and agent contact information.
WITH OUR E-FLYER PROGRAM, YOUR PROPERTY CAN REACH 15,000+ BROKERS ALONG THE FRONT RANGE FROM CASTLE ROCK TO FORT COLLINS.
Thousands of highly qualified prospects receive email notification when properties are updated on our website, which occurs daily. We also send email marketing pieces to our network of brokers, which reach 10,000 brokers in the Denver metro area, and another 5,000 in Northern Colorado. Kentwood also markets an Open House program, marketing in-person or virtual open house events for Kentwood properties year-round. This promotes your property to a network of brokers who represent qualified buyers.
Core Present
Core Present is a flexible presentation tool that ’s directly connected to MLS. Your expertise combined with the most up -to - date data will allow you to adapt to fast-paced changing client needs in real time.
Your presentation can be customized with items including video, trend charts, client testimonials, comparative comps, branding, personalized marketing materials, or even driver commute times from their work.
Core Present is the MLS connected tool to help you stand out as a top real estate expert , with flexibility that helps you attract and win more business.
kv CORE
Easily manage your client contacts and real estate goals with several powerful tools in one easy-to -use location with kvCORE.
Powerful client tools help you stay connected with your client base or manage current sales transactions. Quickly send things like new listing announcements or neighborhood statistics and info to individuals or groups in your client list.
kvCORE also lets you easily monitor and track information such as Active, Pending, and Closed transactions, client prospects, GCI forecast , and agent averages.
Kentwood Yard Signs
The distinctive green Kentwood yard sign in front of our properties represents the market power of our company. Personalized to our agents, these eye-catching displays generate web visits and calls, bringing business straight to you. Kentwood covers the cost of all standard yard signs as well as your first 3 open house tent signs and yard arm riders. Our sign storage and placement company will install and remove by request at no additional cost to you.
Business Cards
Our business cards are printed on your choice of premium paper stocks, standard or luxury. Standard cards are printed on a super-smooth 130# stock. Luxury cards are printed on your choice of triple-thick paper with a colored edge, or with a soft-touch finish. Either option ensures you’ll leave a lasting impression on anyone you hand your card to.
B CAMP SE
Kentwood Basecamp
Time is money when it comes to new listings and marketing brochures. Kentwood Basecamp makes it easy to build stunning brochures, postcards, social media shareables, and more in just minutes using a vast template library. Connected directly to a local printer, you’ll receive top quality prints within a few days of placing your order. Direct mail options are programmed directly into Basecamp for a full-service experience.
Digital pieces, such as our Social Media Shareables, can be posted directly from Basecamp to your connected Facebook account for immediate exposure, or texted to your mobile phone for Instagram sharing. Kentwood Basecamp also equips agents with Open House Materials, pre-written targeted letters, customizable door hangers, and more!
Additional Marketing Resources
KENTWOOD ADVERTISING
Sophisticated company advertising and prominent placement in leading local and regional publications, both in print and digital, send a strong message to the market about the value of working with us.
PUBLIC ENGAGEMENT
Our public engagement team is hard at work for you, generating millions of impressions and securing editorial placements for our agents, company, and properties in highly visible publications.
CRM
Kentwood’s CRM helps you stay engaged with your clients through easy to use email marketing. Organizing, tracking, and categorizing information about your sphere list can greatly assist you in targeting your efforts. Automating processes takes the guess work out and ensures constant communications. The Kentwood CRM System is both powerful, yet simple to use. It offers the ultimate in flexibility to let you track all the information that is important to you.
• MLS Integration
• Template Library
• Campaign Analytics
• User activity reports & more
• Seamless integration with your contacts
• Business planning module to track and coach yourself through each step of customer and transaction touchpoints
TESTIMONIAL TREE
With Testimonial Tree it’s easy to collect feedback from clients and share the best stories on social media, review sites such as Zillow, as well as publish them on your broker website. You don’t need to change a thing in your daily routine.
Kentwood offers Testimonial Tree for all brokers to help manage their online reputation.
