Barefoot Wine & Bubbly Case Study

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Project Statement Company

Goal and Passion

Bare Foot Wine and Bubbly is a wine company that’s affordable compared with other wines. It was founded in California in 1965 by Michael Houlihan and Bonnie Harvey. They sell varieties of flavors of wine. In those past 30 years, they’ve held some community events large and small and also made friends in charities worldwide.

Every time they bring on a new Barefooter they ask them, “What are you passionate about?” Whatever their answer, we tell them to pursue it. Whether it’s getting involved in the local dog show or supporting the Arts in their neighborhood, they want them to go there, do good and share their Wine and Bubbly. When people are doing what they love, it’s hard not to make a difference. Along with their bigger projects like Beach Rescue and Beach Volleyball, they’ve been lucky to be involved in tons of great initiatives right in your backyard. Getting their toes wet with their neighbors, friends and local communities is one of their favorite things to do, and they can’t wait to see where their heart leads them next.

Price $6.99 - $11.99 per bottle.

Target Audience For people who have a lower income but like to try different flavors of wine.


Sketches


Final Logo

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Stationary



Wine Bottles and Boxes wine box.pdf

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Tent & Banner Stand


T-shirt


Flip Flops Flipflop.pdf

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