VIRTUAL TOOLS
At Kentwood, we have a portfolio of virtual tools for digital marketing, digital staging and tours, and of course buyer and seller searches. Our tools include:
• Kentwood Video Program
• 3D Virtual Tours
• Open House Virtual Showings
• Kentwood Amplify + Staging
• Virtual Staging Solutions
• Digital Listing Presentations + Brochures
• Digital Postcards
• Digital Advertising
• Video Communication
• Virtual Meetings
COMMUNITY GUIDES
Get a snapshot of the unique personalities of the different communities we serve with Kentwood Community Guides, providing informative summaries, walk/transit/bike scores, a map of the neighborhood, and our top picks of must-see attractions, positioning you as the expert on what makes each community a special place to call home.
Agent Business Fee Inclusions
PRODUCTIVITY TOOLS
» Kentwood Basecamp Marketing Platform *
Templates for brochures, direct mailers including just listed / just sold cards, social media templates, and a variety of broker marketing resources.
» Online Listing Intake System
A Kentwood tool to simplify and streamline new listing intake. Allowing you to submit, track, and see your listing services at a glance while increasing collaboration with your supporting staff.
» Kentwood App *
Elevate your real estate experience with the Kentwood Real Estate app. We put the power of the MLS directly in you and your clients hands, ensuring they have access to the most up-to-date property listings and information. This isn’t just an app; it’s your personalized concierge for all your real estate needs in Colorado.
» Training and Classes through LeadingRE Institute
» CTM eContracts Front-End and CTM Software Transaction Management Back-End Paid by the Company for All Brokers
» Office 365 Suite
» Kentwood Connect Intranet
» Kentwood Tour App
» Digital Listing Presentation and CMA Tool
» CRM with Monthly Content
» Testimonial Tree
* Subsidized by Kentwood and could include a small charge. 2024 MARKETING & TECHNOLOGY
TRAINING & SUPPORT SERVICES
» Access to Marketing and Creative Services Support *
• Access to talented and professional designers for custom digital and print marketing
• Marketing and social media training and strategy consultations
• Streamlined request intake and requirements process with virtual proofing capability
• Professional printing of marketing materials
» Marketing Coordinators in Each Office Location
• Execute broker social media postings
• Assistance creating templated listing brochures
• Set up showing instructions
• Input new listings in MLS
• Coordinate marketing for all custom projects
• Make all special feature signs
» Transaction Coordinator to Manage Your Transactions
• Order Title
• Oversee file compliance and monitoring
• Basic contract preparation
• Prepare amends
• Close out MLS
• Order sign removals
• Document management in CTM
» Social Media for Business
» Video Room and Training
» NoCo Mastermind Classes
» Teaching Tuesday
» Annual Business Planning and Coaching
» Kentwood Transform, a Business Boosting Multiday Seminar Facilitated Annually
» Monday Morning Pitch
» NoCo Sales Meetings
» All-Company Meetings
ADDITIONAL BENEFITS
» Competitive Splits
Transparent and consistent.
» Experienced Managers
Readily available to help agents problem solve, offer solutions, and assist with business planning.
» Relocation and Referral Opportunities
» In-house Legal Counsel
Available for transactional consulting as well as assistance with claims and complaints.
» Amplify by Kentwood
Provides you and your client access to a curated team of professionals trained to amplify your listing’s value through renovation projects, cosmetic updates, or related elite services, with no cash out of pocket until it’s sold.
» Excellent Broker Benefits at Competitive Rates
Health, dental and vision insurance, 401k-like product, tax savings plan, life insurance, and disability.
» The Kentwood Cares Foundation
Designed to fund both internal and external needs. Internal candidates who experience hardship due to unexpected emergency may apply for a grant.
» Diversity, Equity, and Inclusion (DEI) Council
» The Kentwood Store *
Where you can shop for gifts for clients and logoed items.
» Membership to Chambers of Commerce
Where you can attend events and network.
» Diverse Real Estate Networks
Asian American Real Estate (AAREA), LGBTQ+ Association, Association of Hispanic and African American Realtors.
» Metro Denver Economic Development Corporation
Executive member of the MDEDC providing regional brand exposure to the top companies in Metro Denver.
Luxury Property Marketing
Luxury Property Marketing Resources
AUTOMATIC GLOBAL EXPOSURE
All properties over $1 million are automatically syndicated to LuxuryPortfolio.com, which represents more $1 million-plus properties than any other luxury network and has over 3 million high-net-worth visitors per year. Your listings on LuxuryPortfolio.com will also be displayed on their partner websites including WSJ.com, MansionGlobal.com, CountryLife.co.uk (UK/Euro Audience), Juwai.com (Asia) and LeadingRE.com.
LUXEINTRODUCTION™ LETTER
Register your seller or potential client to receive a welcome letter from Luxury Portfolio International highlighting the benefits of listing their home with you & Kentwood as members of the organization.
ACTIONABLE INSIGHTS: LUXEANALYTICS
LuxeAnalytics provides brokers and sellers valuable insight into the audience viewing a property featured on Luxury Portfolio online. From consumer location analysis to currency and language views, LuxeAnalytics gives powerful information to further target the right consumer and create an even more targeted global campaign.
Kentwood Advertising
LUXETOUR™ & YOUTUBE
LuxuryPortfolio.com produces a LuxeTour™ for all properties on the site over US $5M automatically and at no cost to you. These professionally voiced guided tours can also be purchased for any property under US $5M for only $25. In addition to displaying your LuxeTour™ on LuxuryPortfolio.com, it will also automatically be showcased in the Luxury Portfolio channels on YouTube – the second most popular search engine after Google.
GLOBAL LUXURY ADVERTISING
Kentwood’s advertising program through Luxury Portfolio reaches over 55 million affluent consumers annually. Through publications with high-net-worth readers like The Wall Street Journal, Unique Homes, Luxe Interiors & Design, Veranda, Velocity, Country Life International, and more, qualified prospects are driven to your property. The exclusive Luxury Portfolio Magazine highlights the incredible homes in the portfolio, along with the latest in luxury destinations, designers, lifestyle trends, and more.
New Kentwood listings over $2 million (Denver area) and $1.1 million (Northern Colorado) receive additional exposure in our company listing ad in the Colorado edition of LUXE Interiors + Design Magazine, an ideal outlet for promoting picturesque Colorado properties distributed directly to homeowners in the wealthiest zip codes and exclusively in private jet terminals.
Our brokers also have the option to purchase advertising in additional issues or in addition to the Kentwood ad in the same issue at special rates.
Leading Real Estate Companies of the World
Kentwood Real Estate is a member of Leading Real Estate Companies of the World, providing our clients global reach when selling their home.
Being a part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.
550 companies
4,700 offices
70+ countries
136,000 sales associates
Who’s Who In Luxury Real Estate
Since its debut in 1995, LuxuryRealEstate.com has become the number one portal for luxury properties on the Internet. Kentwood values its relationship with Luxury Real Estate, selling in excess of $240 billion in real estate annually.
LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and property visibility,
Luxury Real Estate is an integral part of selling your home. Its network contains all of the top luxury professionals from small boutique firms to large international brands.
2.7M annual page visits
Ranks number 1 on Google, Bing, and Yahoo for luxury and multimillion dollar listing searches
40,000+ properties with an average price of $2.6M
70+ countries
Luxury Portfolio International
LPI is an exclusive, invitation only, collaboration of luxury-focused independent brokerages across the globe. Members focus on serving affluent clientele by delivering a highly personalized experience.
The award-winning LuxuryPortfolio.com website represents more $1 million+ properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience while browsing the world’s preeminent collection of fine properties.
Local, National, and Global Reach
50,000 properties marketed annually
58 Billion in current website inventory
$2.2M average property value
Grow With Us
BROKER TO BROKER REFERRALS
As members of multiple national and international real estate networks including Berkshire Hathaway’s HomeServices of America, Leading Real Estate Companies of the World and Who’s Who in Luxury Real Estate, we have access to business referral opportunities from brokers across the nation and around the globe.
E-TEAM
Agents on our e-team have access to inbound website leads and company-generated business from many high-quality online destinations such as Kentwood.com, LeadingRE.com, LuxuryPortfolio.com, LuxuryRealEstate.com, Zillow.com, Realtor.com, Homes.com and Trulia.com.
Award-Winning Referral Department
Kentwood’s Referral Department looks after the complete relocation needs of people moving to and from Denver. The Kentwood Referral team is carefully trained in all aspects of individual, family, and corporate moves. We concentrate on the individual needs of each client to ensure that they find the right location and are happily settled into their new home.
Kentwood’s corporate clients range in size from a handful of employees to major moves of several hundred transferees. Utilizing the full resources of the Kentwood Referral Department, Kentwood Real Estate provides the expert service and support to assist Denver’s corporations and their people as they change, grow and prosper. As an affiliate of the prestigious Leading Real Estate Companies of the World® network, Kentwood had consecutive years with total sales over $2 billion from 2013-2023. Those connections make us a national and global real estate company working on your behalf. Leading RE affiliates also lead in the number of sales, with 20% more transactions than the closest competitor.
JASON EXLEY Director of Relocation & Business Development
JExley@Kentwood.com
HEATHER ALBRECHTSON
Relocation & Referral Manager
Heather@Kentwood.com
Kentwood Real Estate and our Relocation Department’s Commitment to Excellence
Kentwood Real Estate and our Relocation Department’s Commitment to Excellence was highlighted at the year’s Leading Real Estate Companies of the World 2024 Gala in Las Vegas. Kentwood was honored to win several LeadingRE awards, including their Diamond Award, LeadingRE’s highest company honor.
Kentwood Cares
Kentwood as a local brand has always taken pride in being a good neighbor and today, Kentwood Real Estate continues to support numerous civic and community endeavors. Every year, Kentwood and our brokers demonstrate our commitment to the community by volunteering and supporting local charities and events.
Kentwood Cares Foundation
Helping Family and Community
OUR MISSION
The Kentwood Cares Foundation was created to support our communities during times of natural disaster and to promote homeownership initiatives. The Foundation also provides emergency assistance to members of the Kentwood staff when they face hardship such as cancer treatment or emergency travel.
STAKEHOLDERS & AFFILIATES
Internal Stakeholders within the Kentwood organization and its affiliates may apply for a grant based on personal need.
HERE ARE A FEW EXAMPLES
» A staff member who was in an accident and requires medical deductible assistance.
» A Broker who must temporarily cease working due to family illness or emergency requiring the Broker step away from the business.
» Someone within the organization who incurred a major expense due to a natural disaster.
NON PROFIT ORGANIZATIONS
Nonprofit organizations that meet the following criteria will be eligible for consideration to apply for a grant from the Foundation:
THE CRITERIA
» Advancing safe and affordable housing programs for Colorado residents.
» Promoting educational programs that encourage and support equity in housing
» Provide relief to Colorado communities impacted by natural disaster, and
» Align with the Foundation’s strategic priorities for its grantmaking
Organizations Supported by Kentwood Brokers
ACE Scholarships
African School Assistance Project
Alzheimer’s Association
American Heart Association
Amp The Cause
Anchor Center for Blind Children
ASPCA
Barth Hotel
Be the Gift
Big Brothers, Big Sisters of Colorado
Bonfils Blood Center
Boy Scouts Troop 199 Brent’s Place
Byers Middle School
Camp Wapiyapi
Cancer League of Colorado
Castle Rock Firefighters
Cherry Hills Land Preserve
Cherry Hills Village Elementary
Cherry Park
Children International
Children’s Hospital
Children’s Diabetes Foundation
City Lax
City Year
Civic Center Conservancy
Clyfford Still Museum
Coalition for the Homeless
Colorado Agency for Jewish Education
Colorado Cancer Foundation
Colorado Children’s Chorale
Colorado College
Colorado Haiti Project
Colorado Outward Bound School
Colorado Ovarian Cancer Alliance
Colorado Pet Pantry
Colorado Police Officer’s Foundation
Colorado Public Radio
Colorado Shares Food Drive
Colorado University Sustainable Excellence Initiative
Colorado Wind Ensemble
Community Shares of Colorado
CU Denver School of Business
Culture Haus
D.E.A. Survivors Fund
Dennison Elementary School
Denver Art Museum
Denver Bike Share - B Cycle
Denver Botanic Gardens
Denver CASA
Denver Children’s Home
Denver Dumb Friends League
Denver Film Society
Denver Hospice
Denver Kids
Denver Metropolitan Major League
Baseball Stadium District Board
Denver Rescue Mission
Denver Urban Matters
DMK Rehoming
Don Miguel Charities
Downtown Denver Partnership
Eastern Star Masonic
Retirement Campus
Families First First Descents
Flatirons Community Church
Food Bank of the Rockies
Food for the Poor
Forgotten Felines Rescue
Friends of Manual
Friends of Painting and Sculpture
Front Rangers Cycling Club
Girl Scouts of America
Girls, Inc.
Glery Ross Foundation
Global Down Syndrome Foundation
Golden High School
GoodWill Colorado
Greater Park Hill Community
GreenPeace
Habitat for Humanity of Metro Denver
High Line Canal Conservatory
Highland United Neighbors Inc.
HomeAid Colorado*
Hope’s Promise Orphan Ministries
Invest in Kids
Jewish Colorado
Justice Rescue
Kempe Foundation
Komen Colorado
Ladies of Charity - Holy Ghost Church
Leukemia and Lymphoma Society
Littleton Life Center
LoDo Cares
LoDo District, Inc
Make-a-Wish Foundation
Maxfund Animal Adoption Center
Mercy Housing
Metro Caring
Mile Hi Youth Corp
Mile High Early Learning
Morris Animal Foundation
Most Precious Blood
Muscular Dystrophy - Samples Concert
Museum of Contemporary Art
National Multiple Sclerosis Society
National Western Stock Show
NPR
NSCD
Optimist International
Parkinson’s Association of the Rockies
PetBucks
Plan JeffCo
Planned Parenthood of the Rocky Mountains
Porter Hospice Program
Pradera
Project Angelheart
Project Cure
Project Pave
Race for Research
Ralston Elementary School
RedLine
Regis Jesuit High School
Regis University
Rocky Mountain Feline Rescue
Roundup River Ranch
SafeHouse Denver
Salvation Army
Santa Claus Shop
Sara’s Home
Save the Children
Shining Stars Foundation
Shriners Hospital
Siena College
Smile Train
Soles 4 Souls
South Metro Food Bank
St. Jude Children’s Hospital
Temple Sinai
Tennyson Center
The Challenge Foundation
The Colorado Ballet
The Delores Project
The Humane Society of the United States
The Jewish Experience
The Kitchen Community
The Melanoma Research Foundation
The Third Way Center
Theodore Roosevelt Medora Foundation
There with Care
Toys for Tots
Unified Lacrosse
University of Notre Dame Charities
University of Wisconsin
Mile High Alumni
Veterans of Foreign Wars
Washington Park East
Neighborhood Association
WeeCycle
West Middle School
Wild Animal Sanctuary
Wish for Wheels
Women Who Wine and Who are Charitable
Women’s Bean Project
Women for Women International
Women’s Global Empowerment Fund
World Wildlife Fund
Wounded Warrior Project
Zara Project
Additional Tools and Resources
Kentwood Affiliated Services
Regarded as Colorado’s most respected real estate company, strengthened by four decades in the community, Kentwood provides the highest quality service and trustworthiness, producing matchless results for our clients. And while Kentwood is proudly rooted in Colorado, we affiliate with only the best nationally. Our parent company, HomeServices of America, a Berkshire Hathaway Affiliate, was recognized as being in the top three largest brokerages by transaction sides and volume in the U.S. on the 2022 REAL Trends 500 list.
Lend Local. Prosper Local.
Prosperity Home Mortgage, LLC, is a full service mortgage banker specializing in residential and refinance loans, offering superior mortgage services to Kentwood clients. We offer a wide range of mortgage products and we have built a strong reputation for extraordinary service and professionalism. From application to closing, we pride ourselves on delivering a positive home financing experience every step of the way.
WE PROVIDE A VARIETY OF HOME FINANCING OPTIONS FOR KENTWOOD CLIENTS INCLUDING
Conventional loans
Down payment assistance/bond options
FHA & VA loans
Fixed rate & adjustable rate mortgages
Guaranteed rural housing loans
Home equity lines of credit
Investor loan programs
Jumbo loans
Non-warrantable condos
Renovation loans
This boutique commercial brokerage combines the exceptional local brand and referral network of Kentwood with the national strength and financial support of Berkshire Hathaway. The company has the ability to nimbly handle the range of large institutional and smaller entrepreneurial clients with the highest level of skill, responsiveness and experience in the industry. Our brokers and management team are dedicated to superior customer service and unmatched expertise in all segments of the market. Locally operated, with some of the most experienced brokers in the industry together with a strong and experienced support staff, Kentwood Commercial assists with every facet of each sale or lease. The Kentwood Commercial professionals know the real estate business inside and out, and are unmatched in knowledge of the commercial market in the Denver-metro area. The offices of Kentwood Commercial are conveniently located in Downtown Denver, Cherry Creek, and the Denver Tech Center.
Whether you are buying a home or shopping for a new insurance agent, HomeServices Insurance is here to help. As the in-house insurance agency for Kentwood Real Estate we are able to work directly with your real estate agent and other representatives to ensure a smooth, on-time closing. HomeServices Insurance is an independent insurance agency that is committed to helping you find the best possible insurance for your new home and other personal insurance needs. Our unique history has afforded us a deep understanding of the individual insurance needs of a wide range of clients including the affluent, growing families, and those new to the home buying experience. Our insurance consultants collaborate with clients to understand their risk exposures, educate them on their options, develop insurance strategies deliver proper coverage, and provide ongoing service to change their plan as their life changes.
The professional property managers and leasing agents at Denver Rental will assist you with maximizing your profits and minimizing your expenses. They accomplish this by reviewing rental rates to ensure that you are always getting high rents, and reviewing and approving each expense item to ensure you are always getting low contractor rates.
As the founder and leader of the home warranty industry for more than 50 years, American Home Shield is dedicated to providing world-class service and a focus on taking the hassle out of homeownership. We are proud to be a preferred home warranty provider for Kentwood Real Estate and we are here for your home warranty needs.
WE’RE A DIFFERENCE MAKER FOR HOMEOWNERS
We listen to them, anticipate their needs, and fix their problems. American Home Shield doesn’t just have the needs of your customers in mind – our home warranties benefit real estate professionals, too. There’s a breakdown after closing, your client will contact us, limiting your liability and stress.
We provide plans that cover parts of home appliances and systems when they wear out, no matter their age. And if we can’t fix them, we’ll replace them. We also help with the issues that home insurance doesn’t, including breakdowns due to lack of maintenance, to make sure your clients have the protection they need to keep their homes running smoothly.
Kentwood Agent Benefits Program
Kentwood offers a proprietary Agent Benefits Program through HomeServices of America which is administered by Dergalis Associates. As part of this program, you have a partner to help you with financial services and benefit administration for your income, your health, and your future.
Included with the Agent Benefits Program
• Tax Savings Plan through the automatic contribution program
• Life insurance
• Disability insurance
• Long-term care insurance
• Group dental insurance
• Group vision insurance
• Pet insurance
• Retirement savings plan through the automatic contribution program
• Rollover from previous employer retirement account
• Investment strategies through a complimentary financial needs analysis
• College savings plan
• Health insurance, offered through BenAdvance covers healthcare and prescription costs for qualifying members of the group.
Our Agent Benefits Program
As an independent contractor, we understand the limitations you may face when developing a comprehensive benefits plan. Our Agent Benefits address these issues by providing a complete suite of services and benefits.
• Healthcare and Medicare Options
• Commission Deduction Retirement Saving Plan
• Commission Deduction Tax Savings Plan
• Guaranteed Issue Group Life Insurance
• Guaranteed Issue Group Disability Insurance
• Group Dental Insurance
• Group Vision Insurance
• Pet Insurance
• Rollover & Investment Strategies
• College Savings Plan
If you’re ready to discuss your options, you may call our benefits provider W Blair Spencer (217) 414-4873 or toll-free at (866) 738-9003 or email them at w.spencer@equitable.com or information@agentbenefits.net to speak to Blair and his team of professionals.
This is Your Business Run it Like a Boss
AUTOMATE YOUR BUSINESS WITH AGENT BENEFITS COMMISSION DEDUCTION.
Avoid a major pitfall most Realtors face by controlling your path to Financial Success. Pay your taxes and fund your retirement with every commission check.
Tax Account
Enroll at www.taxpackage.net
Retirement Account
Enroll at www.retirementpackage.net
• Reduce taxable income
• Automate your taxes and investments
• Save money ONLY when you make money
• Automatic withholding from commissions
• Adjust commission percentage as needed
• No commitment
• Online account access 24/7
What Agents Are Saying
“I don’t have to worry if I’m going to be short on my taxes and I am watching my retirement account grow. The key is AUTOMATIC deduction!”
“The commission deduction plan has been a game changer for me. The automatic deductions save me time, encourage me to spend less on nonessentials and reduce my worries about timing the market. I am able to select the percentage deducted and how it gets applied. I can even pause it if needed. I now have a money market account in place to pay taxes from and build an accessible savings safety net. I have also created a linked SEP retirement account to build savings while reducing my current taxable income. It is amazing to see how fast it grows when you automatically contribute a percentage of each commission check.”
agentbenefits.net
Secure Your Future
Our experience as a real estate company has shown how important providing agent benefits is. A comprehensive plan for the future should include appropriate insurance, consideration of taxes, a savings plan, and an investment strategy. With that being said, we consider each agent’s unique situation, which is why we offer a la carte list of services that allow you to pick and choose the benefits that are right for you and your family.
INSURANCE BENEFITS
Protect yourself from life’s uncertainties with our comprehensive suite of benefits. Whether you’re looking for health coverage, life insurance in case of a tragic event, disability income in a scenario where you’re unable to work, or coverage on dental procedures or vision enhancements, we have you covered.
• Health Insurance
• Life Insurance
• Short Term Disability
• Long Term Disability
COMMISSION DEDUCTION TAX SAVING PLANS
• Dental Insurance
• Vision Insurance
• Pet Insurance
Opting into our commission deduction program allows you to have a hands-off approach when preparing for tax season, enabling you to spend more time growing your business. Our automated commission deduction plan requires no commitment and contributions are only made when you earn a commission. Along with the help of an advisor, select the percentage you wish to withhold, and we facilitate the transfer to your tax account, which you always have access to.
• No Commitment
• Change commission percentage as needed
• Automatic withholding
• Make paying taxes stress-free
COMMISSION DEDUCTION RETIREMENT SAVING PLANS
Whether you are planning for retirement or college for one of your loved ones, the commission deduction retirement savings plan works similarly to commission deducted tax contributions. Choose from various plans options and automate your savings by withholding a specific percentage from your commission check. This makes funding your retirement easy and painless.
• IRA
• SEP-IRA
• Roth-IRA
ROLLOVER + INVESTMENT STRATEGIES
• Uni 401K
• Defined Benefit Plans
A Licensed Professional will conduct a complimentary financial needs analysis to help you establish investment strategies based on the future you want to achieve. If you already have an investment plan in place, they’ll assess whether or not it needs adjusting to meet your goals.
TAX ACCOUNTS
By enrolling in our automatic contribution program, we can help alleviate some of the stress of paying your quarterly taxes.
RETIREMENT PLAN
Dergalis offers many retirement options.
GROUP LONG AND SHORT-TERM DISABILITY
Up To $500 weekly tax-free income on Short Term Disability insurance Up To $5000 monthly tax free income on Long Term Disability insurance.
GROUP LIFE
$150,000 guaranteed issue life insurance up to age 60* Spouse and children also guaranteed issue.
HEALTHCARE
There are multiple options including HSA plans to choose from some of the largest hospital and doctor networks in the nation. Prescription drug coverage is also available.
TELEMEDICINE
Telemedicine provides fast and convenient care for your medical needs. Talk to a doctor any time, day or night, on the weekend or when traveling away from home and avoid inconvenient and costly trips to emergency rooms and urgent care centers. Plans include Lab work, and optional mental health coverage.
GROUP DENTAL
Our Group Dental Insurance is Guaranteed-Issue during the New Associate Election Period, company-wide open enrollment or during a qualifying life event.
GROUP VISION
Our Group Vision Insurance is Guaranteed-Issue during the New Associate Election Period, company-wide open enrollment or during a qualifying life event.
MEDICARE SUPPLEMENT INSURANCE
Whether you are becoming Medicare eligible or already on Medicare we can help you review your options.
PET INSURANCE
Dergalis Associates has an arrangement with Petplan Insurance so you can now obtain affordable health care coverage for your dog or cat. Pet insurance helps you pay unexpected veterinary bills so you can get your pet the best care.
W Blair Spencer | Financial Consultant
188 Iverness Dr. West, Suite 665, Englewood, CO 80112
m. (217) 414-4873 | p. (720) 574-1032 | f. (303) 893-8912 www.blairspencer.com | w.spencer@equitable.com
AT KENTWOOD REAL ESTATE WE BELIEVE IN COMMUNITY.
THAT WE ACCOMPLISH MORE TOGETHER.
THAT DEEP ROOTS MATTER.
WE INSPIRE PEOPLE TO IMAGINE THE NEXT STEPS IN THEIR LIFE JOURNEY.